1. EPRG Framework is considered as one of the most established Strategies in International Marketing. If you are heading a Multiproduct company in South American Market-what strategy will be adopted by you and why? Elaborate your answer with 2 suitable product examples.
2. Exchange Rate fluctuation of currencies is one of the biggest challenge in International Marketing? As an Export Head what strategy would you adopt to counter it and secondly which will be the best way to grow in such volatile markets? You can take any product/market of your choice to explain your viewpoint.
3. As a new Export Manager your company got a huge order of Basmati Rice from Middle East to be delivered in 11 months. What measures will you take regarding the basmati rice order for:
A. Export Quality Control and Export Incentives.
B. Different documentation and approval required.