Decision Science
1. Three airlines serve a Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’ has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are 80%, 65%, and 40%, respectively.
Part 1) Draw the Probability tree diagram. (Note: You may use any software for this, like MS paint, MS office, etc.)
Part 2) A plane has just left on time. What is the probability that it was airline ‘Amira’?
2. Rashmi Dhar, manufacturer, and seller of ‘Kashmiri- kahwa’ through E-commers websites.
She wanted to know the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’. For this research she has gathered the sales data in the following table, along with other necessary information.
Part 1) Define dependent and independent variables
Part 2) Write regression model equation only.
Part 3) Run regression analysis in EXCEL (copy all those tables from EXCEL and paste them in your document).
Part 4) Write the Interpretation of Regression statistics-table, ANOVA- table.
Write an interpretation (by referring P-value/ t-stat) on significant effect of independent variables on sales.
| Region/
Districts |
Sales of Kahwa (in INR) | Spending in advertise (in INR) | Number of sales Representatives (person) | Customer-satisfaction ratings (1=highly dissatisfied to 5 = highly satisfied |
| Kupwara | 55328 | 5512 | 1 | 1 |
| Badgam | 56251 | 8337 | 1 | 1 |
| Leh-ladakh | 57126 | 8788 | 4 | 1 |
| Kargil | 58739 | 8828 | 5 | 1 |
| Punch | 66984 | 9050 | 5 | 2 |
| Rajouri | 70676 | 10150 | 7 | 2 |
| Kathua | 73206 | 11236 | 8 | 2 |
| Baramula | 80571 | 12538 | 8 | 3 |
| Bandipore | 93168 | 13161 | 8 | 3 |
| Srinagar | 99432 | 13448 | 9 | 4 |
3.a. According to one survey in India, 75% of Instagram users love REELS. Suppose that 25 Instagram users (randomly selected) have been approached in the university located in vile parle. They have been asked about their status of like/ dislike the Instagram- REELS.
a) What is the probability that Exactly 15 of them would agree with the claim (or said they love Insta-REELS)?
b) What is the probability that Exactly 20 of them would agree with the claim (or said they love Insta-REELS)?
3.b. ‘Bhartdarshan’ is an Internet-based travel agency wherein customers can see videos of the cities they plan to visit. The number of hits daily is a normally distributed random variable with a mean of 10,000 and a standard deviation of 2,400.
a. What is the probability of getting more than 12,000 hits?
b. What is the probability of getting fewer than 9,000 hits?
Consumer Behaviour
1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism.
2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.
a. Explain culture, sub-culture.
b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow.
3. Answer the following
a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases.
b. Classify the following purchase decisions in terms of the above
i. Buying a gift for your parent’s 25th wedding anniversary
ii. Laptop
iii. Groceries for daily use at home
iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato