Is the company’s strategy of tie up with Korea car manufacturer and the readiness to launch a completely newer version of Konard a wise decision? Justify your answer.
1. You want to buy a car for your personal usage. As a potential customer, explain the stages that you will follow in the process of buying a car.
2. Health and Nutrition Start-Up, Habbit makes consumer debut with a range of Innovative & delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar to give a super start to your day. Considering that they have entered in consumer market for the first time, how the brand should be positioned in the market?
3. Read the following Case & solve the questions given:
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last 60 years. Their car has been the leading car market share wise for the last 50 years. But, for the last 5 years the scenario has changed. Many multinational car companies have entered the country and introduced highly fuel efficient, user friendly, & high performance models in the country. The buyers have thus seen the market change from sellers to buyers’ market. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the company has no other alternative, they have tied up with a leading car company of Korea and are now ready to launch an absolutely new and drastically improved version of the old faithful Konard.
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to launch a completely newer version of Konard a wise decision? Justify your answer.
b. Suggest promotional tools which the company can use to help it develop a completely new image for its product.