Introduction to Digital Marketing

INTERNAL ASSIGNMENT – 1

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. What is the current Indian Digital Marketing scenario? How it affects to India? Narrate.
2. What is traditional marketing? How it works in India? Explain.
3. What are effective strategies of E-tailing? Describe.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Define Inbound Marketing.
2. What is social media?
3. Explain mobile marketing.
4. What is Search Ads?
5. Online Classified Advertising

INTERNAL ASSIGNMENT – 2

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. Which are the legal requirements for e-mail marketing? Describe.
2. What are the advantages and disadvantages of online advertising? Explain in detail.
3. What is content? What is content marketing? How it works? Explain.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Define engine marketing.
2. Explain multimedia.
3. Define PHP.
4. What is spamming?
5. Promotion Strategy