Consumer Behavior – What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life

26 Apr

What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life.

Consumer Behavior

1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:

  • Horlicks Chocolate for fussy children who like fun flavors
  • Mother’s Horlicks for pregnant women and lactating mothers
  • Junior Horlicks for newborns and infants
  • Horlicks Lite for calorie-conscious adults

2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

3. a. Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice.

3. b. What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life.

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Consumer Behavior – Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice

26 Apr

Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice.

Consumer Behavior

1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:

  • Horlicks Chocolate for fussy children who like fun flavors
  • Mother’s Horlicks for pregnant women and lactating mothers
  • Junior Horlicks for newborns and infants
  • Horlicks Lite for calorie-conscious adults

2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

3. a. Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice.

3. b. What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life.

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Consumer Behavior – What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products

26 Apr

What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar

b. Men’s aftershave lotion c. Smartphone

Consumer Behavior

1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:

  • Horlicks Chocolate for fussy children who like fun flavors
  • Mother’s Horlicks for pregnant women and lactating mothers
  • Junior Horlicks for newborns and infants
  • Horlicks Lite for calorie-conscious adults

2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

3. a. Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice.

3. b. What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life.

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Consumer Behavior – GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following

26 Apr

GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:

  • Horlicks Chocolate for fussy children who like fun flavors
  • Mother’s Horlicks for pregnant women and lactating mothers
  • Junior Horlicks for newborns and infants
  • Horlicks Lite for calorie-conscious adults

Consumer Behavior

1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following:

  • Horlicks Chocolate for fussy children who like fun flavors
  • Mother’s Horlicks for pregnant women and lactating mothers
  • Junior Horlicks for newborns and infants
  • Horlicks Lite for calorie-conscious adults

2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

3. a. Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice.

3. b. What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life.

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Consumer Behavior June 2018 Assignment

29 Mar

Consumer Behavior

1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with an objective of understanding Nokia’s customer perception in the current scenario.

2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis.

3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer and an even smaller price tag.

Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new SmartTV series.

a. Suggest a suitable STP for the new launch.

b. How will Xiaomi’s existing image help the product category of Television.

 

Assume that they want to re-enter Indian market once again

13 Sep

Consumer Behaviour

1. You must have seen several advertisements of various brands of tooth paste in TV and Print Media, while some of these brands having endorsement of Dentist, or by Indian Dental Association (IDA).

Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly discuss how will this endorsement by IDA or by a Dentist impact the decision making process of customers to buy particular brand of toothpaste.

2. Top Indian MNC pharmaceutical company as their strategy to expand their business base, they decided to enter Middle Eastern countries; looking in to their specific culture in these countries, how far this culture will act as a business barrier for the pharmaceutical products.

3. Once upon a time Nokia was top cell phone brand in India it was known for its best quality, however the brand lost its ground in the Indian market completely;

a. What are the major possible reasons why Nokia lost the market grip suddenly and how they could have avoided this situation? Discuss the same.

b. Assume that they want to re-enter Indian market once again, in that scenarios what are your top recommendations for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.

What are the major possible reasons why Nokia lost the market grip suddenly

13 Sep

Consumer Behaviour

1. You must have seen several advertisements of various brands of tooth paste in TV and Print Media, while some of these brands having endorsement of Dentist, or by Indian Dental Association (IDA).

Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly discuss how will this endorsement by IDA or by a Dentist impact the decision making process of customers to buy particular brand of toothpaste.

2. Top Indian MNC pharmaceutical company as their strategy to expand their business base, they decided to enter Middle Eastern countries; looking in to their specific culture in these countries, how far this culture will act as a business barrier for the pharmaceutical products.

3. Once upon a time Nokia was top cell phone brand in India it was known for its best quality, however the brand lost its ground in the Indian market completely;

a. What are the major possible reasons why Nokia lost the market grip suddenly and how they could have avoided this situation? Discuss the same.

b. Assume that they want to re-enter Indian market once again, in that scenarios what are your top recommendations for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.

Once upon a time Nokia was top cell phone brand in India it was known for its best quality

13 Sep

Consumer Behaviour

1. You must have seen several advertisements of various brands of tooth paste in TV and Print Media, while some of these brands having endorsement of Dentist, or by Indian Dental Association (IDA).

Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly discuss how will this endorsement by IDA or by a Dentist impact the decision making process of customers to buy particular brand of toothpaste.

2. Top Indian MNC pharmaceutical company as their strategy to expand their business base, they decided to enter Middle Eastern countries; looking in to their specific culture in these countries, how far this culture will act as a business barrier for the pharmaceutical products.

3. Once upon a time Nokia was top cell phone brand in India it was known for its best quality, however the brand lost its ground in the Indian market completely;

a. What are the major possible reasons why Nokia lost the market grip suddenly and how they could have avoided this situation? Discuss the same.

b. Assume that they want to re-enter Indian market once again, in that scenarios what are your top recommendations for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.

Top Indian MNC pharmaceutical company as their strategy to expand their business base

13 Sep

Consumer Behaviour

1. You must have seen several advertisements of various brands of tooth paste in TV and Print Media, while some of these brands having endorsement of Dentist, or by Indian Dental Association (IDA).

Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly discuss how will this endorsement by IDA or by a Dentist impact the decision making process of customers to buy particular brand of toothpaste.

2. Top Indian MNC pharmaceutical company as their strategy to expand their business base, they decided to enter Middle Eastern countries; looking in to their specific culture in these countries, how far this culture will act as a business barrier for the pharmaceutical products.

3. Once upon a time Nokia was top cell phone brand in India it was known for its best quality, however the brand lost its ground in the Indian market completely;

a. What are the major possible reasons why Nokia lost the market grip suddenly and how they could have avoided this situation? Discuss the same.

b. Assume that they want to re-enter Indian market once again, in that scenarios what are your top recommendations for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.

Discuss the ethical aspect of the endorsement by IDA or by a Dentist

13 Sep

Consumer Behaviour

1. You must have seen several advertisements of various brands of tooth paste in TV and Print Media, while some of these brands having endorsement of Dentist, or by Indian Dental Association (IDA).

Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly discuss how will this endorsement by IDA or by a Dentist impact the decision making process of customers to buy particular brand of toothpaste.

2. Top Indian MNC pharmaceutical company as their strategy to expand their business base, they decided to enter Middle Eastern countries; looking in to their specific culture in these countries, how far this culture will act as a business barrier for the pharmaceutical products.

3. Once upon a time Nokia was top cell phone brand in India it was known for its best quality, however the brand lost its ground in the Indian market completely;

a. What are the major possible reasons why Nokia lost the market grip suddenly and how they could have avoided this situation? Discuss the same.

b. Assume that they want to re-enter Indian market once again, in that scenarios what are your top recommendations for Re-Entry to Indian market, Product Positioning, Pricing and Distribution.