Fundamental of Advertising

INTERNAL ASSIGNMENT – 1

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. What is Integrated Marketing Communication?
2. Describe the different strategies for packaging in detail.
3. What are the major steps used to create a media plan?

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Define marketing process.
2. What is marketing management?
3. What is marketing mix?
4. What is brand vision?
5. Define Segmentation.

INTERNAL ASSIGNMENT – 2

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. How appropriate scheduling helps an organization in reaching out to its consumers.
2. What is Advertising Budget? Explain briefly.
3. What are various strategies undertaken for packaging.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Define media scheduling
2. Define media objectives
3. Define nature of demand.
4. Define primary demand stimulation.
5. What is post purchase evaluation