Practices in Advertisement
INTERNAL ASSIGNMENT – 1
Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)
- What is advertising? Discuss its objectives and point out the problems of advertising in India.
- What is Business Communication? What are its elements? Explain the nature of characteristic and importance of Business Communication.
- What are different kinds of Advertising? Discuss in details.
Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)
- Donate Blood and Save life
- Discount
- Public Relations
- Defensive Reasoning
- Campaign
INTERNAL ASSIGNMENT – 2
Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)
- What do you mean by advertising objectives? What are the information needed for setting the advertising objectives?
- How advertising works? Or what are the Response Process of Advertising?
- Define the objectives and strategy of marketing communication mix.
Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)
- Website
- Good Listening
- Consumer Research
- Promotional Pulse
- Brand Trail