Decision Analysis & Modeling June 2018 Assignment

Decision Analysis & Modeling

1. There is a relationship between the Primal and the Dual problem in Linear Programing Problems. In this context explain the Primal and the Dual Problem and establish the relationship between the two.

2. In Assignment Problems, often we face some additional constraints in the form of prohibited assignments. What do you understand by these prohibited assignments?

3. The owner of Fancy Goods Shop is interested to determine how many advertisements to release in the selected three magazines – A, B, and C. His main purpose is to advertise in such a way that total exposure to principal, buyers of his goods is maximised. Percentage of readers for each magazine is known. Exposure in any particular magazine is the number of advertisements released multiplied by the number of principal buyers. The following date is available:

 Magazines Particulars A B C Readers 1.0 lakh 0.6 lakh 0.4 lakh Principal Buyers 20% 15% 8% Cost per Advertisement 8,000 6,000 5,000