Retail Management

27 Jun

Answer the following question.

Q1. Explain criteria for evaluating market segments.

Q2. Write a short note on customer relationship management programs.

Q3. Write a short note on visual merchandising.

Q4. What is the difference between services & merchandise retailers?

Q5. Explain about the merchandise category (the planning unit).

Q6. Define Point of Purchase Communication also give examples?

Q7. When commercial bribery occurs.

Q8. Explain about social & economic significance of retailing.

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