Consumer Behavior

29 Jun

1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.

2. What is meant by consumer perception? Explain the factors which affect consumer perception?

3. What is the significance of relationship marketing in the present marketing environment?

4. Write a note on persuasive communication.

5. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?

6. Discuss McGuire’s comprehensive scheme of psychological motives.

7. Distinguish between rational and emotional buying motives with the help of examples?

8. Why is the scope of consumer behavior significantly increasing?

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