1. Explain the four dimensions that determines digital presence of a company, with relevant examples.
2. You are a local baker famous around 2kms radius of your establishment. Discuss the Business moments across customer journey path with TOOLS that you will be using to get your bakery famous across the whole city spanning 50 kms radius.
3. You run a fitness centre in a local area.
a. Write a Google AdWords Search Campaign for the same.
b. Explain the keyword bidding strategy you shall be using for the same.
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