Tag: NMIMS Assignment

International Marketing June 2018 Assignment

01 Apr
MBA Assignment Admin 0 Comment International Marketing ,

International Marketing

1. You are an American breakfast cereal company & wish to enter into India. Elaborate on the International Marketing research process steps to understand more about the buying habits of Indian consumers.

2. You are the CEO of Home Depot & wish to enter into India. Suggest any 3 entry options to enter into India. Which one amongst the 3 suggested entry options, would you finally choose & why?

3. You are an Indian exporter of the following 2 products:

  • Spices
  • Dry fruits

a. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Spices.

b. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Dry fruits.

International Logistics & Supply Chain Management June 2018 Assignment

01 Apr
MBA Assignment Admin 0 Comment International Logistics and Supply Chain Management ,

International Logistics & Supply Chain Management

1. ABC organization wants to expand their production capacity and needs space. Management asks you to explore whether the warehousing operations can be shifted to either third party logistics or locate the warehouse outside the premises of the company at a cheaper rate of rent and operational expenses. Explain your recommendation with the cost benefit of both options.

2. You are a Procurement Manager and need to procure 30 lac plastic containers of 100 gm capacity for packing your products. You have two options i.e (1) Procure locally (2) import them. Exporter is willing to give 45 days credit but the minimum order quantity is 15 lac containers. Local manufacturer is willing to give on payment against delivery and the minimum order quantity is 10 lac containers. The landed cost is more or less same in both imported and local procurement. Explain your proposal to the management with the supporting details of your decision.

3. You have to outsource transportation of car glasses for 2 years for your organization . There are 6 types of auto glass on a vehicle: the front Windshield, front and rear door auto glass, vent glass, quarter glass, and back glass. You need two 9 ton trucks which have to be modified to hold these different types of glasses.

Transporter offers two quotes.

i. He will provide two vehicles and modify the vehicles at his cost. The monthly transportation charges would be Rs. 1.2 lacs irrespective of whether you use them or not.

ii. You can buy two vehicles of 9 ton capacity and modify the vehicles. The average monthly cost works out to be Rs. 70,000.

Kindly give your decision on the following:

a. What are the benefits and drawbacks in option (1) and what are the benefits and drawbacks in option (2).

b. Which option you will select and the reasons for the same.

International HR Practices June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment International HR Practices ,

International HR Practices

1. XYZ Ltd is a leading telecommunication company in India. The company is contemplating international expansion in Africa. After considering all the positives of such project, the board of directors now want to consider the possible bottlenecks. As an HR Manager, you are asked to point out these possible barriers or bottlenecks. List out the same.

2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to enter European market by starting their company in UK. They are planning to start a unit with 50 employees for which you are asked to design the compensation program. What will be the key components of international compensation program.

3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due to unforeseen political circumstances. This affects 150 Indian employees who were working there. In this background, as an HR Manager, answer the following:

a) What will be your repatriation process?

b) Highlight the readjustment challenge.

International Finance June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment International Finance ,

International Finance

1. Finance minister Mr. Arun Jaitley announced in the budget about long term capital gain tax, share market gave negative reaction on it, explain the reaction of FII or FPI on long term capital gain tax.

2. “The Eurocurrency market owes its existence to differences in national financial regulation combined with declining barriers to international capital movements.” Do you agree with the statement? Explain with the help of various Euro-Currency Market instruments.

3. The Chinese government’s move to ban waste paper amidst environment concerns is expected to benefit the Indian paper manufacturers. Waste Paper (WP) is one of the major sources of raw material used for manufacturing the recycled paper products. The recycled paper products are extensively used for manufacturing packaging materials like corrugated boxes. The Chinese Government’s decision to ban waste paper imports has caused a drop in global waste paper prices. As a result, the price of recycled paper in China, used for packaging material, has increased due to short supply of WP. Indian manufacturers using waste paper stand to benefit on account of lower global waste paper prices (on excess supply) and higher realization for recycled paper.The global shortage of wood pulp has resulted in increasing prices of finished paper. Indian wood pulp based having requisite self-sourcing (farm forestry) are expected to benefit from increasing global finished paper prices.The companies like West Coast Paper, TNPL and NR Agarwal Industries which majorly import waste paper for manufacturing processed recycled paper are expected to improve margins on account of falling waste paper prices. As per the industry reports, the global price fall in waste paper is evident as the old corrugated containers (OCC), the most common form of waste paper, fell from €150 per tonne in July 2017 to €135 per tonne in December 2017. Also, the prices of Kraftliner, the recycled paper manufactured by processing the waste paper, have risen from €642 per tonne in July 2017 to €694 per tonne in December 2017.

a. Paper manufacturing Industry is one of the important industry for India and China, from above paragraph explain the positive and negative effects on the revenue of Indian paper exporter.

b. What will the impacts on FOREX because of Government of China Decision on paper bans? How India can take advantage of it?

International Business June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment International Business ,

International Business

1. ABC Company is a solution provider for the market entrants. Your client XYZ wants to introduce his product in the market. As a Service provider analyse the various forces of Micro Environment so that it could help his client to identify all possible threats and opportunities in the market.

2. The five forces Model by Porter is a vital tool for analysing the industry in which it operates. You are required to analyse how it has aimed to examine the five key forces of competition in case of Apple Inc., American multinational Technology giant.

3. A) You are working in a reputed market Research Company. You are asked by your senior to prepare a short presentation for your clients explaining them the importance of Market research in today’s Era and also how the company will help the Client to have a better Business Opportunity.

3. B) Enumerate the various steps/Process to effective Market Research that can be carried out for an Organisation.

Integrated Marketing Communications June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment Integrated Marketing Communications ,

Integrated Marketing Communications

1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success?

2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?

3. Case Study

Himalaya aims to double Market share in Men’s Face Wash

Source: PTI feed India Today

The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.

a. In a competitive market with many serious players, how would you approach IMC to double the market share?

b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you leverage in the promotional activity?

Information Systems for Managers June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment Information System for Managers ,

Information Systems for Managers

1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud.

2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain.

3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.

a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies?

b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

HR Audit June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment HR Audit ,

HR Audit

1. “As we understand that the human factor is an important strategical element that explains a company’s differentiation capacity, it is crucial that a measurement effort of the way this function is done in the company is checked. That is the concept of the HR audit, which goes beyond the simple investigative methods, and is an extension of the traditional concept of the Audit”. Based on the above statement, find out the methodologies used by modern day companies to do the HR Audit.

2. Why is HR alignment with business goals important? Explain with reference to HR Audit.

3. The strategic Audit of HR offers the most insight to the fundamental question “how is the HR department performing”.

a. Do you agree with the above statement?

b. Substantiate your answer with relevant examples.

Financial Institutions and Markets June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment Financial Institutions and Market ,

Financial Institutions and Markets

1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report.

2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism.

3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok,

3a) Explain different types of risks associated with systematic risk.

3b) Explain different types of risks associated with unsystematic risk.

Financial Accounting & Analysis June 2018 Assignment

31 Mar
MBA Assignment Admin 0 Comment Financial Accounting & Analysis ,

Financial Accounting & Analysis

Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3.

Liabilities 31-3-2017 31-3-2018 Assets 31-3-2017 31-3-2018
Equity share capital 220,000 250,000 Machinery 200,000 230,000
9% Preference Share Capital 100,000 110,000 Building 150,000 176,000
Securities Premium 20,000 26,000 Land 18,000 18,000
Profit & Loss A/c 104,000 134,000 Stock 84,000 98,000
5% Debentures 70,000 64,000 Debtors 38,000 38,000
Creditors 38,000 46,000 Bills Receivable 42,000 62,000
Bills Payable 5,000 4,000 Cash 42,000 32,000
Provision for Tax 10,000 12,000
Dividends payable 7,000 8,000
574,000 654,000 574,000 654,000

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017

Liabilities 2016 2017 Assets 2016 2017
Equity Share Capital 200,000 200,000 Land 50,000 50,000
9% Preference Share Capital 150,000 150,000 Building 150,000 135,000
Reserves 100,000 122,500 Plant & Machinery 150,000 135,000
17% Debentures 50,000 75,000 Furniture 50,000 70,000
Creditors 75,000 100,000 Stock 100,000 150,000
Bills Payable 25,000 37,500 Debtors 100,000 150,000
Tax payable 50,000 75,000 Cash 50,000 70,000
650000 760000 650000 760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017

Particulars 2016 2017 Particulars 2016 2017
To Cost of goods sold 300,000 375,000 By Sales 400,000 500,000
To Operating Expenses
Administrative 6,500 7,250
Selling 10,000 10,000
To Interest on Debentures 8,500 12,750
To Net Profit 75,000 95,000
400,000 500,000 400,000 500,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.

Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)

Particulars V Ltd. J Ltd.
Revenue from operations 1,500 6,000
Manufacturing cost 900 4,050
Interest paid 105 375
Depreciation 135 675
Selling expenses 135 225
Income Tax 90 225
Non-operating income 45 285
Dividend paid 120 600
Fixed Assets 1,500 7,350
Current Assets 525 2,250
Current Liabilities 375 2100
Debentures 600 3,300
Reserves 450 1,200
Share Capital 600 3,000

From the above information answer the following questions with the help of suitable ratios:

3 a)

  • Which company has better solvency using current ratio and share value using earning per share?
  • Which company would you recommend for investment? Justify.

3 b)

  • Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?
  • Which company would you recommend for investment? Justify.