1. A company provides consultancy to all its clients on the Pricing of their products. M/s Herbal Life sells various types of FMCG products in the urban market. They sell toothpaste, multi-vitamin ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The company has asked you to present various types of Product Mix pricing and price adjustment strategies so that it can help them in taking pricing decisions for their range of products.
2. Elaborate on various types of promotion mix that you will use for the Herbal Life products (as explained in the first question). The main idea behind the promotion is that it should become a household product like Patanjali or Dabur.
3.a. Mr. Raj is planning to purchase a new phone with the latest features. Explain various steps involved for Raj in the decision process.
3.b. Global Stock is an online app for the purchase of international stocks from the international market. Explain and elaborate any five ways through which you will promote the app online.