Category: Services Marketing

Services Marketing – Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

30 Apr
MBA Assignment Admin 0 Comment Services Marketing

Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

Services Marketing

1. The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

a. You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

b. Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Services Marketing – You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

30 Apr
MBA Assignment Admin 0 Comment Services Marketing

You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

Services Marketing

1. The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

a. You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

b. Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

The recent decision by the Indian Government to divide the State of Jammu & Kashmir

30 Apr
MBA Assignment Admin 0 Comment Services Marketing

The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

Services Marketing

1. The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

a. You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

b. Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Services Marketing – The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline

30 Apr
MBA Assignment Admin 0 Comment Services Marketing

The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

Services Marketing

1. The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

a. You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

b. Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Services Marketing – The recent epidemic of Coronavirus has really affected the world very badly

30 Apr
MBA Assignment Admin 0 Comment Services Marketing

The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

Services Marketing

1. The recent epidemic of Coronavirus has really affected the world very badly. One of the sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in business in the last few months and does not see light at the end of the tunnel anytime soon. If the situation continues this way, it may lead to them shutting down many of their branches and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant by them to suggest possible solutions and strategies in order to combat this problem? Keep in mind IIHS and the service marketing mix.

2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding company even more. Post the entry of Jio, the telecom market has gone through a complete turmoil with the low rates and growing taxation burden. The situation has turned so bad that Vodafone wants to quit the Indian Market. The recent price increase has not helped improve the situation a lot. Can you as a student of Service Marketing analyze the problem at hand and provide possible solutions and revenue streams or methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use the concept of Customer Loyalty to your advantage?

3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir into Union Territories and open it for investors of the world has been met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares of problems. Use the Service Branding Model, Service Communication Model and Moment of Truth to your advantage?

a. You are a part of the planning team organizing a summit to invite investors from the service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the investors?

b. Can you also enlist the hurdles that will come by and suggest possible solutions for the same?

GET NMIMS MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Services Marketing June 2018 Assignment

02 Apr
MBA Assignment Admin 0 Comment Services Marketing ,

Services Marketing

1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country.

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India.

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant

a. Suggest a suitable repositioning strategy for the nationalized bank.

b. Explain the element of physical evidence & its importance in nationalized bank.

What are the promotional tools that can be used by crossword to increase its customer base

24 Sep
MBA Assignment Admin 0 Comment Services Marketing ,

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Explain the importance of physical evidence to enhance the service experience

24 Sep
MBA Assignment Admin 0 Comment Services Marketing ,

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Crossword is one of the most well know retail book-store in the country

24 Sep
MBA Assignment Admin 0 Comment Services Marketing ,

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered

24 Sep
MBA Assignment Admin 0 Comment Services Marketing ,

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?