1. You are the marketing director of Citibank, your bank is making huge profits globally in the consumer banking division, your organization now wants to cut back on consumer banking and wants to focus on business-to-business segment.
What type of strategy is it? Create a strategic plan for the disinvestment? How will you handle employee reactions, anger? Prepare a communication strategy.
2. The IPL has never missed a season. Despite the Pandemic the IPL organized its seasons in the UAE. In the past the IPL has organized its event in South Africa. Do you think that the IPL brand Why would IPL be so insistent on continuing with its seasons despite the challenges it faced? Do you think the IPL brand would have been tarnished had a couple of seasons got missed? Would missing a season impact the IPL brand. Analyze and evaluate.
3. You are the head corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of India with the Pandemic hitting hard at the theatre business with prolonged shut downs business has been badly hit. Along with this consumer sentiment has been dampened deeply.
a. As the company’s head of strategy what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world. Create a strategy plan.
b. How would you reposition your company’s brand in the future? Create two new products for your theatre chain which can ensure relevance and protect the company from unforeseen circumstances.
NMIMS Solutions December 2022
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