Advertising Management

27 Jun

A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

B) Design an Ad Campaign for a Construction engineering company?( Manufacturers of Construction products)?

C) Write short notes on:

1. Characteristics of the ideal print advertisement

2. AIDA Model

3. Medial planning tools


5. Ad agency organization structure

D) Illustrate positioning statements for:

1. Maruti

2. Nirma washing powder


4. Harward business school

5. Apple

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