Consumer Behaviour

INTERNAL ASSIGNMENT – 1

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. Define Consumer Behaviour. Explain the characteristics of Consumer Behaviour.
2. Explain the Concept, Scope, Characteristics and Nature of Attitude.
3. Explain the Meaning and Concept of Perception.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Consumer Psychology
2. Cognitive Learning Theory
3. Motivation Process
4. What do you mean by a sub-culture?
5. Howard-Sheth Model

INTERNAL ASSIGNMENT – 2

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. What are the personality traits under The Myers-Briggs Type Indicator (MBTI)?
2. Write note on Behavioural Learning Theories and their Marketing Applications
3. Define Motivation. Explain the Meaning and importance of Motivation.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Concept of Personality
2. Dynamics of Perception
3. Selective Exposure
4. Cross cultural marketing.
5. Target Marketing