Marketing of Financial Services
Q 1) Explain the concept of Online Marketing of financial services. How is it changing the way financial services are sold in India?
Q2) A study has shown that Insurance agents in India have an incentive to recommend more expensive and less suitable products to consumers. Suggest a roadmap for the Insurance industry where there would be a win-win for both agents and the consumers.
Q 3) You are a Financial Planner. Your client Ashwin Aswani aged 40 years, married with 1 child requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)
a) Ashwin wants to buy a Pure Risk Life Insurance cover. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for him giving valid reasons.
b) Ashwin wants to purchase a holiday home by liquidating his retirement savings fund and taking a home loan for the next 10 to 15 years. Ashwin wants your opinion whether this is an appropriate strategy for a Retirement Plan.