Marketing Research – Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, please state your reasons to support your answer.

30 Apr

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Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

3. You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, please state your reasons to support your answer.

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Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

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You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

30 Apr

You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

3. You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, please state your reasons to support your answer.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Research – You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

30 Apr

You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

3. You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, please state your reasons to support your answer.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Research – As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

30 Apr

As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

3. You have been recently appointed as a “New Product Development” Head for Kellogg’s Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, please state your reasons to support your answer.

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

How would you collect primary & secondary data and give the relevance of the same

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

A corporate catering services in north India, would like to start its catering services in South Mumbai

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

Marketing Research

24 Sep

Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.