Identify and justify the restraining forces

15 Sep

International Marketing

1. Enlist key reasons why you feel that some domestically well established Indian companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice.

2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why.

3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.

a. Identify and justify driving forces.

b. Identify and justify the restraining forces, stating your comments and making your suggesting for each.

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