Rural Management

03 Jul

Q.1 Write short note on:

a. The affluent class of rural consumer

b. Cottage Industry

c. Chique sachet shampoo

d. Attitude

Q2. Describe the various sources of collecting primary and secondary data during rural market research?

Q3. What are the various basis of segmentation of rural market?

Q4. Describe the rural consumer classification according to income? Which all classes are most likely to possess a two-wheeler?

Q5. What are the various innovations companies have evolved to overcome the barriers in rural India. Answer using rural success stories.

Q6. Why are money lenders so successful in villages despite charging high interest rates?

Q7. What does NABARD stands for? Explain the various services offered by NABARD?