Strategic Marketing Management

INTERNAL ASSIGNMENT – 1

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. Differentiate Strategic Marketing and Marketing Management?
2. Explain Types of Portfolio Management.
3. Explain the characteristics of services in detail.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Strategic management
2. Market trends.
3. Implementation and Control
4. Corporate leadership.
5. Franchising.

INTERNAL ASSIGNMENT – 2

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

1. What are the 5 Step Process for Turnaround Management?
2. Explain the evolution of distribution strategy.
3. Differentiate between Selective and Exclusive distribution.

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

1. Competitive barriers
2. Exit barriers.
3. Incentive Distribution.
4. Value added Reseller
5. Omni-channel experience