Services Marketing June 2018 Assignment

02 Apr

Services Marketing

1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country.

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India.

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant

a. Suggest a suitable repositioning strategy for the nationalized bank.

b. Explain the element of physical evidence & its importance in nationalized bank.

What are the promotional tools that can be used by crossword to increase its customer base

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Explain the importance of physical evidence to enhance the service experience

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Crossword is one of the most well know retail book-store in the country

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?

Services Marketing

24 Sep

Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P’s of Services Marketing.

Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered.

Q.3 Read the following Case & solve the questions given:

Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

  • The store conducts activities like ‘Pictionary’ contests & annual fair with Santaclaus aimed at making the place reader friendly
  • It offers coffee & people can browse through books with music playing soothingly in the background.
  • Various promotional activities are offered to loyal customers.
  • Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
  • Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

Questions:

a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same.

b. What are the promotional tools that can be used by crossword to increase its customer base?