STRATEGIC MANAGEMENT
1. You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points? (Please assume that Covid-19 pandemic is over).
2. An International MBA University by the name of INSEAD located in France wishes to enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India & suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19 pandemic is over).
3. You are the CEO of a US based automotive major Ford motors in India. Your company is facing tough rivals like Hyundai & Kia Motors.
You have been operating in India since several years. During 2021, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your competitors are eating into your market share slowly & steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic is over).
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or should “Ford Motors” go it alone in India? If Yes, state your response with appropriate justifications & reasons & with which vendor? If No, state your response with appropriate justifications & reasons?
(Please assume that Covid-19 pandemic is over).
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