International Marketing
1. You are an American breakfast cereal company & wish to enter into India. Elaborate on the International Marketing research process steps to understand more about the buying habits of Indian consumers.
2. You are the CEO of Home Depot & wish to enter into India. Suggest any 3 entry options to enter into India. Which one amongst the 3 suggested entry options, would you finally choose & why?
3. You are an Indian exporter of the following 2 products:
- Spices
- Dry fruits
a. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Spices.
b. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Dry fruits.