B2B Marketing June 2018 Assignment

29 Mar

B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica.

2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil.

3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.

a. Prepare a communication plan for Tas Ltd. focusing on the corporate.

b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd.

As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.

Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.

VK Industries has ventured into manufacturing of bearings required in automobile industry

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.

A B2B Company in the business of marketing & selling LCD projectors to corporate

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.

SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.

B2B Marketing

23 Sep

B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers.

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy.

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings.

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries.