NMIMS ASSIGNMENT JUNE 2023

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MBA Assignment Solutions

Project Report & Thesis

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Business Economics

1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating any 3 methods each from qualitative and quantitative methods of demand forecasting.

2. Law of Demand drives the economy and helps business decisions that meet consumer needs. Demand is the consumers’ desire and willingness to pay for a product or service at a given price and time. Enumerate any five factors each from individual and market demand.

3 a. “The Law of Diminishing Marginal Utility plays an important role in the economy. It directly relates to the consumption and production of goods.” In context with the given statement enumerate Law of Diminishing Marginal Utility with its assumptions.

3 b. Calculate Marginal Utility and Average Utility from the information given in the below table:

Quantity Consumed	Total Utility
1	20
2	35
3	47
4	55
5	60

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Financial Accounting & Analysis

Q1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity.

Commenced business with cash of ₹ 5,00,000.
Purchased equipment for cash ₹ 2,00,000.
Purchased furniture worth ₹50,000 on credit from IndiMart.
Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.
Deposited cash of ₹ 1,25,000 in the current account.
Sold goods for ₹75,000 and received a cheque against the same.

Q2. Prepare a vertical balance sheet from the following information:

Liabilities	Rs.	Assets	Rs.
Share capital	1,50,000	Goodwill	20,000
Share Premium Account	5,000	Land and Building	80,000
General Reserve	60,000	Plant (at cost less dep.)	44,000
Profit and Loss account	17,000	Furniture (at cost less dep.)	3,000
6% Debenture	50,000	Investment (Trade)	80,000
Bank Loan (Long Term)	35,000	Debtors	70,000
Bank Overdraft	20,000	Stock	60,000
Sundry Creditors	60,000	Cash at Bank	40,000
Provision for Taxation	10,000	Prepaid expenses	5,000
		Preliminary expenses	5,000
Total Rs.	4,07,000	Total Rs.	4,07,000

Q3. A) Prepare a comparative income statement for any company extracting their P&L statement for the years 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.

Q3. B) Prepare a trend analysis statement for any the same company extracting their P&L statement for the years 2019-20, 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.

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Information System for Managers

Q.1) COMPT_PREP is an Educational Institute which helps the aspirants to prepare for Engineering and Medical Exams. They have around 20 branches across the country. The aspirant’s base is exploding on a Year-on-Year basis. Suggest a Cloud Solution strategy to help manage the entire operations of COMPT_PREP. Also, detail out the features & benefits of this Cloud Solution Strategy.

Q.2) You are the owner of a start-up Manufacturing company in Pune and have a total of around 100 employees. To streamline the operations of various departments of your organization, which particular System you will use to automate the various inter-processes of your organization. State the benefits of its implementation and the challenges faced while implementing it.

Q.3) You are a Personal Blogger and you are much keen on penning down your thoughts in the form of blogs. The Blogging Platform used by you can be any depending on your choice.

3 A) What could be the possible vulnerabilities and threats related to Blogging Platforms? Explain any 5 vulnerabilities/threats in detail.

3 B) Suggest and describe at least any 2 protective measures to overcome these vulnerabilities/ threats related to Blogging Platforms.

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Management Theory and Practice

Q1. Ravi Kishan Mills, accompany dealing with making ethanol from sugarcane residue has traditionally been a centralized company from generations run by the founders. Now as the 4th Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision?

Q2. Shemaroo entertainment earlier only had a base in Mumbai, India. It has now expanded its wings to other parts of the world too and want to also get into other avenues of filmmaking. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same?

Q3. Thakur Publishing house, an age-old Printing press feels that over the years their employees have lost their motivation and their performance standards is dipping.

a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees?

b. Also, can you use ERG Theory, to help guide them to motivate their employees?

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Marketing Management

Q.1 Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with appropriate justification). Based on the type of segmentation, suggest an appropriate Positioning strategy with justification.

Q.2 Your friend is planning to purchase a laptop for routine usage & is seeking your guidance for the same. Practically guide him through the steps of consumer buyer decision making process.

Q.3 Read the case & answer the questions based on the case:

Aahar fast food is a very popular evening/late night joint targeting young students, young couple, and even family. It serves delicious food & customers have always appreciated their service too. It has its presence in the market since last 10 years in Mumbai & are planning a Pan-India launch. As a consultant help them with the following:

3. a) Recommend an advertising strategy for the launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media).

3. b) Suggest at least two sales promotional tools at consumer-level for the new launch with appropriate justification.

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Organisational Behaviour

Q1. Leadership is widely regarded as a critical attribute that is becoming increasingly scarce in organizations. It is a process in which an individual seeks the support of others to achieve common goals. Leaders are visionary individuals who act as catalysts in motivating and influencing others. Given these statements, it is essential to examine the importance of leadership in any organization. Conclude by answering that how the organisation would fare if leadership is not right?

Q2. Harvey and Weems are Team leaders of team A and B respectively. Harvey is very open to feedback and does not let his perception rule his decision. He takes action based on facts and figures whereas Weems get carried away with his perception. Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B. Weems takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-analysis he understood that all this while he was working totally under the influence of his perception. Weems decides to take a plunge and modify his behaviour. Discuss any three managerial implications of perception and conclude by stating that what could have made Weems change his way of behaving?

Q3. John and Jacob are co-workers. They both are working in the same project but their work values are very different from each other. John belongs to GenX (The X Generation) and relies a lot on the team-work as well as its (team’s)progression and upliftment, whereas Jacob is from GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though they share a great personal rapport but they always are found having disagreement at work.

3. a) Explain the reason for their disagreement? It is natural to have such disagreement, give concluding remarks for Jacob’s behaviour in terms of the generational values.

3. b) Introduce the value system of your generation. Discuss the rest of the generations and their values?

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Business Communication

1. Mr. James Steven is the Sr Manager in an established IT company. He works with a core team of 20 and at most times communicated through written verbal communication. He intends to sound persuasive while he communicates with his team and he wants them to feel equal at all times. Which are the steps of writing messages that he should keep in mind while drafting messages to be sent to his team. Define strategies of writing persuasive messages?

2. Define what is a Report and a Proposal. Define the sections of report writing explain each in detail.

3. a. As a consultant, explain four steps to develop a strong brand for Man Machin. How can social media impact communication in business? What are the strategies for Business Communication through Social Network?

3.b. You are planning to switch your job and are in the process of applying to another company. What is a job market? What are the points of an organization and job opportunity will you consider while in the process of applying for the job?

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Business Law

1. Free Consent is an important essential element of a valid contract. Explain what is Free Consent and the instances under which Free Consent in an agreement would be affected. Please provide examples for each of such instance.

2. Please highlight two (2) instances where the courts in India have intervened to protect environment or prevent degradation/pollution of environment. Kindly note that the instances should be real life cases.

3. Gaurav is a new joinee in an organization and he has certain queries with respect to employee related laws. He has been directed to reach out to you with the queries. Kindly advise him:

a. As the organization deducts Provident Fund from the salary, can you please explain applicability of the schemes under Provident Fund and how is the calculation and apportionment of the Provident Fund done against various schemes?

b. Who is entitled for Gratuity and how is the payout of gratuity calculated?

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Decision Science

Q 1: Bad gums may mean a bad mood. Researchers discovered that 85% of people who have suffered a bad mood had periodontal disease, an inflammation of the gums. Only 29% of healthy people have this disease. Suppose that in a certain community bad moods are quite rare, occurring with only 10% probability. If someone has periodontal disease, what is the probability that he or she will have a bad mood?

Note: Draw the tree diagram for the above problem. Handwritten tree diagram is prohibited.

Q 2: Using MS-EXCEL show the Regression model, consider ‘Instagram followers’ as dependent variable and ‘no f post per day’ as an independent variable. Write the interpretation of EXCEL Tables. Write the conclusion on the fitting of your model also.

No of followers	No of post per day
439	2
340	1
315	4
444	5
377	2
456	5
495	2
304	2
401	5
305	5
338	4
348	2
402	1
395	5

Q 3A): 1000 light bulbs with a mean life of 120 days are installed in a new factory and their length of life is normally distributed with standard deviation of 20 days.

If it is decided to replace all the bulbs together, what interval should be allowed between replacements if not more than 10% should expire before replacement?

Note: You are not supposed to use EXCEL or any other software to write this answer.

Q 3B): calculate the average age of migrants for both the categories of gender and write your interpretation.

Age group	Male	Female
0-4	98,34,738	91,27,975
5-9	1,09,59,506	99,58,059
10-14	1,24,25,108	1,14,51,227
15-19	1,26,83,733	1,65,18,666
20-24	1,31,97,283	3,36,58,466
25-29	1,30,45,214	3,75,22,017
30-34	1,21,34,009	3,42,86,096
35-39	1,20,60,030	3,30,54,887
40-44	1,09,00,143	2,72,61,236
45-49	97,04,026	2,34,47,716
50-54	79,40,152	1,78,42,986
55-59	61,61,754	1,51,92,910
60-64	54,01,736	1,43,47,372
65-69	36,87,082	1,01,41,196
70-74	26,62,421	70,33,728
75-79	13,41,572	34,93,001
80-85	14,61,296	42,53,695

Note: You are not supposed to use EXCEL or any other software to write this answer

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Essentials of HRM

1. ‘Mirage Investments Ltd’ is a wealth management company with multiple locations in India. The top management plans to create a dynamic human resource department for managing employee relations. You have been hired as their HR Business Partner. Explain to the top management, what will be the objectives of your HR department in this organisation. Give some examples in the context of this company.

2. The Luxe Group of premium hotel chain wants to restructure its human resource department. As their HR advisor, explain to the top management the various activities under each new subdivision in the Department. Elaborate them with corporate examples.

3. Shanghai Food Corporation is reviewing its human resource planning. It is analyzing the various sources of the company’s human resource demand forecasting. Keeping this context in mind, answer the following:

a. What are the qualitative methods of HR demand forecasting that are available with the company?

b. Discuss the trend analysis method of quantitative technique in HR demand forecasting.

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Operations Management

1. As a business owner, one of the most critical decisions you will make is choosing a location for your business setup. What are the various decision criteria for deciding a location for a business setup, and how do they apply to setting up an electric vehicle charging station? Assume any size for the setup.

2. Explain in detail the various types of plant layout concepts that are available in operations management. Give examples of where each of these types can be employed respectively. Briefly explain a layout applicable for a cloud kitchen format vis-à-vis a dine-in restaurant, highlighting the good points and bottlenecks, if any.

3. A patisserie brand is planning to open a new mid-sized pastry shop near your locality. Considering their expertise and knowledge in manufacturing and branding their product offerings, they are confident of getting into the new pastry shop operations. You are required to suggest the team on the following points:

a. What strategy would the pastry shop adopt for an Aggregate Operation Plan of resources given a time frame of a year.

b. Discuss the concept of Q and P systems of ordering along with its issues in inventory control for the pastry shop.

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Strategic Management

1. You are a business person who has access to capital and want to build a global advertising empire.

Create a strategic plan to build your business, do you think that acquisitions could be a strategic option? Justify your answer.

2. The Indian Super League is India’s leading soccer league but is struggling with viewership? What could be the reasons for this lack of consumer interest? What strategies would you recommend to the league management if you were its strategy consultant?

3. Inox and PVR recently merged together to create India’s largest theatre groups, the combined entity now has 1500 theatres across the country. This is 20% of the current market size and nearly 50% of the revenue.

a. If you were an owner of a single screen theatre in a city where Inox PVR have multiple screens what strategies would you adopt to compete.

b. Analyze the state of India’s movie theatre industry and what the industry needs to do to evolve going forward in this highly competitive technology driven media and entertainment industry.

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Commercial Banking System & Role of RBI

1. Banking has changed radically over a period of 50 years starting from nationalization in 1969 of 14 private sector banks to privatization of banks in 1990s. Year 2014 resulted in setting of small Payments Banks in different parts of the country to a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large PSU banks in 2018/19. What has been the economic and financial compulsions/reasons for such changes in five decades?

2. Why banks are focusing more on shifting fund-based lending to non-fund-based lending? Explain different types of funds based and non-fund-based lending activities.

3. Commercial banks are known for providing array of services to customers, the conventional one being on liability side are time and demand liability products.

a. Distinguish between time and demand liabilities and their characteristics.

b. What are reasons for large financial institutions like Industrial Development Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly, like Industrial Credit and Investment Corporation of India (ICICI) converted itself as ICICI Bank.

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Corporate Finance

1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%.

Show value of NPV at IRR as discount factor.

Based on the above calculations, should the project be considered?

2. Calculate the Cash Cycle using the following information. (Assume 360 days in a year).

Opening Balances
Raw Material	4,00,000
WIP	80,000
Finished Goods	6,00,000
Debtors	2,50,000
Creditors	5,60,000
Closing Balances
Raw Material	5,00,000
WIP	70,000
Finished Goods	7,25,000
Debtors	3,15,000
Creditors	6,25,000
Costs Incurred during the year
Manufacturing Costs	10,45,000
Excise Duty	8,50,000
Selling and Distribution Expenses	4,20,000
Admin. Overheads	3,00,000
Total Sales	4,20,00,500
Total Purchases	3,23,00,000

30% of sales are on credit and 80% of purchases are on credit.

3 a. In the following balance sheet calculate the Current Ratio and the Acid Test Ratio.

BALANCE SHEET AS AT 31ST MARCH 216
₹ in Crores
	Note No.	As at 31/3/2016	As at 31/3/2015
I. EQUITY AND LIABILITIES
(1) Shareholders Funds	2	723.08	723.08
(a) Share Capital	3	26,435.61	21,744.40
(b) Reserves and Surplus		27,158.69	22,467.48
(2) Non-current liabilities
(a) Long-term borrowings	4	13,685.69	11,737.01
(b) Deferred tax liabilities (Net)	5	2,228.90	1,708.26
(c) Other long-term liabilities	6	60.73	70.03
(d) Long-term provisions	7	1,156.84	1,108.60
		17,132.16	14,623.90
(3) Current liabilities
(a) Short-term borrowings	8	23.96	40.27
(b) Trade payables	9	8,430.79	12,467.04
(c) Other current liabilities	10	20,217.97	16,570.21
(d) Short-term provisions	11	3,025.84	3,575.61
		31,698.56	32,653.13
TOTAL		75,989.41	69,744.51
II. ASSETS
(1) Non-current assets
(a) Fixed assets
(i) Tangible assets	12	23,377.80	20,226.06
(ii) Intangible assets	13	89.99	89.00
(iii) Capital work-in-progress	14	12,402.75	7,640.61
(iv) Intangible assets under development	15	215.18	25.07
(b) Non-current investments	16	7,875.58	7,302.05
(c) Long-term loans and advances	17	3,864.84	4,077.17
(d) Other non-current assets	18	87.70	83.46
		47,913.84	39,443.42
(2) Current assets
(a) Current investments	19	5,098.11	5,089.09
(b) Inventories	20	13,696.28	14,457.85
(c) Trade receivables	21	2,165.02	2,561.14
(d) Cash and Bank Balances	22	2,067.35	1,360.20
(e) Short-term loans and advances	23	1,030.81	786.22
(f) Other current assets	24	4,018.00	6,046.59
		28,075.57	30,301.09
TOTAL		75,989.41	69,744.51

3 b. Sanghvi & Sons P. Ltd. is a private limited company with almost 80% shareholding with the Sanghvi family. It has now a requirement of Rs. 400 crores for a project to be undertaken. Currently it has a debt-equity ratio of about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable. Discuss whether the company should fund its requirements by Debt or Equity and various considerations for the same.

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Cost & Management Accounting

Question 1:

Office Products Ltd provides the Sales and the cost data for 60,000 units as given below.

At full capacity the plant can produce 100,000 units

Sales Rs. 12,00,000

Costs:

Variable:

Material Rs. 2,40,000

Labour Rs. 3,60,000

Overheads Rs. 1,80,000

Fixed Cost Rs. 3,20,000

Total Rs. 11,00,000

PROFIT Rs. 1,00,000

Prepare the Income statement under marginal costing for production at 80,000 units.

Question 2:

Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023

Material Used Rs. 72,000

Direct wages Rs. 60,000

Machine hours 20,000 hours

Labour hours 24,000 hours

Overhead chargeable to the department Rs. 48,000

The relevant data for carrying out one order in the month of February is given below:

Material used Rs. 4,000

Direct Wages Rs. 3,300

Machine hours 1,200 hours

Labour hours 1,650 hours

Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads

1) Direct labour hours

2) Percentage of direct wages

3) Machine hour rate

Question 3a

Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.

Ordering Cost Rs.50 per order

Inventory carrying cost 10% per annum

Cost of Product A is Rs. 500 per unit

Annual consumption of Product A is 5000 units.

Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?

Question 3 (b)

New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit. Variable costs are Rs.280 per unit.

You are required to determine the breakeven point and explain the significance of breakeven point.

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Financial Institutions and Markets

Q1. Ambey Ltd. is one of the biggest players dealing in fitness machines in India. The company now intends to launch a range of fitness food for fitness-conscious people and plans to market it by selling it on various e-commerce portals and opening retail outlets. So, the management of the company is planning to raise further capital in the debt market.

As a financial advisor to the firm advise the various techniques which the company can use in order to raise capital from the debt market.

Q2. Prabhas has joined non-banking financial companies (NBFCs) but is unclear about the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the financial services segment with various types of NBFCs as per business activity catering for the financial needs of the Indian economy with examples.

Q3a. Uday is a new joiner at a currency exchange firm. His first task given by the manager is to prepare a report on trends in the major currency exchange quotes for the past year. However, Uday has little knowledge about the participants in the foreign exchange market. Brief Uday about the various participants in the foreign exchange market for successfully executing his task.

Q3b. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function efficiently and effectively.” Explain the important regulatory authorities in India with their functions.

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Marketing of Financial Services

Q1) Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policyholders about their rights.

Q2) Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Amit is married to Neelam (age 28 years) and they have one son aged 2 years. Amit wants you to prepare a plan for him to retire by age 60. (You can make any assumptions to further build up your case.)

Q3) You are a Financial Planner. Your client Prashant Pandey aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

3. a) Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement.

3. b) Prashant and Priti want your help to invest for their daughter’s higher education which they estimate would be required after 15 years.

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Retail Banking

1. Monetary Policy is one the important drivers in growth & development of an economy. Illustrate at least four instruments/tools which are used universally in implementation of monetary policy

2. Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check excessive growth of credit in the bank. What is the significance of CAR in credit policy of Banks and how it works?

3.a. Explain Credit Risk, Operational Risk, and Liquidity Risk & Interest rate Risk.

3.b. What are the reasons of, non-performing assets.

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Consumer Behaviour

1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.

2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.

3. Answer the following:

a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.

b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.

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Digital Marketing

A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers.

They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they’ve been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.

1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.

2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.

3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner’s decision?

3. b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.

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International Business

Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them.?

Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries.

Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

3. a) Explain your market entry strategy to launch the EV bicycles in South Africa.

3. b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?

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Organizational Theory, Structure and Design

1. ‘Star Bazaar Limited’ has decided to modify their organizational systems to beat the market competition. Help them assess the organisation according to the 7S framework in the context of this retail chain company. Give appropriate examples in this case.

2. Look Book, a social network platform has decided to launch it mobile application for engaging its users. However, the IT head has no idea about the challenges it might face. As their Business consultant, explain the different phases of organisational life cycle, that the company may go through. Associate these phases with the social media business.

3. Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the organisational effectiveness of their export-import business. While Ryan prefers the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s approach. Keeping the above scenario in mind,

a. How do you think Ryan wants to use the goal approach for the business and discuss its loopholes?

b. Explain why Suman supports the contemporary stakeholder’s approach?

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Project Management

1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.

a. Brief activity list (6-8 activities).

b. Figure out 4-6 project management related roles.

c. Prepare the RACI Matrix for the same.

2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project.

a. Feasibility study

b. Estimating the cost – Material and Construction

c. Designing of Stadium and Amenities.

d. Procuring the material

e. Construction and installation

f. Finishing work

You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.

3. Answer the following questions:

a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.

I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.

		I	C1	C2	C3	C4	C5	C6
Option-I	Cashflow	-20	5	5	5	5	5	5
Option-II	Cashflow	-25	10	5	5	5	5	5
Option-III	Cashflow	-30	10	10	5	5	5	5

Consider Discounting Rate as 8% per year.

b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.

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Capital Market and Portfolio Management

1. Suppose you have Rs. 100000/- & interested to invest in financial assets. Which factors you should keep in mind while investing in financial assets?

2. Suppose there are two stocks in the market, namely stock A & stock B. whichever stock will give maximum return investor will invest in that stock. For this purpose, investor needs to measure the return from the asset. What is the different measuring return?

3. a. Mr. A wants to buy some stocks, but he is confused because he doesn’t know how to measure the risk. He wants your suggestion for risk measurement, please suggest.

3. b. If you are planning to invest in mutual fund so you must know the risk involved in it. Highlight three to four risk that everyone needs to know.

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Strategic Cost Management

1) The following information is available for a watch showroom.

Calculate the following:

a) Contribution

b) PV Ratio

c) BE Ratio (in no. of units and value)

d) MOS at actual sales of Rs. 6,00,000/-

e) Number of watches to be sold to get a profit of Rs. 20,000/-

Sale Price	Per unit (Rs.)	9800
Variable Costs	Per unit (Rs.)	4905
Commission (variable)	Per unit (Rs.)	500
Rent	Per month (Rs.)	100000
Salaries	Per Month (Rs.)	120000

2) A Factory produces 3 types of shoes. While producing, for switching over from one type to another, there is a shift-over process involved. Costs incurred are as follows:

Shift-over costs Rs. 50,000

Factory Overheads Rs. 1,00,000/-

Packing costs Rs. 20,000/-

Engineering Costs Rs. 30,000/-

Supervisor Costs Rs. 10,000/-

Quantity produced A- 1000, B – 2000, C- 4000

Allocate the costs to the 3 shoes (A, B and C) using Traditional Costing method and Activity Based Costing. Some other information of the 3 products is as under:

	A	B	C
No. of Switches	3	4	2
Machine Hours	20	18	15
No. of Receipts / packs	4	5	8
Engineering Hours	30	40	50
Supervisor Hours spent	10	12	10

Compare the results and discuss.

3. a) Prepare a Cash Budget with following information.

	Diary	Notebook	Spiral Bound
Sales Units	8750	12500	5000
Selling Price (per Unit)	80	64	100
Variable Cost (per Unit)	20	23	35
Fixed Cost	65000	140000	95000
Allocation of General Overhead	280000	320000	200000

3. b) A firm faces a decision about replacement of a machine.

Following is the information available:

Depreciation of existing machine is Rs. 25000/- p.a.
A new machine is available at Rs. 45000/- that is much more efficient in production.
Increase in power cost due to the new machine is Rs. 5000/- p.a.
Rent of the factory building is Rs. 60000/- p.a.
Scrap Value of the old machine is Rs. 4000/-

Identify which of the above information is relevant and which is not relevant for taking the decision whether to continue with the existing machine or use new one.

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Taxation – Direct and Indirect

Q1. Mr. X sold a residential house property in June 2022 for a sale consideration of ₹75,00,000. The property was purchased by him in May 2010 for ₹35,00,000. He incurred ₹1,50,000 on stamp duty, registration and legal expenses related to the sale. Compute the long-term capital gains, tax liability and the amount of investment to be made in specified bonds to claim exemption under Section 54EC of the Income Tax Act, 1961.

Q2. “How do Double Taxation Avoidance Agreements (DTAAs) work in international taxation and what are the key provisions of such agreements? Critically evaluate the effectiveness of DTAAs in eliminating double taxation and promoting cross-border investments.”

Q3. A) Mr. X owns a house property in Mumbai. The details of the property are as follows:

The property is let out for residential purposes.

The annual rent received from the property is ₹3,00,000.

Municipal taxes paid during the year amounted to ₹20,000.

The interest on loan taken for the property was ₹1,80,000.

Compute the income from house property for Mr. X for the Assessment Year 2022-23.

Q3. B) Mr. A, a resident individual, gifted a residential house property to his wife, Mrs. B, who is also a resident individual. The property generates an annual rent of ₹6,00,000. Mr. A has no other income, while Mrs. B has an income from her profession of ₹5,00,000. Compute the total taxable income of Mr. A and Mrs. B for the Assessment Year 2022-23, considering the clubbing provisions of income.

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Compensation & Benefits

1. CONSTRUCT Pvt Ltd. is a newly set up construction company in Mumbai and the company is in the process of determining the pay structure in the organization. Currently the company has 50 employees in the sales department. As an HR Manager of company, discuss which individual compensation plans you can use to motivate these 50 sales department employees to meet the targets.

2. WESTEROES Pvt Ltd is a decade old IT Company from Pune. You are hired as an HR Consultant and you are expected to identify and suggest to the management appropriate approach to job evaluation. Enlist the different approached to job evaluation and suggest an appropriate one to the company.

3. INFOTICS is a well-known IT Company in India since 2000. The company is planning to revise the compensation structure. In this background answer the following:

a. What could be the components of direct pay structure?

b. What could be the components of indirect pay structure?

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Industrial Relations & Labour Laws

Q1. “International Labor Organization” was designed as the first truly tripartite labour organisation, giving equal voice to governments, workers and employers in its executive bodies. But it has been accused of being lumbering and out of touch, mired in bureaucracy and failing to ensure that its conventions and guidelines are taken seriously by ratifying member states. Discuss citing areas where ILO is falling behind.

Q2. A large number of unions within an establishment hampers the process of collective bargaining as it is difficult to reach a settlement with all of them. In the light of this statement, discuss recommendations made by National Commission of Labor in improving the effectiveness of collective bargaining.

Q3. Moonlighting is working for a business of the same niche while being a permanent employee of another.

a) Discuss whether it is an ethical practice.

b) Explore the coverage of labor laws.

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Manpower Planning, Recruitment and Selection

Q1. What are the external sources of Recruitment? Which sources do you think are suitable for recruitment in an academic institution? Why?

Q2. You, as a HR Professional, are analyzing the Human Resource requirement of your organization. While doing it, what kind of challenges you can face?

Q.3 a) As a Manager, what problems you can face while managing the performance of the employees?

Q.3 b) You, as a team leader of a team of five members, are observing that the performance of three members of your team is reducing day by day in last couple of months. What techniques you will use to improve the performance of employees?

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Organisation Culture

1. In what ways has the Schein model of organizational culture been influential in shaping our understanding of organizational culture? How can this model be applied in practice?

2. How do different cultural dimensions, such as individualism-collectivism or power distance, affect organizational culture? How can leaders use this understanding to create a more inclusive and diverse workplace?

3. a. In what ways can organizational culture models be used to improve organizational performance? What are some of the challenges associated with using these models in practice?

3. b. How can leaders leverage organizational culture models to create a positive workplace environment? Give a contextual example?

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Performance Management System

Q1. You are an HR Manager at Roohi Medical Devices Ltd. The company would like to introduce Self Appraisals for the Sales Teams. Design a Self Appraisal Form for Sales Executives in the organization.

Q2. “Tara Styles” is a fashion, cosmetics and beauty brand that caters to male and female products. The company has been growing at a rapid phase and now plans to reach pan India presence. Prepare a Balanced Scorecard for “Tara Styles” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.

Q3. You have joined as at Team Leader at “YourWorkSpace” which is a co-working space wherein different companies lease offices / workstations.

Using the SMART principles, prepare 2 goals each for each of the following:

3. a) Sales Manager at “YourWorkSpace”

3. b) Admin Manager at the company

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Cloud Computing

1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for a Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business, Internet and OS related limitations and Loss of control. How can you help understand the IT head about these SaaS challenges?

2. Few educational institutes of a city are looking to migrate some of their services to the cloud for which they are thinking to create a community cloud. A community cloud is an integrated setup that combines the features and benefits of multiple clouds to address the needs of a specific industry. They have set up a forum to discuss the features of the community cloud. You as a consultant are expected to discuss features like Cost-effectiveness, Regulatory compliance, Industry-based security requirements, High availability and More control and prepare a report on the same. Describe key points of your report on the features of the community cloud.

3. ProTech is a company providing Project Management related tools to different organizations. As their business volume is going up their management is thinking about utilizing the existing hardware or using some new technology to provide support to maximum clients. Their CTO suggests two options to achieve the same.

a. ProTech can use hypervisors so that they can use same set of hardware for multiple services. What are hypervisors? Explain Type-1 and Type-2 hypervisors.

b. ProTech can move to cloud solutions. Every cloud solution comes with some cyber risk. Describe 3 types of threats related to cyber risks.

i. Unintentional threats

ii. Natural events

iii. Intentional threats

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E-Business

Q.1) As the owner of an online pastry brand, you are exploring different revenue models to increase your revenue streams. Explain the different types of revenue models that can be used for e-businesses. Identify the revenue models that are most suitable for an online pastry brand. Discuss the associated issues with each revenue model and how they can affect the success of an online pastry brand. Analyze the impact of technology on the different revenue models and how they can be leveraged to optimize the revenue of an online pastry brand

Q.2) You are a digital marketing consultant hired by an online gaming company that aims to increase its customer base and brand awareness in the Indian market. Develop a digital marketing strategy that utilizes various online marketing tools and strategies to promote the company’s gaming services in India.

Q.3) As online shopping for gifts continues to grow in popularity in India, it is essential for online gift apps to provide a seamless and user-friendly shopping experience to their customers. One of the key features that contribute to a good shopping experience is the shopping cart capabilities.

a) Provide an overview of the online gift app market in India and discuss the importance of shopping cart capabilities in the success of these apps. Research and identify at least three different types of shopping cart capabilities that online gift apps in India can offer. Explain each capability in detail and provide examples of gift apps that use them.

b) Evaluate the advantages and disadvantages of each shopping cart capability and compare them. Which capability do you think is the most effective and why?

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Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Q1. In addition to hotel services, Marriott offers a variety of venues for social and corporate events. Event organizers and customers can take an “online walk-and-talk” around the venue and visualize the entire event to get a realistic idea of how it would look from a participant’s perspective. Users can see 360-degree, 3D views of custom-designed room set-ups, making event-planning easier than ever. According to Diego Herrera, CEO of Zebra Design, “It offers customers the unprecedented opportunity to try before they buy”.

What sort of Digital Technology is Marriott using here?
What are the Benefits for Customers? For Marriott?

Q2. The Levi’s Store – Levi’s Exclusive retail apparel stores have incorporated a powerful IoT system in collaboration with Intel. It helps in creating a seamless transaction process for its employees and customers. Describe three (3) ways in which The Levi’s Store uses IoT to improve operations and customer experience?

Q3. There are some amazing things happening in Toronto when it comes to smart city projects. The Canadian city is currently being used as a sort of real-life testing lab for some of Google’s most advanced smart city technology through their parent company Alphabets. Their plan is to develop a waterfront space livable space starting from zero into a tech-focused community.

a) Discuss any three (3) Initiatives which can be carried out by a smart city.

b) Discuss any three (3) hurdles a Smart city could face in implementation.

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Fundamentals of Big Data & Business Analytics

1. There are different types of business analytics procedures that can be performed based on the problem statement. Assume you’re working for the government of India as the analytics advisor. Provide 3 different use cases that can be used for the government where you could take advantage of the different types of business analytics procedures and create or add value to the government, country, and the economy. Mention briefly about how those different types of business analytics could be used for each of the use cases.

2. An established private financial institution in India is planning to launch an IPO to raise funds for expansion into other markets nationally and internationally where they have low to nil market share. But potential investors are concerned about the rising cases of fraudulent claims in the cross-border transactions and the companies’ inability to identify fraud and minimize them. The firm consults and gives you the information they have about the agents, hospitals, offices, employees, past claims, diseases, costs, customers, policies etc., all are in different data systems currently. They don’t have historical data on identified fraudulent claims.

How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of them. Goal is to help company identify and narrow down the fraudulent claims. And suggest other ways in which they can use the data available with them and that in public domain to prove to potential investors that the growth potential and the vision of the company is strong and in right direction. (10 Marks)

3. Natural disasters such as earthquakes in Turkey and Syria and wildfires in Australia and USA have been wreaking havoc. Assuming the Indian government is preparing for one such situation concerning floods in north-eastern states of India, executives at largest NGOs, who provide relief materials, medicines, relocation of affected people, decided that the situation warrants the use of their newest data-driven solution, something that the company calls predictive technology. A week ahead of the predicted floods, Mr Focus, NGO’s head, pressed his staff to come up with forecasts based on what had happened when floods struck the region in the recent past.

a. Which type of analytics will be best suited to solve this problem and maximise the effectiveness of the support provided by the NGO to the people and minimize the human and economic losses? Explain the data needed to solve this problem.

b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable NGOs objectives. You can make certain assumptions but highlight them clearly.

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IT Infrastructure Management

Q1) ITIL is a set of detailed practices that align IT services with the needs of the business. Do you recommend it for your organization? Highlight the key factors for your recommendation / rejection.

Q2) Using server farms has become imperative. Despite its drawbacks to the environment, most big organizations require server farms. Your task force has to come up with recommendations to minimize the negative effect of server farms and save our planet. What would you propose?

Q3) To ensure service delivery to their client, your IT Team went through a refresher training program on Service Level Management. Service level management is considered as a process of service design which is created for delivering the levels of availability, capacity, etc. required by the customer. If you were one of the participants of this course and had to answer the following questions, what would your replies be?

a. Highlight the need of SLM by discussing its purpose.

b. How will you define the goal and scope of the SLM project?

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IT Project Management

Q.1) Project feasibility is the study of a project’s various elements to determine if it has the potential for success. Feasibility studies analyze particular areas the project affects in order to consider its impact across the entire business. Creating a feasibility study involves compiling and analyzing various data sources to form a complete understanding of the project’s scope. Explain the following steps of creating a feasibility study.

Form a preliminary analysis of the project.
Outline the finances.
Research the market.
Organize the project’s structure.
Assess the results.
Make a final decision.

Q.2) Human resource planning ensures that you have the right number of people with the right skills for a sufficient amount of time to help get your project done right. All project managers need to invest in developing a comprehensive and detailed Resource Management Plan. Explain the following steps required in Resource Management Planning.

Decide project team size.
Determine what expertise is needed.
Identify roles and responsibilities.
Conduct a skills gap analysis of the project team.
Incentivize project team members.

Q.3) Answer following questions.

a) What is a work breakdown structure? Discuss any 4 components of WBS.

b) Define Project Risk. Describe risks related to cost, schedule and performance.

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Custom Shipping and Insurance

1. Your company imported one consignment on1st January 2022. The rate of duty of goods imported is 15%. Your company has kept the goods in the bonded stores for 6 months and went to clear the same in July 2022. At this time the rate of duty has increased to 20%. Your company insists on paying 15% duty which was prevailing at time of import and sought your advice on this. Please give the right advice to your company based on The Customs Act 1962.

2. Your company has imported one aluminium product from China after checking the rate of duty which was 20%. At the time of clearance customs has added anti-dumping duty 75% on your product. Your company got confused and asked your opinion whether this is correct. Kindly guide your company on anti-dumping duty.

3. You have joined a company as an Import Export Manager. The company is new and they seek your advice on the following:

a. What is first check of import clearance?

b. What is second check of import clearance?

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Export Import Procedures and Documentation

1. You have been shortlisted for a campus interview for a position in Import Export documentation department. During the interview you are asked to give a list of at least 3 important documents required for Exports. Kindly explain any 3 documents that you feel are important for Exports.

2. Your company wants to export one consignment to a new customer in UK. Company is a bit skeptical about the on time payment from this new customer. Company wants to sell the product against Letter of credit and they ask you to provide information on LC and the number of parties involved. Please give your inputs on this.

3. Your company has got an order to export plastic glasses to Singapore. During the discussion of various documents requirements, the importer has asked your sales director to provide preferential certificate of origin. The sales director requests you to advise him on the following:

a. What is certificate of origin and how many types are there?

b. What is preferential certificate of origin and what is the purpose of this?

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India’s Foreign Trade

Scenario

Domestically well-established brand called “HAND&CRAFT’ (H&C) which is an Indian Handicrafts manufacturing company called INDIC CRAFT (IC), involved in hand made products like carpets, carry bags, sofa covers etc. with natural fibers like Jute & Coir They were well known brand in domestic market, and they were exporting their products through Merchant exports, however now they decided to go for geographical expansion through Foreign Trade into European Union. If you are a head of their International business with IC, your task will be to establish the company as well as their INDIC CRAFT brands in the above-mentioned market/s (You can pick any one country from EU)

1. Discuss on Market identification process with respect to Indo Craft brands considering any one country from European Union. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey and major non-tariff barrier and competition.

2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market.

3. a. How big is the total market size of Handicrafts exports from India, and what are the regulatory requirements for Handicrafts product exports to EU countries?

3. b. What is your suggestion to IC as Head of their International business, should they continue with Merchant exports of their brands or discontinue Merchant exports, give your logical response either way.

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Enterprise Resource Planning

Q 1. Sparsh Hospital (Orthopedic) required a robust business management solution to get the most efficiency and results from their team of medical professionals across multiple branches. The lack of system integration made processing bulk data volumes slow and prone to errors. Manual reporting was inefficient and not possible in real-time. Additionally, the existing laboratory information management system (LIMS) software led to duplicate data and processes. Sparsh Hospital wanted to eliminate these errors by using an ERP system. As a consultant to Sparsh hospital, what are the benefits of ERP packages that you will highlight to the management to overcome the challenges faced by them? How will you ensure that the implementation goes smooth, costs are saved rather than wasted?

Q 2. You have joined an online food aggregator as the CEO in the month of April 2021. The group had implemented an ERP System which went live in the month of November 2020. Also, few key members who were a part of the implementation team, left in between. After 1 month of joining the group, you found out that the ERP system implemented is not being used at its full capacity and also there is lot of resistance from the users. The President/MD has already invested time and money in the ERP system. As a CEO, you have to present the updates and findings to your MD. You seek answers to the following questions: What could be the probable reasons before or during the implementation that were not identified at that time that led to the poor usage of the system? You, have to present a future plan to make the use of the system among users a hit. What will be your approach and strategic plan?

Q3. A. Compare the pros & cons of pre-packed software versus customized software. Explain any two emerging trends that are currently integrated in ERP packages.

Q3. B. What are open-source ERP packages? Explain the features of any two open-source ERP packages.

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Operations and Supply Chain Strategies

1. List down the competencies needed for an efficient global Operations and Supply Chain. Which competency would you highly prioritize if you are a producer of a semiconductor, which has a global demand in today’s scenario. Justify.

2. Online fashion retailer Zalando to lay off hundreds of employees. Google fires 450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are one of the founders of service industry which steps you will take with respected to industry life cycle.

3. The Landmark Group owned “Home Centre” has grown into one of the largest retail and hospitality conglomerates in India. They have presence in India, North Africa and Dubai operating over 630 stores across 145 cities with over 9.4 million square feet of retail space. The company is planning for an aggressive growth in the next 5 years and as part of this is planning to expand to business to many countries in South America and Far East. The biggest challenge they face is of shipping the heavy furniture and maintaining the huge inventory, which adds on to a lot of costs.

a. You are appointed as business consultant in the organization. Suggest some different level of strategies that ultimately helps them.

b. Explain different expansion strategies with respect to “Home Centre”.

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Procurement Management

1. Explain various types of purchases with appropriate examples.

2. Discuss the process of strategic sourcing with suitable examples.

3. Consider PQR Inc. is procuring various products for their consumption. While procuring these products they want to go with the e-sourcing process.

a. Explain various online catalogs of e-marketplaces.

b. Explain the process of online auctions.

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Service Operation Management

Q1. Explain the concept of ‘Service Design’ in Service Operations. Discuss the various approaches that Service setups can adopt to implement ‘Service Design’? Explain the concept with the help of reference from the Retail setup like a Supermarket.

Q2. What Role do Service ‘Engineers’ play in designing ‘processes’ Service Operations? Explain the three techniques used to evaluate service operations with reference to a setup like a Fine dine family restaurant.

Q3. The ‘Food delivery’ segment is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations

a. Discuss the elements that need to be planned in a Service Framework of the mentioned setup.

b. What are the challenges faced by the Service Managers who manage these service operations?

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Total Quality Management

Q.1 Historically, TQM was first emerged by the contributions of quality gurus, such as Deming and Juran. Then Crosby, Feigenbaum, Ishikawa, and others had developed this powerful management technique for improving business quality within the organizations. Discuss any three propositions stated by most of the gurus in quality management.

Q2. Maxx Industry has received a major export order. To ensure that its processes work in tandem to conform to the export quality requirements, Maxx wants to formulate and control the business process effectively using SPC techniques. Discuss the major tools of SPC that may help Maxx in achieving its objective.

Q3. You have been asked by the management of your organization to improve employee productivity. After a thorough investigation, you realize productivity is low due to workplace injuries and illness and there is a need for an ISO standard which is designed to provide an effective set of processes for improving workplace health and safety.

a) What ISO standard would you recommend, explain its benefits?

b) Discuss the process of developing a new international standard.

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Supply Chain Management

1. “Elixir Pharma” took to home delivery of medicines as a response to Covid situation. But the model remained as a feature after Covid situation changed. With business growth new challenges showed up like delay in delivery, wrong items getting delivered, returns and re-deliveries, out of stock of some items, while some other items are over stocked, moving goods between pharmacies to get inventory in balance. Transportation and warehousing costs are on the rise which leads to thinning of margins. How can they leverage various supply chain drivers to meet their objective of “better service at optimum cost”?

2. “Fresh” is a fresh fruit shopping chain. Their specialty is organically grown and seasonal fruits. They now operate about 10 outlets in Pune. Fruits are obtained from farmers within and near-by states with which they have sourcing arrangements. Responding to newer business models, they have deployed “Freshonline.com” with regular sets of clients that promise home delivery within 2 hours within city limits. Customer base in expanding at their outlets and with online model. Business increase is also bringing with it mixed bag of challenges due to issues with increasing costs, freshness related problems, quality issues, delays in delivery, non-availability of right stocks etc. Their aim is to reach lean and agile value chain over next 2 years. Prepare a road map to enable them transition levels of supply chain improvement to be lean and agile value chain with few examples?

3. “Second Childhood” is a senior citizen township which provides all types of amenities from housing, boarding, medical facilities, fitness needs, diet needs, entertainment etc. It houses about 1000 families in a vast campus of about 100 acres. They need to forecast various needs from catering needs, medicines, facility capacity, human resources need etc.

a. Describe steps in demand forecasting in this case situation?

b. Describe methods of demand forecasting

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Brand Management

Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app:

1. What are the various types of brand elements that you would suggest for the health and wellness app?

2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app’s key benefits?

3. M/s Man Machine Company is a new player in the market that deals in high-quality men’s grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.

a. As a consultant, explain four steps to develop a strong brand for Man Machine Company.

b. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand.

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Customer Relationship Management

1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices and internal systems and processes?

2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing you feel differently and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM?

3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.

a. How will you create a system to build this? How will design the reward system?

b. What will be your evaluation criteria to measure the success of this initiative?

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International Marketing

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?

Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.

Q3. Read the following case study carefully and then answer the questions that follow: India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.

a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?

b) Suggest any two Market Entry Strategies for the company to enter global markets?

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Marketing Strategy

Q1. An IT firm is facing fierce competition from its competitors in the market. Which defending market strategy should it adopt to retain its global position? Suggest what actions can be adopted by the firm to increase its internal resource effectiveness.

Q2. HUL as an organization wants to analyze the market growth versus market share of its product portfolio. Consider any top four performing product categories. Which matrix can be utilized for the same? Define which strategy can be used by each quadrant.

Q3. Case Study:

Rural retailing constitutes more than 95% of total retail revenues with more than 70% of India’s population concentrated in the rural areas. Rural hypermarkets are growing at a blistering pace meeting the unique requirement of the rural consumer. The range of services provided by the rural retailers extends from creating a platform to buy and sell farm produce, to banking services, to restaurants, etc. One of the key players in the rural retail segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in operation presently and plans to increase the number to 700 over the next 7 to 10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC e-choupal where farmers are offered better rates for their agricultural produce compared with prevalent market rates for the same. Other examples of players and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar which has more than 70 outlets presently and company proposes to operate a total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail India Limited are expected to undertake more ventures to capture the fast growing and tap potential in rural retail segment.

Q3a. Why do we call that rural retail has abundance potential in India. Justify it.

Q3b. What kind of market strategy can be adopted by ITC to strengthen its presence in rural segment of India?

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Sales Management

1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.

2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?

3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.

Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.

Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:

a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology.

b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?

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Business – Ethics, Governance & Risk

1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken by the selected company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.

2. From the Sustainability Report (FY2021-22 or 2022-23) OR Business Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report) of any one listed company from across the globe, select any ONE Carbon Emission reduction initiative adopted and practiced by the company. Explain the initiative in your own words and analyse if it is effective/outcome driven or not, if yes provide quantitative proof for the same. (No diagram/graphic or table required).

3. a. ‘Professionals such as doctors, accountants and lawyers have a charter/framework of code of conduct, duties and obligations that other people do not.’ Why is that so? Present your point of view with its supporting arguments/reasons. (Two points of view/reasons with explanation is good enough).

3. b. Choose any one ethical principle from the below list and with the help of a day-to-day work place process or practice showcase how your company/ any company delivers/ does not deliver on the chosen ethical principle. List of ethical principles: Transparency, Fairness, Responsiveness, Dignity.

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Insurance & Risk Management

1. If a Joint Family takes a Life Insurance for 2-3 family members from an Insurance Advisor. In context to above Scenario, what are different types of Costs Involved in above Insurance Process? Kindly Elaborate.

2. If a small scale MSME Firm is setting up a Risk Management Department, what could be the Instrumental Techniques would be considered by their Risk Manager?

3.a. How far Ratemaking can be a Crucial feature of Operations of Insurance Company?

3.b. A newly established Grocery Store want to have his Grocery Shop covered under Insurance with respectable/ probable Loss areas. How Insurer / Underwriter identify the respective Loss Exposures in Risk?

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International Banking & Foreign Exchange Management

Q 1) You are an intern with XYZ Indian bank. You are supposed to submit a report on different methods used for managing foreign exchange risk, including currency hedging. Explain the role of the foreign exchange market and how it operates.

Q 2) As per the recent news, global inflation index is rising. Discuss the impact of interest rates and inflation on the foreign exchange market.

Q 3) You are a faculty of Foreign exchange management and your students are discussing an article on exchange rate systems and their impact on international borrowing.

a. You are supposed to acquaint your students with fixed exchange rate system and floating exchange rate system.

b. Also elaborate the difference between a spot transaction and a forward transaction in the foreign exchange market to your students, for a deeper understanding of exchange rate transactions.

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Research Methodology

1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.

2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.

3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa launched its own private label line of products, which included makeup, skincare, and haircare. The company’s decision to enter the private label space was driven by the desire to provide customers with high-quality products at affordable prices. The move paid off, as Nykaa’s private label products became a hit with customers. By 2020, the company had over 2.5 million customers, and its private label products accounted for more than 30% of its revenue. In addition to its e-commerce platform, Nykaa has also established a strong offline presence. The company has over 80 brick-and-mortar stores across India, including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed to provide customers with a seamless shopping experience, with a range of products and services on offer, including makeovers, hair and skincare consultations, and product demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty industry. In 2020, the company launched an augmented reality feature on its mobile app, which allows customers to try on makeup virtually before making a purchase. Despite the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the company raised $13.6 million in funding from a group of investors, including Stead view Capital and Singapore’s sovereign wealth fund GIC. The funds were used to support the company’s growth plans, which include expanding its product range and further strengthening its offline presence. Overall, Nykaa’s success can be attributed to its focus on providing high-quality products at affordable prices, its strong offline presence, and its willingness to embrace the latest trends and technologies in the beauty industry. Nykaa wants to expand in food delivery. You have to conduct research for Nykaa.

a. Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.

b. Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?

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Treasury Management in Banking

1. With Major Central Banks globally busy increasing interest rates to counter inflation impacting the emerging markets like India, what are the challenges faced by commercial banks for Treasury Management in view of tight liquidity situation with higher inflation & higher interest rates increasing the cost of funds?

2. In view of Geo-political situation, Corporates and Commercial Treasury are exposed to three different exposures. Explain the same in view of Russia-Ukraine war & earlier geo-political situation in Sri Lanka impacting the banks and corporates Treasury exposures.

3. Explain the role played by Clearing Corporation of India (CCIL) for the following products:

a. Money Market Products.

b. Foreign Exchange Products.

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Entrepreneurship and Venture Capital Management

1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?

2. Explain in detail business canvas model for a business idea of your own.

3. Legacy bakers want to expand their business, due to competition and much healthier options available in the market which is kind of becoming a replacement to their products. Legacy bakers are finding it difficult to take effective measures to sustain their business among competitors.

a) What kind of innovation they should select so that they can be one of the most chosen brands of all others?

b) Do you think they can expand their business by using the franchise model? What will be your advice to them?

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International Finance

Q1. ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billion-dollar European Market for the company.

For this new venture, company needs an investment of 70 million dollars with the time frame of 10-12 years. Assume yourself in the role of Finance Manager of ABC ltd. Discuss about different international finance sources to raise the required capital.

Q2. An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:

Interbank Spot Market

USD-INR 80.2725 – 80.2775

NSE futures:

USD INR 281023 80.3175- 80.3250

Questions:

Explain the process of hedging with currency futures for the above case, if the spot rate turns out to be INR 79.1250 on 28th October. What is the notional loss/profit of the Indian company when compared to the actual spot rate on October 28th? (Assume that the futures settlement rate is the same as the spot rate on the contract expiry date.)

Also, if the spot rate was 81.6250 on the expiry date, what would be the company’s notional profit for having decided to hedge the exposure?

Q3. An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is

GBP USD 1.2100

INR USD 0.012

a. Calculate the exchange rate between GBP INR using the above information.

b. Assume that spot quotation between USD INR 80.7400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.

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Strategic Financial Management

1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows:

Cash flow after tax year 1 = INR 100,000

Cash flow after tax year 2 = INR 300,000

Cash flow after tax year 3 = INR 200,000

Cash flow after tax year 4 = INR 200,000

The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will your decision be the same if the risk adjusted discount rate is increased to 22 per cent?

2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.

3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at

i) Rs. 420

ii) Rs. 460

3) b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?

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Employee Development & Talent Management

1. You are evaluating the effectiveness of a training program aimed at enhancing the people management skills of Project Managers of an ITES company. Suggest the steps in developing a training evaluation process. How would you use the Kirkpatrick model to evaluate the effectiveness of training?

2. A retail chain wants to set up 40 stores across India in the next 6 months. They are hiring promising Stores managers, keeping their aggressive expansion plan in mind. Suggest some talent assessment tools for this position. The HR head wants to consider a few modern performance management methods besides 360 degrees’ approach. Which methods can she consider? What would be an argument for 360 degrees in comparison to other methods?

3. Orient Chemicals want to develop an effective succession plan to promote talent from within.

a. Suggest the steps involved in an effective succession planning program.

b. Why should Orient Chemicals focus on developing a Succession planning program?

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International HR Practices

Q1. Dow Limited – an Australian MNC employed Australians (PCs) and Papua New Guineans (host country nationals) in its subsidiary in Papua New Guinea. The remuneration package for Australians is ten times more than that for Papua New Guineans for the same job. More than 85% of the host country employees (Papua New Guineans) complain that they are highly demotivated as the company pays highly discriminated remuneration for the same job performed by Australians and Papua New Guineans. Considering the situation, explain why do MNCs prefer Ethnocentric Approach and share the limitations of the same.

Q2. You are the Group HR director for a small company that has begun to use international assignments. You are considering using an external consulting firm to provide pre-departure training for employees, as you do not have the resources to provide this ‘in-house’. What components will be needed to be covered? How will you measure the effectiveness of the pre-departure training program provided by this external consultant?

Q3. Mazvode is a Japanese general insurance company which has spread its operations across the continents with almost 55 percent of its employees working outside Japan. Performance management policy of the company is more developmental, learning and feedback driven in Japan, while the same is highly measured and competitive in North America, goal driven in Europe and a mix of all approaches in other nations of companies units. There is widespread dissatisfaction with performance management practice across as found out in employee satisfaction survey, since performance management has scored minimal.

Further study revealed that younger employees in Japan have sought a competitive and incentive-based performance management, while employees in North America have felt that the system should focus more on development rather than being task driven since most of customer engagement performance comes from contextual performance. There are other employees who have argued to do away with performance appraisal system altogether as in their belief it was demotivating than helping any cause.

a) Describe the major challenges faced in assessing the performance in international context.

b) Suggest the criteria for the performance appraisal of International employees.

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Strategic HRM

1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail.

2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows:

81 percent better understood work group objectives
84 percent considered the new appraisal fair
72 percent said they understood how their merit raise was determined
70 percent met their personal and work objectives
77 percent considered the system a step in the right direction

As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.

3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.

The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise when it comes to a detailed question such as whether to classify the customer as industrial or commercial.

The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-week overlap period, but if there’s no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.

a) What do you think of Apex’s training process? Does it help improving the performance of employees?

b) Explain in detail what you would do to improve the training process at Apex Door.

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Digital Payments

Q1. Explain with example working of virtual currency? How should security be ensured in virtual currency? Do you think Virtual currencies will take over real paper money in future? Support your answer with reasons.

Q2. What all processes are included in payment services? List at least 4 different payment system gateway providers and explain working of any one of gateway provider in detail.

Q3. Imagine you own a small business that sells products online. Your customers often abandon their shopping carts because the checkout process is too complicated.

a. What all can you do to solve this problem? How can you use a digital wallet to simplify the payment process and reduce cart abandonment rates?

b. Describe the features of a digital wallet that would be most beneficial to your business and how you would integrate it into your website or mobile app.

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IT Security and Risk Management

1. Even in this age of Google Pay, Apple Pay and Samsung Pay, where you can use virtual payments to purchase items in real stores and restaurants with your smartphone, the “old fashioned” credit card and debit card isn’t going away anytime soon. With that said, many people who use them are afraid that the payment information that’s on those cards could be lifted by hackers, even if they remain inside a wallet. That fear includes the newer credit and debit cards that have RFID chips inside. That’s why some folks who use those kinds of cards are buying RFID blocking wallets, which are supposed to keep hackers from taking your payment information. Explain RFID Hacking and ways to avoid it.

2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Most security professionals understand how critical access control is to their organization, which access control techniques would you want or expect your bank to employ to keep your bank account safe? Give detailed justifications for your recommendations.

3. CovidLock is a new Android ransomware that conducts a lock-screen attack against its victims. A security research Team, in the course of monitoring newly registered Coronavirus and COVID labeled domain names, discovered a website luring users into downloading an Android application under the guise of a COVID-19 heat map. The coronavirusapp.site domain initially contained an iframe sourcing directly from infection2020.com (a website from an independent developer for tracking US-based COVID-19 news) and a small banner above that encouraged the installation of the malicious application for real time updates.

The app portrays itself as a Coronavirus Tracker. As soon as it starts running, it asks the user to allow it to conduct battery optimization. The ransomware does this to keep itself running in the background and to make sure that Android does not close the app to optimize battery performance. Once the initial phase is over, the app requests access to Android’s Accessibility feature. By integrating accessibility features and services, Android developers can improve the app’s usability, particularly for users with disabilities. But it is common for attackers to use this functionality to keep the malware persistent.

Once admin rights are achieved by the app, the attack is launched. As soon as the victim clicks on “Scan Area For Coronavirus,” the phone locks itself with a message on the locked screen. It asks for $250 as ransom in the form of bitcoins. Failure to do so, according to the attacker, can lead to the leaking of the victim’s private data, including photos, videos, and more.

a. Explain the various types of malware and how is ransomware different from a virus/worm?

b. What precautions should an employer of an SME take to prevent ransomware attacks on a company resources?

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Managing Business Process Outsourcing

1. Too often, once a project is completed, management attention goes elsewhere and things revert to the way they were. Often the anticipated benefits are not realized or even audited to see if the goals were reached. If there were benefits, they are often not applied throughout the organization. Many pitfalls can happen when process improvement is attempted one process at a time. It is difficult to tell which processes contribute the most to achieving the business objectives or which process is the critical process to improve.

Can business process portfolio management help in such situations and how?

2. India has been a preferred destination for outsourcing industry, thereby providing a boost to the economic growth of India in the last two decades. Companies from across the globe look up to the Indian BPO industry for reliable service for their business requirements. It has contributed to the service sector development as well as infrastructure improvements in non-metro location in India. The BPO industry, despite its impressive growth and global advantage, is facing several challenges and risks. These risks have a potential to slow down the Indian growth story. The cost advantage has been reducing due to increase in wage parity and other global destinations such as China, Philippines, Malaysia, Brazil etc. growing in reputation as low cost service delivery. BPO industry in India also faces, challenges with the high attrition rates, increasing use of Artificial Intelligence, process automation technologies, volatility of the Indian currency and global economic slowdown. The Indian BPO industry must mitigate the risks and challenges in order to realize its true potential.

In view of the current scenario, categorize the above risks into the people risks, technology risk and process risks. What would be your suggestions to mitigate the risks facing Indian BPOs.

3. AL-RIFAT Call Center, a leading healthcare BPO company based out of Gulf approached HumaraBPO with a requirement to improve their BPO process. The customer’s BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. HumaraBPO’s role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company’s performance to soar.

At the onset of the project, the BPO team at HumaraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer’s BPO’s performance. The following were the requirements of the customer:

There was a linguistic and cultural mismatch between the BPO’s personnel and the client’s customers. The client’s customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers
There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management
The BPO’s turnaround time lagged over a period of 7 days in contacting their customers after discharge
The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client
The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name
Female patients of our client would submit contact numbers of the male members of their family instead of their own
The customer reach percentage was less than 2%

After identifying the unique problems that were affecting our client’s BPO, they deployed one their best teams to implement a customized BPO platform. HumaraBPO’s skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

3. Support Infrastructure: they enhanced the infrastructure for the customer’s BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.

4. Value Added Support Services: they also offered a host of value added services, such as the following:

They extended the 24 hour call support for excess processing requirements during peak hours
The BPO agents were given customized ‘Last Names’ to suit the caller’s country
The DID number was masked based on the caller’s country
The BPO agents were given 20% hand-outs
Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients
The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods
The database of the customer was always kept up-to-date
The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% – 87%.

The turnaround time was improved by 24%.

a. What were the cultural challenges faced by AL-RIFAT call center and how were these specific cultural challenges met by AL-RIFAT call center.

b. What are the advantages of outsourcing call center operations of a hospital to a BPO like AL-RIFAT call center?

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International Logistics & Supply Chain Management

Q1. An international nutraceutical company is eyeing the Indian market for its next expansion plan. While it has anticipated good demand for its range of products in categories like dietary supplements, probiotics, and prebiotics in India, it has yet not decided about importing these products from its existing manufacturing units outside India or setting up an Indian manufacturing unit. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.

Q2. An Indian utensil manufacturer is embarking on an international expansion program by exporting to two countries, Bangladesh & Indonesia. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.

Q3. An Indian manufacturer of home lighting products has been facing stiff competition in the market due to its higher cost of production which leads to its products being as priced higher than its competitors. The company is therefore exploring sourcing its products from China where several low-cost suppliers are based.

a. What factors must the company consider for procurement from China? How can it best facilitate its procurement on an on-going basis?

b. Explain the role of government agencies in such procurement. What related procedural aspects will the company have to handle additionally for such procurement?

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Market Research

Q1) Apple is facing a challenge that the latest versions of iPhone launched are not engaging enough for consumers. Consumers feel lack of innovation in the products. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development to add innovative features in upcoming version.

Q2) As a market analyst at AC Neilson, you have been assigned a client from e-Commerce industry. The client faces continuous issues in decline in sale. Which methods of data collection would be appropriate for identifying the issues related with decline in sales? Justify along with sample size. Develop a market research process to understand the reasons for the same.

Q3) ChatGPT is the new AI agent, people are looking at. Several business organizations are trying to incorporate ChatGPT in their work. You have to conduct a research for Microsoft to resolve two business problems-

i) What are the reasons for people to use ChatGPT

ii) What are preventive measures for fighting the competition from Bard? Answer them using following:

a. Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.

b. You would choose appropriate sample for conducting research. Enlist the characteristics of the respondents, type of sampling employed and the research type with proper justification.

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Services Marketing

1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?

2. You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?

3. Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He has done his research. Rajat realized there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.

a. How will you build a service brand?

b. How will you advertise your services?

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Lean Six Sigma

1. Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.

2. Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.

3. a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.

3. b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organization. You are free to select any industry or sector.

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New Product Development and Managing Innovation

1. In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.

2. Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.

3a. Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?

3b. Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.

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World Class Operations

1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

3) A) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.

3) B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

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Advanced Supply Chain Management

1. You are appointed as head of Global Sourcing. You realize, your organization is carrying out complex global sourcing initiatives, but they are not adequately supported with equally thorough network design. Discuss the factors you would consider designing a global supply chain. Give some industry examples where it was successfully adopted.

2. IT plays a major role in supply chain management in speeding up business processes and preventing bottlenecks. Organizations may have to determine what kind of strategies should be formulated, when to be formulated and how to be formulated for successful IT adoption. Discuss the strategic management framework for IT adoption with relevant examples.

3. You are the manager of a store that sells historical replicas. Given below are the past sales for the last 5 years.

Year 2018 2019 2020 2021 2022

Sales 4000 6000 5000 3000 7000

a. Forecast sales for 2023 using a 3-period moving average.

b. Discuss the time-related factors that you will consider in the analysis of a time series.

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World Class Operations

1. You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2. Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

3.a. Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation

3.b. With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

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Global Retailing

1. What is the reason a huge retailer like IKEA is investing 500 million Euros in its new outlet in Noida?

2. You are supposed to set up a concept store for jewellery? What is the kind of display that you can think of to increase the sale of this jewellery?

3. Case Study

Nestle to invest Rs5K Cr in India by 2025: CEO Global food and beverages conglomerate Nestle SA is planning to invest Rs5,000 crore in India over the next three and a half years, Chief Executive Officer Mark Schneider said on Friday.”On top of that, if we see opportunities for merger and acquisition, we will be happy to explore those,” he said.

The investment will be on capex (capital expenditure), setting up plants, and expanding the product portfolio of the company. Nestle operates nine plants in India and is looking at new locations to set up more manufacturing units.

The investment, subject to clearances and approvals, will help in creating jobs.

Sharing the investment plans of the Indian market, which is among Nestle’s top 10, Schneider, in a media round table, said: “The plan compares with the Rs8, 000 crore over the past 60 years after we started manufacturing in this country,” he said.

Nestle has been present in India for over 110 years. This investment is also for development work, brand building, etc, Schneider said.

In the company had announced an investment of Rs2, 600 crore to augment its and for its factory in Sanand, Gujarat. The maker of KitKat recently entered the pet-food segment in the country with Purina Petcare.

Nestlé India Chairman and Managing Director Suresh Narayanan said accelerating the core business of the company would be a focus area.”(The plan) has three pivots, one of which is continuing the strong momentum of growth the company has had in the last 22 quarters,” Narayanan said.

Questions:

a. How does Nestle plan to expand in India? What is the strategy and how would it help India in its growth

b. What are Nestles plans for increasing its basket of products? How long has Nestle been present in India and what are its plans?

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Business Communication

Q1. Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?

Q2. Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weight age? Give Reasons for your answer also 4 components of the same element.

Q3. In 1982, a 12- year old girl named Mary Kellerman Of Chicago, died after she took extra- strength Tylenol capsules for headache. Subsequently there were 6 more reported deaths within 3 days after consuming Tylenol. The news spread like a wildfire and created the nationwide panic. A hospital in Chicago received 700 distress calls in a single day. People started admitting themselves to hospitals fearing cyanide poisoning. In just 10 days, J&J received 1411 calls from customers.

Responding to the crisis, J &J sent alert messages to its consumers through the national media and the police against consuming any type of Tylenol product. The company recalled all the Tylenol bottles from US retail stores, which were 31 million bottles worth more than $100 million. Its temporarily closed the production, distribution and advertising of Tylenol. This was followed by a warning from the Food and Drug Administration (FDA) of the US taking Tylenol capsules.

J&J fully cooperated with the Chicago Police and FBI to determine the cause of cyanide tampering. After testing of 8 million Tylenol capsules, it was revealed that in 6 different stores in Chicago, 75 capsules had been opened and filled with 65 mg of cyanide in 8 different bottles. Although the tampering was local, the company decided to recall all Tylenol products at the national level. This decision led to a loss of $1.24 billion due to the damage of goodwill and brand value. The market share of J&J dropped from 37% in early 1982 to just 7% by late 1982.

To rebuild its image, J&J launched an aggressive promotional campaign. James, The Chairman and CEO of J&J said, “It will take time, it will take money, and it will be very difficult, but consider it as a moral imperative, as well as good business, to restore Tylenol to its preeminent position.”

By the end of 1982, J&J relaunched Tylenol in a new triple-tamper-resistant package and $2.50 coupons. As a result, the company recaptured 32% of its previous 37% market share just 6 months after bottle tampering.

The media praised the company for its prompt action in recalling Tylenol products and the great length it went to prioritize consumer safety over loss of revenue. The company’s honest, open and transparent communication with the public helped it to maintain its credibility and establish trust with the public. Instead of considering the financial loss, the CEO, James sent a team of scientists to investigate the source of tampering. Although the company’s stock declined in the immediate aftermath of the crisis, its soon recovered due to the positive and honest communication by the company to the shareholders, customer and general public.

Q3. A. What was the reason of Tylenol-related deaths in 1982?

Explain the crisis communication steps taken by J&J.

Q3. B. How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.

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Essentials of Management

Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors?

Q2. Post Covid, ABC Ltd. wants to do a major overhaul of the organization. They know that it is not going to be easy to bring about a change in the organization. Can you guide them about the Change Management Process?

Q3. Bit coin Motels have hired you as a consultant as they feel that the management has lost control over the smooth functioning of the hotel which is also leading to many customer complaints. They need your help and guidance in order to get things back in control

a. Can you guide them with the traditional techniques that they can use in order to get things back in control?

b. Can you manual them with the cutting-edge strategies they can use to get matters returned to control?

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Advanced Financial Accounting

Q.1 The Balance sheet of AB Co. and PQ Co. as of 31st March 2021 was as follows. AB co. took over PQ co. for Rs 450000 and paid equity shares for settlement of PC AB Co. took over all the assets and Liabilities of PQ Co. Identify the method of Purchase consideration and explain it and discuss the entries to be passed in AB Company.

Liabilities	AB Co.	PQ Co.	Assets	AB Co.	PQ Co.
Equity share capital	400000	400000	Land	200000	100000
Debentures	100000	Nil	Building	150000	100000
Creditors	50000	20000	Machinery	50000	100000
Bills Payable	50000	30000	Furniture	100000	100000

2. There are various methods used for the valuation of goodwill. However, the selection of a valuation method depends on different business practices adopted by the company. So you are required to discuss commonly used methods for the valuation of goodwill in detail with suitable examples.

Q.3 Shell Ltd furnishes the following information. Calculate the Valuevalue of closing inventory as of 31st March and the cost of goods sold during March Month

(a) Using the FIFO method under a periodic inventory system and explaining the concept of the FIFO Method.

(b) Under the Perpetual Inventory system and interpret it.

Date	Particulars	Units	Rate
1^stMarch	Opening stock	1000	10
5^thMarch	Purchase	2000	20
16^thMarch	Purchase	2500	25
20^thMarch	Sales	1500
28^thMarch	Sales	2000

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Business Statistics for Decision Making

1) Business Statistics for Decision Making or, in a greater sense, Data Analysis for Decision Making is fundamental to Business Decisions in a competitive world. Explain the statement concerning suitable examples.

2) Measures of Central Tendency tell us the nature of the data collected for analysis. State the uses of the various measures of central tendency in business decision-making.

3 a) Coefficient of Variation measures the variability of data points in a data set. Concerning this, explain this statement.

3 b) Concerning the Coefficient of Variation (CV), calculate the CV of two data sets where the Standard Deviation and Mean of the data set are 2.5 and 76, respectively, and the Standard Deviation and Mean of the second data set are 8.9 and 45. Infer your results.

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Cost and Management Accounting

Q1. Prepare monthly statement of the cost, also called as cost sheet.

Calculate the cost per unit and selling price per unit for the above product

Student needs to Define the term cost sheet, prepare monthly statement of the cost and

Calculate the cost per unit and selling price per unit.


Number of units produced per month	3000
Cost of raw material consumed per month	45000
Labour cost incurred on a monthly basis	15000
factory overhead incurred per month	30000
office overhead per month	7500
selling expenses paid per month	12000
rate of profit 25% on the total cost

Q2. Service costing is the process of identifying and recording all costs associated with providing a service. Service costing is important because it allows businesses to track their total costs related to providing a service, which can help them determine how much they should charge for that particular service.

Discuss about service costing & application of service costing.

Q3. From the following information

Particulars	Amount
Brought machinery	480000
Installation charges	20000
Life of machinery	10
Working hours per year	2000

Lubricating oil	Rs40 per day of 10 hours
Electricity power	15 units per hour @Rs10 per unit
Consumable stores	Rs100 per day of 10 hours

Q3a. Calculate Machine hour rate from the above information. (All the necessary steps).

Q3b. Discuss how machine hour rate differs from labour hour rate. (Differentiating both the terms and formula of both the concepts).

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Design Thinking

Q1. You have been given the responsibility to rework the branch experience of patients for an eye hospital named Rotterdam. Explain the process (in steps) that would be involved in order to transform the patient experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal?

Q2. The Creative & Marketing Head of a famous Ice cream company, “Gelato for You”, needs to have a comprehensive study of their customer segmentation in order to create a new product called “Flavor of the month”. What will be the research plan you will create for this purpose?

Q3. You found yourself at a meeting with an entrepreneur, a few managers, and many ideas flying around the room. Their direct competitor had recently released a new application and the tension was palpable. The company wanted to go out with something new in the market, to avoid losing ground to their competitor.

They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost.

“We have to follow what others have done, with a lower price,” the Marketing Director said. “We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information, simplify it and integrate our processes with third parties,” said another. “It will take us months,” the technical manager shook his head, who mentally translated all those requests into hundreds of hours of code to be implemented.

The product was hub communication software. This piece of software managed different channels (email to SMS, fax to VoIP) and it was created for the web and mobile platforms. The product was originally created a few years before, but its usability was poor. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app, which was gaining ground in the mobile app store.

Company X was a traditional process driven company, familiar with traditional projects. It had run a few Agile products in the past, but it was new to the idea of creating an MVP (Minimum Viable Product) and testing it on the market. More notably, they feared the unknown. What if the new MVP would have an undesirable or unpredictable effect on their customer user base? This lack of control didn’t inspire confidence.

The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.

However as the project progressed and a competitor was beginning to gain traction, consent from the company was solidifying. Most agreed with the idea that: “We cannot afford to launch a half-finished product, we need a product that is working from the start.”

Despite some initial perplexity and fear, this was an opportunity to learn what would bring real value to their user base and potentially attract more users by making a streamlined lightweight product.

This prompted the company to look for approaches that they haven’t tried before, in order to have a complete product built on time even if it’s going to have only essential features at its launch. You’ll decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer.

a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples.

b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the entrepreneur to approve. Provide the problem statement with supporting insights.

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Environment & Disaster Management

1) India’s Meteorological Department (IMD), observes a cyclonic disturbance pattern, which spells of an impending likelihood of a cyclone which is likely to impact coastal regions of Odisha & Andhra Pradesh. You are in charge of NDRF (National Disaster Response Force). Suggest various modern disaster management steps to help the entire region better prepare for the onslaught of the cyclone.

2) India’s financial capital Mumbai during the month of February 2023 has earned the rare dubious distinction of being ranked as the world’s 2nd most polluted city in Global Air Quality Index. As an external consultant to Maharashtra Government, suggest 5 innovative solutions to solve the “Air pollution” issue. Please make sure that the solutions proposed by you must be concrete in nature & must have the capacity of creating long-term benefits to the residents & the visitors of the city.

3) You are an external consultant to Bruhat Bengaluru Mahanagara Palike (Bangalore Municipality).

A) Your Mavallipura landfill site is overflowing with garbage & waste materials. Suggest 3 innovative and urgent mechanisms to quickly address this issue. This landfill site of Mavallipura located at Bangalore has reported a fire caused in the dumping yard owing to which several residents of Bangalore are complaining of breathing issues & air pollution matters.

B) Suggest two innovative ideas to smooth Bangalore’s multiple lake sites, which unfortunately were converted into a sewage water body.

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Introduction to Analytics

1. A leading retail chain faces a consistent sales decline and net margin decline. They hire a management consulting firm to ascertain its reason and suggest corrective actions. The management consultant advises the lack of analytics implementation is the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward the implementation of data analytics in their organization. Suggest how the retail chain can move up the analytics value chain and leverage the advantages of predictive analytics to derive valuable insights into future strategies.

2. Food has successfully paved its way as the favorite luxury in every family, emerging as an ample opportunity for many businesses to grow. Skipping the long queues to get tasty food and walking out of the house to a store have become outdated concepts. Currently, we are in an era of a plethora of options to choose from in every variety available in various locations and ready to be delivered to our doorsteps safely. The food-tech market in India is projected to grow at a robust pace, at a CAGR of over 12% during 2016 – 2021. The growth is expected because of the increasing internet penetration and proliferation of smartphone users, the budding e-commerce market, and the rising young working population. Against this backdrop, the number of food-tech players and aggregators has swelled –Swiggy, FoodPanda, InnerChef and FreshMenu. Elaborate on six key areas where food-tech start-ups put analytics to use to make data-driven decisions to maintain a competitive edge.

3. The mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps, which can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices. The market penetration of smart phones and the growth in demand to receive new and actionable insight into buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and the advent of data analytics and big data have further boosted the growth of the mobile analytics market. Mobile location analytics, the science of figuring out where shoppers spend their time based on the movement of their cell phones, is being used to answer those questions and to help retailers, restaurants, and developers make more intelligent decisions about where they open and close stores. Mobile analytics firms say their data helps level the playing field between physical stores and e-commerce sites. Online retailers know how long their customers stay on their site, which search terms led them to the site, and where they go after leaving it.

a. What are the goals of using mobile analytics? Describe any five goals in detail.

b. What information can an organization track by using mobile analytics? Explain any five points.

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Macro Economics

1. Explain the impact of a change in autonomous expenditure on the equilibrium level of income using Investment Multiplier.

2. Why did the classical economics assume that in a competitive economy, full employment will be automatic? On what grounds Keynes questioned this assumption.

3a. From the following data calculate National Income

Items	Rs (in crores)
Private Final Consumption Expenditure	510
Government Final Consumption Expenditure	75
Gross Fixed Capital Information	130
Change in Stocks	35
Exports	50
Imports	60
Consumption of fixed capital	40
Net Factor Income from Abroad	-5
Indirect taxes	90
Subsidies	10

3b. Excessive involvement of government in a sector of market affects the other remaining participants of the sector. Comment.

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Operations Research

1) A company manufactures two products (A and Band the profit per unit sold is Rs 3 and Rs 5 respectively. Each product must be assembled on a particular machine, each unit of product a takes 12 minutes of assembly time and each unit of product B takes 25 minutes of assembly time. The company estimates that the machine used for assembly has an effective working week of only 30 hours (due to maintenance/breakdown). Technological constraints mean that for every 5 units of product A produced at least 2 units of product B must be produced. Formulate the problem of how much of each product to produce as a linear program and find the points of intersection for maximization. The company has been offered the chance to hire an extra machine, thereby doubling the effective assembly time available. What is the maximum amount you would be prepared to pay (per week) for the hire of this machine and why?

2) A firm produces three products A, B, and C each of which passes through three different departments fabrication, finishing, and packaging. Each unit of product A requires 3, 4 and 2 hours, B requires 5, 4 and 4 hours and C requires 2, 4 and 5 hours in 3 departments respectively. The maximum capacity available is 60 hours in fabrication department, 72 hours in finishing and 100 hours in packaging department. If unit contribution is Rs. 5 for A, Rs. 10 for B and Rs. 3 for C. Then determine number of units of each product so that total contribution to cost is maximized and also determine if any capacity would remain unutilized using simple method.

3) a) An investor is considering investing in two securities ‘A’ and ‘B’. The risk and return associated with these securities are different. Security ‘A’ gives a return of 9% and has a risk factor of 5 on a scale of zero to 10. Security ‘B’ gives a return of 15% but has a risk factor of 8 on a scale of zero to 10. The total amount to be invested is Rs. 500000/- Total minimum returns on the investment should be 12%. The maximum combined risk should not be more than 6. Formulate as Linear Programming Problem (LPP).

3) b) There is a small company in the town of Mysore which has recently become engaged in the production of office furniture. The company manufactures tables, desks, and chairs. The production of a table requires 8 kgs of wood and 5 kgs of metal and is sold for Rs 8000; a desk uses 6 kgs of wood and 4 kgs of metal and is sold for Rs 6000; and a chair requires 4 kgs of both metal and wood and is sold for Rs 5000. We would like to determine the revenue-maximizing strategy for this company, given that their resources are limited to 100 kgs of wood and 60 kgs of metal. How will a much bigger company (like IKEA) determine the appropriate amount of money that should be offered for a unit of each type of resource, such that the offer will be acceptable to the smaller company while minimizing the expenditures of the larger company?

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Principles of Marketing

Q1. You are the marketing director of Delta enterprises. Your company is launching a new range of color televisions for the Indian market. Create a distribution plan for the product. Create a communication and advertising plan.

Q2. You are the marketing director of Sports Authority of India. India does not have a sporting culture. You have been tasked to build national awareness so that young and old alike indulge in physical activity or sports. Create a marketing plan.

Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment video streaming service which will compete with SonyLiv, Disney plus, Netflix, amongst others.

a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.

b. Create a marketing plan for the service. Suggest any alternative revenue source that can be tapped.

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Business and Allied Law

Q1. Many employers abuse “fixed-term-contract” by rolling it over to a new period. This is being done to discriminate the fixed-term-employee in comparison with permanent-employee and yet get the same return as that of permanent-employee. Explain how the new Code on Labour Law addresses this problem.

Q2. Mr. ABC purchased varnish from M/s XYZ Ltd. While using the product, Mr. ABC contracted a health hazard. He filed a complaint in the consumer forum and the company submitted its reply saying that the “chemical composition is visible on the product package and the consumer knew exactly what he was buying”. Based on this ground, the company is seeking consumer forum to reject the complaint. Discuss the maintainability of company’s reply.

Q3. The concept of “safe harbour” protects a party in good faith who might otherwise violate law(s) on technicalities beyond their reasonable control. In this background, imagine you are running a company which hosts an “online marketplace” website. An NGO has filed a case against our company alleging that few “sex-drugs” were sold without requisite license (which involves non-compliance of various laws).

a) Discuss whether the company can claim protection under the concept of “safe harbour”.

b) Discuss what measures can be taken by the company to prevent such abuse of the online marketplace.

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Digital Marketing

1. Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Drop box, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design.

2. Collegedunia (www.collegedunia.com) is a one-stop solution to all students’ education-related queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page.

3. a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms?

3. b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram.

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Financial Management

Q1. From the below-given data calculate the overall cost of capital (WACC) for Business Scanner Ltd.

Equity Capital	20,00,000
11% Debt	30,00,000
Tax Rate	30%
The risk-free rate of return	6%
Sensex yearly return	15%
Beta	1.4

Q.2 Ramadheer wants to invest 10,00,000 for 5 years and he is having 2 investments option.

Option 1 Investment in a mutual fund with a return of 12%

Option 2 50% investment in shares with a return of 14% and

50% investment in bonds with a return of 10%

Find out which option should be considered.

Q.3 Adani has two alternative proposals under consideration. Project Food Chain requires a capital outlay of Rs. 50, 00,000, and Project Ice Cream Parlor requires Rs. 100, 00,000. Both are estimated to provide a cash flow for five years:

Project Chai Rs. 18, 00,000 per year, and Project Ice Cream Parlor Rs. 35, 00,000 per year. The cost of capital is 14%. Show which of the two projects is preferable from the viewpoint of

(i) Net present value method

(ii) Profitability Index

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Human Resource Management

Question 1

Aldowa is a manufacturing company with 40 years of experience in engineering production and assembly of metal claddings. With PVH, Mercedes Benz and Rabobank among its clients, Aldowa prides itself on delivering value to all its stakeholders, customers or employees. Droste brought Aldowa from its founders in 2007. When Droste acquired the Company, its factory workers were underpaid, and they worked long hours. Moreover, they used equipment that had not been maintained for 12 years. The Company culture was traditional, with a lot of hierarchy and a shared sense of ownership among employees. Droste has appointed you as a CHRO to introduce HR practices (4 HR practices0 focused on creating self-managed teams keeping customer centricity as the primary performance parameter.

Question 2

It has been a year since your organization ABC Ltd introduced a structured performance management system. However, the leadership team has observed that most first-line managers are still not hands-on with this new system. Most managers lack the ability to give constructive feedback- they either shy away from discussing this or put it across very harshly – thus defeating the objective. Also, the focus has been on completing discussions quickly and centred more around the rating and past performance rather than setting SMART goals and a developmental action plan for the forthcoming review period. You have been asked to design a learning intervention to address this issue.

Using the ADDIE approach, specify the key questions to be considered during your learning design.

Question 3

PROBANK runs daily banking activities for customers and small enterprises in the Netherlands. Services are provided along three client-facing lines: Mortgages, insurance and running accounts. The department holds nationwide banking offices where you, as an individual, can go to. The department comprises 3,500 full-time employees (FTEs) and covers 250 front offices, ranging from single personal desk- shops to local branch offices with 80 employees. Some of its branch offices are dedicated to offering all other services for personal banking clients like online services, contact centers, administrative support and coordination functions. The change management team has asked you to identify the external and internal change drivers who demand Probank transformation from a hierarchical to a flat structure (Note: Probank is at present a part of a risk-averse and highly government-regulated banking sector)

a. External change drivers

b. Internal change drivers

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International Business & Export Import Management

1. Crompton Greaves, a manufacturer of Consumer Electrical products, wants to lower production costs without compromising with required quality standards. Should the company go for global sourcing? Analyze the situation with reference to the benefits and challenges of Global sourcing.

2.”The enormous growth in international trade and business is a direct result of Globalization and increased connectivity and communication among countries of the world.” – Do you agree? Take the example of any Indian company of your choice and explain how it can take advantage of the growing significance of globalization.

3. Abhijit has a carpet manufacturing unit in Ludhiana which was established ten years ago. He sells Silk and Woolen fans to several towns in Delhi & North India. Though the business is doing well, Abhijit started to feel that he should expand the business by attracting more customers. Abhijit has an opportunity to sell the carpets to Sri Lanka and Maldives. He has also been contacted by a party in Mumbai for sales. Also, it has been observed that worldwide demand for carpets is on the rise. Based on his production capacity, Abhijit can either take up the Mumbai market or plan for Exports.

a. What factors are to be considered by Abhijit to decide if he wants to go for exports in Sri Lanka and Maldives?

b. If Abhijit decides to go for Exports, what procedure and documents are required?

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Fundamental of Taxation

1. The Krishna Kumar Bangur Associates business of a HUF is transacted from Singapore and all the policy decisions are taken there. Mr. Krishna Kumar, the Karta of the HUF, who was born in Delhi, visits India during the P.Y. 2022-23 after 25 years. He comes to India on 1.8.2021 and leaves for Singapore on 7.02.2022. Determine the residential status of Mr. Krishna Kumar and the HUF for A.Y. 2023-24.

2. From the following particulars of income furnished by Mr. Kapil Rajpal pertaining to the year ended 31.3.2023, compute the total income for the assessment year 2023-24, if he is:

(i) Resident and ordinary resident;

(ii) Resident but not ordinarily resident;

(iii) Non-resident

	Particulars	Rs.
(a)	Income earned from business in Singapore which is controlled from the Indore, out of which 50000 received in India	90,000
(b)	Income from house property in Dubai deposited in a bank of Dubai, latter on remitted to India	30,000
(c)	Interest on Bonds received in Dubai from Adani limited	20,000
(d)	Gift received on the occasion of his wedding from brother	55,000
(e)	Gift received on the occasion of his marriage anniversary from best friend	90,000

3. The following details have been furnished by Mrs. Rashi pertaining to the year ended 31.03.2023

(i) Gift of Rs.80000 received from her family friends on the occasion of her daughter’s wedding.

(ii) On the above event, a gold bracelet worth Rs. 5 00,000 was offered by her brother living in Singapore.

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Performance Management System

Q.1 Illustrate with example, how to write SMART Goals.

Q.2 You are the team leader of a team of ten Sales Executives. Your Manager has asked you to design a Performance Planning Process for your team. How will you do it?

Q.3 In a strategy meeting, as a HR Manager, you are asked to evaluate the Management By Objectives method for evaluating the performance of employees.

a) How will you explain your views related to MBO as a method of appraising the performance of the employees?

b) If it is decided to follow MBO method for performance evaluation of employees, what steps would you suggest for implementing MBO?

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Production & Total Quality Management

Q1. “Lean Thinking defines value as providing benefit to the customer; anything else is waste.” Considering this fact, describe the different principles of lean thinking that strives for continual development.

Q2. “Quality is never an accident. It is always the result of intelligent effort.”, Understanding the fact explains in detail the different techniques of quality management.?

Q3. “The more inventories a company has, the less likely they will have what they need.”

a. Inventory is a necessary evil; identifying this concept; explain the different tools for inventory control.

b. Inventory management is an essential element in business success; based upon the same concept, what kind of decision model should be adapted for managing the inventory of the business (Hint: Explain EOQ Model including Advantages & Disadvantages).

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Research Methodology

Q1. Develop the questionnaire for the following problem.

Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’

For the above-mentioned research topic develop a questionnaire by keeping scaled-response-questions for the motives.

Q2. Write the hypothesis visible in the following model. Also identify one Independent, one dependent variable and one Intervening variables.

Model: on Facebook users

Q3 A. Perform the Chi-square test for the following problem. You are advised to use EXCEL; procedure calculate the expected frequency in excel and use the formula for chi-square test. Write your conclusion also.

Gender/ Opinion Banking App	Doesn’t like it	like it	neutral	Row Total
Female	40	30	10	80
Male	20	23	34	77
Column Total	60	53	44	157

Q3 B. Perform the Rank correlation using the following data.

State	District	Micro Enterprises	Small Enterprises
UTTARAKHAND	HARIDWAR	6414	2262
UTTARAKHAND	DEHRADUN	10599	1908
UTTARAKHAND	UDHAM SINGH NAGAR	7763	1844
UTTARAKHAND	NAINITAL	3002	676
UTTARAKHAND	PAURI GARHWAL	4677	264
UTTARAKHAND	TEHRI GARHWAL	1227	163
UTTARAKHAND	ALMORA	1069	149
UTTARAKHAND UTTARKASHI		1002	111
UTTARAKHAND	PITHORAGARH	962	95
UTTARAKHAND	CHAMPAWAT	744	55
UTTARAKHAND	CHAMOLI	688	49
UTTARAKHAND	RUDRA PRAYAG	698	37
UTTARAKHAND	BAGESHWAR	805	29

Data: Data.gov.in

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Corporate & Information Technology Law

Q1. In the “ease of doing business” index, indicates better, usually simpler, regulations for businesses and stronger protections of property rights. Discuss this concept, with the background of current company law regime in India.

Q2. Ministry of Corporate Affairs has recently shifted its e-governance website to “version-3”. Discuss “e-governance” in the background of the said website.

Q3. Imagine you & your spouse are two shareholders as well as directors in a SME business formed as a private limited company. For your short term needs, you wish to raise deposits.

a) Discuss benefits of raising deposits for an SME business.

b) Explore the possibility of raising these funds from shareholders and public.

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Corporate Finance

Q 1. The following information is made available in respect of a company

Equity Capitalization rate15%

Earnings per share.20

Assuming a rate of return to be (i) 10% and (ii) 20%.

Using Walter’s Model calculates the market price per share if the dividend Payout were

(i) 0% (ii)25% (iii)50 % (iv)75% and (v) 100% In each case.

Q 2. A company currently sells its goods on credit. The average collection period is 45 days. It presently sells 2, 00,000 units at Rs.40 per unit. The variable cost per unit is Rs.30 and the average cost per unit is made within 10 days. is Rs.35.It is considering offering a cash discount of 1% if payment is made within 10 days? In such a case sales are expected to increase to 2, 50,000 units, and the average collection period is expected to fall to 30 days. Assuming that 50% of debtors in terms of value will avail of the cash discount and the expected rate of return on investment is 30% should the proposed discount be offered?

Q 3a. Explain the concept of the “Working Capital Cycle”.

Q3b. Amar Cable Corporation Ltd. is considering investing in Machine

The following information is made available

Particulars	Machine A
Initial cost (Rs.)	10,00,000
CFAT each year (Rs,)
1^styear	3,00,000
2^ndyear	3,50,000
3^rdyear	4,50,000
4^thyear	2,50,000
5^thyear	1,50,000
Salvage value at the end of 5 years	50,000

Determine the payback period of machine A.

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Emerging Trends in Accountancy

1. Rajkumar is the Managing Director of Progrowth Foods Limited – a processed food manufacturing company from Gujarat. He has recently taken over the top manager’s position and has taken it as a challenge for himself to better the company’s financial performance and financial position from the recent fall due to Covid-19 pandemic effect. He is currently reviewing the status quo. He understands that a lot of information required for him for decision making can be obtained from the accounting information systems. The company is currently not using any full-fledged accounting software, instead the accountant (and the team) process the transactions manually and by the year-end hand them over to a specialized firm of accountants, who will generate the required reports for a fee.

As a first step, Rajkumar is proposing to revamp the accounting process in the organisation and for which he needs to get the shareholders’ approval, as the same requires a large investment initially. He is currently considering obtaining a licensed version of Tally software or a customized ERP for Progrowth from a private vendor.

You are required to EXPLAIN the need for accounting information for the organisation, different users of accounting information and qualitative attributes that must be present in such accounting information.

2. Quality Designs is an architectural and interior design consulting firm started by Shiju Sunny. This start-up venture has been his dream since his college days, but he had to wait for almost 10 years working for other companies in the industry. His idea was to develop an app or web-based solution for his clients to view their designs in

3D before finalizing the plan. This required a considerable investment in data processing capacity.

His business plan for this start-up had showed a requirement of nearly Rs. 30 million as required initial investment plus another Rs. 3 million per year for working capital requirement, for at least the first 3 years till his revenue stabilizes. This was heavy for him and has been looking for a solution to source these funds from somewhere or see if there is an alternative solution to reduce the capital requirement.

When he met one of his old friends, Clint Xavier, who was also an entrepreneur and has been successfully running his venture for the last 5 years, Clint suggested Shiju to consider Cloud Services instead of using on-premise server, which will bring down his initial investment and also annual maintenance cost, in addition to various other benefits. After exploring more of Cloud Services, Shiju was able to bring down his initial investment by almost Rs. 10 million and annual maintenance costs by almost Rs. 2.5 million. This big boost motivated him to finally start-up and fulfill his dream.

You are required to WRITE a brief note on advantages of cloud computing, types of clouds and the cloud service models. Use the story of Quality Designs as an example in your answer, wherever required.

3. SafeLines limited is a firm operating fleet of taxis in Bangalore. They provide pre- booked taxi services to individuals and corporates for both inter-city and out-of- station travel. SafeLines uses a SafeWare ERP for all their MIS requirements. Raghbir Sinha, who is the Head – IT Systems of the SafeLines is currently considering enhancing the IS Controls of the organisation.

He recently attended a workshop on Business Applications of Blockchain and realized a possibility of blockchain based trip recording system for SafeLines.

You are required to answer the below questions:

(a) Explain the three types of information security controls. Use the story of SafeLines to provide examples wherever necessary.

(b) Explain the benefits of blockchain. Use the story of SafeLines to provide examples wherever necessary.

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Entrepreneurship Management

Q.1. Mr. Raj is already to start a new venture in the market for which he requires funding. But the investors want to have a proper feasibility study of the venture before funding it. What must Raj present for the same (give detailed explanation for the same) and why?

Q2. In India and worldwide the term entrepreneurs are now categorized further categorized as “women entrepreneurs” as well. What is the role of the Indian government to aid encourage “women entrepreneurship”?

Q3. Apar Institute is an institute that conducts entrepreneurship development programmers at the outskirts of Delhi. The institute was formed 2 years ago and was facing difficulties in providing quality training to the prospective entrepreneurs. There were a slew of problems related to the institute for budding entrepreneurs.

Firstly, the institute was located at a remote location which was arduous for people to locate. Even if someone located the institute, it was difficult to commute from home to the institution as it was located far from the city. The institute lacked proper training infrastructure such as mic, overhead projector, furniture etc.

Even the faculty appointed by institute showed a lackadaisical attitude and did not take a keen interest in teaching. The method of selecting the candidates was also flawed as there was no prior aptitude test or scrutiny. Whosesoever came to get enrolled for the programme was given admission. It was assumed that the candidate would already possess the required aptitude skills.

The course and curriculum did not cover the basic aspects of entrepreneurship development programme such as educating about institutes providing support, which financial institutes to approach for funds, performing feasibility studies, etc. The duration of the programme was very short. The programme lasted for 21 days, which was very less considering the quantum of time required. Even after completion of the program, there was no evaluation performed to check how many candidates have established their own enterprise and how it is being run.

The institute owner decided to change the way the institute is functioning. The owner emulated a government-run institute in an urban area and incorporated the required changes. Firstly, the institute decided to appoint more enthusiast and motivated trainers to Impart education. The infrastructure of the institute was revamped and replaced with quality equipment. The institute even conducted online classes for candidates who could not commute to the institute. The course and curriculum were aligned with the fundamentals of the entrepreneurship development programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme to gauge how much the program benefited the candidate.

a. What infrastructure did the institute lack?

b. Summarise what needed to be added to the program curriculum?

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Financial Institutions & Markets

Q1. “Financial institutions are an important component of a financial system. They specialise in financial and monetary activities at the both retail and commercial segment.” These financial institutions manage the capital flows in the financial market. Explain the various categories of financial institutions with examples according to the activities they undertake in detail.

Q2. At WSN wealth advisors, the clients are offered the most appropriate investment strategies. For their wealth management segment, WSN has to prepare a portfolio of any five mutual fund schemes that can be advised to their client to invest in with a low-risk appetite for a time period of 5 years. Advise any five mutual fund schemes with their characteristics, benefits and disadvantages for a low-risk appetite client.

Q3a. “Financial derivatives are financial instruments whose value is derived from the underlying asset.”

In light of the above statement, explain various types of derivative contracts with examples.

Q3b. “A merchant banker works as a financial advisor, management counselor, and an entrepreneur.” this explains, in short, the function and functions of a service provider banker in the financial market.

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Financial Statement Analysis

Question1

Mr Raj joined the company named Kamat Ltd as an accounts executive. On the very first day, his senior gave him the task of designing the Common-Size Statements with adequately structuring its types for the financial statements. Discuss about common size statement and its types. Also, how Comparative statements and common size statement differs.

Question 2. Amrita intends to make a stock market investment. She fits the description of an investor who seeks risk, but she also thinks that prior to investing, it’s crucial to have a solid understanding of market ratios. Before making any investing decisions, Amrita should consider certain crucial market ratios, discuss any five of them.

Question 3. Following are the particulars available for Z and X, LLP

Particulars	(Rs in ‘000)
retained earnings	860
accounts receivable	250
supplies	150
salaries payable	150
equipment	1500
unearned revenue	200
accounts payable	540
cash	550
prepaid insurance	300
common stock	1000

a. Prepare Vertical Form Balance Sheet out of the details as shared in the table.

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Indian Accounting Standards

1. Assume you are a director of ABC Co. Ltd. You have 1000 cr. for investment. What are the different investment options available in the market to increase your money?

2. Suppose you are an accountant of ABC Ltd. and you have to do the valuation of intangible assets. So how do you do this?

3. a. Company deals with 3 products P, Q & R. At year ending 31st March 2022 the Historical cost & NET realizable value of the items of closing stock are as follows:

Item	Historical Cost	Net Realizable Value
P	20000	14000
Q	15000	19000
R	28000	25000

How will you decide the value of closing stock?

3. b. Net profit of ABC company is 10,000/-. Company paid the dividend to its preference shareholders is Rs. 2000/- tax liability of the company is 1000/- & CDT is 1500/-. How will you find Earnings attributable to equity shareholders?

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Integrated Marketing Communications

1. Did You Know About the Right To Sleep? Kurl-on’s Latest Campaign Is Telling Us All about It. Whether it’s the Right to Equality or the Right to Freedom, we’re all aware of our basic fundamental rights as citizens of India. But… did you know about the ‘Right to Sleep?’ For a special and clutter-breaking Republic Day campaign, Kurl-on took a clever route and shed light on a constitutional right no one really talks about: the right to sleep! How to stand out? It is important for every brand to connect with its audience and create something meaningful and unique to stand out in the crowd. Kurl-on understood the assignment and how. Their latest campaign raised awareness around a lesser-known fundamental right in a way that is still relevant to the brand’s narrative around sleep… because no one’s really talking about sleep on Republic Day, right? Through clever storytelling, the brand raised its voice as an advocate of this right and seamlessly positioned itself as The Mattress of India

Elaborate on how has Kurl on Incorporated the AIDA Model of Advertising from the mentioned campaign.

2. You are the marketing manager of a company “GenNext” which manufactures and sells T-shirts and footwear. You are expected to create a STP Analysis for your Brand.

3. Shell’s Campaign Shows Us How Silence Can Be a Form of Communication

The art of communication is not what the speaker says; it’s what the receiver understands. And in most cases, the saying ‘actions speak louder than words’ undeniably holds true.

Shell’s latest campaign is a testament to this, bringing a powerful message to life all without the use of a single word or dialogue.

‘The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society. The campaign stood out to us for all the right reasons:

Shell aspires to be one of the most inclusive workplaces in the world and they bring that philosophy to life even at their service stations. Across their network, the brand employs over 500 differently abled frontline staff. With an aim to fully realize their potential and shatter preconceived notions, Shell crafted a truly unique and immensely thoughtful initiative. We found this campaign to be one of the most potent ones to emerge from the International Day of Persons with Disabilities Week:

The Silent Shift

The retailer took time out every day for couple of weeks and trained 2 staff members who are hearing and speech impaired. The aim was to train them to take up more tasks and duties and make them independent individuals who could handle all operations themselves.

a. Taking the above case in hand, what can be barriers to an IMC campaign.

b. “The Silent Shift’ is a remarkable initiative to bring about a trade-in mindset and empower differently-abled individuals to develop and excel in mainstream society.” How can this be explained by relating the campaign to the role of advertising?

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International Marketing

1) “Give the customers what they want, when and where they want it.” — Joe C. Thompson Jr.7-Eleven Founder

In 1927, 7-Eleven showed the world just how convenient shopping could be – and they have been doing it every day since. Today, 7-Eleven is a global brand with more stores than any other retailer in the world – more than 83,000 across 18 countries to be exact. 7-Eleven, Inc. now operates a robust family of banners and brands, including Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations throughout the U.S. The brand also has a history of firsts — coffee in to-go cups, 24/7 hours operational stores and self-serve soda fountains, to name a few. 7-Eleven, Inc. is now owned by SEJ Asset Management & Investment Company, which is wholly-owned by Seven & I Holdings Co. Ltd. JAPAN

What do you think are the reasons for Seven Eleven to go global? Illustrate what is the model they are choosing to go global? Do you think this is the right way going forward?

2) Skippi is an ice pop brand. A successful all Shark deal on Shark Tank India changed the fortune of Skippi, and its sales accelerated 40X, and the income increased to about 2- 2.8 Cr month-to-month. Over 20,000 orders were processed online after the deal. After their a success deal, Skippi grew hastily over the last year. Through the distributor channel, they now reach 10,000 outlets in 25 states.

Skippi is now deciding to go global. What should be the mode of entry into other countries? What according to you is the best mode?

3) Ikea is a global home furnishing brand. They have a vision to make life better for their customers.

As on Dec 2022, Ikea had 460 stores in 62 markets. The first Ikea store was opened in 1958 in Sweden and the latest one is opened in Surabaya, Indonesia. It started its India operations by opening its first store in Hyderabad.

a) Do you think Ikea would have done Market research before entering the Indian store? Elaborate various methods they would have used.

b) Did they customize their product presentation to suit the Indian customer? Elaborate on their customization for the Indian market.

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Investment Products & Analysis

Q1. Do you agree with this statement? ‘Uncertainty associated with any investment decision, can lead to Price volatility and there by unanticipated fluctuations in factors that commonly affect the entire financial market.’ Explain how the risk is measured and mitigated?

Q.2 Give your views in support of these statements.

In the uncertain and volatile market environment, we find difficulty in getting a proper risk-return tradeoff. Do you believe in this statement?

Q.3 Case study/Case let

Q3a) If you’re thinking about how to pay for goals that are seven or more years away, do you think that it is the right time for you to be saving and investing. How?

Which options will you choose from bonds, stocks, exchange-traded funds (ETFs), mutual funds, and more? Individuals who take a long-term approach require discipline and patience, that’s because investors must be able to take on a certain amount of risk while they wait for higher rewards down the road.

What is the utility of holding your investments for longer period of times? Cite relevant examples.

Q3b) Know your goals, your time frame for achieving them, and how much risk you’re willing to take as an investor.

Most investments fall into the asset classes that range from “conservative” to “risky.”

As a fund manager, how will you approach portfolio management in the recent times?

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Operations and Supply Chain Management

1. Analyze the requirement of competing on the following parameters in order to be operational robust in the Industry:

a. Quality

b. Cost

c. Flexibility

d. Speed

e. Service

2. Real Fruit Snack Strips are made from a mixture of dried fruit, food coloring, preservatives and glucose. The mixture is pressed out into a thin sheet, imprinted with various shapes, rolled and packaged. The precedence and time requirements for each step in the assembly process are given below. To meet demand, Real Fruit needs to produce 6000 fruits strips every 40-hour week. Design an assembly line with the fewest number of workstations that will achieve the production quota without violating precedence constraints.

Work Element		Precedence	Time (Min.)
A	Press out sheet of fruit	–	0.1
B	Cut into strips	A	0.2
C	Outline fun shapes	A	0.4
D	Roll up and package	B, C	0.3

3. (a) How can radio frequency identification (RFID) be used for tracking perishable goods moving from one location to another?

3. (b) Why is Amazon known as the Supply Chain master?

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Portfolio Management

Q1. Your friend is interested to invest Rs. 1, 00,000/- in financial asset but he don’t have a proper knowledge about investment. So suggest him different types of financial instruments.

Q2. Every investment has some kind of risk. For security of your investment it is necessary to measure this risk. Discuss how can you measure the risk?

Q3a. After saving good amount of money it is necessary that this money should be invested at the right place. Miss Rena saves Rs. 10, 00,000 but not investing anywhere. Tell her the advantages of wealth management.

Q3b. ABC co. limited needs fund for growth & expansion of business. How ABC can build capital structure ratio?

Business Economics

Q1. “The technique of indifference curves has been used not only to explain consumer’s behaviour and demand but also to analyse and explain several other economic problems” in view to the above statement elaborate about indifference curve and its properties.

Q2. Find below hypothetical data for total production costs of a manufacturing firm at various levels of output. Complete the following:

Output	Total cost	Fixed Cost	Variable Cost	Average Fixed Cost	Average Variable Cost	Average Cost
0	1000	1000
20	1200	1000
40	1300	1000
60	1380	1000
100	1600	1000

Q3a. Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer.

Q3b. Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example to enumerate these types of demand.

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Financial Accounting & Analysis

Q1. Prepare the journal by recording the following transactions:

TABLE BELOW

3-Dec	Mrs. Vinita started business by transferring amount from her saving account to the business bank account Rs500000
5-Dec	She Purchased godown to stock goods worth Rs 100000
7-Dec	She purchased goods for sale, costing her Rs 300000
8-Dec	She sold off the entire goods at Rs 500000, credit sales
10-Dec	She paid salary to employees Rs 20000 through bank account

2. Company DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There are two types of dividend, which a shareholder can receive in any accounting year. Discuss the term dividend, its types, accounting treatment of dividend in the books of accounts and a brief towards how cash flow on account of dividend is reflected in the cash flow of a company.

Q3a. Following are the particulars available for Z and X, LLP

Retained earnings	668
Accounts receivable	240
Supplies	500
Salaries payable	167
Equipment	1000
Unearned revenue	475
Accounts payable	200
Cash	1170
Prepaid insurance	100
Common stock	1500

a. Calculate the amount of: –

Total assets
Total liabilities excluding stockholder equity
Total stockholders’ equity

Q3b. Discuss the advantages of preparing the Balance Sheet.

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Information Systems for Managers

Q1. Since its founding in 1994, Amazon has collected reams of information on what millions of people buy, where those purchases are delivered and which credit cards they use. What are Three (3) different types of Analytics that Amazon uses this data for and how does it help them?

Q2. ArcelorMittal is the second largest steel producer in the world, with an annual crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e., Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)?

Q3. Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the interview, the CEO had tasked Vijay with the responsibility of revamping the firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get started on the Infra Revamp initiative and has targeted BYOD as his first initiative.

a. What is BYOD? Explain the three (3) levels of BYOD?

b. What are (2 each) Pros & Cons of BYOD? Your Recommendation?

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Management Theory and Practice

Q1. You are hired as a consultant by Thakur Publications, a newly setup organization dealing in publishing books. The CEO wants you to guide the newly recruited management trainees about the Principles of Management. Explain the factors affecting management thought.

Q2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management can be a profession or not. As the head of the forum, can you throw some light on whether Management can be a profession.

Q3. Mercure, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue

a. Explain the different types of Conflicts that can arise in an organization?

b. Explain what strategies can be used by Mercure to resolve these conflicts?

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Marketing Management

Q1. Mr. James is planning to buy a new house in a good locality. He has two kids Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his life on rent and this is the first time he will be buying a house lot of friends in the current society but it doesn’t have a garden, safety devices, or security. James has made professional progress so the budget is not a constraint. According to you, what are the various factors that will influence James in buying a house? (You can make certain assumptions).

Q2. Explain the buyer decision process that you think James will have to follow to purchase his dream house.

Q3a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system. Explain the adoption process that Mr. James will go through who has no idea about Alexa.

Q3b. Take any product category of your choice and explain various product positioning strategies used by all the competitors in the selected category.

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Organizational Behavior

Q1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department. Both of them were very happy with the compensation and designation offered to them. Since Sana and Reema joined in the same month so they bonded well together, during one of the conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between them as it had really saddened Sana, which was observable by her hostile behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both of them had the same qualification and work experience and still she (Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped communicating with each other. You are the HR manager who has observed all this and now you have to come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and management. Also, conclude the answer by discussing how organisations can avoid/minimise such conflicts.

Q2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very helpful and empathetic towards his team and supports them in every possible manner. The team in turn is very close knit and can really works hard to accomplish the objectives. They also give Karan full support whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is never in execution front. Sanjay’s team is really petrified of him and always is under fear. Team’s motivation is very low and everyone is searching for opportunity to move out of Sanjay’s team. Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of leadership is better suited.

Q3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each other as by the year end the one who achieves the maximum is going to be awarded in the sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.

a. Based on the above scenario discuss the different types of motives which regulate the behaviour of individuals.

b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual has different motive?

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Business Communication

1. You work in the IT Industry. You have recently developed a new mobile application which you have started offering to your clients. Most of your customers have been using your competitor’s application which is highly rated. When you did the market analysis, you realized clients are not willing to try out your application. What measures will help you enhance your credibility in the market?

2. Based on the stage that you are in your career, prepare a chronological or functional resume for a position in your dream company. You need to create your resume in any 1 format chronological OR functional, properly justifying your choice.

3. Your credibility is affected by your attention to detail while completing business messages. In view of the above statement.

a. Highlight the importance of proofreading your documents with any 4 time-tested techniques.

b. In order to make your content mobile friendly what are the key aspects you need to focus on?

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Business Law

Q1. India is blessed with a vibrant wildlife and ecosystem, which is often subject to indiscriminate exploitation by unscrupulous elements of society including business organizations. Briefly explain any 5 (five) legislations that are related to environment protection or conservation.

Q2. Please give two (2) instances where investigations and/or punishments are initiated/enforced by the authorities set up under the Consumer Protection Act, 2019.

Q3. Taffee is an international confectionary maker who wants to launch its product range of exotic flavoured sweet candies in India. It wants to use the name “Teews”. However, it is skeptical that the word Teews would be copied/plagiarized in India and the company would have to deal with huge infringers of the product. Please help the company in addressing the following queries, to have better understanding to draw an Intellectual Property strategy:

a. What types intellectual property rights they could claim in relation to the name of the product. Please explain with reason on why the type(s) of intellectual property would apply?

b. Explain civil and criminal remedies under various intellectual property laws for enforcement of intellectual property rights?

Decision Science

1. Based on the following data develop the forecasting model (adopt Exponential Smoothing

Technique) by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.

Write your conclusion after calculations of Errors (MAD and MSE only).

Forecast FTAs (foreign tourist arrival) for the year 2018.

Data: The following data shows the Foreign Tourist Arrival in the India from 1991 to 2017

Year	FTAs in India (in Million)
1991	1.68
2001	2.54
2002	2.38
2003	2.73
2004	3.46
2005	3.92
2006	4.45
2007	5.08
2008	5.28
2009	5.17
2010	5.78
2011	6.31
2012	6.58
2013	6.97
2014	7.68
2015	8.03
2016	8.8
2017	10.04

Data Source: Data.gov.in

Note: You are advised to calculate manually, do not use any software.

2. Calculate the Correlations for the following pairs of variables and write your Conclusion.

In Migration of Persons from other states (Census of India) & Total MSMEs
In Migration of Persons from other states (Census of India) & Active Companies
In Migration of Persons from other states (Census of India) & 2017-18 GSDP – CURRENT PRICES (` in Crore)
Total MSMEs & Active Companies

Note: Use MS EXCEL, SPSS, SAS etc. for the calculations.

State	Total MSMEs	Active Companies	In Migration of Persons from other states (Census of India)	2017-18 GSDP – CURRENT PRICES (` in Crore)
ANDAMAN & NICOBAR ISLANDS	6,061	319	81,267	7,871
ANDHRA PRADESH	6,41,929	1,16,210	15,91,890	15,46,313
ARUNACHAL PRADESH	60,932	237	1,36,010	22,432
ASSAM	20,189	6,346	4,95,699	2,88,691
BIHAR	9,02,520	20,867	11,11,954	4,84,740
CHANDIGARH	11,209	7,956	6,33,966	38,760
CHHATTISGARH	69,758	7,109	12,67,668	4,84,740
DELHI	1,63,821	2,16,531	63,30,065	6,86,824
GOA	8,620	4,125	2,69,689	70,494
GUJARAT	8,07,378	62,619	39,16,075	13,28,068
HARYANA	1,85,486	30,868	36,26,318	6,49,592
HIMACHAL PRADESH	14,674	3,344	3,95,504	1,38,351
JAMMU & KASHMIR	9,399	2,745	1,55,187	1,37,427
JHARKHAND	1,57,813	9,554	21,95,521	2,76,243
KARNATAKA	3,32,872	68,333	32,47,660	13,57,579
KERALA	1,25,934	31,244	6,54,423	7,01,577
MADHYA PRADESH	9,34,293	22,315	27,44,332	7,24,729
MAHARASHTRA	16,92,859	2,31,912	90,87,380	24,11,600
MANIPUR	34,423	434	20,100	23,835
MEGHALAYA	2,208	560	1,07,915	30,790
MIZORAM	3,238	66	41,380	18,737
NAGALAND	1,543	235	1,08,020	24,492
ODISHA	1,19,291	15,204	8,55,096	4,34,769
PUDUCHERRY	10,539	1,282	3,39,967	32,962
PUNJAB	2,03,394	16,909	24,88,299	4,78,636
RAJASTHAN	5,72,546	37,022	26,04,298	8,35,170
SIKKIM	875	2	61,163	23,495
TAMIL NADU	10,32,490	76,675	16,50,771	14,61,841
TRIPURA	5,936	317	87,378	44,219
UTTAR PRADESH	8,87,413	70,863	40,61,933	14,60,443
UTTARAKHAND	40,443	4,792	12,50,575	2,22,836
WEST BENGAL	2,31,190	1,35,844	23,81,045	9,99,585
Data Source	https://data.gov.in/	https://data.gov.in/	https://censusindia.gov.in/	https://data.gov.in/

3. a. Summarized the following data by calculating the mean and standard deviation.

Note: You are advisable to use EXCEL. You are supposed to Copy the numbers (final calculations) from EXCEL and paste them into your word document.

State	District	Number Of Indigenous (Desi) Total Cattle	Total Buffalo
UTTARAKHAND	Uttarkashi	82991	25945
UTTARAKHAND	Chamoli	132165	37922
UTTARAKHAND	Rudraprayag	71277	31115
UTTARAKHAND	Tehri Garhwal	80833	79394
UTTARAKHAND	Dehradun	87753	52185
UTTARAKHAND	Garhwal	235412	30076
UTTARAKHAND	Pithoragarh	108417	37056
UTTARAKHAND	Bageshwar	70863	31432
UTTARAKHAND	Almora	132038	77444
UTTARAKHAND	Champawat	45506	18599
UTTARAKHAND	Nainital	101009	77759
UTTARAKHAND	Udham Singh Nagar	63311	152911
UTTARAKHAND	Hardwar	63728	214480

Data Source: Ministry of agriculture and farmers’ welfare.

3. b. Write about the general pattern (here, time series component) across the given years using an appropriate graph.

Note: You may use EXCEL, Tableau, Power BI Etc. for creating Graph

PLEASE CHECK THE TABLE BELOW

Year	Pro duc tivi ty Gro und nut (Kg ./he ctar e)	Prod uctiv ity Rape seed & Must ard (Kg./ hecta re)	Year	Prod uctiv ity Grou ndnu t (Kg./ hecta re)	Prod uctiv ity Rape seed & Must ard (Kg./ hecta re)	Year	Prod uctiv ity Grou ndnu t (Kg./ hecta re)	Prod uctiv ity Rape seed & Must ard (Kg./ hecta re)	Year	Produ ctivit y Grou ndnut (Kg./ hectar e)	Produ ctivit y Rapes eed & Musta rd (Kg./ hectar e)
1950-51	775	368	1968-69	653	469	1986-87	841	700	2003-04	1357	1159
1951-52	649	393	1969-70	720	493	1987-88	855	748	2004-05	1020	1038
1952-53	611	408	1970-71	834	594	1988-89	1132	906	2005-06	1187	1117
1953-54	811	389	1971-72	823	396	1989-90	930	831	2006-07	866	1095
1954-55	766	425	1972-73	585	545	1990-91	904	904	2007-08	1459	1001
1955-56	752	336	1973-74	845	493	1991-92	818	895	2008-09	1163	1143
1956-57	783	411	1974-75	724	612	1992-93	1049	776	2009-10	991	1183
1957-58	734	387	1975-76	935	580	1993-94	941	847	2010-11	1411	1185
1958-59	828	426	1976-77	747	496	1994-95	1027	958	2011-12	1323	1121
1959-60	708	365	1977-78	866	460	1995-96	1007	916	2012-13	996	1262
1960-61	745	467	1978-79	835	525	1996-97	1138	1017	2013-14	1750	1188
1961-62	725	425	1979-80	805	411	1997-98	1040	668	2014-15	1400	1089
1962-63	695	417	1980-81	736	560	1998-99	1214	869	2015-16	1465	1183
1963-64	769	300	1981-82	972	541	1999-00	766	960	2016-17	1398	1304
1964-65	814	507	1982-83	732	577	2000-01	977	935	2017-18	1893	1410
1965-66	554	446	1983-84	940	673	2001-02	1127	1002	2018-19	1422	1511
1966-67	604	408	1984-85	898	771	2002-03	694	854	2019-20	2063	1331
1967-68	759	483	1985-86	719	674				2020-21	1676	1511

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Essentials of HRM

Q1. The VP – HR manager of ‘Gyan Tutors Ltd’, an online language-teaching website, decides to launch a new job analysis system for its employees, across all branches. As a part of his team, you are in-charge of handling the implementation of this new program. Discuss the scope for job analysis in this organisation. Give some examples, in the given context.

Q2. Healthcare Hospitals is expanding its business from a 200-bed hospital to an 500-bed hospital. However, it needs to gather certain information for new job analysis. As their HR Consultant, explain in detail what information under different categories is required for job analysis. Add some examples for these different types of information.

Q3. Pradeep is a fresher in a marketing firm. This is his first job and he was asked to make a presentation on the recruitment policy. However, he was quite confused with the different types of factors affecting recruitment methods. Therefore, he went to the HR department for more clarification. Help him answer the following questions:

a. Explain to him what are the different internal factors affecting recruitment of a company. Give examples.

b. He was also quite curious about the external factors affecting recruitment plans in the organisation. Elaborate these with examples.

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Operations Management

Q1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Educational Setup in effective management of their inventories; i.e Stationaries, Consumables, etc (assume several inventories of your choice).

Q2. What are various decision criteria for deciding a location for a business setup? Explain these decision criteria with reference to a location decision for setting up an automobile service shop (assume size of setup).

Q3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?

b. Discuss the concept of Q systems & P systems of ordering.

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Strategic Management

Q1. Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video communications had made steady progress in the enterprise communications domain with a structured growth pattern, the company also received regular funding from venture funds and was listed on the New York Stock exchange in 2019. It was also the year in which Zoom hit profit territory, in December of 2019 Zoom had a total user base of 10 million; then, the pandemic struck, the user load of Zoom zoomed from 10 million to 300 million by January of 2020, as the pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has seen its stock value plummeting in 2022. In a situation like this if you are the chief strategy officer of the company what plans would you make to acquire new customers. What would be your USP and how would you focus on the core business strategy to make the company more relevant for its consumers.

2. You are the marketing director of ISL the Indian Super league which is India’s premiere soccer league ISL has added 16% growth of viewership in 2020 season over 2019 season but the league compares poorly with the 400 billion viewers delivered by the IPL in 2020. What strategies would you adopt to make ISL popular amongst consumers? Create a strategic plan with a 10-year vision.

Q3. You are the CEO of super events a successful event organization working with top movie stars and organizing one of the marquee events in the annual entertainment calendar. During the pandemic, your business was completely shut down. Post pandemic the business environment is opening again.

a. As CEO of the company, what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world? Evaluate and create the type of events your organization can get into to rebuild the business.

b. Create a blueprint for the diversifications your organization can adopt for expanding its business.

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Commercial Banking System & Role of RBI

1. Both liquidity and profitability are important for bank to survive, but there is a tug of war between these two concepts. How is that if one increases the other decreases, explain the tradeoff position between above two variables?

2. RBI rates the performance of banks on different parameters of acronym CAMELS. Explain the parameters on which banks are rated on scale of 1 to 5, 1 being the best performing bank and 5 being unsatisfactory/poorly performing bank, also explain the objectives of this rating.

3. Non-Performing Assets (NPAs) in the Indian Banking sector has become the subject matter of concern and debate. High NPAs not only block the capital and business turnover but adversely affects the profitability of the bank. In recent years many new laws like SARFAESI Act 2002 & 2016, Insolvency and Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and regulatory bodies like DRT 1993, NCLT 2016 have been established to monitor and control NPA.

In light of above statements:

a. Spell out the major reasons for increase in NPAs since past years

b. Explain how SARFAESI Act helps the bank in recovery

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Financial Institutions and Markets

1. “In the twenty-first century, many aspects of technology have become a blessing. One such blessing is the ‘depository’ system which is the electronic mode of holding securities.” In the light of the above statement, explain the various functions performed by depositories in the stock market.

2. “Risk management is undertaken by all players within the financial services ecosystem, including investment managers, investment banks, retail banks, and insurance companies, among others.” Explain the concept of risk management and strategies used by the financial service companies.”

3.a. Manu is a broker at an insurance firm and has a good understanding of various instruments sold in the Indian insurance Markets. She is now curious about the products sold under the non-life insurance policies and the constituents who will help a client in this process. You are therefore required to help Manu understand various non-life insurance policies.

3.b. Rama just started her handmade soaps and is now starting a new project of handmade lotions and perfumes for which, she needs a huge amount of capital. Her friends suggested she approach Venture Capitalists for her capital requirements. In the light of the above case, explain to Rama the process of Venture Capital and the stage of funding involved in Venture Capital Financing.

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Retail Banking

1. “Traditional retail banking is at inflection point (point of change) which has been possible due to emergence of new distribution channels and adoption of disruptive innovation in terms of products & services and extensive use of technology”. Comment on above statement in context of Indian retail banking with appropriate instances/examples.

2. Under Banking Regulation Act of 1949, RBI has extensive powers for licensing, supervising and controlling banks. Banking industry is highly regulated. Explain the objectives and need for regulation of banks.

3. Good & efficient Customer Service is the cornerstone for development and growth of banks. Every bank is championing this cause and finding ways and means to provide “customer delight”, which is one-step ahead of good customer service. Consumer Protection Act (COPRA) 2002 is a step in this direction of providing basic rights of consumers.

a. What is customer delight, explain with help of an example?

b. Enumerate the different provisions of COPRA and Consumer Protection Bill of 2019.

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Capital Market and Portfolio Management

1. What distinguishes marketable financial instruments from the non-marketable financial instruments. Support the comparison with an illustration.

2. “Stock markets are more efficient and less predictable”. Comment on and justify your Answer.

3. An analyst calculates the expected return of the two stocks in comparison to the particular market return, as:

Market Return	Stock Z	Stock Y
5%	3%	10%
20%	25%	20%

a. Calculate the beta of the stocks.

b. What would be the expected return of the two stocks in case there is equal chance of market return to be 5% and 20%.

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Corporate Finance

Q1. Calculate WACC with the following information. Which source of funding is most desirable and why?

PQR Ltd. is coming out with a new equity issue of Rs. 10 lacs par value Rs. 100/share. The cost of issuing external equity is around 5%. Shareholders expect a return of 16% p.a. for the risk involved in parking their funds in PQR Ltd.

PQR Ltd. also has retained earnings of Rs. 8 lacs as on date.

It has a long term debt of Rs. 5 lacs taken at 8% p.a. Tax rate is @ 30%

Preference shares capital of par value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a. Market value of each equity share is Rs. 105 per share and that of Preference shares is Rs. 125/share.

Q2. What is a Cash Cycle? Explain. Calculate using the following information. (Assume 360 days in a year).

Opening Balances
Raw Material	1,00,000
WIP	45,000
Finishes Goods	1,35,000
Debtors	6,00,000
Creditors	8,60,000

Closing Balances
Raw Material	2,00,000
WIP	65,000
Finishes Goods	1,25,000
Debtors	5,45,000
Creditors	9,75,000

Costs Incurred during the year
Manufacturing Costs	11,60,000
Excise Duty	18,80,000
Selling and Distribution Expenses	6,20,000
Admin. Overheads	2,00,000

Total Sales	2,01,96,800
Total Purchases	1,46,00,000

40% of sales are on credit and 70% of purchases are on credit.

3. a. What is Net Working Capital? Explain each element briefly. Look at the following Balance sheet extract and identify each element of the working capital and calculate NWC.

Balance Sheet as at March 31, 2022
₹ crore
	Note		As at 31-3-2022		As at 31-3-2023
ASSETS:
Non-current assets
Property, plant and equipment	2		7908.37		8198.54
Capital work-in-progress	2		571.5		238.71
Investment property	3		589.64		408.36
Goodwill			47.29		47.29
Other Intangible assets	4		147.29		70.83
Intangible assets under development	4		11.26		48.01
Right-of-use assets	54(b)		420.59		440.07
Financial assets
Investments	5	27049.5		27180.62
Loans	6	4084.58		2853.52
Other financial assets	7	523.8		531.78
			31657.88		30565.92
Deferred tax assets (net)	44(e)		1140.3		754.27
Other non-current assets	8		3990.3		3898.29
Sub-total – Non-current assets			46484.42		4470.29
Current assets
Inventories	9		3132.51		2877.57
Financials assets
Investments	10	18478.22		22232.95
Trade receivalents	11	36347.35		33331.6
Cash and cash equivalants	12	5718.23		3524.95
Other bank balances	13	780.28		650.59
Loans	14	249.6		257.87
Other financial assets	15	2182.44		2513.99
			63756.12		62511.95
Other current assets	16		55129.23		49855.81
Sub-total – Current assets			122017.86		115245.33
TOTAL ASSETS			168502.28		159915.62
EQUITY AND LIABILITIES:
Equity
Equity share capital	17	281.01		280.91
Other equity	18	66833.04		61456.91
Total equity			67114.05		61737.82
Liabilities
Non-current liabilities
Financial liabilities
Borrowings	19	12968.41		16646.73
Lease liability		53.98		76.24
Other financial liabilities	20	145.25		94.25
			13167.64		16817.22
Provisions	21		645.27		655.9
Other non-current liabilities	22		7.84		–
Sub-total – Non-current liabilities			13820.75		17473.12
Current liabilities
Financial liabilities
Borrowings	23	2097.39		6827.9
Current maturities of long-term borrowings	24	5232.49		999.56
Lease liability		124.44		114.03
Trade payables:	25
Due to micro enterprises and small enterprises		473.67		448.3
Due to others		44911.67		40321.48
Other financial liabilities	26	3317.63		2451.53
			56157.29		51162.8
Other current liabilities	27		28888.84		27474.76
Provisions	28		1861.48		1650.38
Current tax liabilities (net)			659.87		416.74
Sub-total- Current liabilities			87567.48		80704.68
TOTAL LIABILITIES			101388.23		98177.8

3. b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain the importance of each and make inferences.

Rs. In Crores

	FY 2021-22	FY 2020-21
Sales	1,01,000	87,255
Receivables	36,347	33,331
60% of the sales are on credit basis

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Cost & Management Accounting

1. X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the same period was ₹10,000 and the fixed overheads were ₹15,000.

Find out:

a) Profit volume (P/V) ratio;

b) Break-even point (B/E) sales;

c) Volume of sales to earn a profit of ₹15,000;

d) Net profit from the sales of ₹1,50,000.

2. Describe the various steps involved in adopting standard costing system in an organization.

3. a. Explain integrated accounting system and state its advantages.

3. b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and the rate per hour is ₹75. The actual time taken by a worker is 30 hours. You are required to calculate the total earnings under either of the following plans: (i) Halsey Premium Plan (Rate 50%) (ii) Rowan Plan.

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Marketing of Financial Services

1. Develop a Public Relations campaign for IRDA to create awareness about Life Insurance and to educate policyholders about their rights.

2. Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and debt. Explain how it could be beneficial for your client to invest in such funds.

3. You are a Financial Planner. Your client Arpit (age 35 years) works with an IT company earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a homemaker. They have one daughter Prema (age 4 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.)

a. Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.

b. Arpit has expressed his desire to retire by the age of 55. Design a retirement plan for him.

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Strategic Cost Management

1. A Factory produces 3 types of moulds. While producing, for switching over from one mould to another, there is a shift-over process involved. Costs incurred are as follows: Shift-over costs Rs. 50,000

Factory Overheads Rs. 1,00,000/- Packing costs Rs. 20,000/-

Engineering Costs Rs. 30,000/- Supervisor Costs Rs. 10,000/-

Quantity produced A- 1000, B – 2000, C- 4000

Allocate the costs to the 3 moulds (A, B and C) using Traditional Costing method and

Activity Based Costing. Make assumptions as may be needed for cost drivers.

Compare the results and discuss.

2. What is Life Cycle Costing? Explain in brief. What are its Stages? Briefly explain each stage. What are the 4 stages of a Product Life Cycle?

For each of the following, mention the nature of cost incurred (Low, Medium, High) over each phase.

Research and Development

Sales Discounts

Maintenance and After Sales service

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3. a. Following are the Budgeted figures of PQR Ltd.

Particulars	UoM
Raw Material	Rs. Per Unit	50
Wages		10
Direct Expenses		20
Fixed Overheads	Rs.	100000
Variable Overheads	Rs. Per Unit	10
Selling & Distribution Expenses	Rs. Per Unit	3	20 % is Fixed
Administrative Expenses	Rs.	50000
Sales Price	Rs. Per unit	130

Capacity of the Factory is 10000 units. However due to Covid, the production capacity for the year was reduced to 80%.

Prepare a Budget for the factory in Normal and Covid situation.

3b. With the following information, prepare the Budgeted Profit for the year for Company XYZ.

	UoM	A	B	C
No. of Units	Nos.	20	30	40
Sales Price	Rs./Unit	100	50	25
Variable Costs	Rs./Unit	40	20	5
Fixed Costs	Rs.	1,80,000

Assuming that the mentioned production numbers are at 100% capacity, under what situation would XYZ ltd. create a flexible budget (suggest any one). What benefit would it provide to the management of the company?

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Taxation- Direct and Indirect

1. Define and discuss any five income sources that does not forms the part of the taxable income. Student can take suitable examples wherever required.

2. Mr Bharat is a Central Government employee. Discuss the deductions and the extent of such deductions under section 16, he will receive from the gross salary income.

3. The gross total income of Mrs Verma from all sources for the assessment year 2022-23 is Rs700000. She has made the following investments, as well as certain payments during the financial year 2021-22.

1. Contribution to PPF, Rs 145000

2. Payment made to Alfa coaching classes as private tuition fees for science classes Rs 15000

3. Repayment of housing loan taken from SBI, Rs 15000

4. Contribution towards approved pension fund of LIC, Rs 123000

a. Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.

b. Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.

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Compensation & Benefits

1. Analytics world is newly set up IT firm. This organization was established by Information Bay business group as part of its recent diversification exercise. The group company has appointed you as an HR manager of this newly set up IT firm. First assignment given to you is to identify the special groups in Analytics World and decide how to compensate them? Accordingly, identify the special groups that would be working for Analytics world and decide how you are going to compensate them?

2. H&H is a fashion house in India. The company is a well-known brand in the Indian market. The company is dealing with all-inclusive fashion However, due to tough competition the company is facing a problem of high employee turnover. Company is not able to retain the talent. You are heading the HR Department of H&H fashion since last three years and after looking into the problem of low employee retention rate, you found that most of the employees are choosing to join the competitor’s organization due to attractive benefits provided to employees by the company. In this backdrop, you are now deciding to revamp the employee benefit program in your company. State and explain the different employee benefits that you will provide under the revamped employee benefits program?

3. Filmy Head Ltd is a movie production house based in India since 2007. Since its inception, which is 25 years ago, the company has not considered revision in compensation and benefits program. This has led to Company’s loss in terms of quality human resources. On its 25th anniversary, company is considering the revision of pay now. In this background, answer the following:

a. Explain how will you undertake job analysis?

b. Explain the importance of job evaluation in this context.

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Industrial Relations & Labour Laws

1. ‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to workers’ Explain the statement elaborating on the objects and rules regarding payment of wages.

2. After independence, industrial relations in India have gained certain characteristics, explain.

3. Write a brief on:

a. Strikes and lockouts

b. Layoff and retrenchment

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Manpower Planning, Recruitment and Selection

1. What is the final step in human resource acquisition? Discuss its significance.

2. Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail.

3. Human Resource is a valuable asset of the organization. The success or failure of the organization depends upon the efforts put in by the human resource.

a. Why do you think Performance Appraisal is important?

b. How will you encourage good performance of employees in your organization?

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Organisation Culture

1. Please outline the relation between the organisational culture and organisational structure. Explain the steps for creating organisational culture. Describe six socialization tactics.

2. Discuss the practices that can be used by an organisation to create an ethical organisational culture. What is a positive organisational culture? Explain.

3. a. How do effective leaders help in cultural transformation? Discuss various aspects of a successful organisational. Please give an example.

3. b. What is the linkage between organisational culture and business strategy? How can ethical culture be developed through formal and informal systems? Discuss.

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Organisational Theory, Structure and Design

1. ‘Orange Spot’ wants to adapt to its changing business environment. Which three aspects of its business environment should it focus on? Do a PESTEL analysis of a beverage company, in this context.

2. The VP, James Jenson, of an e-commerce company, wants to do a thorough organisational analysis for his company. Explain how it will help the organisation. Elaborate the VRIO framework, in this context.

3. As an HR Expert for an automotive company, Reema strongly believes in understanding and differentiating business strategies at different levels. Her boss, however, is unable to comprehend how this bifurcation is feasible. So, she has asked Reema to make a presentation on the company’s different strategic management aspects. Keeping the above scenario in mind,

a. Explain how Reema will bifurcate the organization’s strategy at three separate levels.

b. Briefly explain the role of Reema as a strategist and help her come up with various types of strategies.

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Performance Management System

1. Skyfirst Airlines is a low cost domestic airline in India and is a five year old company. You are the HR Manager of the company and need to prepare a 360 degree questionnaire for the position of ‘’ground staff at the airport’’.

2. Yash Financial Services is a financial solutions company with various products like mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using the graphic rating scale for the position of “Recruitment Executive” in Yash Financial Services.

3. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following profiles:

a. Production Executive at a manufacturing company

b. Dispatch Executive at a Logistics company.

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Brand Management

1. Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs. It is built with total safety features so that you can invest like a pro. The best thing is it will have free services like tax planning consultation so that you don’t make wrong decisions. You have been selected as a brand in charge of the app and you have been given a task to work on brand elements including brand name. Explain and elaborate on various types of Brand elements that you will suggest for the app. Also, explain the criteria for choosing brand elements.

2. Explain the product, pricing, and channel strategy that you will adopt for the fintech app.

3. As a brand in charge of the app, explain to your team the given points:

a. Difference between the product and brand.

b. Types of risk associated with reference to the app.

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Consumer Behaviour

1. What is Consumer Ethnocentrism? What could be the key differences between consumers who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you connect which customer segments would exhibit Ethnocentrism and Non-Ethnocentrism.

2. What are Rituals in the context of consumer behavior? How do Rituals create value for both marketers and consumers? Explain with examples 5 different kinds of rituals common in India and what kind of products / services are purchased during those rituals.

3. Answer the following

a. What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in India and determine which product/service purchases do they influence.

b. What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].

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Customer Relationship Management

1. You plan to install CRM software in your company and that will be providing support to your call center and sales force. However, the management is worried about the ROI. What are the KPIs that you intend to measure for the call center.

2. Your company manufactures glass bottles. This month you are coming up with a pathbreaking product, which you believe will attract GEN Z customers. You want to considerably focus on this segment for the next 5 years. How will you manage your relationship with your existing customers and persuade them to buy the new product?

3. You have completed your CRM course. The company where you are working has asked you to be the contact point for the CRM project implementation.

a. How can you measure the success criteria for CRM project implementation?

b. How can you evaluate the CRM project requirements of your organization, the infrastructure available, and the capabilities of your organization?

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International Marketing

1. You are a manufacturer of cycles from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally?

2. “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization?

3. Read the following case study carefully and then answer the questions that follow:

India achieved a record food grain production of 281.37 million metric tons due to fertile soil, good rainfall and use of genetically modified seeds. From a net importer of food India today exports food grains to various countries like, Iran, Qatar, UAE, Indonesia etc.

Ironically India is home to the largest number of hungry people.

Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a. Explain whether India should continue to export food grains to various other countries?

b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports?

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Marketing Strategy

1. An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market?

2. Corporate strategy aims at increasing business by focusing on its resources & organization structure. Explain this statement with your views.

3. Case Study

Mrs. Varma was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall sales performance.

Because of this effective record Mrs. Varma was promoted to manager of the children’s wear department. Almost from her first day in the new position trouble began to occur. Mrs. Varma complained about her subordinates’ lack of motivation and dedication, feeling that they were overpaid and that many should be fired. Naturally, this caused difficulty in the department, and two of the better sales people quit abruptly.

Mrs. Varma’s superior discussed these problems with her, but after several such discussions Mrs. Varma still couldn’t understand why she should approach her job differently.

Finally, her superior offered Mrs. Varma her old job back as a salesperson with no cut in pay. At first Mrs. Varma was happy about this switch back to her old job. No more problems with those lazy employees. But then she became worried about her lack of success as a manager, and this caused her sales to fall. Even though her boss reinforced her on several occasions, telling her that not everyone can succeed as a manager and that excellent sales people are very valuable to the store, nothing seemed to give assurance to Mrs. Varma.

a. Should she have been demoted back to her old position? Why? Why not?

b. If Mrs Varma had been in her new role, what strategy could she adopt to increase performance of her subordinates?

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Sales Management

1. Is selling a science with easily taught concepts or an art learned through experience? Please illustrate your response with examples.

2. As the Vice President-Sales of Hindustan Lever you have to work closely with your colleague in marketing in areas like product policies, distribution policies, and pricing policies.

After discussion with your sales team, you would like to relaunch one of the toothpaste brands in a specific geography. What would constitute the key elements of this relaunch?

3. Wipro is an Indian multinational with its headquarters based in Bangalore. It has total revenue of $9 Billion with a net income of $1.4 Billion across all its business units, which has both information technology and FMCG (Fast Moving consumer goods) products. Based on the success of local laptop brands in the Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in India.

Laptops as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President of Sales for Wipro laptops, you are required to come out with a sales management strategy covering sales structure as well as compensation and benefits for the sales force selling laptops.

a. There are three types of sales organizational structure namely line sales organization, line and staff sales organization, and functional sales organization. Out of these which one would you recommend for the sales force for Wipro laptops considering that you will be selling to both the B2B and B2C segments? Please justify your recommendation as well.

b. The common methods of compensation are straight commission, straight salary, drawing accounts, and salary plus commission plan. Which of them would be used by you as the VP Sales for the sales team selling Wipro laptops and why?

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Enterprise Resource Planning

Question: Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer the following questions.

https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf

a. Explain what activities were carried out by BPCL as part of the Business Blueprinting phase of the project. Was this a plain-vanilla implementation? Justify your answer giving suitable justifications.

2. Explain the role of change management in this project. Based on your understanding, comment on whether the change management activities carried out were satisfactory or not. Justify your answer giving suitable justifications.

3. Explain the functionality of the following two modules of SAP.

a. Manufacturing and Production Planning Module (PP)

b. Finance and Costing (FICO) Module

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Operations and Supply Chain Strategies

1. Mr. Shah is supply chain manager at NMart one of the leading retail organization. In the initial days of COVID 19 there was sudden rise in demand of FMCG products. It was different kind of the disruption for the retail industry. In such scenario every business required some competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Shah that ultimately helps NMart to enables entire supply chain.

2. Mr. Mittal was working with reputed tuition classes and having rich experience in teaching. One day innovative idea came to his mind to start online classes. This idea will give Mr. Mittal more students and better geographic reach. Suddenly he left the job and started his online classes business. He struggle a lot in initial days of business but later he manage his business in break even. Explain existing situation of online learning classes with respected to industry life cycle.

3. IRCT Ltd Tourism Company running business from last ten years and have many good clients. Company also operated offices in multiple cities. But due to COVID 19 company faced a lots of challenges. Because of such pandemic situation people were not traveling and not using any of company’s service. At the same time company was not able to generate revenue and not able provide salaries to employees.

a. You are appointed as business consultant in the organization. Suggest some corporate level strategies that ultimately helps them.

b. Should company use retrenchment strategy or not? Discuss.

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Procurement Management

1. Tesla is coming up with a new facility in India and are in the process of designing their sourcing strategy as well, to identify their suppliers for their components. As a procurement manager of Tesla,

a. Highlight the step by step purchasing and supply procedures you will make?

b. Bring out the supplier selection criteria for components procurement, you would design as a procurement manager for the upcoming plant.

2. A large mobile manufacturer wishes to expand its facility to increase production. But before proceeding with the plan, they wanted to understand the cost implications and hence wanted to prepare a detailed spend analysis. You are given the task to prepare the spend analysis and list of background information and performance indicators/metrics. Also bring out the Total cost of ownership criteria before and after expansion.

3. a. You have been appointed as the head of the supply chain operations of a global pharma company headquartered at Switzerland. Their regional distribution centres are located in Asia, The US, Africa and Australia. You have been asked to give detailed report for managing its global logistic system. Please draft a report.

3. b. For the above scenario, also suggest the preferred Incoterms to be followed for its exports.

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Project Management

1. As an event manager, you have to organize a conference with more than 100 guests. Prepare the project charter and a project detailed project budget.

2. To complete the same conference successfully, note down the strategies to be applied in different phases of the project life cycle, considering the triple constraint.

3. As an accountable project manager for the same conference, you may have to contract out some parts from a third party for successful completion.

a. Create a work break down structure.

b. Suggest the contract type to be useful for different work packages with corresponding reasons.

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Service Operations Management

1. Strategies and decisions are taken at various hierarchal levels in an organization. Explain different levels of hierarchy in organisations and discuss the various Strategic decisions taken at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking an example of any Healthcare setup of your choice.

2. Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup from the Hospitality sector.

3. The Education Sector is a good example wherein the Service operations involves elaborate planning prior to the start of each processing cycle (academic year). The services are evaluated by the customers and rated highly based on the ‘service’ that the institute provides. With reference to the education sector discuss the following aspects of service operations

a. The ‘customer’ need not be involved in all the processes, and consequently the Institutes’ services need not plan all the components of their facilities to please the customers as well as make them visible to customers. Discuss this aspects of facility planning with the concept of Decoupling of processes in an Educational institutes premises.

b. What are the challenges faced by the Service Managers who manage these service operations?

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Total Quality Management

1. “Partnering with suppliers to develop deep, mutually beneficial relationships over the long-term is frequently cited as a means by which to lessen that risk and develop true supply chain excellence”. Discuss this statement with relevant examples.

2. Performance measurement is considered to be a vital factor of the total quality management efforts of an organization. Discuss the concepts of performance measurement and its objectives.

3. An auto manufacturing organization receives 10,000 bearings from its supplier. The quality control inspector will inspect 28 of them. If there are 0, 1, or 2 defective bearing, she can accept the delivery of the shipment. But if the sample contains more than 2 defectives, she will reject the entire lot.

a. Discuss the quality control procedure the quality inspector has adopted.

b. What are the four parameters of an OC curve?

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International Business

1. Globalization has not only brought people closer but also it has led to the integration of ideas, cultures and values.” In the light of this statement, explain the advantages and disadvantages of Globalization.

2. “The major objectives of sourcing globally are to lower production costs and to maintain the required quality standards of products and services”.

In the light of above statement explain the reasons, benefits and challenges of Global Sourcing.

3. Gillette Targets Emerging Markets’

As it entered the twenty-first century, Gillette faced a difficult choice. Should it continue targeting emerging markets or not? Its strategy to move aggressively into markets in the developing world and the former Soviet bloc had been hailed as a success only a few years before. Recent poor earnings, however, had management considering whether this choice had been a wise one.

The Boston-based firm was founded in 1895 and is still best known for its original products, razors and razor blades. By the end of the twentieth century, Gillette had grown into a global corporation that marketed. its products in 200 countries and employed 44,000 people worldwide. About 1.2 billion people use Gillette products every day. Its sales are about equally distributed among the United States (30 per cent), Western Europe (35 per cent), and the rest of the world (35 per cent).

As markets matured in developing countries, Gillette sought growth through product diversification, moving into lines such as home permanents, disposable lighters, ballpoint pens, and batteries. In the mid-1990s, Gillette targeted several key emerging markets for growth. Among them were Russia, China, India and Poland.

Russia was already a success story. Gillette had formed a Russian joint venture in St.Petersburg and within 3 years Russia had become Gillette’s third-largest blade market.

Gillette’s move into the Czech Republic had prospered as well and in 1995 Gillette bought Astra, a 10caI; privately-owned razor blade company.

Astra gave Gillette expanded brand presence in the Czech market. Astra’s relatively strong position in export markets in East Europe, Africa and Southeast Asia proved a boon to Gillette in those markets as well. Jus.t as in other markets in the developing world, 70 per cent of East European blade consumers used the older, lower-tech double-edge blade. In more developed markets, consumers appreciated product innovation and the shaving market had moved to more high-tech systems such as Gillettes Sensor.)

Then disaster struck. A financial crisis that began in Thailand quickly spread across Asia. Many wary investors responded by pulling money out of other emerging markets as well as depressing economies across the globe. Bad economies meant slower sales for Gillette, especially in Asia, Russia and Latin America. In Russia, wholesalers could not afford to buy Gillette products. Consequently, these products disappeared from retail stores and Gillette’s Russian sales plummeted 80 per cent in a single month.

Gillette found it could not meet its projected annual profit growth of 15-20 per cent. The price of Gillette shares tumbled 36 per cent in 6 months. To save money, Gillette planned to close 14 factories and layoff 10 per cent of its workforce.

Despite its recent bad experience in developing countries and in the former Soviet bloc, Gillette was still moving ahead with plant expansion plans in Russia and Argentina that would total $64 million. Some even suggested that this was a good time to expand in the emerging markets by buying up smaller competitors that had been hurt even worse by the crises. Meanwhile, back in the developed world, another large global consumer products firm, Unilever, announced that it would be entering the razor market.

a. Why do companies such as Gillette target emerging markets? Do you agree with this strategy?

b. What are the dangers to Gillette of targeting emerging markets?

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Supply Chain Management

1. A successful company needs to strike a balance between responsiveness and efficiency. Discuss how companies should prepare for globalization in terms of responsiveness.

2. Consider the supply chain involved when a customer orders a book from Amazon. Identify the push/pull boundary.

3. a. What would you do if your competitors acquire your supplier?

3. b. Explain the role of social media in supply chain strategy.

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Logistics Management

1. Explain the different Transportation Networks used for transportation of Goods. Explain the advantages and disadvantages of the Transportation Infrastructure in India.

2. How does Amazon implement its Smart Warehouse activities efficiently?

3a. “Statistical Method use Historical Data for analysing the relationship between variables and predicting the future trends”. Do you think this is a suitable method? Explain.

3b. What suitable methods can you suggest for predicting the future trends?

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Export-Import Procedures and Documentation

1. You have joined an export-import company with a dilemma on one product, i.e., whether to import or procure locally. Your Head of the department seeks your opinion to decide on this. You suggested importing the goods as they are quality sensitive. Your HOD requires you to put your views in writing on the views for this international trade

Question 2: Your friend has got an interview with an export-oriented organization. He wants your help explaining various export assistance available in India so that he can face the question in the interview. Give your input on Export Assistance in India.

3. Your company has given you a new assignment in the insurance department. You have to handle cargo insurance. The company wants to know the following so the department can be organized better.

a. What is cargo insurance?

b. What are the perils covered under cargo insurance so that the company can cover the insurance of export goods accordingly?

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India’s Foreign Trade

Domestically well-established pharmaceutical company called ZEN Pharma having their c GPM certified manufacturing unit in MIDC Nashik, Maharashtra. They are marketing their products in India and also overseas successfully for more than a decade. Now they would like to put up their new plant in exclusive SEZ zone:

Q1: Discuss in detail what the major benefits Zen are Pharma can get having their plant in SEZ

Q2: Do you think ZEN Pharma’s decision was in the right direction, and what are the most common challenges they may encounter if they have plant ins exclusive SEZ zone.

Q3a: Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma to go for manufacturing for overseas companies brands; elaborate your thoughts

Q3b: What kind of financial benefits ZEN Pharma can anticipate.

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Custom Shipping and Insurance

Question 1: During an interview with a Shipping company your interviewer asks you to explain the Section 106 of The Customs Act 1962 as it pertains to any conveyance. Please give your answer in a simple language

Question 2: You are handling cargo insurance of your company. Your company has imported one consignment. You have received a mail from the shipping company stating that your consignment has been thrown into the sea to lessen the weight and save the ship and other goods. Shipping company informs that your loss will be compensated. Your company received this new with shock and asks you under which clause this can take place. Explain this clause in marine insurance policy to the management

Question 3. a: What is first check and second check?

Question 3. b: Which one you will advise to your customs clearing agent and why?

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E-Business

Q1: Identify any five Indian organizations that have transformed themselves by adopting or switching towards e-business solutions. Also, provide reasons (at least 1 for each) for their transition from traditional form of doing business to e-business and show how this transition helped them in business growth.

Q2: Discuss the various ways (at least 5) through which organizations doing e-business can collect data/information about their customers and find information on any 5 leading online publishing houses in India naming the content category they are dealing in.

Q3a: What would you tell them about the advantages of e-SCM by using its components and functions for their e-business?

Q3b: What would you explain about the e-CRM in terms of benefits, limitations, working, implementation, and solution for their e-business?

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Cloud Computing

Q 1. A digital payment solution company wants to start their new office at Goa location. The development and testing activities will be conducted from both the locations. So, both the locations need to have access to all the cloud components, servers, and databases. Physical server pools are composed of networked servers that have been installed with operating systems and other necessary programs and/or applications and are ready for immediate use. Explain this resource pooling architecture.

Q2. What is the difference between Cloud scalability and Cloud elasticity? How can load balancers enhance the Cloud scalability?

Q 3a: What are multitenancy issues of virtualization?

Q 3b: What is serverless computing?

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IT Project Management

Q1. A support service organization, as they are expanding their business, is planning to implement a planned project organization. As part of this activity, they are thinking about forming a steering committee. Explain the role of the steering committee.

Q2. A software development company is planning to start a new project and as part of Initialization they want to first determine the project’s feasibility. Provide your inputs for this feasibility study to analyze from technical, economical, legal, operational and scheduling-related feasibility.

Q3. Explain following types of offshore outsourcing service categories

a. Delivery Teams

b. Staff Augmentation

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IT Infrastructure Management

Q1: Every risk that one encounters in an IT infrastructure management project cannot be handled in the same way. To apply the right strategy to overcome the risk, elaborate on the different ways in which risks can be mitigated.

Q2: Highlight the advantages that ITIL provides organizations in the smooth delivery of IT services to demanding clients.

Q3a. Explain the categories of configuration management that ensure consistency in the product’s performance throughout its life.

Q3b: Explain the process of fault management that you can follow to ensure active monitoring of devices?

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Fundamentals of Big Data & Business Analytics

Q1: Apple Inc’s smart watch has been a revolution in the healthcare industry and is improving by leaps and bounds for every new version. Comes up with new features and have proved instances where they have been life saving for the users. Apple has a huge technological infrastructure which enables them to collect, store, process and analyze the data of the users

Q1a: Mention 2 possible use cases which are enabled by the existence of big data platforms for apple watch and how company leverages this technology.

Q 1b. Research and provide information about if and how apple uses cloud technologies for their smart watch technologies.

Q2: Summarize the 7 ‘Vs of Big Data and provide an example for each of them

Q 3a: Identify social media analytics tools that can be deployed to understand consumer behavior and trends.

Q3b: Identify mobile analytics approaches and tools that can be deployed to understand and leverage mobile usage behavior.

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Emerging Technologies IoT, Augmented Reality, Virtual Reality

Q 1: Online car retailer Vroom makes the online car-buying experience as realistic as visiting a dealership. Vroom invites customers to their online showroom, where a user can browse 15 different car models, priced between $25,000 to $50,000. From virtually opening the car’s glove compartment box, to hearing real engine sounds and taking 360-degree view test drives, customers can view and experience car models online. What sort of Digital Technology is Vroom using here? What are the Benefits for Customers? For Vroom?

Q 2: The Indian retail industry has emerged as one of the most dynamic and fast-paced industries with the entry of several new players. The retail sector is experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities. With customer personalization and convenience being the center stage of most retail offerings, retailers have been experimenting with technology in store, via apps within their products. With the help of an example of a retail firm, elaborate how it uses IoT to improve operations and customer experience?

Q 3a: Discuss any three (3) Initiatives, which can be carried out by a smart city

Q 3b: Discuss any three (3) hurdles a Smart city could face in implementation

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Introduction to Retail

1. “It is said that Retailing is the business which ensures one stop solution under one roof” Considering the fact, discuss the store based retail strategy mix mostly focusing on the food oriented retailers

2. “Retailing is a process of enlightening the consumer experience” Bringing about the focus on the store-based retail strategy mix, bring about the general merchandise retailers with the help of suitable examples?

3a. Direct marketing is an instrumental part of non store based retail strategy. Considering the fact, explain the steps involved in a direct marketing strategy?

3b. Retailing progresses when there is continuous opportunity for creativity and Innovation. Considering the fact, if you were in the business of retailing of apparels, describe the different forms of non-traditional methods of retailing that must be taken into consideration?

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Retail Store Operation and Inventory Management

1. “Innovation” is a popular retail store in Bangalore that sells various products of day-to-day use. This includes apparel, footwear, accessories, grocery items, consumer electronics etc. The store has four floors where specific categories of merchandise are arranged in different sections. The store remains particularly crowded during weekends.

The store has faced several instances of shoplifting. An initial analysis of situation revealed the fact that the store has a lot of small items which could be easily picked up by shoplifters.

Involvement of inner staff is also suspected in pilferage.

What measures do you think are to be taken to prevent shoplifting and pilferage from “Innovation”?

2. “B – Mart” is an online bookstore started by Vinod Juneja 2 years back when he realized that an online bookstore can accomodate more titles than a brick and mortar store. First virtual store of “B-Mart” opened last year with more than 1.4 million titles. Now the co. wants to expand offering diverse products other than books such as apparel, beauty, electronics items, video games, furniture, food and toys. What is the IT infrastructure required to be created by the co? Also, explain key success factors of “B-Mart”.

3. “The retailer buys in good faith”, the Merchandiser of Apparel retailer “Fashion House” complained. “But when the merchandise has poor workmanship, has been delivered late, or is substituted in color and style, the Burdon of proof is on retailer, who must write for authorization to return goods. Then if the manufacturer uses a factoring company, there is often a problem in getting credit for merchandise returned.

a. Should the retailer buy in good faith? Please explain.

b. When a retailer has problems with a supplier, what options does the retailer have? Please Comment.

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Retail Store Design and Location

1. Give an idea to set up a store to sell apparels and what is the range that you are going to have in your store. Give an idea of the kind of layout that they should have and the kind of display and promotions you are going to have?

2. Elaborate on the importance of signages inside and outside the store. What is the Importance of signages that you have noticed and how does it help the customer when he shopping inside the store or supermarket?

3. Case Study

Hero Electric, M&M team up to manufacture EVs

Electric two-wheeler maker will use latter’s production facility to raise capacity Hero Electric, India’s largest electric two-wheeler maker, has struck up a five-year strategic partnership with the Mahindra Group, marking the first such deal between an electric vehicle (EV) maker and a traditional internal combustion engine company. The move comes at a time when EV sales in India have touched a record high. The partnership will help Hero Electric, which has a close to 36 per cent share in the EV two-wheeler market, to more than double capacity to 1 million units by 2022 and will result in extra revenue for M&M at a time when auto sales have slowed. According to an exchange filing, the company estimates the value of the transaction to be in the range of Rs140-150 crore over the contract period. The joint efforts will also help in developing a platform approach to enable electrification of Mahindra’s Peugeot Motorcycles portfolio. It is expected to bring value through optimization of costs, timelines, and shared knowledge, the company said.

Naveen Munjal of Hero Electric said Mahindra, a pioneer in the EV space, was a Natural fit as a partner as it plans to increase production capacity to 5 million units in the next five years to meet growing demand for EVs in the country. “The purpose of this arrangement is to use each other’s synergies and strength to electrify mobility in India. So, they have a large capacity which we will use and jointly we have a strong research and development team, which can be used to develop new products. This will give Here Electric a strong foothold in Central India,” Munjal said in an interview with Business Standard, adding that the company has already started testing products at Mahindra’s Pitampura plant.

Munjal said the partnership may expand by collaborating in other areas. “If there is synergy in other places, we will be open to looking at different areas,” he said when asked if the company will look to tap Mahindra’s extensive dealer ship network to sell its vehicles. However, unlike M&M’s previous partnerships, this will not be a joint venture and will not involve equity partnerships or producing co-branded products. “This is not a JV. This is a strategic partnership for manufacturing and will progressively involve platform-based product development and creating synergy for the businesses and there is no equity involvement.” said Rajesh Jejurikar, executive director, auto and farm equipment at M&M. Munjal said he expects a quantum jump in the demand for electric two-wheelers, which will also be driven by business-to-business segments like e-commerce delivery and aggregators. “We are firm believers that the EV market in India is going to explode. The growth in coming years is going to be faster than what we have ever seen in the automotive sector.” he said.

He said the initial purchase price and service for electric two-wheelers have become cheaper than IC engine vehicles, while in terms of running cost; it has a higher advantage due to steep fuel prices. “The running cost is many times lower than an IC engine vehicle. So, I don’t see any reason for the market to not grow. I am absolutely bullish about it,” he added. Besides the contract manufacturing partnership with M&M, Hero Electric with also increase the production capacity its existing plant in Ludhiana and the look to set up new factories. “Those expansion plans are still track. We are going to increase production at the Ludhiana plant and build facilities too,” Munjal said.

a. Why is the focus on electric vehicles more now? What is the benefit that Hero motorcycles will get with its joint partnership with Mahindra and Mahindra and what would be the benefit?

b. What are Hero motorcycles expecting from this partnership? What is the advantage that these vehicles will get in today’s scenario due to current fuel prices?

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Merchandising Management

1. How should a company launch new innovative products so it could capture the market share and generate good profits?

2. A good display in a store would increase the sale of products and build the brand for sure. How would you justify this statement?

3. Case Study

HUL eyes central India to boost nutrition biz

Aims double-digit growth in the region from current 1% this calendar year after integrating the distribution of GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan Unilever (HUL) has outlined an ambitious double-digit growth for its nutrition business for central India from the current 1 per cent in this calendar year. The fast moving consumer goods (FMCG) giant, in a meeting with distributors from the region, said central India saw double-digit overall growth in calendar year 2021. This compares to mid single digits in 2020, according to a distributor who attended the meeting.

In central India, the maker of Lux soaps, saw an overall growth of 18 per cent in 2021 (calendar year) compared to 5 per cent growth in 2020 (calendar year). To sell GSK Consumer products like Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug licence and were facing a problem with on-boarding smaller distributors during the year. This issue has since been resolved. Also, while integrating GSK Consumer’s distributors with itself, the company had to help distributors push for sales of HUL products along with the existing GSK Consumer products. GSK Consumer distributors also had to adjust/change in line with the system of HUL.

This, coupled with HUL’s larger portfolio of products, took a while to align with. Queries sent to HUL did not elicit any response till the time of going to press. GSK Consumer has a strong hold across channels like chemists, kiranas, modern trade and e-commerce in South and East India.

Prior to the acquisition. GSK Consumer did not have a strong presence in central India, said Vishal Gutka, vice-president of equity research at PhillipCapital India. He added that the chemists’ channel prefers to order medicines and consumer goods through semi-wholesalers, who distribute products for multiple companies and brands. Reasons for this being higher credit period and chemists’ inclination towards selling high-margin products. Compared to this, margins of fast-moving consumer goods (FMCG) items are relatively low and products occupy more shelf space.

HUL had earlier said it wants to sell its GSK nutrition portfolio via direct distribution. This increases the engagement level compared to adopting the semi-wholesaler route of product distribution, Gutka said. The consumer goods major also asked distributors to increase women in the sales force and has set a target of on boarding 1,000 women by the end of 2022.

In 2020, HUL completed its merger with GSK Consumer.

a. How has HUL planned to expand its nutrition business after the takeover of GlaxoSmithKline?

b. How did central India carry out growth for HUL in 2020 and 2021, and what could be the reasons for this performance?

c. Why did glaxco not have a good market share in central India and what is HULs strategy in the central Indian market to capture the market share?

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Project Planning and Scheduling

1. MNC Limited is a leading player in real estate market. It is looking to develop a residential building near sea shore. The company has found that through its initial research that the location of the project receives heavy rainfall. Considering the above information, kindly enlist the factors that company will keep in mind to manage the project through the five stages (Initiation to closure).

2. ABC Limited is textile company. It is thinking of a project to adopt a new technology for the manufacturing process. The company has had a demonstrated history of being an early adopter of the new processes / technologies to benefit its customers. Establish a relationship between project management, operations management and organizational strategy with reference to above mentioned project.

3. As the CFO of the XYZ limited you have received following project proposals

a. Using Payback Period Identify which project should the company pick

Year	Project 1	Project 2	Project 3
0	-1,00,000	-1,00,000	-1,00,000
1	27,000	25,000	32,000
2	31,000	30,000	28,000
3	32,000	33,000	35,000
4	34,000	36,000	25,000
5	37,000	35,000	40,000

b. Using NPV method of capital budgeting which of the following projects would you select. The discount rate can be considered as 10%

Year	Project 1	Project 2
0	-1,00,000	-1,00,000
1	27,000	25,000
2	31,000	30,000
3	32,000	33,000
4	34,000	36,000
5	37,000	35,000
6	39,000	37,000
7	42,000	50,000

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Monitoring and Controlling Projects

Q1. “Marketing planning forms the cornerstone of any project formulation we should never go in for a project for which customers and their demands have not been identified.” Examine the statement and bring out strong justification of marketing planning.

Q2. Project Life Cycle should form the basis of formulating strategy for its implementation – usually, termination phase is of shorter duration and any failure in mustering adequate resources during execution phase will inevitably lead to delays in completion. What would be your strategy for completing the project on time?

Q3a: What are the traditional methods of financial evaluation of the projects? Why are they considered deficient?

Q3b. What is Internal Rate of Return? Describe the method by giving details of a problem you are familiar with.

NMIMS APRIL-2023 Assignments

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Case Studies & Projects

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Business Ethics, Governance & Risk

1. Locate the Business Responsibility Report (under Directors Report) of the Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies by revenue – NSE or BSE List). Go through the disclosures on the following 3 Principles;

a) Principle 3: Business should promote the well being of employees

b) Principle 4: Business should respect the interest of and be responsive towards all stakeholders, specially those who are disadvantages, vulnerable and marginalised

c) Principle 5: Business should respect and promote Human Rights

Collate the information disclosed under these 3 principles and prepare a note (in your own words) on the company’s philosophy, approach/policy and initiatives that showcase its People commitment.

2. Protecting data privacy is urgent and complex. This protection is necessary because of the all-pervasive, technology-driven and information-intensive environment, typical of today’s corporations. Multiple risks involved in data management is propelling information/data protection to the top of the corporate management agenda. What according to you are the two ethical risks faced by the business in relation to data protection and can you choose and explain any two Data Protection Principles applicable to businesses in India?

3. a. Do you think pollution is consumer responsibility as well? Why do you think so? Who are the other stakeholders around this issue and how are they contributing to the escalating problem?

3. b. Analyse atleast two ethical dilemmas faced by companies while trying to reduce their pollution levels.

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Research Methodology

1. Which type of research is used for identifying the problems in a business where no prior information is available. Dove is launching a new shampoo for kids, develop a research methodology to identify the opportunities from market.

2. Literature review provides an insight into the past studies and elaborates on the work done in a particular area. Conduct a literature review using 8-10 research papers on your area of interest.

3. Airbnb has provided an opportunity to local people to earn by providing guest hosting facilities. This is a two-way benefit: first, it provides raw experience about culture and village lifestyle to consumer and second, it provides income to host. With new government, policy of 50% allow work from home, many business professionals are choosing to ‘work from the himalayas’. Airbnb wants to understand specific customer requirements for such niche market. Also, it needs to understand the hosts perspective on such change.

a. Develop a detailed questionnaire to survey the consumer for understanding their needs.

b. Identify 5 home stays and enlist their experience with such stays, problems faced and expectations.

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Entrepreneurship and Venture Capital Management

1. ‘Employee relationship management is a process that a company uses to effectively manage interactions with employees to achieve the goals of the organization.’ Explain.

2. Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed fruit juice has been fortified using various vitamins and minerals. The company designed a unique package for the product which made it very attractive. Their sales figures were an indication of their success. In order to capture a huge market share, they decided to give exclusive rights to retailers to manufacture and sell the product to the public. Identify and explain this concept. State two factors that help start-ups and also state the advantages to Amit Beverages Ltd. in doing so.

3. Alan and Roshan have left their existing corporate job and are planning to start an advertising company.

a. How do Alan and Roshan approach the funding of their business whether it should be a bank loan or venture capitalist? Kindly justify.

b. Which form of ownership is best for this business (advertising company). Kindly justify.

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Digital Marketing

1. Mr. Ghansham plans to start his own app that will be only for buying toys. It will be called “Toys4U”. The app will be an aggregator app that will allow all the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own company-manufactured toys on the app. The main USP of the app is that you will get big discounts on branded toys. The company will be able to pass on the discounts to the customer as they will deal with bulk quantities. The company has the plan to go for digital marketing only and with zero spending on traditional media marketing. As a digital marketing expert explain the marketing funnel for Toys4U covering all the elements in REAN Model or REAN Marketing Engagement Framework.

2. What are the various ways through which you will promote Toys4U online? Elaborate on the campaign.

3.a. Explain various types of digital business models and explain the one that will apply to Toys4U.

3.b. Explain various types of digital marketing and explain how you will apply the same for Toys4U.

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Services Marketing

1. You stay in a semi-urban setup and near your house, services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?

2. If you are an entrepreneur who wishes to open a nail paint shop, how will you differentiate your offerings vis a vis your competitors? You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. How would plan your service offering?

3. Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from homemakers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.

a. How will you build a service brand for your offering?

b. How will build a loyal customer base?

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Marketing Research

1. Develop a market research plan to identify the challenges related to online marketing. Identify the online customer journey using the survey method and develop the questionnaire for the same.

2. Conduct a primary data survey on consumers to understand their behavior and expectations from buying groceries online. Report the results using data analysis using charts, pivot tables, and cross-tabulations.

3. Amul plans to launch a new range of healthy juice drinks for children. The objective is to create a nutritious drink that can be given to children as a breakfast supplement. The challenge with such a drink is to maintain nutritional value along with a taste that would be liked by children.

a. Explain the process in detail to arrive at the creation of your new products. Explain the test marketing process along with justification.

b. Draft a questionnaire containing approximately 15 questions that would help Amul market to the children. Who would be the appropriate respondent and what technique would be used?

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Employee Development & Talent Management

1. The Starbucks Corporation utilizes its human resource practices and policies as a strategy to gain competitive advantage and drive the overall success of the company and its gobalization efforts. As a Chief People Officer, you want to develop a robust talent management practice for your company. What steps will you follow for an effective Talent management system in the company?

2. Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human resource department shows that there is low morale among the workers apart from a lot of frustration and dissatisfaction. The situation is being exploited by trade union leaders. Hence, the management of the company wants to take steps for boosting up the morale of the employees. Suggest the strategies that the company can adopt to motivate its employees.

3. In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay Mishra announced his departure from the company. The issue? Ajay was the apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma to extend his contract, which he did for the third time. Today, more than two years later, Sharma is still at the helm with a departure date set for 2022.

a. What if Maruti had a different narrative. Instead of offering more time with Sharma, what if they clearly defined his secrets to success and then showed how they had top talent identified in each of the areas in which he appeared irreplaceable?

b. Explain how development of talent as a strategy leads to leadership development.

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International HR Practices

1. Acme engineering is Mumbai, India-based heavy engineering company specializing in transformer manufacturing and setup projects. It is now planning to set up a project management office in Warsaw, Poland. For this, there will be a team of 15 project experts moving from India and 2 from France to Poland, including a senior manager coming from France.

a. What is the pre-departure and post-arrival training you will plan for the team?

b. What are the top 3 challenges you as HR Manager foresee after the movement is completed to Poland?

2. MM Mkt. is a leading FMCG company from Chennai, has expanded internationally late. The Board of Directors is contemplating a Pan Organization Performance Management Policy. International offices of the company would be affected due to this decision. Before finalization, the Board wants to identify the possible issues and challenges to international performance management.

You are hired as an expert to help the company to identify these issues and challenges. Point out those elaborately.

3. Super solutions is an organic dye manufacturing company, headquartered in Faridabad, India. Their environment and skin-friendly dyes are in high demand with Indian and global fashion houses, especially in Mumbai and US. They are a small firm of 100 employees. They have got into a 20 years contract to fulfill the requirements of a new fashion house in Milan (Italy). As per the terms of the contract, they need to have 2 researchers, 3 quality experts, 2 logistics managers, and 1 customer relationship manager based exclusively at customer HQ in Milan. Super solutions have decided to go for local candidates, as it will be costeffective and also in line with govt guidelines to promote local talent. You are associated as an HR consultant.

a. Before you start the recruitment planning process, what all the information do you need to acquire?

b. How will you decide on the recruitment strategy and choice of hiring a talented individual from the international labor market? Please detail the step-wise plan to fulfill these needs.

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Strategic HRM

1. As the assistant to the HR manager of Banking firm, one of your jobs is to help managers get ready to interview candidates. You and the manager decide to ensure that the process of selecting the candidates which is a negative approach to eliminate the unwanted candidates needs to well-planned so you and the manager list out the well-defined selection process in order to ensure that the best candidate is selected from the pool of candidates who has applied for the position.

2. As a HR, head of the small IT organization. One of your web developers schedules a one to one meeting with you, and during the meeting, the developer she says that she doesn’t see any career growth for her in the organization. As a result, she confides that she is planning to leave the organization as soon as she can find another job. She is one of the best developers you have and your organization cannot afford to lose her. At the same, you get an idea that rest of the employees also have the same views. Which forces you to take immediate actions to develop retention strategies for your IT firm.

3. As a Senior HR Executive with extensive experience in employee handling you have winded up a meeting with Ms. Manisha (one of your six employees), who gave you some disturbing information. She feels she is being bullied by one of her co-workers and is seeking your advice on how to handle it. Ms. Manisha said that Ms. Mindy has been saying “good morning” to everyone as she walks by their office but does not say it to Ms, Manisha. Ms, Manisha also said that Ms. Mindy organized a farewell lunch for one of your departing employees last week and did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy tells other colleagues about her. For example, last month when Ms, Manisha ran into Ms. Mindy at the grocery store, Ms. Mindy told everyone the next day the medications that Ms, Manisha had in her cart, which included medication for irritable bowel syndrome. Ms, Manisha also showed you an e-mail that Ms. Mindy had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s clients. Ms. Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that other employees have been reluctant to involve her in projects as a result of this e-mail. Ms, Manisha left your office quite upset, and you think you may need to take some action.

a. How would you handle this situation with employee participation and involvement in the organisation to ease the relation between Ms. Manisha and Ms. Mindy?

b. In order to deal with such situations what pro-active industrial relation policies does organization need to undertake.

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Lean Six Sigma

1. List the various activities of DMAIC along with tools for conducting business process improvements for any 1 manufacturing organization. Make a list of any 5 process audits that can be used in a car manufacturing company and explain at least 2 such audits.

2. Imagine yourself to be a six-sigma project leader in quick service restaurant. Create a fishbone diagram for the problems (any 5) being faced by any quick service restaurant order taking counter and explain the steps involved in the Failure Mode Effective Action (FMEA) with an example for each step.

3. A large retail bank in Indian is looking to hire staff for expanding operations. Many hiring managers have grumbled that the HR dept. is not recruiting staff fast enough and HR director has been informed by top management to improve upon the hiring process. HR director came to know that you and few other staff members have completed a Lean Six Sigma course and he/she appoints you as the team lead to analyze the recruitment and hiring process. The HR department does the sourcing of candidates themselves and only occasionally works with external recruitment agencies on an ad-hoc basis. The Bank does not have a HR IT system to manage the hiring process. Email is the main means of communications.

a. Relate your understanding of how a new staff member is recruited from the time when a hire request is received by HR to the point when the employment contract is signed by the selected candidate using the SIPOC diagram for a typical recruitment process as an example.

b. Mention any 5 points of difference between verification and validation with examples for each.

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New Product Development and Managing Innovation

1. You work in the strategy department of an educational technology company. You are entrusted with the development of a new product that is designed to cater to educating old adults (typically above 40 years) on multiple aspects like coding, music, arts etc. Describe your approach across the different steps in generic product design and development process.

2. A key element in introducing new products is working out a ‘new product strategy’ for the product before idea generation. This helps companies identify strategic business requirements that should be satisfied by new products. In the context of launching a new product for older adults (from Q1), explain 2 models used for strategic planning.

3. a. What is the need for competitor analysis? Explain Porter’s 5 forces model with an example.

3. b. What are Intellectual Property Rights? Explain the different types with an example for each.

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World Class Operations

1. What do you understand by the concept of Reliability? Explain with suitable example from manufacturing industry?

2. What is QFD? Explain with suitable example.

3. a. BPR is one of the tools of world class manufacturing. Assume yourself as the Head of operations of a manufacturing plant, identify the areas where you can apply BPR.

3. b. In context of implementing BPR in manufacturing plant, identify the challenges that you may face.

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International Logistics & Supply Chain Management

1. An Indian beauty products manufacturer is planning to embark on international expansion starting with Nepal. Given its strong brand presence in India and the similarity between the Indian & Nepalese market, the company is confident about good response from the Nepalese customers & is upbeat about its sales volumes. Help the company in its supply chain planning & suggest a supply chain strategy for its foray into Nepal.

2. A Goa-based craft brewery supplies three canned variants to outlets across Goa. The brewery aims to increase its reach by expanding distribution first to outlets across the states of Karnataka and Maharashtra. Along with expanding its geographical reach, the brewery has also planned to launch bottled versions of its products. The brewery is evaluating the logistics & supply chain requirements for these plans. What are the logistical considerations to implement these plans? Explain the most suitable choice of logistics strategy (in-house / 3PL / 4PL etc.) for them.

3. An Indian company specializes in trading & exports of plastic woven sacks & tarpaulins.

a. Explain the warehousing requirements of the company and suggest the type of warehouse suitable for its needs.

b. Which mode of transportation must the company prefer for exports?

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International Finance

1. ABV company, leading manufacturer of women apparels in India, wants to expand its business overseas. Assume that company has no experience in doing business in international markets and how to raise the funds for the same. You work in an investment bank. Suggest different methods of international trade with pros and cons to the company management. Explain the concept and types of different international financial markets. (Limit the description to maximum one page for international markets).

2. A forex trader from Mumbai collects the below information regarding the exchange rate between INR and GBP

Bid Price: INR / GBP = 96.10

Ask Price: INR / GBP = 96.20

You are required to help him with the below questions he has:

(a) What is the direct exchange rate of INR-GBP for the trader?

(b) What is the indirect exchange rate of INR-GBP for the trader?

1.2100-1.3100/USD, what would be the bid-ask rates for INR/USD, using the crossrate method.

3. XYZ ltd. has imported raw material of Euro 14 million from Germany with the credit of 30 days. The finance officer of XYZ ltd. wants to hedge this transaction for foreign exchange risk exposure. The prevailing interest and exchange rates in the markets are:

Spot Rate: Euro 80.49/ INR

Forward Rate: Euro 80.79/ INR

30 day Put Option on INR EURO 0.012/ Euro at 1% premium

30-day Call option on INR EURO 0.024/ Euro at 1 % premium

EURO interest rate: 7%

INR interest rate: 14%

Based on the above data, answer the following questions:

a. Explain different hedging options available to XYZ ltd?

b. What is the hedged cost of XYZ ltd payable using forward market hedge, put option hedge and money market hedge?

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Strategic Financial Management

1. The capital structure of Orient Ltd in book value terms is given below:

TABLE BELOW

Equity shares (30 million shares, Rs. 10 par)	Rs.300 million
11% Preference shares (1.5 million shares, Rs.100 par)	Rs.150 million
8 % debentures (1.5 million, Rs.100 par)	Rs.150 million
Total	Rs.600 million

Market price of equity share Rs. 100

Market price of preference share Rs. 90

Market price of debentures Rs. 90

The expected dividend per share is Rs. 4 and the dividend is expected to grow at the rate of 10 percent. Preference shares are redeemable after 10 years and debentures are redeemable after 5 years. Compute the average cost of capital at market value assuming a tax rate of 30 percent.

2. Ramesh and Suresh have been managing their family business well for the last 5 years. Now the two brothers decide to expand the business and have hired you (merchant banker) to help them with their IPO process to raise funds from the market by offering a 30 percent stake. With your vast experience, you did an excellent job and the IPO was a success. Being a family-managed business, they did not have a dividend policy, but now Ramesh feels they should pay a high dividend and Suresh feels the profits should be retained in the business. The family has approached you for advice. You are required to make a presentation explaining the relevance/irrelevance to the new Board.

3. Company Simpson is contemplating the purchase of Company Wilson. Managements of both companies have suggested two alternative proposals for exchange of shares as indicated below:

Alternative 1 – In proportion to the earnings per share of two companies

Alternative 2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd

The details of both the companies are given below:

	Simpson Ltd	Wilson Ltd
No. of shares	3,00,000	2,00,000
Market price per share	₹30.00	₹20.00
EPS	₹4.00	₹2.25

You are required to:

a. Calculate the total earnings after the merger under both alternatives and the number of shares

b. Show the impact of EPS on the shareholders of Simpson Ltd under both alternatives.

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Treasury Management in Banking

Q1. Traditionally, only Central Banks or larger Banks had the strength of providing Treasury products & services. Now even smaller banks & large Corporates are into it in a strong way. Enumerate and describe at least 5 purposes for which a Banks/Corporate Treasury exists.

Q2. The organization structure of a Bank’s/Corporate Treasury unit involves designing of its operations across Front office, Mid-office, and Back office. Describe each of these three Businesses in terms of its nature, purpose / objectives, and the skills / qualifications of the people employed in these three important Businesses of the Banks/Corporate.

Q3. “A prudent liquidity management ensures bank’s solvency and overall stability in an economy”

a. Discuss the impact on liquidity and inflation when CRR increases and reduces respectively.

b. Highlight the differences between Cash Reserve Ratio and Statutory Liquidity Ratio.

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Insurance & Risk Management

Q1. If Mr. Mehta is an Insurance Advisor and in month of December month at closing of Year, he is consulting to a HNI Family for protection of Rs. 50 Crores of their Wealth Protection including Assets of their Family & Business from next upcoming year. How come Marketing of Insurance by Mr. Mehta can be treated as Production? Kindly Justify.

Q2. If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE & GENERAL INSURANCE. In such case, what could be the peculiar features the observed for Insurance on common platforms at Pune & Mumbai?

Q3a. How one can identify the respective Loss Exposures in Risk?

3. b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as equally divided through 2 Health Insurance Companies, i.e. Oriental Insurance CO. & STAR Health Insurance CO. Suppose Mr. Ramesh gets Hospitalization along with small Surgery, which costs him Rs. 400,000 for 10 Days Hospitalization. In this case, from which Company Mr. Ramesh should file his Health Insurance Claim?

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International Banking & Foreign Exchange Management

Q1. Your company is planning to expand its operations to other countries. CEO has contacted an international bank to understand that how it can help them to expand the business to other countries. Assume yourself in the role of bank manager. Your job is to explain the CEO about product and services offered by your bank for foreign trade?

Q2. An Indian import export house has a currency exposure to 10 million GBP. Assume that GBP is not directly quoted against INR. The current spot rates are USD/INR = 79.97 and USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89 level and Rupee to depreciate against Dollar to 83. The Forward rate for December 2022 USD/GBP = 0.88 and USD/INR 82.52. Given that the actual spot rate on 30 December 2022 was USD/YEN = 0.86 and USD/INR = 79.99, what hedging decisions an Indian company should take?

Q3. Open currency position is subjected to exchange rate risk. Suppose you are doing training in the treasury department of bank. The manager has asked you to prepare report on the following:

a. Position limits on a currency that a dealer can carry during regular trading hours.

b. Position limits on a currency that a dealer can carry over to the next day up to this limit.

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Digital Payments

1. Explain briefly the future of mobile payment as the Electronic Payment system.

2. Explain the role of various digital platforms in Digital Payment.

3. The Indian payment ecosystem has undergone a paradigm shift in recent years, especially in the past two years with the Covid-19 pandemic forever changing how users transact. The estimates show that 2 out of 5 transactions1 are digital today amounting to approximately US$3 trillion2. The combination of bank account penetration through the Jan Dhan Yojana program3 with 440 million bank accounts opened so far, 1.25 billion Aadhaar-based unique identification numbers enabling KYC, over a billion mobile devices and low-cost internet accessed by more than 750 million users have acted as the foundation for the relentless growth in digital payments, collectively called the JAM trinity (Jan Dhan, Aadhaar, Mobile) has led to the rapid expansion of digital payments in India.

a. Discuss some of the key factors which have revolutionized digital payments in India

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IT Security and Risk Management

Question 1: On Feb. 28, 2018, GitHub—a platform for software developers—was hit with an attack that clocked in at 1.35 terabits per second and lasted for roughly 20 minutes. According to GitHub, the traffic was traced back to “over a thousand different autonomous systems (ASNs) across tens of thousands of unique endpoints.”

What type of attack was this and how should be the countermeasures for such attacks?

Question 2: The objectives of an IT security policy is the preservation of confidentiality, integrity, and availability (CIA) of systems and information used by an organization’s members. Explain the various aspects of designing a comprehensive security policy with respect to the CIA triad

Question 3.a: Explain the need for social engineering attack preparedness of any organization and the possible impact of being ill prepared for such an attack.

Question 3.b: Explain the 4 phases involved in the security risk assessment of FCU in the above case.

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Managing BPO

1. Describe the conceptual model of BPO strategic partnering with reference to the following:

a. Readiness for outsourcing

b. Selection of an appropriate BPO partner

c. Tender negotiation

2. A strategic partnering is the formal alliance between two organisations. It is formalised by a contract where one organisation uses the services of another organisation to fulfil its objectives. Outsourcing is one form of strategic partnering. With help of suitable examples explain the strategic partnering and its planning framework.

3. A leading healthcare BPO company based out of Gulf approached NayaBPO with a requirement to improve their BPO process. The customer’s BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. NayaBPO’s role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company’s performance to soar. At the onset of the project, the BPO team at NayaBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer’s BPO’s performance. The following were the requirements of the customer:

There was a linguistic and cultural mismatch between the BPO’s personnel and the client’s customers. The client’s customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management.

The BPO’s turnaround time lagged over a period of 7 days in contacting their customers after discharge. The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client. The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name. Female patients of our client would submit contact numbers of the male members of their family instead of their own. The customer reach percentage was less than 2%. After identifying the unique problems that were affecting our client’s BPO, they deployed one their best teams to implement a customized BPO platform. NayaBPO’s skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

4. Value Added Support Services: they also offered a host of value added services, such as the following:

They extended the 24 hour call support for excess processing requirements during peak hours

The BPO agents were given customized ‘Last Names’ to suit the caller’s country

The DID number was masked based on the caller’s country

The BPO agents were given 20% hand-outs

Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients

The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods

The database of the customer was always kept up-to-date

The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% – 87%.

The turnaround time was improved by 24%.

a. Which mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the current problem in your opinion? Justify your answer while comparing the 3 modes in the current context.

b. List and describe the challenges, which are unique to industries such as Healthcare while outsourcing?

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Tax Insurance and Retirement Planning

1. After COVID 19, there is an increase in the customer base of insurance buyers, being Sales Manager of Max Life Insurance you have to conduct several seminars on the purpose, needs, and benefits of Insurance using real-life examples to convert customers, also explain the different kinds of Life Insurance products available in the market.

2. Being a portfolio manager, what risk mitigation strategies you would adopt to avert the risk of securities?

3. Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS, with a tuition fee of 30 lakh rupees due at the time of admission. His daughter just started graduation and will graduate in four years. Murli plans to invest in securities that provide a return of 12% per year, so he can receive 30 lakh rupees after four years. Kindly suggest what amount Murli should invest in mutual funds right now, so he should receive 30 lakh after four years.

a. What amount should Murli should invest today?

b. Suggest which type of life insurance policy should be purchased by Murli for his daughter.

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Business Economics

1. Demand forecasting in an organisations plays a vital role in business organisations. It provides reasonable data for the organization’s capital investment and expansion decision. Keeping the above statement in consideration. Discuss the various steps involved in demand forecasting.

2. From the given hypnotical table Calculate Total Cost, Average Fixed Cost, Average Variable cost and Marginal Cost.

Quantity	Total Fixed Cost	Total Variable Cost	Total Cost	Average Fixed Cost	Average Variable Cost	Average Total Cost	Marginal Cost
0	100	0
1	100	20
2	100	30
3	100	40
4	100	50
5	100	60

3.a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 25,000 which increases his demand for clothes from 40 units to 60 units. Calculate the income elasticity of demand.

3.b. Assume that a business firm sells a product at the price of Rs 500. The firm has decided to reduce the price of the product to Rs 400. Consequently, the demand for the product is raised from 20,000 units to 25,000 units. Calculate the price elasticity of demand.

Financial Accounting & Analysis

1. Prepare the journal by recording the following transactions:

3-Dec	Mrs. Veena started business by introducing cash Rs5000 and Rs 500000 as transfer from her saving bank account in the business
5-Dec	She Purchased furniture worth Rs 60000, 50% payment made through the bank account of the business and the rest amount is payable
7-Dec	She purchased goods for sale, costing her Rs 315000 and made the payment through the business bank account
8-Dec	She sold off the entire goods at Rs 500000
10-Dec	She paid rent, electricity, salary to employees Rs10000 of each type of expense through the bank account

2. Preparing the profit and loss account is a lengthy but at the same time interesting task. You need a lot of information to prepare the profit and loss statement. Discuss any five essential components out of the total eight components which contributes in preparing the profit and loss statement.

3. Following are the particulars available for Z and X, LLP

Particulars	(Rs in ‘000)
Retained earnings	860
Accounts receivable	250
Supplies	150
Salaries payable	150
Equipment	1500
Unearned revenue	200
Accounts payable	540
Cash	550
Prepaid insurance	300
Common stock	1000

a. Prepare T Form Balance Sheet out of the details as shared in the table.

b. Define and calculate the current ratio, Discuss the significance of this ratio.

Information Systems for Managers

1. Farokh Motorwala is the CTO at D’Costa Spirits in Hyderabad, which has just celebrated its 30th Anniversary. The CEO has just announced an ambitious growth program for the firm. Farokh is therefore keen to is keen to revamp the firm’s IT Infrastructure and align it to the Corporate Strategy. In this context. What are the questions re: IT Infra for Farokh – The Business Needs & The Tech Issues?

2. Bharat Petroleum Corporation Limited (BPCL) is an Indian government-owned oil and gas explorer and producer. BPCL’s CEO is K. Padmakar. In this role, what is the Focus of the CEO’s role (i.e. Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)?

3. Jennifer Roberts has just been hired as the CIO at Hawthorne Investments. During her interview, Vijay Ananth, the CEO, had tasked Jennifer with the responsibility of revamping the firm’s IT Infrastructure. Now that Jennifer has come onboard, she is keen to get started on the Infra Revamp initiative and has targeted BYOD as her first initiative.

a. What is BYOD? Explain the three (3) levels of BYOD?

b. What are the Pros & Cons (2 each) of BYOD?

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Management Theory and Practice

1. You are hired as a trainer by Sachin Ethanol, a newly setup organization dealing in manufacturing Ethanol from Sugarcane residue. The CEO wants you to train the newly recruited management trainees about the Principles of Management. Explain the principles of Management to these newly recruited employees by taking the help of Henri Fayol’s 14 Principles of Management?

2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management is an Art or a Science. As the chairman of the forum, can you throw some light on whether Management is an art or a science or both and Why?

3. Lemon Tree, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue:

a. Explain the different types of Conflicts that can arise in an organization?

b. Explain what strategies can be used by Lemon Tree to resolve these conflicts?

Marketing Management

1. A company provides consultancy to all its clients on the Pricing of their products. M/s Herbal Life sells various types of FMCG products in the urban market. They sell toothpaste, multi-vitamin ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The company has asked you to present various types of Product Mix pricing and price adjustment strategies so that it can help them in taking pricing decisions for their range of products.

2. Elaborate on various types of promotion mix that you will use for the Herbal Life products (as explained in the first question). The main idea behind the promotion is that it should become a household product like Patanjali or Dabur.

3.a. Mr. Raj is planning to purchase a new phone with the latest features. Explain various steps involved for Raj in the decision process.

3.b. Global Stock is an online app for the purchase of international stocks from the international market. Explain and elaborate any five ways through which you will promote the app online.

Organisational Behaviour

1. Amar works for an IT company as a project coordinator. His boss, Ajay is very adamant and wants the work to be done according to his way without even considering anyone’s perspective. If Amar commits any minor mistake also he is reprimanded in front of the entire team. Ajay wants Amar to stay late beyond office hours, even when his work is complete. Consider the given situation and explain the pitfalls in leadership shown by Ajay.

2. Sameer works as a team leader in a multinational company. Whenever his team member performs well, goes out of his way to serve the client he awards them. The award can be a gift voucher or an appreciation mail. Sameer also encourages good behaviour by removing or handling well the situation which may lead to undesirable behaviour. Because of this practice it was the best performing team in the office. Analyse the situation and explain the elements of reinforcement used by Sameer.

3. Case:

Renita Parker was a trainer for a Tasty Tummy multinational company, in FMCG business. She worked brilliantly with the executives on their writing and helped them to feel more confident about it. Renita worked with top executives as well as the shop floor level. She realized that teaching the shop floor employees was her call and she wanted to work more with them. Renita was paid quite high as majorly she was dealing with the top executives.

Renita met Mark, her supervisor and explained to him that she wanted to be associated in teaching and training the shop floor employees because many of them could not write anything other their names. She also agreed to work on reduced salary and started offering English classes as an added benefit to them. Although the classes took some man hours of the employees but their productivity increased and even some of them began to apply for supervisory positions.

a. What content theories would explain why Renita was unhappy despite her high income?

b. Renita seems to have drifted into being a teacher. Given her needs and motivations, do you think teaching is an appropriate profession for her?

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Project Report & Thesis

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Business Communication

1. Poorly written rejection letters can be detrimental to your organization’s image. What will you bear in mind while drafting a rejection letter to a job applicant?

2. You are entrusted with the responsibility to train a fresh batch of Graduate Trainees that have joined your organization on ethical behaviour. Highlight the differences between ethical dilemma and ethical lapse citing 2 examples of each. In the absence of a clear set of guidelines, what should the trainees bear in mind to ensure they make ethical communication choices.

3. Nishka is creating the content for the FAQ section of her organization’s website. Based on the client feedback, there is one important issue that needs to be addressed. She needs to develop a powerful paragraph providing a solution to this recurring issue. As a communication expert, you have to guide Nishka to write the answers to such issues effectively.

a. Briefly explain to Nishka, the five ways in which paragraphs can be developed.

b. Develop a well-structured paragraph of 4-5 sentences to resolve the customer issue employing the problem and solution technique.

Business Law

1. India’s vision of self-reliance is not only on its technological prowess but the conscious exploitation its flora and fauna. Explain and highlight the important provisions and features of the law that conserves biological diversity in India along with regulating the access to Indian Biological Resources.

2. Please give two (2) instances where investigations and/or punishments are initiated/enforced by the authorities set up under the Competition Act, 2002.

3. Samanyu wants to start a business along with his elder sister Samaira. Both have decided to start food truck chains across India and have decided to name it as “SamSam”. They are going to introduce a range of food products under the name of SamSam. For ex: SamSam Fries, SamSam Pizza, SamSam Tacos etc. Each of these products would have a special recipe designed by both Samira and Samanyu. However, they are skeptical that the word SamSam and these recipes would be copied/plagiarized by other food truck owners. They have approached you with following queries for them to understand what steps then can take to protect their rights:

a. What types intellectual property rights they could claim in relation to the SamSam and the recipes. Please explain with reason on why the type of intellectual property would apply?

b. Explain civil and criminal remedies under various intellectual property laws for enforcement of intellectual property rights?

Decision Science

1. Your favorite team Garuda is in the final season of Indian Premier League. Raj Kaul, an expert has assigned a probability of 60% that Garuda will win based on his study of the current scenario. Past records indicate that when teams win the championship, they win the first game of the series 70% of the time. When they lose the series, they win the first game 25% of the time.

The first game is over; your team has lost. What is the probability that it will win the series?

Note:

Probability Tree Diagram is required in this question. You are advised to draw the diagram in Word, PowerPoint etc.
Do not draw the diagram manually, handwritten/ snapshots are not allowed.

2. Run Regression Analysis based on the given Data.

1. Calculate the Line of regression Y on X (Don’t use Excel, calculate manually)

2. What is b1 telling you about the relationship?

Shivani Raje is making Kakhra and selling online via e-commerce websites. Recently she is looking for some insights for improvising the quality of her product. She thought of survey, she asked her recent customers about the quality of the product and their satisfaction level towards the same. Her scale is 1 to 5. Higher the score higher the satisfaction/ quality and lower score value indicates lower level of satisfaction and poor quality.

Customer Satisfaction score (Y)	Quality Ratings given by Customer (X)
5	5
5	5
5	4
5	4
5	5
5	5
5	3
5	5
4	4
4	4
4	4
4	4
4	3
4	3
4	4
4	2
3	3
3	3
3	3
2	2
2	2
1	1
1	1
1	1
1	3
1	1

Note: You are advised to calculate manually, do not use software.

3. a. Calculate the Relative Frequency based on the following Data and using ‘Relative frequency’ discuss the data by choosing appropriate graph.

Data: District wise Micro, Small and Medium Enterprises

State Name	District Name	Total MSMEs
TRIPURA	WEST TRIPURA	2915
TRIPURA	SOUTH TRIPURA	586
TRIPURA	DHALAI	439
TRIPURA	NORTH TRIPURA	854
TRIPURA	KHOWAI	514
TRIPURA	UNAKOTI	447
TRIPURA	SEPAHIJALA	383
TRIPURA	GOMATI	513

Data Source: Data.gov.in

Note:

You may use EXCEL, Tableau, Power BI Etc. for creating Graph.
You are allowed to copy graph only, make sure you follow the general instructions for writing assignment.

3. b.

1. Analyze the following data and show the top 2 districts using Bar chart.

2. Calculate the median and provide the list of districts above median value.

State Name	District Name	Number of Micro, Small and Medium Enterprises
ANDHRA PRADESH	SRIKAKULAM	10895
ANDHRA PRADESH	VIZIANAGARAM	30186
ANDHRA PRADESH	VISAKHAPATNAM	29070
ANDHRA PRADESH	EAST GODAVARI	26546
ANDHRA PRADESH	WEST GODAVARI	33541
ANDHRA PRADESH	KRISHNA	23231
ANDHRA PRADESH	GUNTUR	25479
ANDHRA PRADESH	PRAKASAM	45171
ANDHRA PRADESH	SPSR NELLORE	54059
ANDHRA PRADESH	Y.S. R	37500
ANDHRA PRADESH	KURNOOL	15362
ANDHRA PRADESH	ANANTHAPUR	21193
ANDHRA PRADESH	CHITOOR	27670

Data Source: Data.gov.in

Note: You are advised to calculate manually, do not use software.

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Essentials of HRM

1. ‘Sundaram Ltd’ is an electronics company in Chandigarh. The top management plans to open new branches pan India so they want to create a dynamic human resource department for managing employee functions. You have been appointed as their VP – HR. Explain to the top management, what will be the scope of your department in this expansion. Give some examples in the context of this company.

2. An FMCG company wants to focus on improving the structure of the human resource department. They have hired you as an HR advisor for this purpose. Suggest what should be the various activities under the new sub divisions in the HR Department. Elaborate them with corporate examples.

3. Maria, the HR Head of ‘Aztec Tech Solutions Ltd’ assigned the task of assessing the human resource planning to the HR Department. However, his team informed him that this assessment is not going well as they had expected. Keeping this context in mind, answer the following:

a. Explain the process of human resource planning. Give some examples also.

b. Discuss the qualitative methods for Human Resource Demand forecasting, that the company can utilize. Which one do you think is best suited for this company?

Operations Management

1. What are various decision criteria for deciding a location for a business setup? Explain these decision criteria with reference to a location decision for setting up a Healthcare setup (assume a healthcare setup type of your choice).

2. Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout applicable for a Restaurant format, highlighting the good points and bottlenecks, if any.

3. The Education Sector is a good example wherein the operations involves the involvement of the “core teaching function” to be coordinating and working in sync with other departments. With reference to the education sector discuss the following aspects of operations in an Educational setup

a. Explain the role of an Operations Managers in their interface with other functions in the institute. Give relevant examples.

b. Define Quality and list and discuss in brief the various dimensions of quality in operations.

Strategic Management

1. You are the marketing director of Citibank, your bank is making huge profits globally in the consumer banking division, your organization now wants to cut back on consumer banking and wants to focus on business-to-business segment.

What type of strategy is it? Create a strategic plan for the disinvestment? How will you handle employee reactions, anger? Prepare a communication strategy.

2. The IPL has never missed a season. Despite the Pandemic the IPL organized its seasons in the UAE. In the past the IPL has organized its event in South Africa. Do you think that the IPL brand Why would IPL be so insistent on continuing with its seasons despite the challenges it faced? Do you think the IPL brand would have been tarnished had a couple of seasons got missed ? Would missing a season impact the IPL brand. Analyze and evaluate.

3. You are the head corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of India with the Pandemic hitting hard at the theatre business with prolonged shut downs business has been badly hit. Along with this consumer sentiment has been dampened deeply.

a. As the company’s head of strategy what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world. Create a strategy plan.

b. How would you reposition your company’s brand in the future? Create two new products for your theatre chain which can ensure relevance and protect the company from unforeseen circumstances.

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Consumer Behaviour

1. How can marketeers use technology to target customers to exercise more. Taking Yoga as an example of holistic exercise how will you use technology to target different categories of customers to improve their health by doing yoga regularly.

2. What is the Trio of Needs from consumer behaviour perspective? Take Smart Watch as a product. If you have to use this same product, how can you talk to three different customers and make the 3 different customers think of buying the same Smart Watch from a Trio of Needs perspective. Please use one Trio of Need per customer to illustrate the same.

3. Answer the following

a. What is Just Noticeable Difference [JND] and Weber’s Law?

b. Take a product like a low-cost pressure cooker [priced at Rs. 1800.00 for a 3 Litre, Rs. 2400.00 for a 5 Litre, Rs. 3200.00 for a 6.5 Litre pressure cooker] which is targeted to the lower income group whose annual income is in the range of Rs. 1.2 to 1.8 lakhs per annum [Rs. 10,000 – Rs. 15,000 per month]. Using the principle of JND suggest a discount for families earning 10,000 per month and families earning Rs. 15000.00, that would make them get up and notice the discount & propel them to buy the pressure cooker. Please justify the discount for the same.

Cost & Management Accounting

1. The data shown below relate to an industrial organization that manufactures household appliances.

Standard quantity required of materials item 0009 1 kg.

Standard price per kg. ₹ 10

Product in a month appliances 100 kgs.

Actual quantity of materials used 98 kgs.

Actual price paid ₹ 11/kg

The following calculations for variances have been made:

Material usage variance = 2 kgs. @ ₹ 11 = ₹ 22

Material price variance = 100 kgs. × ₹ 1 = ₹ 100

Do you agree with these calculations? If not, provide a correct calculation for the variances.

2. ABC Ltd. started a factory in Kolkata on 1st April, 2021. Following details are furnished about its activity during the year ended 31st March 2022.

Raw Material consumed – 40,000 units @ ₹7 per unit.

Direct Wages:

Skilled worker – ₹9 per unit.

Unskilled worker – ₹6 per unit.

Royalty (on raw material consumed) @ ₹3 per unit.

Works overheads @ ₹8 per machine hour.

Machine Hours Worked 25,000.

Office Overheads at 1/3rd of works cost.

Sales Commission @ ₹4 per unit.

Units produced 40,000

Stock of units at the end 4,000 units, to be valued at cost of production per unit.

Sale price is ₹60 per unit.

Prepare Cost sheet showing the various elements of cost.

3. a. What are the implications of Economic Order Quantity in proper inventory management?

3. b X Ltd. estimates its carrying cost at 15% and its ordering cost at ₹9 per order. The estimated annual requirement is 48,000 units at a price of ₹4 per unit.

a) What is the most economical number of units to order?

b) How many orders should be placed in a year?

c) How often should an order be placed?

Digital Marketing

The company “Inno-we” launches a new variant of its product every three months to stay relevant. They have their products in two categories namely Earbuds and smartwatches.

“HearNow” is an established brand in the earbuds market. The company is successfully selling earbuds with the latest technology like noise cancellation and Bluetooth 5.0.
“Track It” is a newly launched smartwatch brand that is most affordable to Indian Consumers. The brand has brought many innovations to its product.

1. The company has a plan to spend money on promotions using traditional and Modern marketing. As a marketing consultant for Track It Brand, explain the difference between Traditional and Modern marketing and suggest with reasons the one that the company should undertake for their brand Track It.

2. What are the various Digital Business factors that will impact the Business strategy of Innowe?

3.a. Explain various ways to promote Track It brands online.

3.b. Explain various types of Digital Pricing models and explain with reason one that you will use for the Brand Track it.

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International Business

1. “Organisations engaged in International Business often face more complex situations then the organisations which conduct Domestic Business.” – Critically evaluate the statement and explain difference between domestic and international Business.

2. An Indian jewellary Brand “Tanishq” wants to enter into Middle East Market with its range. What are the choices available to enter into this overseas market and what is the best-suited option?

3. Vinayak began an electric fan manufacturing unit in Navi Mumbai ten years ago. He sells BLDC Energy saver fans to several towns in Maharashtra & South India. Though the business is doing well Vinayak started to feel that he should expand the business by attracting more customers. Vinayak has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Also it has been observed that worldwide demand for BLDC energy Saving Electric fans is on the rise. Based on his production capacity Vinayak can either take up the North India market or plan for Exports.

a. What factors are to be considered by Vinayak to decide if he wants to go for exports in Sri Lanka and Mauritius.

b. If Vinayak decides to go for Exports, what procedure and documents are required?

Organisational Theory, Structure and Design

1. ‘Fruits Delicious Ltd’ has hired you as an HR Advisor to help them improve their organizational performance. Which internal organizational aspects would you consider that should be aligned with each other for maximum success? Explain the 7S framework in the context of this start-up company. Conclude by giving your opinion on how it will impact performance.

2. Ryan always wanted to establish his own news agency. He had all the financial and physical resources required to begin but he was not aware of the key fundamental elements of an organization. Why do you think these are important? As an HR consultant, help him with this task by designing the main organizational elements. Also, align these with his business.

3. As project leaders, while Sandy believes in enhancing team member’s effectiveness, Mathew believes in focusing on enhancing the overall organizational effectiveness. This difference of opinion always confuses their team members. Now, the senior management has realized that it is high time to get the issue sorted. So, the HR Manager, Steve Hussey has been assigned the task to devise a standardized and holistic process of measuring organizational effectiveness. Along with this, the management has also asked him to come up with a contemporary effectiveness approach that will replace the traditional approaches. Keeping the above scenario in mind,

a. Explain how Steve Hussey will devise a holistic process of measuring organizational effectiveness.

b. Explain which, one, contemporary approach will Steve choose and why?

Project Management

1. You are going to organize a dinner party with your 60 batch mates. Prepare a project proposal indicating the project charter and a detailed project budget.

2. To successfully organize the dinner party, analyze the project’s feasibility in different life cycle phases with corresponding risks.

3. For the same dinner party

a. Prepare a work breakdown structure.

b. Draw the Gantt chart indicating the progress and resource used in each task.

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Capital Market and Portfolio Management

1. Assume that you are planning to invest in the capital market. What steps will you follow to start trading in the capital market.

2. You are given the following information on two stocks BI and B2. The stock B1 performed well in slowdown as compared to B2. Both the shares are selling at Rs.90 per share. The estimated rupee return of the stock is given as follows:

Economy’s Behaviour
	High Growth	Low Growth	Stagnation	Recession
Probability	0.45	0.25	0.2	0.1
Return on B1	90	98	106	122
Return on B2	120	104	72	48

Calculate the expected return and risk in the following cases:

1. When you invested 5000 in B1

2. When you invested 5000 in B2

Write down your preferences.

3. There is an ongoing debate regarding the fundamental analysis and technical analysis. One school of thought supports fundamental analysis, while the other school supports that stock market cannot work effectively without technical analysis” these statements have raised a confusion among the investors.

a. As a security analyst how do you effectively explain the difference between fundamental and technical analysis to the investors.

b. Do you prefer one analysis over the other? Give reasons for your choice.

Corporate Finance

1. Refer the published Balance Sheet of any listed Company. Identify its sources of funds. Explain any 4 in brief. (Balance Sheet need not to be copied or pasted in the answer) Compare and rank the sources identified with respect to their cost to the company (high, low). Discuss your observation.

2. M/s Priya Industries Ltd. is evaluating 2 options of investments. Each one has the following mentioned Cash Flows.

Evaluate the projects using:

i) Pay-back period

ii) NPV

iii) IRR

(Show the calculations for each method.)

Which option you as the Chief Finance Officer of the Company would you select? Give reasons.

Year	A	B
0	-40000	-50000
1	5000	8500
2	12000	15000
3	10000	12000
4	12500	12300
5	10500	10500

3. a. Sunil is valuating 2 investment proposals:

i) Invest Rs. 3 lacs for 5 years earn an interest of 8% compounded quarterly.

ii) Investment of Rs. 20,000 per year for 5 years @ 10% compounded quarterly.

Which option should he go for and why?

3. b. Sanjana has a debenture of Par-value Rs. 100/- @ 6%. Calculate its current yield if:

i) Market Price is Rs. 98.20

ii) Market Price is Rs. 102.00

What inference can you draw from this about the relation between Market price and yield?

Marketing of Financial Services

1. Explain the concept of Online Marketing of financial services. How is it changing the way financial services are sold in India?

2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job and delayed his car loan repayments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score.

3. You are a Financial Planner. Your clients Ameet (aged 33 years) and Supriya (aged 31 years), have a daughter Rima (aged 3 years) require your help to make few financial decisions. (You can make any assumptions to further build up your case.)

a. Ameet wants to buy a Life Insurance cover within a limited budget. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for him giving valid reasons.

b. Ameet and Supriya want to invest for their daughter Rima’s higher education for the long term (over 15 to 17 years). They want to know whether they should make lump sum equity mutual fund investments or invest in SIPs of Equity MFs.

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Strategic Cost Management

1. The following information is available for a pen making business.

Calculate the following:

a) Contribution

b) PV Ratio

c) BE Ratio (in no. of units and value)

d) MOS

e) Number of pens to be sold to get a profit of Rs. 20,000/-

Sales Price of the pen Rs. 100/- each

Cost of refill Rs. 10/- per refill.

Ink cost Rs. 5 per ml. 2 ml of Ink is required for each pen.

Ball bearings Rs. 3 per bearing

Sticker on the pen Rs. 2 per sticker.

Fixed Costs Rs. 6,00,000 p.a.

2. Select the Financial Statements (Balance sheet / Profit & Loss) of any listed Company. Explain the use of and calculate any 5 ratios. Analyse.

3. a. Explain what is meant by product mix analysis. What are the considerations to make product mix decisions.

3. b. Sanjay is the owner of SSR Pvt. Ltd. He needs to item ‘A’ for his business. He can buy the item at Rs. 50/- per piece. Alternatively, he can produce it in-house. His accountant produces an estimate of the costs of production for the item. Basis that he advises Sanjay not to produce the item in-house as it was costlier. Comment on whether the accountant is right or not. Support with analysis.

Direct Material Cost Rs. 20 per unit

Direct Labour Rs. 10 per unit

Power cost Rs. 5 per unit

Rent of factory allocated to Item A Rs. 18 per unit

Depreciation of Plant used for manufacturing A Rs. 6 per unit.

Taxation – Direct and Indirect

1. For the purpose of charging taxes, the Indian Income Tax Act, 1961 has identified and defined the specific heads of income. The charging sections of each head defines the scope of income to be charged under each head. Discuss precisely all the heads of income as mentioned under the Income Tax Act 1961.

2. GST N is a non-government body. This body handles the IT system of the GST Portal. Discuss the functions discharged by the GSTN in details.

3. Mrs Meera purchased a residential house property on August 6, 2019for R 30 lakhs. She made certain capital expenditure for the house in the month of January 2020 for Rs2 lakhs. She disposed off the property in April 2021, for Rs 40Lakhs.

a. Discuss about the exemption available under section 54.

b. Considering Section 54, Discuss the amount of exemption if any, amount of type of capital gain taxable in the hands of Mrs. Meera if she purchased another property from the sales proceed in the month of May 2021.

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Compensation and Benefits

1. Your company, an Agritech startup which had a humble beginning is now gone for merger with a big MNC. Looking at that now the new management has decided to formulate compensation strategies. Before penning down the strategies, the HR Manager considers it necessary to identify factors that influence the compensation strategies. You, as an employee of HR Department, are assigned this task of identifying these factors.

2. In the past few years your organization has achieved marvelous results and had manifold growth. The success of the organization has skyrocketed based on which you are opening up a subsidiary in various other foreign(country) locations. You as HR manager has to device an international compensation. To your management present what is an international compensation and its the key components (discuss all components in detail).

3. Food & Health Pvt Ltd is a wholesome and organic food chain which after capturing a huge and overwhelming success in the online market is now venturing into retail business. The HR is now confused because earlier all their employees were part time or work from home but now, they have to engage people in full time capacity. You are an Asst. Manager HR and have been asked by your senior to do work on this issue. You have an idea to formalize this through compensation survey

a. Explain to them what is salary /compensation survey and how will it serve purpose in Food & Health?

b. Explain to them types of survey, which you would want to do and suggest which would be best suited for the organization.

Industrial Relations & Labour Laws

1. ‘The industrial relations scenario has been perceived differently by different practitioners and theorists’, Explain.

2. Trade unions in India have evolved after independence. Elaborate.

3. Write briefly on:

a. AITUC and INTUC

b. BMS and HMS

Manpower Planning, Recruitment and Selection

1. What are the common difficulties faced by IT companies related to manpower planning?

2. Why Performance Appraisal is important? What can be the threats to performance appraisal?

3. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.

a. Give reasons of how 360 degrees feedback is an effective method of performance appraisal.

b. While using this method, organizations might come across some difficulties. What kind of difficulties can be faced by the organizations and how those difficulties can be addressed?

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Organisation Culture

1. Please outline the relation between the organisational culture and organisational structure? Explain the steps for creating organisational culture. Describe six socialization tactics?

2. Discuss the practices that can be used by an organisation to create an ethical organisational culture. What is a positive organisational culture? Explain.

3. Over the past few years, the profitability of Mobius Ltd has been significantly declining against the expected projections mainly due to aggressive competition and economic hardships that characterize the market. In addition, results from a recently conducted cultural/employee attitude survey indicated that Mobius Ltd employees lack cohesion, motivation, commitment. The organisation’s engagement quotient scores were below the sector benchmark of competitor organisations. During the last organisational engagement survey track action planning, staff found it challenging to engage in a meaningful manner with the action planning process. The company has a rank & file structure in place and is hierarchical in its approach.

More importantly as indicated in the engagement survey, employees at Mobius Ltd seems to have significantly low levels of job satisfaction, teamwork, trust (among themselves and the management), and expectations for future advancements (promotions and rewards).

On the same note, there was a 30% increase in pilfering of company resources as evidenced from the analysis of company data, an all-time high absenteeism rate to add to the woes of the company. The 18% increase in last year’s staff turnover is also an issue that needs to be addressed. Considering these issues, the CEO of Mobius Ltd strongly suggested that there is need for change if the company is to survive the current unforgiving market and economic trends.

This he attributed to the fact that the current culture adopted by the company was the root cause of the poor performance exhibited by the company. As such, an external party report has been necessitated by the need to identify, analyse, and solve the cultural and behavioural issues that affect Mobius Ltd.

Questions:

a. What would you define as some key cultural attributes of Mobius Ltd?

b. The HR Head has been tasked, to provide a detailed culture journey plan for the organisation with outcome milestones and indicative timelines. How would you approach this task and what would you do? (Focus on the key attributes to creating and sustaining organisational culture).

Performance Management System

1. Jagruti Electric Motors is a startup company and has just introduced Two-wheeler electric scooters in India. The marketing team consists of 10 employees. You lead the marketing team and you need to prepare four Team goals that the marketing team needs to focus on. Use the concept of SMART goals while preparing the Team goals.

2. “Forever Young” is a women’s premium brand dealing with women’s apparel, shoes, bags and other accessories. The brand has a pan-India presence in malls and online shopping. It has plans of launching globally starting with South East Asian countries. Prepare a Balanced Scorecard for “Forever Young” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.

3. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following profiles:

a. Production Executive at a manufacturing company

b. Dispatch Executive at a Logistics company

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Cloud Computing

1. A software development company based in Delhi has implemented cloud for its development activities. They are offering development services from Virtual Server A and to ensure availability, they have a redundant copy on Virtual Server B. IT resources can be horizontally scaled via the addition of one or more identical IT resource, and a load balancer that provides runtime logic capable of evenly distributing the workload among the available IT resources. Explain this Workload Distribution Architecture.

2. What is Cloud scalability and Cloud elasticity? Explain how scalability and elasticity can solve underprovisioning and overprovisioning problems.

3. Answer following questions

a. What are the multitenancy issues of virtualization?

b. What is serverless computing?

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Business Economics

1. Assume that a consumer consumes two commodities X and Y and makes five combinations

for the two commodities:

TABLE BELOW

Combination	Units of X	Units of Y
A	25	3
B	20	5
C	16	10
D	13	18
E	11	28

Calculate Marginal rate of Substitution and explain the answer.

2. Elaborate the term Total Revenue and Marginal revenue also calculate TR and MR in the given table

Price	Output (In Units)	Total Revenue	Marginal Revenue
20	1
18	2
16	3
14	4
12	5

3.a. From the given Demand Schedule for air tickets, calculate elasticity of demand.

Price of Air Ticket (Per Ticket)	Quantity Demanded (Tickets per month)
1,00,000	5,000
1,20,000	3,500

3.b. Elaborate the term Elasticity of Supply and explain any three factors that determines elasticity of supply.

Financial Accounting & Analysis

1. For the following transactions, analyze the accounting transactions using the accounting equation framework:

Introduced Rs500000 through a cheque by the Owner as the Initial capital in the business
Purchased goods on credit from Ms. Ritu at Rs 40000
Paid Rs 10000 as salary to the employees
Invested Rs200000 in a fixed deposit account
Paid school fees of the kid Rs 25000, from the business’s bank account.

Note: (2*5 = 10 marks) 1 marks for analyzing each transaction and 1 mark for correct journal entry

2. You started learning the course of financial accounting and analysis in the MBA Program. You learned about commonly used accounting terms. Discuss about any five terms which are commonly used by the different users of accounting information for the sake of understanding the financial statements.

Student may define and describe about any five terms.

3. From the given information:

	Amount in Lakhs
Cost of goods sold	580
Opening stock	40
Closing stock	70
Creditors at the beginning of the year	60
Creditors at the end of the year	100
Cash purchases	45
Original cost of equipment sold	400
Gain on the equipment sold	50
Accumulated depreciation on the equipment	80

Calculate:

1. Total purchases, credit purchases and payment to creditors.

2. Define the term Net book value; Accumulated depreciation calculate the net book value and cash proceeds from sale of investment.

Information Systems for Managers

1. You have been appointed as IT Head of a soon to be opened Retail chain store by the name of “India Retail Store” which will have branches all over India. India Retail store is a Private Limited company. Highlight atleast 5 security threats that a bank may face in today’s times and suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your Retail store chain & that your systems remain as secure as ever.

2. Choose any e-Governance initiative of any country in the world which is aimed at helping the poor & the needy sections of the society. Enlist atleast 10 benefits of having implemented this system for the benefit of this downtrodden section.

3. The city of Mysuru is one of the cleanest cities of India and is in close driving distance from Bengaluru, the IT hub. You have been invited as an external IT consultant by Government of India with a mandate to convert Mysuru into a “Smart City”.

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark?

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Mysuru so that it can be called as a “Smart city”?

Management Theory and Practice

1. Green Bell is a retail giant in India. Currently only confined to metro cities for their giant super store outlets, they are planning to spread to smaller cities in India. While working on the resource allocation, HR is planning on shifting a few of the current staff to new locations while recruiting local staff at each location in parallel. They need to engage the current staff in training for the newer audience. Discuss the expansion from the point of view of Hofstede’s five dimensions to include in the training.

2. Sateesh is a project manager in an IT company. He needs to deploy some additional developers to be based on site. He has a meeting with the HR for the same and needs to give a plan of resource deployment to the HR with clarity on how many new members vs how many current developers can be deployed on site. Managers have to make many decisions. Discuss various types of decisions managers typically make based on nature of the decisions, level of the management or capacity.

3. EarthMovers Ltd are into providing heavy vehicle services. They have various heavy vehicles like tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly and have employed a total staff of 1200. They have divided their business in a divisional structure. Based on this information, answer the following questions.

a. Discuss the features of divisional structure of organization and infer the divisions that EarthMovers may have employed.

b. Elaborate on the factors that influence organizational structures.

Marketing Management

1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan.

2. You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles.

3. You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a 10-question survey questionnaire.

Organisational Behaviour

1. Interpersonal relationships between superiors and subordinates in an organization involve different kinds of power equations. In your opinion, arrange the 5 sources of power in order of importance, that are based on superior subordinate relationships in an organization. Justify your preference.

2. Performance of employees at the workplace depends on their personality traits. Describe the five major traits that most researchers agree upon and explain how they lead to meaningful workplace behaviour.

3. Mr. Ranveer Goswami, the current CEO retired from the organization and everyone bid him a very emotional farewell. He was a people’s leader and the team was going to certainly miss him. The young CEO Ms. Riya Talwar who was going to take his position had a tall task ahead of her. She was eager to implement the ideas she had in mind to expand the organization and was one focused leader, doing everything in her capacity to lead the organization to greater success.

a. Ms. Riya did not get the welcome or support she expected from the team. Her plans were not implemented with the same vigour that she had imagined? Which common organizational pitfalls in leadership are described in this scenario?

b. Correlating it to the above situation, explain how emotional intelligence would help the new CEO get the support she expects from her employees?

Business Communication

1. You are the Team Leader with Amazon. A new group of interns has joined the company. You have been given the responsibility of explaining them how to draft business messages. You explain them about, ‘Adapting the message to Your Audience.’ This can be done by –

Using the You Attitude;
Maintaining Standard of Etiquette;
Emphasizing the Positive and
Using Bias Free Language.

Explain these giving appropriate examples of each.

2. Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years. She now decides to do her post-graduation in management from a reputed college. As a part of her documents, Lisa requires a recommendation letter from her former professor. Imagining yourself to be Lisa, write a letter to your former professor requesting him to write a recommendation letter for you. Take care to refresh the professor’s memory because you had passed out three years ago. Creatively assume any other details that you need for writing the request letter.

3. Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer. As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and send it back on 5th January. You call the company every week and the representative inform you over phone that the transportation and handling charges as well as money equivalent to the price of the mixer, would be credited to your account. On 15th March you receive a statement for your credit card and to your dismay you find that no credit has been applied to your account for the mixer, its transportation and handling charges. You are dissatisfied and decide to write a complaint letter.

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner in which the reader responds? Explain.

b. Assume yourself to be Jass Javvy and write a complaint letter to Flipkart.

Business Law

1. Please explain the different types of instruments under which a company under Companies Act, 2013 can raise capital.

2. Please give two (2) real life instances where Indian employee related laws have ensured protection of welfare of employees.

3. Gavit and Vinayak are partners who started a partnership under the Partnership Act, 1932. There are differences arisen between them and they have approached you to advise them to resolve their differences:

a. Please suggest ways how they can resolve their differences without approaching conventional court of laws.

b. Please elaborate the advantages of resolving their differences without approaching conventional court of laws.

Decision Science

1. Three airlines serve a Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’ has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are 80%, 65%, and 40%, respectively.

Part 1) Draw the Probability tree diagram. (Note: You may use any software for this, like MS paint, MS office, etc.)

Part 2) A plane has just left on time. What is the probability that it was airline ‘Amira’?

2. Rashmi Dhar, manufacturer, and seller of ‘Kashmiri- kahwa’ through E-commers websites.

She wanted to know the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’. For this research she has gathered the sales data in the following table, along with other necessary information.

Part 1) Define dependent and independent variables

Part 2) Write regression model equation only.

Part 3) Run regression analysis in EXCEL (copy all those tables from EXCEL and paste them in your document).

Part 4) Write the Interpretation of Regression statistics-table, ANOVA- table.

Write an interpretation (by referring P-value/ t-stat) on significant effect of independent variables on sales.

Region/ Districts	Sales of Kahwa (in INR)	Spending in advertise (in INR)	Number of sales Representatives (person)	Customer-satisfaction ratings (1=highly dissatisfied to 5 = highly satisfied
Kupwara	55328	5512	1	1
Badgam	56251	8337	1	1
Leh-ladakh	57126	8788	4	1
Kargil	58739	8828	5	1
Punch	66984	9050	5	2
Rajouri	70676	10150	7	2
Kathua	73206	11236	8	2
Baramula	80571	12538	8	3
Bandipore	93168	13161	8	3
Srinagar	99432	13448	9	4

3.a. According to one survey in India, 75% of Instagram users love REELS. Suppose that 25 Instagram users (randomly selected) have been approached in the university located in vile parle. They have been asked about their status of like/ dislike the Instagram- REELS.

a) What is the probability that Exactly 15 of them would agree with the claim (or said they love Insta-REELS)?

b) What is the probability that Exactly 20 of them would agree with the claim (or said they love Insta-REELS)?

3.b. ‘Bhartdarshan’ is an Internet-based travel agency wherein customers can see videos of the cities they plan to visit. The number of hits daily is a normally distributed random variable with a mean of 10,000 and a standard deviation of 2,400.

a. What is the probability of getting more than 12,000 hits?

b. What is the probability of getting fewer than 9,000 hits?

Essentials of HRM

1. With the world returning to normalcy post the pandemic, as an HR hiring manager you have the task of forecasting the demand for the next year to make sure you hire the right number and right kind of people. Explain the techniques of HR demand forecasting that you will employ in depth.

2. As seen in recent trends, organizations have moved away from traditional induction methods to many more interesting ways to welcome their new recruits. Take industry examples and share how will you design induction for new employees in an innovative way.

3. The past few years have challenged the traditional organizations to think differently. In Intellicore Solutions, where previously no efforts were made by managers for career growth of their workforce, things are about to take a turn for the positive. The leaders now realize the importance of retaining their best talent and have therefore hired HR managers to help create career and succession plans.

a. You have to guide the new HR manager to be successful in his career planning initiative. How will you explain the process to him?

b. The first step to an effective succession planning is ensuring that the objectives are correctly established. Describe the goals of succession planning that the HR manager should bear in mind.

Operations Management

1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Automobile Service Shop in effective management of their inventories; i.e., Spares, Consumables, etc (assume several inventories of your choice).

2. Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout applicable for a Retail store format, highlighting the good points and bottlenecks, if any.

3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same.

b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?

Strategic Management

1. Strategic Management crucially define and determine the long-term performance of a business entity. This is with reference to, Nokia, who lost its pace in the smartphone race. As quoted by source:

“Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such. Its Symbian OS being the backbone of the whole success story contributed to a great deal in its higher perceived ease of use. Customers used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low-end market for long.

But, Nokia did a blunder and lost its market share.”(Source: https://www.marketing91.com/nokia-lost-market-share/) In the context of above case, define the term strategic management, discuss, what are the three major challenges to strategic management and specifically point out in relation to Nokia among the three challenges, out of these challenges which challenge hit hard to the Business Giant.

2. Reliance Industries Limited is a Fortune 500 company and the largest private sector corporation in India.

RIL, have evolved from being a textiles and polyester company to an integrated player across energy, materials, retail, entertainment and digital services. In each of these areas, they are committed to innovation-led, exponential growth. It’s clearly evident that RIL has adopted parenting strategy. Discuss the concept of corporate parenting. Discuss the analytical steps which are crucial in developing corporate parent strategy. Conclude how Corporate parenting or parenting strategy is more beneficial when compared against portfolio based corporate strategy.

3. General Electric (GE) is well known for its extraordinary competency in management development.

a. Discuss how the terms capabilities, competency and distinctive competency differs from each other.

Also, with reference to the VRIO Framework of analysis, highlight the four questions which any strategist might have examined in relation to GE for evaluating its extraordinary competency in management development.

b. Describing VRIO Framework with reference to GE:

– Valuable

– Rareness

– Imitability

– Organization

Consumer Behaviour

1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism.

2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.

a. Explain culture, sub-culture.

b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow.

3. Answer the following

a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases.

b. Classify the following purchase decisions in terms of the above

i. Buying a gift for your parent’s 25th wedding anniversary

ii. Laptop

iii. Groceries for daily use at home

iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato

Digital Marketing

1. Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness.

2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example.

3.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model.

3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples.

International Business

1. “War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business.” — In the light of above statement analyze International Business Environment.

2. “Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters” — Analyse the statement. How is an irrevocable L/C different from back to back L/C?

3. In early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various contries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.

a. How does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets?

b. Do you think that this strategy is appropriate for emerging markets?

Cost & Management Accounting

1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency.

2. From the following information provided by Alfa Manufacturing Ltd, prepare a statement of equivalent units and also, Discuss the concept of equivalent units

Particulars	Quantity
Opening stock of inventory (60 percent complete)	500
Units introduced during the year	10000
Closing inventory of stock (completion percentage, 40% complete)	200

3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000.

Compute:

a. The EOQ, and define the need of computing the EOQ

b. The Optimum number of orders and optimum period of supply

Brand Management

1. Mr. Nimish plans to set up his business that deals in male grooming make-up products. The target audiences for the make-up line are men’s who are aged between 20 years to 45 years of age. The product is new in the market and the competitors that the business would face in the near future would be less. After an extensive business and product planning, Mohan arrives to a conclusion of establishing a brand name and identity and is unaware of the techniques of branding and how to evolve the brand while focusing on product sales. As a business consultant, in what ways would you help Mr. Nimish in building the strategic brand management process?

2. Sonakshi plans to own a business and chooses to sell baked food items such as cakes, biscuits, cookies and brownies. All of the food items are healthy, sugar free and gluten free and majorly targets the audiences that devour on fitness and are health conscious and also looks forward to deliver the eatables across the country. Building from scratch, Sonakshi has to choose brand elements that would help her build her final brand. As a brand building expert, introduce all the requisite brand elements to Sonakshi. Furthermore, what would you consider your criteria’s to choose brand elements?

3. Worthy Pens is the new name in the market. In the various marketing and advertising campaigns for pen, Worthy Pens have showcased their products that includes a range of ball pens, gel pens and ink pens while the lattermost, i.e., ink pens are the ones that they decide to feature the most. The unique selling points of the ink pens includes them being long lasting, sharp tips, light in weight and also contributes to a neat handwritten note. The brand identity that has been formed from the advertising and marketing is that Worthy Pens is a durable pen seller. On the contrary, Worthy Pens wants to build up a brand image based on the points that will matter to the customers.

a. As a consultant explain four steps to develop strong brand for Worthy Pens.

b. Also, cover various positioning approaches for Worthy Pens and suggest the one that fits the brand.

Consumer Behaviour

a. Explain culture, sub-culture.

b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow.

3. Answer the following

a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases.

b. Classify the following purchase decisions in terms of the above

i. Buying a gift for your parent’s 25th wedding anniversary

ii. Laptop

iii. Groceries for daily use at home

iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato

Customer Relationship Management

1. You work as a vice president of a telecom company. After number portability was introduced a lot of your customers have left you and have taken the services of other telecom firms. You are worried and so is your top management of the company. They have given you a deadline, either to ‘reduce the customer churn’ or face consequences. This is a major KPI (Key performance indicator) in your performance appraisal this year. How will he proceed to build a loyalty program for his customers?

2. You have been called by your director at his office one evening for a cup of tea. Over the discussion he mentions how difficult is it for him to:

Manage the data of the past students and track them. He is losing track of them and this
is not good for the future of the college.
Managing the admissions of the engineering and MBA College.
The MBA School plans to expand in the distance education mode, for which a plan has
to be put in place, and it will be difficult for him to manage alone.
He wants to automate some of the processes of fees payment, acknowledgement, and attendance.
Automate reporting to the top management.

The immediate thing that clicked on your mind is that if the college had CRM software it would probably help. You need to explain him, how CRM projects work and what are the considerations that he must keep in his mind.

3. Shoaib has started his business about a decade ago and has been doing extremely well. Although he was one of the pioneers in the organised retail space, he is today facing a big issue with ‘loyalty of customers. He is planning to go online.

a. How can he build traffic to his website?

b. How can he meet the expectations of his online customers?

International Marketing

1. The phrase “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?

2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.

3. Read the following case study carefully and then answer the questions that follow:

India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.

a. Explain your strategy to launch Ayurveda products to global market during the pandemic?

b. Suggest any two Market Entry Strategies for the company to enter global markets?

Marketing Strategy

1. What are the steps involved in competitive positioning strategy?

2. What are the ways through which the pricing strategy can be matched with value proposition?

3.a. What strategies are required to attract customers?

3.b. Explain BCG matrix with an example.

Sales Management

1. Sales organizations should be adaptable to changing circumstances and emerging marketing environment, failing which the structure as well as process will become redundant. Explain the above proposition with examples of two Indian organizations by explaining their evolution over different periods of time.

2. Bob Jones, sales manager for Steelhouse Industries, a manufacturer and marketer of heavy-duty industrial construction equipment has just finished evaluating several sales candidates for a vacant position. He has narrowed the list to two candidates that stand out. Both Russ and Susan meet the job qualification. In fact, on paper Susan appears to be a stronger candidate, having nearly twice as much industry-related sales experience as Russ. Bob, however, believes that the construction industry is a man’s world. He fears that many of Steelhouse’s customers (and even its own employees) may not respect a women sales person. Thus, even though Susan appears to be the most qualified for the position, Bob is leaning towards hiring Russ. What should Bob do and why?

3.a. The new marketing strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing strategy was implemented to address very low profits of the company and improve profitability. Recommend an appropriate sales quota system and substantiate your recommendation.

3.b. As a Regional Sale Manager (North) of a shoe company, you have decided to promote one of the salespersons as a branch manager for a new branch at Karnal in Haryana. What kind of training would you conduct for this salesperson?

Compensation & Benefits

1. Mr Suresh Deshpande is the M.D of “Rashmi Electricals Pvt Ltd” which manufactures various electrical components for the auto industry. It is a mid-sized company, (set-up in the 90’s) employing about 200 people and its products are well known for its quality. Upto 2019 this company was making good profits and therefore it could pay its employees well above the market average. A major component of this pay package were the benefits (like reimbursing school fees for employee’s children, free lunch, free transport) which attracted many talented workmen to the factory. However, after 2019, the profits started dwindling mainly because of competition, increased imports from China and the Corona pandemic. So, a few days ago Mr Deshpande called Mr Roberts, his HR Manager to stop all the different “benefits” given to the employees as these were adding to the costs in a big way. From a Compensation point of view, explain how should Mr Roberts prepare adequate logic to convince Mr Suresh regarding which benefits to retain or discard.

2. Ramani and Kumkum are both Ph.Ds in Chemical Engineering and both have put in more than 15 years in the Pharmaceutical industry. They decided to leave their jobs and open a small company of their own. Accordingly, they took a bank loan and using their contacts, tied-up with another big pharma company to conduct research on their behalf. Initially they recruited five qualified chemists and later as the business grew they recruited more laboratory staff, accountants and other personnel. Since it was a start-up, and the objective was to survive, they tried to get good quality people and so paid them better than what they were earlier getting. Their business grew and by the end of five years they were well established and by that time they had eighteen people on their rolls.

The break-up of their staff strength was as follows: – Three Senior Researchers (all Ph.Ds), five Research Associates (Post Graduates in Chemistry), five Assistants (Science Graduates), three Accountants and two Clerks. However, as there was no regular pay structure, there was wide disparity in the pay drawn by different employees. To rectify this situation, both Ramani and Kumkum decided to conduct a Job Evaluation study. In your opinion, which Job Evaluation method would be most suitable in this case.

3. Mukesh Sharma is residing in the suburbs of Mumbai and has obtained a Diploma in Mechanical Engineering from a reputable Polytechnic in 2021. Since he was among the top five students in the Final Year, he got two job offers in the Campus Placement procedure. The details of these offers are given below: –

a) “Karuna Auto-Parts private Limited” is a medium sized firm manufacturing auto parts, employing about 400 workmen and managerial staff and its products are well known for their quality as they employ the latest state-of-the-art machines. The factory works three shifts per day and he has been placed in the Maintenance department as a “Trainee”. The factory has a good canteen and also has a night rest room for people completing the B shift (2pm to 10 pm).

During probation of 1 year, he will paid a Consolidated stipend of Rs 25000/-and will be required to work in the morning shift. After confirmation, he will be placed in the Junior Engineer scale and his total earnings is expected to be around Rs 40,000/- but he will be expected to work in all the three shifts. This factory is a little far from his home (about 40 kms) but is accessible by rail and the company arranges for pick-up from the nearest railhead.

b) “Jayant Forging Private Ltd” is comparatively smaller than the other company and employs about 250 people including workmen and managerial personnel all working in the General shift. This factory is not far from his residence but not situated near any regular rail or road routes. It is a forging unit, established about thirty years ago and has not upgraded it’s old machinery. The company is a sort of captive plant of one of the large commercial vehicle manufacturer, Beta Motors and it manufactures the forged “front axle beam” for their trucks for their factory at Pune. Thus it is dependent on Beta Motors for orders and sometimes payments are delayed and the company has to resort to bank overdrafts to pay employee’s salaries. Mukesh has been offered the position of “Jr Engineer” at a consolidated stipend of Rs 30,000/ pm during the 1yr probation period and will be posted at the factory to learn about the production process. After confirmation, he is expected to assist the Quality Team, regarding quality issues and also travel to the Beta Motors Factory (as required), to settle quality and other issues. The company has assured him of a good career in the management cadre in about five years time. With allowances, he is expected to draw around Rs 45,000 after confirmation.

a. What are the different factors (give at least seven) that Mukesh can use to compare the compensation and other benefits included in the two offers that he has received?

b. After careful consideration, Mukesh chooses to work in the 1st company i.e “Karuna Autoparts”.

Give your comments whether you agree with his decision.

Industrial Relations & Labour Laws

1. ‘There have been many complaints from employees at Amazon’s fulfilment centers. Workers complain that they are given rigorous tasks in the warehouses’. Explain in your words.

2. What are the common employee relations challenges faced by employers today? Suggest how the employer can manage them?

3. The Industrial Disputes Act, 1947 extended to the whole of India and regulated Indian labour law so far as that concerns trade unions as well as Individual workman employed in any Industry within the territory of Indian mainland. Enacted on 11 March 1947 and It came into force 1 April 1947. Explain the following:

a. Salient features of Industrial Disputes Act 1947.

b. Grievance settlement machinery under Industrial Disputes Act.

Manpower Planning, Recruitment and Selection

1. Do you think companies can really do without detailed job descriptions? Why or why not?

2. “Irrespective of the experience level, Induction Training plays an important role for a new employee” Explain why you agree or disagree with this statement.

3. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.

a. Give reasons of how 360 degrees feedback is an effective method of performance appraisal.

b. While using this method, organizations might come across some difficulties. What kind of difficulties can be faced by the organizations and how those difficulties can be addressed?

Organisation Culture

1. Briefly discuss the definitions of organisational culture. What are the pillars of organisational culture? Please substantiate your answer with a contextual example.

2. Culture eats strategy for breakfast, operational excellence for lunch and everything else for dinner. – Please elaborate your understanding of this narrative. Please substantiate your answer with a suitable example.

3. Absco Private Limited is a global telecom organisation, with operating presence across Africa, Asia, Latin America and Europe. Of late the organisation has embarked on embedding its value based leadership practise, across all operating entities. In the first quarter of embedding the value based leadership practise, there has been a spike in the number of whistle-blowing cases, especially on malpractices as well as on violation of the organisation values and workplace safeguarding issues. Respective HR teams have been swamped with many complaints and grievances, through a third party managed whistleblowing / grievance channel. This is quite unprecedented for the organisation at it has never experienced such large number of grievance and complaints cases.

a. According to you, is there a direct link between the embedding of values based leadership practise and spike in the number of grievance and complaints cases? If so, why?

b. As the HR advisor, please can you outline the root cause analysis (RCA) of the situation and what are some of the key considerations that management should consider to address the underlying issues.

Organisational Theory, Structure and Design

1. ‘Housing Depot’ has hired you as an HR Consultant to help them improve their processes. Explain the 7S framework for this home furniture company. Give suggestion on any one type of organisation structure that will suit this organisation. Give justification for your choice.

2. Rachel wants to start her own IT consulting firm. She has hired you for handling the HR processes. As her HR expert, explain the three organisational approaches that describe the functioning and performance of individuals. In your opinion, which approach is the best?

3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context,

a. Discuss how Steve will implement the organisational effectiveness on the different levels.

b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes?

Performance Management System

1. Clean Tech is a chain of retail stores in India. The company has completed 2 years and has a chain of 40 retail stores in India. The stores specialize in end to end products ranging from digital products, Apparels, furniture to groceries and more (eg similar to Amazon). The company is considering implementing the Balanced Score Card (BSC). Design a Balanced Score Card for the company covering 2 examples each in the Financial, Customer, Business Process and Learning & Growth quadrants.

2. Ridhima Bose is working with Netmed Enterprises which is an online medical solutions company. Her role is that of a telecaller who interacts with patients and their families. Ridhima has been an excellent performer and always exceeds her targets. Since the past 4 months, Ridhima has been undergoing some personal challenges with illness in the family. She is very stressed on account of this and her attitude and behavior at work has also changed. She is often seen arguing with colleagues and her customer service rating has also dropped. Her manager has now escalated the matter to the Department Head, Tushar Wadia, who has now called Ridhima for a discussion. Assume you are Tushar, how would you go about conducting the Performance Counseling Discussion.

3. Roohi Films Ltd is in the visual medium business, focusing on filmmaking (movies, television and digital series) and advertisements. The company has been in existence since 2017. The company now has plans to list on the Bombay Stock Exchange and also expand globally. You are Aarti the HR manager at the company:

a. Prepare a Vision and Mission statement for the company.

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared.

Enterprise Resource Planning

Case Study:

As an enormous international candy-maker, Nestle SA headquartered in Konicki Switzerland, had harbored a goal of integrating ERP across all three of its operating companies; Nestle SA, Nestle UK, and Nestle USA. The latter operation had been working toward complete integration of a set of ERP solutions since in the late 90s, but various requirements, organizational, and policy problems had plagued the complete initiation. By the turn of the millennium, its management finally decided that a holistic re-approach to its business requirements were in order. Consequently, this effort paid dividends that allowed SAP to finally get the $200 million job done. Ultimately, positive business impacts included the consolidation of an outdated accounting structure, better and more efficient communications throughout its supply-chain, and a much more confident workforce.

1. How to integrate the different business process across different sites in the ERP solution; since it requires a lot of upfront effort – but it pays off in the long run – Justify the same.?

2. Identify the players & their various functions and discuss that how ERP solution can integrating SCM, CRM, and ERP help improve business operations.

3. Case Study:

As a major energy utility San Francisco’s Pacific Gas and Electric should have know better. Its Oracle ERP implementation had gone well, and there had been no problems of note; until it came time to test the system. Apparently, a manager had chosen a live information database to use during pre-launch testing, although no one thought that the regime would uncover any sensitive company information. Unfortunately, this was untrue, and consequently created a host of costly recovery programs, in addition to losing public confidence in the company’s brand.

a. Explain the major issues to implement the different types of information system to manage the database.

b. Brief your staff on exactly what they should do and not do. Don’t get non-specialist staff to carry out non-specialist roles. How to launch the well-planned ERP system for this case scenarios.

Operations and Supply Chain Strategies

1. There is a multinational company XYZ that operates in the retail business. The company also launched a couple of new products with their label. Customer demand is increasing because the company has a good product mix. Whereas the level of actual performance is not that much increased. As you are appointed as supply chain manager, suggest some strategies to the organization that ultimately increase performance.

2. Consider last month you started a new business of Electronics items. You are also thinking to start different branches of your business in your city as well as outside. To increase the revenue, you may explore the international market. In the dynamic market, you would face tough competition from different online as well as offline players during the journey. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit.

3. A toy company is working in the India market from the last couple of years. The company has many branches within the city and outside as well. The company thinking to start its own manufacturing unit and the government is also motivating manufacturers to start manufacturing within the Indian market.

a. Explain various competitive dimensions in detail that company needs to rework to get better market share and achieve business excellence in the supply chain.

b. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency.

Procurement Management

1. A large nationally dispersed firm wishes to select a new warehousing services provider amongst several contenders. Prepare a detailed list of background information and performance indicators/metrics that you would seek from all prospective service providers to assist in your vendor assessment and selection.

2. ‘Transportation starts from supplier as inbound logistics and ends with the customer as outbound logistics from the manufacturer’. In view of the above statement, discuss the importance of transportation from the origin till last mile delivery.

3.a. ‘Procurement of capital equipment is more strategic when compared to procurement of other equipment’. Do you agree? Comment from your perspective citing real time example.

3.b. DMart appoints you as a purchasing manager for its FMCG. How can your contribution to the purchasing department enhance overall organizational performance through following e procurement strategies?

Project Management

1. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. As a project manager, describe your role in different phases of its life cycle.

2. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. The company identified that they do not have competence in managing and maintaining the project progress in all respects of the projects simultaneously. So, the company decides to contract out some of the parts to a third party to maintain the progress and quality of the project. As a project manager, what type of contract you will suggest to the company and why? (You may consider hypothetical data for cost-benefit analysis of each contract type).

3. Consider the SKAB project’s gated community apartment construction.

a. Show the deliverables of the gated community apartment on a work breakdown structure (WBS).

b. Create a Gantt chart to represent the project progress and duration considering the resource person for each deliverable as “person 1”, “person 2”, etc.

Service Operations Management

1. Define and briefly explain the term ‘Service Design’. What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for approach from setups like Banking or a Healthcare setup (choose any one reference of your own choice).

2. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup for an Educational Institute.

3. The Hospitality sector is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations.

a. Discuss the elements that need to be planned in a Service Framework of a Hospitality setup.

b. What are the challenges faced by the Service Managers who manage these service operations?

Total Quality Management

1. Discuss how Poka Yoke can be a key element in mistake-proofing a product’s design for manufacturability, and improving product quality and reliability. Give relevant examples.

2. Maxx Industries produces various consumer products. To overcome the tough competition from international companies, Maxx decides to understand the customer’s needs and translate them into its product features and design the product. What strategic method would you suggest Maxx should adopt? Discuss the process of its deployment.

3. Roma Pvt Ltd, machines manufacturing company, is a leader in industrial machines manufacturing sector. Bearing cap is a critical part in machine manufacturing. Bearing cap parts are purchased in large lots from a supplier. To enable quick and reliable incoming inspection Roma plans to adopt acceptance sampling for the bearing cap received in lots from the supplier.

a. What are the steps Roma needs to implement in sampling procedure?

b. Discuss the OC curve and its parameters.

Commercial Banking System Role of RBI

1. Banking in India has undergone systematic changes over last 5 decades permitting starting from nationalization in 1969 of 14 private sector banks again to privatization of banks in 1990s. In year 2014 small Payment Banks were set up for financial inclusion and spreading it in different nooks & corners of the country to again a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large banks in 2018/19. What are the reasons for such changes?

2. Why banks are focusing on fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities.

3. Non-Performing Assets (NPAs) in the Banking sector has become the subject of much discussion and scrutiny. The banks capacity to lend has been severely affected by mounting NPAs, net worth of many banks have eroded and a number of banks have reported huge losses. In recent years many rules and regulations have come from RBI, Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and timely resolution. In light of above statements:

a. Write the major reasons for increase on NPAs since last 10 years.

b. According to you what would be the mitigating factors/solutions for NPA management.

Retail Banking

1. Retail Banking is sustainable and over the years, it has grown exponentially. What are the reasons for its growth? What changes you perceive in coming years?

2. Banks are exposed to different types of risk. Recently banks in Afghanistan faced crisis due to volatile political and economic turbulence. This resulted in banking services remaining suspended for a month causing great inconvenience not only to general trade & services but also to common men whose deposit were frozen in the banks and withdrawals were rationed/controlled. What are different types of risks banks are exposed? How to mitigate these risks?

3. Branchless Banking is one-step towards Financial Inclusion Policy of Government of India.

a. What is the vision of government in this regard?

b. Enumerate different technologies used in the banking sector to achieve the aim of bringing more people under banking ambit?

Marketing of Financial Services

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice.

2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score.

3. You are a Financial Planner. Your client Ankur Desai (age 36 years) works with an FMCG company earning Rs. 15 lakhs per annum. His wife Preeti (age 32 years) is a homemaker. They have one daughter Asha (age 3 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.)

a. Ankur wants to buy a Pure Risk life insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.

b. Ankur has expressed his desire to retire by the age of 60. Design a retirement plan for him.

Business Ethics, Governance & Risk

1. As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected.

2. Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision-making model (three models covered in class during session1, chapter 2, or any other model) analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders e.g., consumers, company/brand, section of society involved or targeted e.g., women, children etc.

3. Intelligent Services, your employer, prides itself on hiring minorities. One candidate fully fits the job requirements for an open position in your division. However, your boss is concerned that some of your customers will not understand the candidate’s limited command of the English language. You are the manager to whom this candidate will report, if selected.

a. What decision will you take and how will you explain/justify it to your boss?

b. Which two programs and/or processes will you introduce in your division to be able to successfully deploy many more such candidates in future?

Employee Development & Talent Management

1. Global Telenor is a telecommunications company and believes that employees are their competitive edge. They are heavily investing in talent management practices. As a Chief people officer, what steps will you consider while developing talent management practices for the company?

2. Royal Fincorp has been a market leader for a long time. Of late, customer satisfaction scores have dipped. The new customer service executives seem to be week in query handling and product information. The need to be agile and work with limited workforce has pushed Learning and Development to relook at their learning initiatives and shorten them. Organization wants to look at some on-the-job techniques that will get the customer service executives to come to speed. Discuss any 4 on-the job techniques that can be considered for this purpose.

3.a. In the backdrop of rise in attrition, organizations are very keen to develop robust employee retention plan. Suggest some strategies that they can adopt to reduce employee turnover.

3.b. With a view to motivate employees and reward their loyalty, Sun Heath Ltd is keen to fill all the new managerial roles through their internal source only. Suggest some techniques that they should consider for internal talent acquisition.

International HR Practices

1. Acme engineering in Mumbai, is India based heavy engineering company specializing in transformer manufacturing and setup projects. It’s now planning to setup a project management office in Warsaw, Poland. For this, there will be a team of 15 project experts moving from India and 2 from France to Poland, including a senior manager coming from France.

What are the pre departure and post arrival trainings you will plan for the team?

What are the top 3 challenges you as HR Manager foresee after the movement is completed to Poland?

2. Super solutions is an organic dye manufacturing company, headquartered in Faridabad, India. Their environment and skin friendly dyes are in high demand with Indian and global fashion houses, especially in Mumbai and US. They are a small firm of around 100 employees, mostly in chemical research, sales, quality and customer relationship roles. Manufacturing is almost completely outsourced to small scale enterprises in villages in Haryana and Rajasthan.

They have got into a 20 year contract to fulfill requirements of a new fashion house in Milan (Italy). As per the terms of contract, they need to have 2 researchers, 3 quality experts, 2 logistics managers and 1 customer relationship manager based exclusively at customer HQ in Milan. Super solutions have decided to go for local candidates as it will be cost effective and also in line with government guidelines to promote local talent.

Before you start planning, what all the information you need to acquire? How will you decide on the recruitment strategy and approach? Please detail the step wise plan to fulfill these needs?

3. Pranam electronics, headquartered in Chennai, is a well-known supplier of semiconductor chips to automobile companies across Europe, US and Asia- Pacific. They source these chips from China and Philippines and then sell them after required programming and packaging. Looking at the product market demand they decided to setup manufacturing unit in Philippines to cater customers across the globe. Team of 50 members hired to setup the plant, out of which 10 are locally recruited and rest moved in from Chennai, US & France. You as a Global HR Manager have to decide on the compensation for all employees working in Philippines. Company believes in promoting equal compensation for all.

a. What are the components of International compensation you will consider while rolling out offer to the employees joining Philippines unit?

b. Which international compensation approach will you choose and why? Justify with reasons.

Research Methodology

1. The training manager at ABC corporation has asked you to identify the kind of training programs that should be offered to the young recruits who have joined as management trainees and are to be imparted five additional general management programs along with their specify job training modules. The trainees are a mixed bunch of engineering and management graduates.

(a) How would you formulate your management research questions?

(b) How would you carry out a problem audit? Explain in detail the steps you would take for this.

(c) What could be the mix of variables that could impact the investor decisions? Is it possible to represent the same through a theoretical framework?

(d) State your study objectives and research hypotheses.

2. An Academic ———- Opportunities. The objective of the study was as follows:

1. To assess the growth and development opportunities available in IT companies.

2. To form comprehensive information shoot on the compensation packages for

employees of various IT opportunities.

3. To assess the tradeoff that employees might make with respect to growth and development opportunities in case of an attractive compensation package.

4. To profile the typical employee in the IT sector.

5. The implication of the analysis for the IT study.

Develop a questionnaire for the above study based on the objectives?

3.a. Describe the four types scales with examples?

3.b. The table below presented the ranks which were assigned by three judges to the works of ten articles:

S.no.	1	2	3	4	5	6	7	8	9	10
Judge A	5	7	4	1	3	2	9	8	10	6
Judge B	4	8	3	2	7	1	10	6	9	5
Judge C	8	6	2	10	4	1	3	9	5	7

Compute the spearman’s rank order correlation coefficients for each pair of ranking and decide:

a) Which two judges are most alike in their opinion about these artists?

b) Which two judges are different in their opinion about these artists?

Strategic HRM

1. Zeel Authority of India wishes to terminate a employees due to the surplus of labor. To do so they can use various retrenchment strategies. Mention those strategies with examples.

2. Pooja works as HR Head at Mind-over-Mantra. Describe briefly the steps involved in Strategic Human Resource Planning Process.

3. Career Anchor is something that develops over time and evolves into a self-concept, shaping an individual’s personal identity or self-image and includes: Talents, skills and abilities – the things that we believe we are good at, and not so good at. Edgar Schein suggested that each and every individual possessed specific and unique ‘anchors’ – one’s perception of one’s own values, talents, abilities and motives, which form the basis of individual roles and development.

a. Could you identify and mention and explain any 5 career anchors.

b. As a student of management describe any 4 career stages during one’s professional life.

Lean Six Sigma

1. Adopting Lean Six Sigma (LSS) methodologies can help employees manage their time better, resulting in a more productive and efficient end-product. Explain how Lean Six Sigma (LSS) deployment has helped a leading global coffeehouse chain in the recent pandemic time to bring about a positive impact to its operations and employees performance.

2. By proactively monitoring manufacturing processes, confectionery companies can control variation to ensure quality product. Statistical control charting is used to support continued process verification, ensuring that processes are executed in a correct and consistent manner. Discuss how process control charts can be used for improving the quality levels in the confectionery companies.

3.a. Suppose you work as a facilities manager in healthcare sector, identify a process that needs some improvement and create a board outline using DMAIC methodology for the process improvement.

3.b. Enlist at least 5 organizations following either Kaizen or Six Sigma. Also list out 5 organizations that uses a combination of Six Sigma and Kaizen strategies.

New Product Development and Managing Innovation

1. Dabur India Ltd is one of the largest FMCG companies in India. It is also World’s largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The coronavirus pandemic has brought a change in demand dynamics with consumers increasingly seeking Ayurvedic products that build immunity.

You are the Product Development Manager and have been given a target of introducing at least 30 new products across their different product categories in the next one year. Identify different ways you shall consider introducing new products (Hint: Give some examples of the type of products you would like to consider from the product categories). Also, since the time period is short what type of “product development” model you shall use and why? (Hint: Compare some common product development models studied in the class and explain the benefit of the one that you will choose).

2. You and your friend have worked on the idea of a unique two-wheeler that runs on electricity. This can be mainly used for B2B purpose by all the delivery companies like Swiggy, Zomato, Tata 100mg and other Online E-commerce platforms. The potential for the product is huge, however, you need to be very sure of the Product Performance before you approach the VC for funding for commercial scale manufacturing. To ensure that the actual product meets the predefined quality standards, you need to do testing at various stages of NPD. Explain all the different types of testing you will be doing during the different stages of NPD of your product. What shall be your final step before you approach VC to fund the project.

3. In the last 3-4 years, with easy and cheap access of internet, there has been significant rise in various OTT platforms, which got accentuated due to the pandemic in 2020 – 2021. This has affected the DTH market significantly especially in the Tier 1 cities in India.

a. Considering the concept of Product Life Cycle, where would you put the DTH/Television sector in their lifecycle? Explain each phase of the lifecycle and justify your answer with examples.

b. Giving examples, explain how some of the Television network companies are evolving by new product development and attracting more consumers than ever before.

World Class Operations

1. Critically examine the phases of evolution of operations with specific reference to manufacturing firms.

2. In order to develop and maintain quality in processes, products and services, identify the factors that need to be considered. Refer your answer to a firm in the service industry.

3.a. As an operations Manager with an automobile firm, with the agenda of achieving world class standards, what would be the environmental concerns in achieving world class standards in operations?

3.b. As an operations Manager to implement TPM, state the objectives to be considered for the implementation of TPM in your company.

NMIMS SOLVED ASSIGNMENTS APRIL 2022

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MBA Assignment Solutions

Project Report & Thesis

Contact: Prakash

Call: +919741410271

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Business Communication

1. A new café has been set up in addition to new coffee machines in your organization. The new machines, besides dispensing regular coffee also dispense Cappuccino, Latte, and clear vegetable soup. This has made the workplace more interesting for the employees. However, it has been observed by the management that the employees are frequently taking the breaks and are often found relishing snacks at the new café. This has seriously hampered the productivity of the employees. Most of them are now not able complete the usual tasks in the stipulated time. Draft a memo to address the situation politely, requesting the employees to restrict the duration of coffee breaks to a maximum of 10 minutes and to limit the number of breaks to two coffee breaks a day.

2. You attitude is an important element to be observed in business communication. Justify the statement and rewrite the following sentences using You attitude.

a. We give an added discount of 15% if you visit our shop before 31st October.

b. The company will not reimburse the medical and phone bills with this month’s salary if the details and supporting documents are not submitted before 10th of this month.

c. We will give you an extra one-day stay in out resort if you book it for 3 days and 2 nights in the monsoon season.

d. Avail ‘Buy 1 get 3’ offer in the stock clearance sale at Humphrey’s

e. We are giving the facility to pay in easy monthly installments for the latest German built home theatres by Bosch.

f. Our team is always there to address your issues.

g. We now have all out products available in our newly designed online stores.

h. We have a wide network of medical practitioners worldwide available for online consultation.

3. Bennet and Bennet a leading and trusted name in FMCG was established in the Indian markets in 1930. Since then, it has been catering to its clients with beauty products, health and wellness products, and baby products. The company is however experiencing a continuous decline in the profit margins for the last 5 years. Annie Bennet, the heir to Bennets’ Business has recently joined the family business after achieving an MBA from one of the prestigious institutes. She has been updated with the present condition of the business. After making a careful study she has come to the conclusion that one of the leading factors for loss of clients is that Bennets have not adapted themselves to the changing marketing and communication strategies. The pervasiveness of online shopping sites have given the customers the comfort of shopping from their homes. As a business graduate in Digital Marketing, she immediately resorts to online marketing and communication strategies for better visibility and branding of Bennet & Bennet. Within a year the store shows a significant rise in profit and also has succeeded in restoring their old customers.

a. With the fast-changing scenario of using mobile technology for business communication how must Annie have changed her communication strategies/techniques with her clients?

b. One of the strategies used by Annie for brand visibility and better communication with clients, is the development of a website. What should she keep in mind in order to design a successful website for Bennet and Bennet?

Business Economics

1. Mr. Shyam have been appointed as a Business economics faculty in a reputed B School. Students are inquisitive to know how this subject would help them in decision making to any organization. Help Mr Shayam to highlight and elaborate on student’s query.

2. Complete the hypothetical table below and explain in brief the law of variable proportions.

Quantity	Total Product	Average Product	Marginal Product
1	10
2	30
3	48
4	56
5	56
6	52

3.a. Large-scale production is considered economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer.

3.b. Highlight the difference between shift and the movement in the demand curve.

Information Systems for Managers

1. You have been appointed as IT Head of a soon to be opened bank in India by the name of “People’s bank” which will have branches all over India. People’s bank is a private sector bank. Highlight atleast 5 security threats that a bank may face in today’s times and suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your bank & that your systems remain as secure as ever.

2. It is often stated that “E-governance helps in building trust between governments and citizens”. Do you agree with this statement? If yes, provide one detailed example of any EGovernance project undertaken by any municipality in any part of India. Provide features of the project & benefits. If No, then justify with appropriate reasons (minimum 10 reasons) as to why eGovernance does not facilitate trust.

3. The city of Srinagar is the largest city and the summer capital of the Union territory of Jammu and Kashmir in India. You have been invited as an external IT consultant by Government of India with a mandate to convert Srinagar into a “Smart City”.

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Srinagar? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark?

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Srinagar so that it can be called as a “Smart city”?

Financial Accounting & Analysis

1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity.

1. Commenced business with cash of ₹ 5,00,000.

2. Purchased equipment for cash ₹ 2,00,000.

3. Purchased furniture worth ₹50,000 on credit from IndiMart.

4. Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.

5. Deposited cash of ₹ 1,25,000 in the current account.

6. Sold goods for ₹75,000 and received a cheque against the same.

2. Cash flow statement complements the income statement and the balance sheet summarizing all cash inflows and outflow transactions in the company within the given financial year. However, there are two different methods of preparing the cash flow statement – direct and indirect.

Enlist the differences between Direct and Indirect method of cash flow statement.

3. Following information is available for Companies Ace Ltd. and Pace Ltd.: (₹ in lacs)

Particulars	Ace Ltd.	Pace Ltd.
Long term Debt	625	700
Equity	2100	2850
Current assets	450	550
Current liabilities	300	375
Net Profit	115	178
Revenue (net)	355	452

a. Compute Debt-equity ratio, current ratio for both companies.

b. If face value of equity shares of both companies ₹10 each, calculate the Earnings per share ratio for both companies, advising which company is recommended for investment.

Management Theory and Practice

1. Amar Bajaj Ltd, a company dealing with PVC pipes has traditionally been a centralized company from generations run by the founders. Now as the 3rd Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision?

2. Pri Rock, a company dealing in gems and precious stones polishing earlier only had a base in Surat. It has now expanded its wings to Mumbai too and want to also get into other avenues of Jewelry. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same?

3. Simon Quartz, is an age-old company dealing in mechanical wrist watches and wall clocks. They feel that over the years their employees have lost their motivation and their performance standards is dipping.

a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees?

b. Also, can you use ERG Theory, to help guide them to motivate their employees?

Marketing Management

1. The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first in line to purchase it when the company announces its deliveries. The company also gives an option to cancel and get a refund anytime. Based on the statement, plan an appropriate Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

2. After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’.

3. Read the case & answer the questions based on the case:

Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a. What Line extension strategies would you suggest to counter the competition? Justify your answer.

b. Suggest an appropriate promotion mix for Britannia Marie Gold.

Organisational Behaviour

1. During lockdown when human face to face interactions were reduced and social distancing was a priority lot have people have watched videos on Youtube and learnt/tried a lot of D.I.Y. things and processes like make-up tutorials, food recipes, home care etc, the core foundation of watching others and doing was given as a part of which theory, by whom and in which year. Also state the 3 core concepts of this theory.

2. Your team members need some change in behaviour, you discussed this with your friend John. John recommends Law of Effects he felt it works on humans very strongly. John couldn’t remember the theory. Could you predict which theory is John referring to, who proposed this theory. Which four methods can be used in this theory for controlling behaviour of employees?

3. Spread across 100 countries and its headquartered in India, Mahindra employs over 2,40,000 people. Tech Mahindra is one of only three Indian companies to be included in the Bloomberg 2020 Gender-Equality Index. They are constantly creating a transparent policy, valuing individual differences. For Tech Mahindra, diversity of every kind is of importance. Be it diversity of one’s nationality or someone’s age, be it about gender, also about thoughts, or their abilities. In fact their constant endeavor is building a workplace that is ‘intentionally’ varied and diversified in every way possible.”

a. What are the lessons to be learnt from Tech Mahindra Gender-Equality Index?

b. What practices would you recommend other Indian corporate houses to enable change of diversity and sustain it.

Corporate Social Responsibility

1. As a trainer, explain the Corporate Governance and its 4 pillars with examples to a set of new joiners to your organization?

2. The external audit team has come up with a report that the corporate governance standards at Huhtamaki International have been going down tremendously. Hence, they have hired you as a consultant. Can you suggest them measures to strengthen their corporate governance?
3. As a CSR consultant to ABC Ltd, explain to them the concept of Code of conduct in Business with respect to
a. OECD Guidelines
b. ILO Conventions guidelines

Business Law

1. Jinen Dedhia wants to start a business and he is exploring to start a partnership firm. However, he requires clarity on the difference between partnerships under Partnership Act, 1932 and Limited Liability Partnership Act, 2008 to take a decision on what kind of partnership suits his requirement. So kindly elucidate the difference between the partnership under the two separate laws.

2. Please give two (2) practical examples of enforcement actions against violation of Intellectual Property Rights (IPR).

3. John Doe wants to draft a contract for his client where he will provide consultancy services. Kindly help John Doe with the following queries:

a. What are the essential elements of contracts?

b. Describe the events which make a contract, though executed or entered into, a voidable contract?

Decision Science

1. The table mentioned below shows the “Gross Production of Energy by Two Sources in India from 2010-11 to 2015-16”.

Adopt Exponential Smoothing Method. Consider the Alpha (α) values 0.2, 0.5, 0.7 and find out the one that is comparatively good for the prediction.

Forecast the value for year 2016-17.

Year	Coal – (Million Tones)	Lignite – (Million Tones)
2010-11	532.7	37.73
2011-12	539.95	42.33
2012-13	556.4	46.45
2013-14	565.77	44.27
2014-15	609.18	48.27
2015-16	639.23	43.84

Source: Open Government Data (OGD) Platform India

2. Consider the following Decision alternative for the Raman Pahwa, he wants to invest in stocks, and thought about two situations about tomorrow’s market condition. The figures (in INR) in the following table exhibit profit per unit of stock-investment.

payoff table:

	Favorable market	Unfavorable market
Lakshmi pvt ltd	55	26
Mehta Groups of industries	43	38
Surya	29	43
LT energy	15	51

1. Draw the decision tree

2. If we assign the following probabilities to the states of nature, then determine the EMV decision.

P(s1) = .4 P(s2) = .1 P(s3) = .3 P(s4) = .2

3.a. The proportion of eligible voters in the next corporation election (in tumkur) who will vote for the incumbent is assumed to be 55%. What is the probability that in a random sample of 500 voters less than 49% say they will vote for the incumbent? Write your conclusion.

3.b. The top-selling Amar tire is rated 70,000 KMs, which means nothing. In fact, the distance the tires can run until they wear out is a normally distributed random variable with a mean of 82,000 KMs and a standard deviation of 6,400 KMs.

What is the probability that a tire wears out before 70,000 KMs?

What is the probability that a tire lasts more than 100,000 KMs?

Note: You may use Z-table for this.

Z-table link- Normal Table.xls

Essentials of HRM

1. Explain what human resource management. Briefly discuss and illustrate three important trends influencing human resource management.

2. Discuss the pros and cons of at least four performance appraisal methods.

3. Managers are proactively improving the employee selection process with various strategies that will ideally enhance corporate success. Some of these strategies focus on improving the quality of the individuals who apply for work, as well as those individuals who are actually hired into the organization. Other strategies target the selection process itself and seek to improve the various activities involved in proper hiring. The overriding theme of these efforts is that the staffing/selection function is a key component of an organization’s strategy because the process ideally provides highly motivated and qualified employees who can ultimately impact the financial and operational well-being of a company.

Hallmark Cards is one company that emphasizes selection. It recently developed a recruiting metric called “staffing index” that enables management to track the degree to which newly hired employees are performing as expected on the job. A series of evaluations are conducted over time, and scores are compared to obtain a longitudinal perspective on the quality of the hiring decisions.

United Health Group is another organization that has improved its selection activities with proper strategic planning and execution. The company’s vice president of recruitment services decided to modify hiring procedures within the organization by splitting job candidates into two basic groups. The first group of individuals was comprised of high-level professionals who would be recruited by internal staffing specialists, while the second group included various staff and line personnel who would be acquired with outsourcing contacts. This “two pronged” strategy enabled the company to save money through increased control and efficiency.

These various strategic selection approaches enable companies to improve the manner in which employees are hired and placed within a hierarchy of jobs. Many other strategies could be employed in different employment situations to improve the efficiency and effectiveness of selection. Overall, these efforts should increase the degree of fit between employees and organizations and increase the completion of strategic objectives.

a. Compare and contrast the two selection strategies used by the organizations discussed in the case.

b. What other strategies might help organizations better utilize and manage selection activities?

Operations Management

1. Discuss the various inventory management/control techniques prevalent in the industry. Discuss how some of these techniques would be applicable to a retail store in the FMCG sector for effective management of their inventories; i.e soaps, household supplies, etc. (you can assume inventories of your choice to explain).

2. List and explain in brief the various types of plant layout concepts in operations management, highlighting the objective, considerations of a good layout design. Give examples on where each of these types can be employed respectively. Briefly explain a layout for a Banking branch operations (mention the type of layout applicable).

3. Assume you are a part of the Operations team in an automobile manufacturing setup. You are also working in coordination with other departments. Discuss the following aspects of the operations of your organisation.

a. Define Quality & list and discuss in brief the various dimensions of quality in operations.

b. Discuss the concept of EOQ in brief. Using the data below, find EOQ, and the reorder point. Annual Demand: 15,000 units; Weeks Operating: 50 weeks/year; Ordering Costs: Rs. 60/order & Holding Costs: Rs. 7/unit/year; Lead-Time: 5 weeks & Safety Stock: 250 units.

Strategic Management

1. It is rumoured that a Chinese car brand FAW Haima plans to enter India. The company will also be launching FAW Haima 8S, a mid-size SUV in India. You are in charge of Mahindra & Mahindra SUV division. Suggest 5 innovative ideas to source information about your Competitor FAW Haima so that your company is better prepared to take on this new challenge. (Please assume that Covid-19 pandemic is over).

2. L1 technologies, a US based Defence contractor wishes to enter India. Conduct a PESTLE analysis for L1 technologies in India & suggest whether L1 technologies should enter India or otherwise. (Please assume that Covid-19 pandemic is over).

3. You are the Head-Manufacturing of Tata Steel. You are planning to set up a brand-new Manufacturing plant at a village in rural Karnataka.

a Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence & also what would be your communications approach plan to bring them into your point of view? (Please assume that Covid-19 pandemic is over).

b Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean to do good for all the stakeholders. (Please assume that Covid-19 pandemic is over).

Compensation & Benefits

1. Describe what compensation is and give at least three examples of core compensation practices followed in organizations.

2. Explain how internally consistent compensation systems and competitive strategy relate to each other. Explain the basic building blocks of compensation system.

3. As the Office Manager at Custom Carpet Cleaning, Bob Huffman must handle a wide range of responsibilities. As the company has grown to over fifty employees, the human resource management practices of the company have become a more significant part of his role. Bob has had little formal education or training in human resources management, but works hard to ensure that the company manages its’ staff effectively. With a new fiscal year approaching, Bob is examining many aspects of the company’s budget. As he reviewed the payroll budget, he noted some wide variations in pay rates of the carpet cleaners across the company’s seven locations. He also noted that some of the pay rates seemed to be higher than what the competition pays. Pay rates and pay increases are determined at each location by the local supervisor and as a result, there is not consistency in the company’s pay practices. Some of the pay differences may be justified. Different locations work on different types of assignments and the jobs the carpet cleaners do may be different. For example, some locations work primarily at residential clients. Cleaners at these locations work directly with the clients and need strong sales and customer service skills in addition to carpet cleaning skills. Whereas locations that work primarily on commercial property have very little client contact, but they face tougher cleaning challenges and must have stronger technical skills. However, Bob does not have a good understanding of which locations have which kinds of responsibilities. He has done some research online and believes that a good starting point for examining the company’s compensation practice would be to conduct a job analysis and create written job descriptions. Based on what he learned through his research, he has decided to create a questionnaire to complete the job analysis process and he will ask one cleaner from each location to complete it. The questionnaire asks the employee to explain the tasks they complete and how they complete them. It also asks the employee to describe any equipment used. Bob plans to use the information collected in the questionnaires to create written job descriptions. Once he has the job descriptions complete, he will use them to help determine if internal pay rates are consistent and if the company is paying competitively in the market.

a. Which job evaluation technique do you think Bob should use when he gets to that step? Why?

b. Make a final recommendation. What should Bob’s approach be (market meet, market lag, market lead)?

Industrial Relations & Labour Laws

1. Maternity benefit is a very important in labour laws’, Comment giving explanation on the evolution and development of maternity policies.

2. ‘The relevance of Gandhi’s basic principles i.e. non-violence, truth, satyagraha, cooperation, and trusteeship as a means to attain harmonious industrial relations and resolve the conflict between labour and capital in the 21st century’. Explain.

3. What is the impact of pandemic on labour laws in Germany w.r.t.?

a. Working hours and leaves

b. Protection measures and compensation

Manpower Planning, Recruitment and Selection

1. In your opinion, what purpose does manpower planning serve for an organization? If you have to plan for manpower, what are the levels at which you perform this activity? Outline the behavioral factors that impact manpower planning.

2. Krishiv has to develop a fair and reasonable salary structure for a new position at his organization while ensuring equal pay for equal work in an advertising agency. What process should he follow and what are the limitations of that process?

3. Stellar Learning which is an upcoming Edu-tech company aspires to redefine the learning landscape by going global. Shobhit is the senior most person in the HR department who is going to lead the expansion and making sure the right people are available to succeed at an international level.

a. To motivate his team, what benefits of international human resource planning should Shobhit brief his team to help them manage the project successfully?

b. If his team asks him, regarding the limitations & challenges encountered during international human resource planning, what creative suggestions can Shobhit give to overcome them?

Organisation Culture

1. Tata Group companies have always been known for their superlative Ethical standards while doing business. Suggest some practices that organizations can follow to create ethical organizations.

2. What is organizational culture? What are the different ways of learning the culture of the organization? Explain the ways with appropriate business examples?

3.a. Is Organizational culture and Business strategy related? What is the impact of organizational culture on business strategy?

3.b. What are the types of organization? Explain Strong versus weak culture with an example?

Organisational Theory, Structure and Design

1. ‘Flora Medicals’ is a pharmaceutical company which had a line organisational structure. Now it wants to change its structure to a matrix organisation. As their, HR head, which important principles of organisational structure will you keep in mind while making this change. Explain these principles, in the context of a pharmaceutical company. Justify whether it is the right decision or not.

2. Marzari, the CEO of Speedy Automobile Limited, is not happy with the current departmentation system in the organisation. Therefore, he has approached XYZ Business solutions for help. Explain what options XYZ Business Solutions can give to Marzari for selecting an appropriate departmentation strategy. Which option do you think is best suited for an automobile company?

3. ‘Shanghai Noodle Express’ is a popular fast food company in China. The Business head, Xu Kitang wants to open the company’s subsidiary in India, as it is a popular destination for Chinese cuisine. However, previous attempts of expansion have failed. Therefore, this time they have hired an experienced Market Research Expert like you for suggestions. Keeping the above scenario in mind.

a. Explain which aspects of socio-cultural environment do you think should be kept in mind before venturing into India. Give examples.

b. Briefly explain the different approaches that you would suggest for an effective external environmental analysis of a fast food company.

Performance Management System

1. Akanksha Gifting solutions is a startup business that recycles plastics and makes decorative items. Prepare an incentive scheme for Sales Executives who sell the decorative items either online through marketing on Instagram / selling to Corporates.

2. You are the HR manager at Dheeraj Automotive Ltd which provides auto components to various automotive companies in India. You are introducing 360 degree feedback process in the company. Design a 360 degree form for the position of Purchase Manager (PM). This form is to be filled by the Manager of the PM.

3. Showbiz Films Ltd is in the filmmaking business focusing on movies, television and digital series and related merchandise. The company has been in existence since 2017. The company now has plans to go global and also expand rapidly. You have joined as the HR manager at the company:

a. Prepare a Vision and Mission statement for the company.

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared.

Brand Management

1. At the onset of Internet, many online marketers oversimplified the branding process, equating flashy or unusual advertising with building a brand. However, such marketing efforts rarely caught consumers’ attention or created awareness and uniqueness that the brand represented. On the other hand, some of the strongest brands in recent years have been born online. Amazon, Google, Facebook are notable examples. What are the strategies online marketers have to adopt to build successful online/digital brands like Amazon, Google, and Facebook?

2. Event sponsorship provides a different kind of communication option for marketers to build brand equity. Tata Consultancy Services (TCS) has signed an eight-year contract with the New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS has also renewed its sponsorship for the London and the Mumbai Marathon. Identify the reasons behind a technology brand like TCS sponsoring sport events like Marathons across the World.

3.a. Marketers should choose brand elements like logos, symbols, jingles, slogans, characters to enhance brand awareness and facilitate formation of strong, favorable and unique brand associations. Brand characters represent a special type of brand symbol that can take real-life or animated character. As a brand manager, would you prefer a real-life or animated character for your brand. Explain with an example.

3.b. Marketing channels are a set of interdependent organizations involved in the process of making a product or service available for use or consumption. Explain the reasons behind Maruti Suzuki’s retail strategy of selling brands like S-Cross, Baleno, Ciaz through its premium retail brand called Nexa.

Consumer Behaviour

1. You are into selling of home furnitures. Discuss how will you implement various marketing management philosophies with relevant examples.

2. You are a HUL brand manager for Sunsilk shampoos. Explain how will you use the ELM (Elaboration likelihood model) to understand the consumer choices and preference for the said product category.

3. You are into marketing of credit cards. Explain how will you use classical conditioning, for increasing the effect of conditioning on consumers.

a. With stimulus repetition

b. With stimulus generalization

Customer Relationship Management

1. Coral Reefs Hotel & Resorts have been characterized by insufficient customer -oriented services. As a Relationship Manager of the group, suggest two short term and two long term strategies to enhance the customer focus thus improving the loyalty.

2. Campaign management solutions in CRM is an efficient way to manage marketing plans and help effectively measure the success of the campaigns. Discuss the strategic execution of campaign management.

3. EVENT MANAGEMENT AT KELLER AND HECKMAN

Keller and Heckman are a US-based legal firm. Seminars are a key component of Keller and Heckman’s brand development, lead generation and client-retention strategies. The seminar team, consisting of two full-time and one part-time employees, conducts approximately ten events each year for a total of 350 attendees drawn from both existing and potential clients. The seminar team was tasked with growing seminar attendance, but was using manual systems for event planning, marketing, registration, and payment. Some 40 per cent of event coordinator time was spent registering attendees for events alone, and, given the team’s inability to process credit card payments, they decided to invest in technology to support the event calendar.

Having chosen an event management solution, Keller and Heckman first redesigned its event websites. Each event website and registration page are now paired with a custom event header, complete with the firm’s logo. The seminar team began to promote early bird and last chance specials with customized emails, encourage attendees to share events with them contacts, and send automated invitation reminders. Event-specific websites provide details such as event fees and discounts, the agenda and hotel/room block information. The event management application enables the team to take credit card payments and make automated refunds if necessary. This has improved the registrant and attendee experience and freed the events team from fielding repetitive questions and manual fee processing, so they can focus on other key event deliverables and business development.

The software application has halved the time it takes to manage registrations, and the application’s budget module makes the costing process easier. The event management functionality has resulted in significant lifts in attendance due to the team’s ability to reach more people and the easy registration process.

a. Discuss the operational strategies adopted by Keller and Heckman.

b. Evaluate the strategies used by Keller and Heckman to improve the operational efficiency of the seminars.

International Marketing

1. Netflix adopted an aggressive growth strategy to establish itself as a global force in the video streaming industry Is Netflix a global brand. Discuss its brand strategy to appeal to the Indian audience.

2. Using macroeconomic environment analysis discuss suitable go to market strategies for Aquafresh to deepen its presence in the Indian market. You could suggest 3 key strategies.

3. Tanish a strong Indian jewelry brand founded in 1994. The brand would like to diversify to the Gulf Region and appeal to the millennials. The brand does have presence in Dubai but is not performing as expected. The brand faces tough competition from Damas, Malabar and Kalyan Jewellers.

a. How can Tanish benefit from market research insights?

b. Suggest a suitable communication strategy to build awareness and customer base in the marketplace.

Marketing Strategy

1. What is Value Chain Analysis? Explain process of value chain with help of an example.

2. Explain following defending market share strategy – Position defense, flank defense, pre- emptive defense and mobile defense strategy.

3.a. Explain any one Market Follower strategy with an example.

3.b. Explain McKinsey’s 7S Model.

Sales Management

1. You are a Start-up selling GPS connected Helmets for Bikers. You have set the business 5 years back and current have a revenue of Rs 1 crore. You are based in Mumbai and would now want to expand across India in FY 22-23. What will be your Sales organization structure and types of sales person for this expansion?

2. You are Head of International Sales selling GPS connected Helmets for Bikers. You have been asked to expand in Sri Lanka. The company has never operated in Sri Lanka. What would be the Sales process that you will adopt for this expansion?

3. There’s another one!” Cameron Burke’s son said, pointing to a darkened streetlight across the park. “But it’s out too!” Cameron regretted having started this game with his four-year old. His company, Lumiscape, produced smart, connected streetlights, which had been installed in cities throughout the United States— including Cleveland, where they were now, visiting his parents. He and Graham had decided to squeeze in a walk to Forest Hill Park before bedtime, and he’d challenged the boy to count all the lights he could find. But they’d already seen three that weren’t working properly. Even my hometown can’t get our products right, Cameron thought as he chased Graham over to the playground. He always vowed to stop obsessing about work when he was with his son, but it was a losing battle.

Lumiscape was six years old. Cameron had founded it with the idea of building an LED streetlight that would use a mobile signal to notify public works departments when the bulb needed to be replaced. He’d been an aide to the mayor of Philadelphia at the time—his first job after graduating from Villanova— and knew well how much time city workers spent documenting and following up on complaints about broken lights.

But Cameron also had a bigger vision: Lumiscape’s products were designed to gather all sorts of data, including humidity, motion, and seismic activity, and—most important—UVA, UVB, and ambient light so that they could save electricity by dimming when appropriate. The innovative system promised to reduce local governments’ energy consumption and maintenance costs and improve their image with constituents.

Headquartered in Philly, Lumiscape now had customers in nearly every U.S. state and a few European countries. Cameron felt contented about how well the system worked in some cities. But not here, he thought. And he’d seen and heard about similar cases of misuse elsewhere. Some localities had bought lights but failed to fully utilize the accompanying technology, which meant they couldn’t service them properly or achieve the hoped-for energy saving. Others had used their existing supplies of high-pressure sodium bulbs, rather than the smart LED ones, in the new lights. Some customers had failed to even install all the lamps they’d bought. Cameron hadn’t realized how difficult it would be for local governments to change the way they did business, even when they had the best of intentions.

The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Instead of selling the streetlights and leaving the cities to manage them, the company would rent them out for a monthly fee with installation, maintenance, and monitoring software all included. In three sites Lumiscape had also piloted a program to add Wi-Fi connectivity to the lights, allowing those cities to offer internet service in public spaces.

The board had unanimously approved the proposal from Cameron and his COO, Stacy Hamiko, to shift to a subscription strategy. It would position Lumiscape’s technology platform for growth as the smart-cities movement began to take off. And it would give the company more control over its product and brand and a more stable cash flow, which would translate into higher multiples from would-be investors. “Higher!” Graham shouted. As Cameron pushed the swing, he felt his phone buzz. Assuming that it was his wife, who was at a conference on the West Coast, he looked at the text. It was from Stacy: “Houston’s live again. They want to buy 5,000 streetlights.” “Houston?!” he said aloud. “Texas!” Graham yelled. Cameron smiled and said, “That’s right, bud.”

Houston had been one of Lumiscape’s first customers, six years earlier. The city manager had originally wanted 6,000 lamps but had cut the order back to 1,000 for budgetary reasons. Neil Hart, Cameron’s head of sales, had kept in touch, hoping that the larger deal could be resurrected at some stage. And now, according to Stacy’s text, it would be. There was just one problem: Lumiscape didn’t sell streetlights anymore. They’re Back Later that night, after Cameron had put Graham to bed, he called Stacy. She explained that she’d been copied on an e‑mail to Neil from Houston’s manager, who said that he’d finally gotten approval to buy the additional 5,000 lights. “He mentioned something about surplus in their public works budget and some federal money they needed to spend,” she said.

“It’s just horrible timing,” Cameron said, shaking his head. “Do we know whether Neil has talked to them about subscriptions?” “Not yet,” she said. “We all assumed the deal was dead. They were on our list but pretty far down it, to be honest.” “Would they consider it?” “Neil says not a chance. Even though this new pricing model would probably be better for them— a lower procurement threshold and all—Neil thinks that if it took the city manager this long to get approval for a purchase, there’s no way he’ll go back and say, ‘Never mind. Could we rent instead?’” Cameron was torn. The mental math was easy: 5,000 lights at $600 apiece meant $3 million. It would be the largest sale to date for Lumiscape, which had taken in $30 million in revenue the year before.

But the company had committed to this new subscription strategy, and with good reason. In fact, he and Stacy had used Houston as one example of why selling the streetlights didn’t give customers enough benefits or Lumiscape enough control. It had taken the city several years to install its initial order—and it hadn’t even installed all 1,000 lights.

Worse, it apparently hadn’t hired or trained anyone to use the software tools. “I should tell you that Andrew is already talking about drawing up the purchase agreement,” Stacy said.

Cameron sighed. “Of course he is.” Andrew Lowell, Lumiscape’s CFO, had thought it was a mistake to move exclusively to contracts. He felt that the company’s engineers should be held responsible for making a product that customers could use correctly and that Cameron should push them harder before changing the model. Andrew had wanted to both sell and rent the streetlights, preserving all sources of revenue and converting customers to the subscription model over time if need be. Stacy and Cameron had disagreed.

Too many customers weren’t using the lights to their full potential. The straight sales model simply wasn’t working. And given the budgeting process in most city halls, it was far easier to go to market with only one type of offering. Even with just two options on the table, officials would feel obligated to run both to the ground with all the agencies involved. “I’ll e‑mail Andrew and tell him to hold off,” Stacy said. “Good idea. But let’s call a meeting for first thing tomorrow morning and figure out our strategy.” “You’re going to fly back?” she asked, concerned. “No, but I don’t think this can wait. Let’s do a video call. We don’t want to lose Houston’s attention.”

The Next Morning Cameron sat at his parents’ kitchen table and adjusted his laptop screen so that he could see Andrew, Neil, and Stacy sitting in the small conference room at their Philadelphia office. “Sorry I can’t be there in person,” he said. “Is the picture okay?” Andrew spoke up. “Yes, except for that grim look on your face, Cam. Remember: This is good news.” “I completely agree,” Neil said. “We’ve got their attention.” “We’ve got their business, it seems,” Andrew said. “Not so fast,” Cameron said. “We can’t sell them 5,000 lights—not after all the work we’ve put into the new strategy. Not with all the potential.” “Moving to subscriptions is a long term strategy,” Andrew said. “We knew it wasn’t going to be a clean break from the product model. Lots of cities still own their lights, and we aren’t going to buy them back. It will take years before we can convert our existing customers to subscriptions, so there’s no reason we can’t just grandfather Houston in.”

“He has a point,” agreed Neil. “But don’t you think it will be confusing to talk with potential customers about the subscription product when they know that we just sold Houston 5,000 lights?” Cameron asked. “I think we can explain the rationale,” Neil replied. “We’ll look like we don’t have a strategy—like we’re being opportunistic,” Stacy chimed in. “This is a moment to test the new model. If we can convert Houston to subscriptions, we’ve got a great story to tell, not only to other potential customers but to investors.”

“I’ve already floated the idea, and it’s not going to fly,” Neil replied. “He said they have the $3 million to spend this year. How can we leave that money on the table?” “Exactly,” Andrew said. He clearly had a strong opinion on this, as any good CFO would. But Cameron was reluctant to go back on their strategy decision so soon.

Andrew seemed to have read his mind. “I know I promised to support your decision on the model,” he said. “But I still don’t understand why we can’t do both. If different customers want different things, shouldn’t we meet them where they are?”

“Not if where they are is taking a pass on the best aspects of our product once it’s in the field,” Stacy said. “And failing to take advantage of the upgrades we’re going to continue to offer. We have to consider the brand.” Cameron sat back and watched the three of them continue to debate. He knew it was on him to make the call, but he was still uncertain.

Lights Out That night he went to Forest Hill Park on his own. He needed the fresh air, and his parents were happy entertaining Graham. He sat on a bench and looked across the park at a flickering streetlight. He could tell from the way it was going on and off that it was using the wrong kind of bulb. This meant that it was not only creating an unpleasant experience (who wants to walk through a streetlight?) but also pulling more energy from the grid.

He got up to walk home and noticed that someone had spray painted lights out on the base of one of the broken streetlamps his son had noticed before. It was as if the universe was telling him that Lumiscape had to take better control over its product. If cities couldn’t maintain the lights on their own, the company could help them by bundling the software in the subscription, installing the units, fixing broken hardware, upgrading the lights as new features became available, and making the package affordable.

Cameron had felt sure that subscriptions were the way to go. They provided more value to customers, relied less on them and their workers to make the product succeed, and guaranteed more sustainable income for Lumiscape. It was a better model and would help him raise the valuation before the company went out for the next round of funding. But could the team really afford to say no to a $3 million bird in the hand? Was Andrew right to suggest a hybrid model? Or could they make this final sale and then shift their strategy once and for all?

a. According to you, was it appropriate for Lumiscape to change their business model for sale to subscription model?

b. Having changed the model, should they now shift their strategy for one customer.

Corporate Finance

1. The capital structure of ABC Pvt. Ltd is as follows:

Equity share capital (each share of Rs. 10) = Rs. 10,00,000

Debentures with a coupon rate of 9.5% = Rs. 8,00,000

Reserves and surplus = Rs. 7,00,000

Revenue from the business activities for the company is Rs. 1.50 crores. Its variable cost is 8% of the revenue, fixed operating cost is Rs. 48 lakhs and the company pays income tax at a rate of 25%.

a. Calculate financial leverage, operating leverage and combined leverage for the company.

b. Determine the likely level of EBIT for EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45

2. The equity shares of a publicly traded company are priced at Rs. 450 with P/E (Price to Earnings) ratio of 15. The announces a dividend of Rs. 9 per shares. The shareholders of the company expect the dividend to grow at a rate of 6% every year, and the cost of equity for the company is 15%. According to the dividend relevance approach suggested by Walter and Gordon, what would be the impact of dividend announcement on the market price of the shares of the company if required rate of return for investors is (i) 12%, (ii) 15% and (iii) 18%.

3. A manufacturing company forecast that it is likely to sell 6,00,000 units for the year 2021. The processing cost of an order is Rs. 150 and the carrying cost per unit of inventory is Rs. 12. The lead time of an order is 8 days.

a. What would be the economic order quantity (EOQ) and re-order point assuming 300 days in a year.

b. The company implements business process reengineering which results in to reduction of 20% in cost of an order, 10% in carrying cost per unit of inventory and 25% in lead time of an order. What would be the new EOQ and re-order point.

Procurement Management

1. Explain with example from any manufacturing set up differences between Operational Materials and Capital Material. Describe how challenging & different is to procure Capital Material.

2. Explain INCO Terms? Can Inco terms help organization to save money? Being a startup in Imports transaction, what are the terms you as Procurement Head for your organization will prefer to avoid unnecessary risks?

3. Case Study

Introduction

The Fighter Fire Fighting Company is an established organization with proven track record in all kinds of firefighting solutions. They are leading provider for all such material to both private and government sector. M/s FFF is mainly into manufacturing and sells of range of protective equipment, safety shoes, self-guard wear, harnesses etc mainly designed to work in extremely working conditions yet taking care of Human lives.

The products made by M/s FFF are of high quality & global safety standards rather than only focusing on cost. They constantly upgrade product specs keeping OHAS standards & HSW guidelines globally. New Product development is one of the most focussed area for organization rather than economy of scale. Organization belief is to deal with niche market rather than preferred supplier for everyone.

You are current buyer at M/s FFF has taken up this role recently from junior position as your senior buyer got retired. With your limited exposure on this category of product you have handled in past which were mostly indirect in nature. You have always learned to focus on cost savings & hence finds it difficult to influence correct sourcing strategy. While procurement procedures and system in company are same, considering safety related category, quality and timely delivery is most critical aspect, which means you will have to work immediately to explore sourcing strategy & approaches.

Additional concerned for you is that some of company’s key suppliers are facing financial difficulties. However, you as buyer is still uncertain on how to investigate the financial position of these suppliers. The information left by the retired senior buyer is several years out of date and you are concerned that their position could now be significantly worse.

You as buyer believes that you would needs to research the supply market in order to gather more information on external supplier capabilities and found more suppliers in the market. This will allow you to identify alternative suppliers with the necessary technical and quality standards and good financial stability.

a. Identify atleast five signs that you as buyer should look for to indicate that certain suppliers are experiencing financial difficulties.

b. Explain sources and approaches that the buyer could take to evaluate new prospective suppliers for Fighter Fire Fighting Company.

Service Operations Management

1. What are the factors which are considered important by an organisation while evaluating Quality in Service Operations? Elaborate your answer with an example from the Hospitality Sector.

2. Strategies and decisions are taken at various hierarchal levels in an organization. Explain different levels of hierarchy in organisations and discuss the various Strategic decisions taken at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking an example of any Educational Institute of your choice.

3. The Healthcare sector is one the most prominent in the service sector. Many processes are involved in this sector by various organisation. Hence it becomes critical for Healthcare Institutes to plan their processes in different ways to provide the best possible services to their customers. Highlight the attempts of these organisations from the following aspects as given below.

a. The customer need not be involved in all the processes, and consequently the Healthcare Institutes’ services need not plan all the components of their facilities to please the customers as well as make them visible to customers. Discuss this aspects of facility planning with the concept of Decoupling of processes.

b. To ensure that all processes will run effectively and error free, how can the healthcare services adopt the concept of Service Design (Blueprinting) during the planning phase of service operations.

Total Quality Management

1. Your organization wants to use SPC to help in formulating, implementing, and controlling business processes effectively. What are the major tools of SPC you will recommend? Explain with some examples.

2. Maxx Industries wants to initiate Quality Circle to identify quality issues on a regular basis. What would be your recommendations to them for organized and successful implementation?

3. An organization’s performance may be jeopardized in case its partners do not attain the anticipated performance. Therefore, performance depends on the efficiency of business-oriented relationships with interdependence between partners.

a. In relevance to the above statement, what do you think are the expectations from the customer-supplier partners for better association?

b. What will be your approach to relationship development between the partners?

Business Ethics, Governance & Risk

PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter.

1. Identify a business (small/medium/large/proprietary/partnership/family/listed etc) that provides goods and/or services of any kind (FMCG, Education, Hospitality etc) that was impacted during 2019-20 or 2020-21 (any one year) due to Covid Pandemic. Identify and list the business challenges it faced (atleast three) in serving its customers & consumers. Explain how the business managed its survival risk during that period by leveraging IT/digital platforms and Work From Home strategy to connect with and reach its customers & consumers during the period. (Answering that the business shut down is not an option). Connect and talk to people among your family / friends / neighborhood / your company / employer etc.

2. In your organization, ‘Ace Solutions’, a midsize IT services company, all the mandatory requirements for compliance to “Sexual Harassment of Women at Workplace (Protection, Prohibition, Redressal) Act 2013 have been put in place. You are Head of Marketing, with 10 people reporting to you directly and indirectly. What according to you are the five critical practices / initiatives / processes you need to genuinely implement to ensure that you are providing a safe working environment to all your women employees. (DO NOT copy paste the law).

3a. The purchasing manager for a large company agrees to give you (you are a sales manager in a mid-size IT company) an order of Rs. 10 lakhs (their first), expecting that you will agree to make a Rs. 20,000 donations to his favorite charity that is supporting a local youth sports team being trained by his wife. How do you respond?

3b. You have studied Business Ethics in a structured manner in this program. How has it helped you in identifying and understanding the foundational ethical issues involved in better decision making process as a professional? Explain in your own words.

B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica.

2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil.

3. RC Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that RC Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.

a. Prepare a communication plan for RC Ltd. focusing on the corporates.

b. Recommend a suitable sales promotion tool to be adopted by RC Ltd.

Digital Marketing

1. You are into selling of bed mattreses online. Discuss the digital strategy impact factors with relevant examples.

2. You are a digital marketing manager for an event house that specializes in bachelorette parties. Write an email for the same, that you want to send to the freshly procured email list.

3. You are into the selling of beauty creams made out of herbs that you procure from local farmers to help them in their living.

a. Explain how will you use the 4P’s of a digital sales letter to attract clients.

b. Design a search ad for the same.

Integrated Marketing Communication

1. Cream and Sauces is an online bakery store. For past one year of its establishment, the company is not able to make sales. The company has ow planned to revamp its digital marketing strategies. Suggest the Search Engine Marketing tactics that company can apply to enhance the organic search results.

2. Ferry Travelers Ltd., a taxi company approaches your Ad agency to develop a campaign on the green practices adopted by the company. As an ad agency develop a creative brief for this account.

3. Case Study

Modern Appliances a small company manufacturing household appliance like mixer grinder, toasters, air conditioners, heaters, electric irons, hair dryers etc. The firm had to compete with established brands like Bajaj, Philips, LG etc. These brands had good features and were highly priced. The average middle class Indian consumer is very conscious and would negotiate on prices and get the best value for money. If the consumer has faith in the local branded products and is saving 15 to 20% on the product they would opt for the local branded products. The advantage that the modern appliances had was low cost of production and low distribution cost. This gave the modern appliances a number of options. (1) With the saving of cost of production, it could give better discount to dealers and get them interested in pursuing its products. The company could use the push strategy for sales. (2) It could aim their advertising on the consumer and thereby make use of the pull strategy. (3) The company could reduce its prices and adopt the penetration strategy. (4) It could also use other forms of advertising on promotion mix to sell its products.

a. Discuss the case with reference to the Keller’s CBBE Model.

b. Suggest what advertising strategy should the company adopt. Justify your answer?

Marketing Research

1. Take the mobile handset category for Android phones in India in the price range of Rs. 15000 to Rs. 20000. Choose a leading brand in the category and analyse its various attributes of brand equity. You can use your experience and public domain data to analyse the same.

2. A full-service airline company, operating in India for the last 10 years has improved their overall service quality. You have been commissioned the task of designing a questionnaire which measures passenger satisfaction towards the preflight, inflight & post-flight experience. They also want the demographic details of customersfor profiling. Use appropriate statements and the right scale while developing the questionnaire so that overall satisfaction towards the airline can be measured.

3. An Indian company in the electronic safes and security equipments industry has a safety locker which can be fitted inside a cupboard or cabinets. The safety locker can be locked with a password. If anyone tampers with the locker, it sends an sms to registered numbers and blow an alarm. Indian consumers are generally used to cupboards or bank lockers. The password protection and the alarm features make the product very superior and once it is fixed to a cabinet or a wall, it can’t be removed without a password. Without password the blaring alarms will go off. The company has a very good advertising campaign developed by an agency which highlights the sms & alarm feature in in a mix of humour and fear setting. The target audience of the company are Indian households with annual income above 8 lakhs. The company wants maximum Indian households to watch the ad.

a. What media mix will you suggest for the campaign?

b. How will you measure the ad effectiveness after the first 3 months?

Services Marketing

1. You stay in a semi-urban set up and near your house, medicine delivery is extremely unreliable. The medicine shops close around 9 PM and medicine availability becomes a challenge. You come up with a business plan to deliver medicines to all houses, (in the area) at no extra cost, 24X7. The challenge however is that companies like 1mg, Net meds are already offering their services in the area. The advantage for you is the popularity of ordering medicine online is still not prevalent by the people in your area. You intend to buy the products from the nearest retail point and delivery to the customer with the help of, few delivery personnel that you will maintain. Do you think this is a feasible model? What are the challenges that you will face while setting this up, from a services perspective? How will you differentiate yourself from the competing firms?

2. Salman goes to ‘Javed Habibs salon’ and Amir goes to ‘Lakme salon’. If you are an entrepreneur who wishes to open a salon, how will you differentiate your offerings vis a vis your competitors. You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. You understand that your client’s time (for your business idea) will be a very critical component for providing a great service. How do you intend to manage the demand vis a vis the capacity?

3. Sundar wants to start a ‘C2C’ (customer to customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most of the days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. Sundar started off with his basic research and spoke to a couple of housewives who were willing. He got his B School classmate on board to design an app that would help customers order. While both started their work, he realized that there are two major problems in this service situation. The first problem off course is bringing awareness for the services and popularizing it among the people of his city. Another challenge would be to encourage home maker to enrol and encourage them to sell. This would be a major bottleneck as most of the deliveries would be following a specific timeline and unavailability of a home maker would cost the delivery and customer. The second problem was the area of operations. The city in which he plans to operate is big, with lots of offices and student population. He chose on the student’s category primarily as his primary targeted audience. However, Sundar did not have any hard data to support his stand. Sundar therefore came up with three value propositions for his business.

Good quality food for students at a reasonable price.
Good discounts for students who are adopting a long-term association with his food service company.
Encourage home makers by providing them with the flexibility of number of days they would want to work, a wonderful incentive plan, pick up from their home, faster settlement of their accounts and training to pack and promote their food.

Sundar is now charged up to get things in place and start off the venture as early as possible. He now needs to start working on the logistics, operations, service quality etc.

a. Does Sundar have all the information needed to choose students as the segment? Is he right with his decision? If you are his friend, what segments would you suggest and why?

b. Is Sundar, approaching the issue of service offering, too quickly? Do you feel he needs to invest some more time designing the offering, as it could be more complex and deeper than what it apparently looks like?

Employee Development & Talent Management

1. Keyuri wants her organization to focus on potential appraisals. What could be the reasons for carrying out potential appraisals? What techniques can her organization consider for potential appraisal?

2. Progressive companies ensure that the employee development climate in the organization is well created and sustained. Enlist the factors that contribute to employee development climate.

3.a. Define Process of Career Planning. Enlist the Merits and Demerits of Career Planning.

3.b. What is on-the-job training? How is coaching different from mentoring.

HR Audit

1. What will be the future of HR process when employee are working in remote mode since a long time due to pandemic? Kindly audit HR processes and answer.

2. ‘Human Resource audit refers to an examination and evaluation of policies, procedures and practices to determine the effectiveness and efficiency of HRM.’ Explain the statement including the process of HR audit.

3. Ilana Fabrics want you to conduct audit for their HR department for

a. Recruitment and selection

b. Performance appraisal

Prepare a checklist of question for audit of recruitment and selection to help them.

Strategic HRM

1. Rita is the new intern at Total Wellbeing Multi-Specialty Hospitals. She has studied only Classroom training as a method for Off-the-job training. As a trainer at Total Wellbeing could take Rita through the any 6 training methods not conducted at the hospital but elsewhere.

2. The New York Times published Equilar 200, which highlights the largest pay packages awarded to CEOs in fiscal year 2020. Such large pay packages should have which characteristics.

3. Byju’s acquire Aakash Educational Services in nearly $1-billion deal. Aakash Educational Services provides test preparation services for medical and engineering entrance exams, school/board exams, and other exams via Aakash Centres. BYJU’S informed in September that it saw over 20 million new students starting learning from its platform for free since the lockdown.

a. What are the stages involved in Mergers and Acquisition?

b. Research and bring out any 4 possible merits of Byju’s and Aakash working together.

Research Methodology

1. The central bank of a country is exploring options to boost the economic activities post COVID. They are thinking to change the various interest rates to motivate investments and economic transactions. However, they are not sure whether this would yield the desired results. The research team in the bank have come up with a set of hypotheses and they are confident of conducting a research and finding the outcome. Answer the following questions:
What is hypothesis testing in research? Write the steps which is followed for the same. Include details of null and alternate hypothesis in your answer.

2. While going through a research paper in a leading journal you have came across the following model comprising multiple variables:

Answer the following questions:
What is meant by ‘variables’ in research? Identify and describe the following:
dependent variable, independent variable, mediating variable and moderating variable.

3. A major FMCG company headquartered in Mumbai, is planning to diversify its product portfolio. As part of the attempt, they have decided to launch a new product which is more of an ayurvedic variant of one of their famous oral hygiene brands. The research and development team have already come up with the composition and orders have been placed for manufacturing of the units. However, the managers are still not clear whether they should launch the product in western India first or it should be launched nationwide at the same time. You as a research consultant have been hired to look into the case. You have decided to use the hypothetico-deductive method to arrive at the conclusions.

a. Identify and explain the broad problem area.

b. How would you like to proceed further?

Entrepreneurship and Venture Capital Management

1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?

2. Rahul wants to start a restaurant (business). Suggest a business plan that he can prepare with help of business canvas model.

3. M/s XYZ bakers want to expand their business, due to competition they have of home bakers and much more healthier options available they are finding it difficult to take effective measures to sustain their business among competitors.

a. What kind of innovation they should select so that they can be one of the most chosen brands of all others?

b. Do you think M/s XYZ can expand their /. business by using the franchise model? What will you advice the company?

Project Management

1. Consider a hypothetical project of conducting Annual Day in your university. In this context, explain how different Project Life Cycle Models can be considered. Write examples for each PLC Models in your answer and suggest which model will be the best suitable for this case.

2. India’s Road and Transport Ministry has taken-up various Expressway Road Projects in the country. One of the such project consist of following broad scope of work:
a. Constructing roads
b. Constructing tunnels
c. Constructing bridges over river
d. Constructing flyovers and junctions
e. Constructing convenient places (fuels stations, rest areas, etc.)
f. Developing a solution for speed monitoring
g. Finding suitable road material for areas in heavy flood zone
Prepare three types of project organization structures for this case. Evaluate and suggest the best suitable structure for the given project.

3. Answer the following questions.

a. A project manager is struggling to select one of the following three options. Use appropriate method to evaluate the projects based on the given information.

I: Initial investment

C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.

		I	C1	C2	C3	C4	C5	C6
Project-01	Cashflow	-20	5	5	5	5	5	5
Project-02	Cashflow	-25	10	5	5	5	5	5
Project-03	Cashflow	-30	10	10	5	5	5	5

Consider Discounting Rate as 8% per year.

b. India’s Road and Transport Ministry has taken-up various Expressway Road Projects in the country. One of the such project consist of following broad scope of work:

a. Constructing roads

b. Constructing tunnels

c. Constructing bridges over river

d. Constructing flyovers and junctions

e. Constructing convenient places (fuels stations, rest areas, etc.)

f. Developing a solution for speed monitoring

g. Finding suitable road material for areas in heavy flood zone

Prepare the Work Breakdown Structure for this project.

Alternative Investments – I

1. Evan is a portfolio manager at Finance Advisors, a wealth fund. He is planning to include real estate in his portfolio. Explain the various approaches in detail that Eva can use to value the real estate. Also, mention the approaches for the valuation of REITS.

2. Seema is working as an intern at NMIMS Fund. Recently there have been lot of news related to the increased investment in the infrastructure segment by the investors. Prepare a report on behalf of Seema enlisting the forms of the infrastructure investments along with examples for each form. Also, list the benefits of investment in infrastructure segment.

3.a. ABC Capital is a hedge fund with an initial investment capital of $250 million. In its first year, the fund earns a return of 35%. The fund charges a 2% management fee based on assets under management at the end of the year and a 20% incentive fee net of management fee and also, there is a 5% hurdle rate calculated on beginning capital for the year. In the second year, the fund value declined by 10%. For the second year, calculate the following:

Management Fees
Incentive Fees
Investor’s effective return

3.b. Enlist how the brownfield investments differ from greenfield investment. Also, for a company who is planning to expand its operations in foreign country which type of investment would be riskier and why?

Business Economics

1. Given that the USD-SGD sport rate is 1.35

Calculate:

a. The 90-day forward USD-SGD exchange rate, given that the

90-day risk free interest rate in the United States is 1.25%
90-day risk free interest rate in Singapore is 2%

b. The 180-day forward USD-SGD exchange rate, given that the

180-day risk free interest rate in the United States is 1.25%
180-day risk free interest rate in Singapore is 2%

c. If the risk free interest rate in the US remains the same, while the interest rate in Singapore increases by 25 bps, how would the calculations in (a) and (b) change.

2. The decisions made by different agents in an economy is described by the following equations:

Consumption function: C = 40 + 0.8 (Yd); Yd = disposable income

Tax function: T = 20

Investment function: I = 55 – 2r

Government spending function: G = 20

Exports: X = 10

Imports: M = 10

a. Find the equation for goods market equilibrium for the economy described above.

b. Given that the real interest rate in the economy is 4%, calculate

i. Consumption

ii. Investment

e. What would happen to the goods market equilibrium in the economy change, if the marginal propensity to consume decreases to 0.7 and the interest sensitivity of investment increases to 3?

3. Case:

Please read the article from the link below and discuss the following based on the arguments given in the article.

https://consumerist.com/2015/01/12/burger-king-brings-back-15-cent-chicken-nuggets-in price-war-with-mcdonalds/

a. What market structure exists in the market segment discussed in the article? How would you evaluate the action taken by the player(s)?

b. If a new player is planning to enter this market segment, how would you advise them on product placement and pricing strategy?

Corporate Finance – I

1. You are helping a manufacturing firm decide whether it should invest in a new plant. The initial investment is expected to be Rs. 100 crores, and the plant is expected to generate after-tax cash flows of Rs. 8 crores for the next 20 years. An additional incremental investment of Rs. 10 crores will be needed to upgrade the plant in 10 years. If the discount rate is 10%, estimate the net present value of the project.

2. Keystone Energy Infrastructure Company currently has 2.5 million common shares of stock outstanding and the stock has a beta of 1.1. It also has $ 10 million face value of bonds that have six years remaining to maturity and 9% coupon with annual payments and are priced to yield 8%. If the company issues up to $ 5 million of new bonds, the bonds will be priced at par and have a yield of 8%; if it issues bonds beyond $ 5 million, the expected yield on the entire issue will be 8.8%. The company management has learnt that it can issue new common stock at $ 10 a share. The current risk-free rate of interest is 3% and the expected market return is 10%. The company’s marginal tax rate is 25%. If the company raises $ 20 million of new capital while maintaining the same debt-to-equity ratio, what would be its weighted average cost of capital?

3. Blue Origin Exploration Company is expected to generate $ 5,000,000 in revenues and $ 1,500,000 in operating earnings next year. Currently, the company does not use debt financing and has assets of $ 10,000,000. Suppose the company were to change its capital structure, buying back $ 4,000,000 of stock and issuing $ 4,000,000 in debt. If we assume that interest on debt is 10% and income is taxed at 25%, what is the effect of debt financing on the company’s net income and return on equity if operating earnings may vary as much as 40% from expected earning operating earnings in following circumstances?

a. When the company has no debt, and

b. When the company has debt to total assets = 50%.

Derivatives and its Application

1. Define the terminal value of the following portfolio: a long forward contract on an asset and a long position in a European put option on the asset with the same maturity as the forward contract and a strike price that is equal to the forward price of the asset at the time the portfolio is set up. Show that the European put option has the same value as a European call option with the same strike price and maturity.

2. A financial institution has entered into a 10-year currency swap with company Y. Under the swap terms, the financial institution receives interest at 3% per annum in Swiss francs and pays interest at 8% per annum in U.S. dollars. Interest payments are exchanged once a year. The principal amounts are 7 million dollars and 10 million francs. Suppose that company Y declares bankruptcy at the end of year 6, when the exchange rate is $0.80 per franc. What is the cost to the financial institution? Assume that, at the end of year 6, the interest rate is 3% per annum in Swiss francs and 8% per annum in U.S. dollars for all maturities. All interest rates are quoted with annual compounding.

3. Find the forward cost of a 10-month forward contract on a stock when the stock price is $50. We assume that the risk-free interest rate (continuously compounded) is 8% per annum for all maturities.

a. The stock pays no dividend till maturity.

b. The stock pays dividends of $0.75 per share are expected after 3 months, 6 months, and 9 months.

Equity Analysis and Evaluation – I

1. As a Prospective investor, Ramesh is very confused on the various definitions of stock price. While attempting to invest, he comes across terms like par value, market Value and book value. Please help ramesh decipher the meaning of these terms, identifying the most relevant among the three and why?

2. What is industry life cycle models? Discuss the various phases in the life cycle of an industry and the implications, limitations of each stage in forecasting the industry performance.

3.a. From the following information of Best Ltd. ascertain the current intrinsic value of each share of the company:

Recent EPS = INR 2.00
Growth rate (constant) = 5%
Dividend Payout Ratio = 50%
Required Rate of Return = 10%
After five years the P/E ratio is 10.5

3.b. Find below the data of five securities for the year 2020 and 2021.

Using the price- Weighted index, calculate:

The price return index for the year 2021.

Securities	Price at the end of 2020($)	Price at the end of 2021 ($)
A	42	40
B	38	45
C	30	38
D	32	42
E	58	47

Ethical and Professional Standards

1. Only through the fair treatment of all parties can the investment management profession maintain the confidence of the investing public. Elaborate this statement with examples with reference to the relevant standard.

2. Exercise diligence, independence and thoroughness in analyzing investments, making investment recommendations and taking investment actions. Elaborate this statement with examples with reference to the relevant standard.

3. Nimisha Shah resigned from NextGeek Technologies as a market analyst who is also a candidate of CFA. She has accepted a position with a company abroad who operates in different industry not a direct competition to NextGeek. When packing up her office, she had collected all the things that belonged to her while doing that she found a copy of analytical sector report that she worked on during her tenure at NextGeek. Nimisha wanted to take the hardcopy of that report as it was her work and she had pride in it, she took it along with her while leaving.

a. Explain the relevant Standard in this situation.

b. In the given situation, do you think was there any violation or non-violation of the standard? Justify.

Financial Reporting & Analysis – I

1. A company’s capital structure is said to be “Complex Capital Structure” when the company has issued FOUR types of securities and in such case the EPS is presented as Basic EPS and Diluted EPS. Which of the securities constitute the complex capital structure? Suppose that ABC Limited provides the below information pertaining to FY21: Basic EPS = INR 1.37 per share. EBIT = INR 12 millions. The company also has 11% convertible preference share capital of INR 25 millions (face value of INR 50 each). The company’s applicable tax rate is 20%. Compute the basic and diluted EPS of the company for FY21. Also explain why the Diluted EPS will always be less than or equal to Basic EPS.

2. XYZ Ltd closes its books every year on 31-March. It reported a profit of INR 500 crores and INR 550 crores for the accounting years 2019-20 and 2020-21 respectively. The company claims that the profits of the company have increased by 10%, despite the COVID pandemic. Mr. Advik is an analyst and is keen to know if the company delivered a similar performance from the cash generation perspective by its operational activities. He collects additional information as below: Depreciation on PPE were INR 75 Crores both the years, there was a sale of a fully written down machinery on 30-Sep-2020 and the sale proceeds included INR 25 crores (adjusted for taxes) and the company had paid interests of INR 10 crores and INR 12.5 crores in FY20 and FY21 respectively (Company’s policy is to treat interest costs as financing cash flow, but makes no adjustments to tax expense due to the interest component). Taxes paid were at 25% on PBT both the years. Assume that there were no changes in working capital items. Give any two reasons why companies may have higher profits in their income statement, yet show a lesser cash generation during the same period. Compute and compare the cash flow from operations of FY20 and of FY21.

3. Pyramid Limited is a company that manufactures semi-finished components used in automobiles industry. You are provided below with the Summarized Balance Sheet and Summarized Income Statement along with the industry average.

Pyramid Limited		Industry Average
Balance Sheet (in Rs. Lacs)
Particulars	2012
I. EQUITY AND LIABILITIES
(1) Shareholders’ Funds
(a) Share Capital	₹ 4,562.85	₹ 6,975.25
(b) Reserves and Surplus	₹ 1,261.30	₹ 3,990.50
Total Equity	₹ 5,824.15	₹ 10,965.75
(2) Non-Current Liabilities
(a) Long-term Liabilities	₹ 1,000.50	₹ 750.35
(b) Other long-term Liabilities	₹ 540.25	₹ 200.55
Total Long-term Liabilities	₹ 1,540.75	₹ 950.90
(3) Current Liabilities
(a) Trade Payables	₹ 590.65	₹ 1,030.50
Total Current Liabilities	₹ 590.65	₹ 1,030.50
TOTAL EQUITY & LIABILITIES	₹ 7,955.55	₹ 12,947.15
II. ASSETS
(1) Non-current Assets
(a) Fixed Assets	₹ 4,890.50	₹ 8,980.55
(b) Non-current Investments	₹ 1,390.00	₹ 2,600.65
Total Non-Current Assets	₹ 6,280.50	₹ 11,581.20
(2) Current Assets
(a) Inventories	₹ 365.00	₹ 150.55
(b) Trade Receivables	₹ 740.50	₹ 900.65
(c) Cash and Bank Balances	₹ 569.55	₹ 314.75
Total Current Assets	₹ 1,675.05	₹ 1,365.95
TOTAL ASSETS	₹ 7,955.55	₹ 12,947.15

Pyramid Limited		Industry Average
Income Statement (Rs. Lakhs)
Particulars	2012
REVENUES	₹ 12,145.28	₹ 20,994.20
Less: Direct Expenses (COGS)	₹ 6,597.65	₹ 9,654.78
Gross Profit	₹ 5,547.63	₹ 11,339.42
Less: Indirect Expenses	₹ 2,038.35	₹ 5,876.82
EBITDA (Cash Operating Profit)	₹ 3,509.29	₹ 5,462.60
Less: Depreciation & Amortisation	₹ 929.20	₹ 1,347.08
EBIT (Operating Profit)	₹ 2,580.09	₹ 4,115.52
Less: Non-Operating Expenses (Interest)	₹ 120.06	₹ 86.29
EBT (Pre-tax Profit)	₹ 2,460.03	₹ 4,029.23
Less: Taxes	₹ 738.01	₹ 1,208.77
PAT (Net Profit)	₹ 1,722.02	₹ 2,820.46

Additional Assumptions:
Number of Outstanding Shares (Rs. 10 each)	₹ 456.29	₹ 697.53
Dividends Paid	₹ 861.01	₹ 1,410.23
Market Price of Share	₹ 99.61	₹ 134.65

You are required to:

a. Comment on the financial performance/position of Pyramid Limited by computing the following ratios: (i) Return on Equity (ii) Return on Total Capital (iii) Operating Profit Ratio (iv) Net Profit Ratio (v) Price to Earnings Ratio.

b. Comment on the financial performance/position of Pyramid Limited by computing the following ratios: (i) Debt to Asset Ratio (ii) Interest Coverage Ratio (iii) Current Ratio (iv) Quick Ratio (v) Dividend Payout Ratio.

Fixed Income Securities and Analysis – I

1. Olive and Smith were arguing over the difference between the CMBS and RMBS. Olive argued that the only difference in the CMBS and RMBS is in terms of the underlying loans while Smith argued that the two differs in terms of the structure and call protection measures. Provide a detailed argument on behalf of Smith.

2. One of the most common measures of estimating the changes in the bond prices due to the change in the underlying yield-to-maturity of the bond is Macaulay Duration. While it is argued that Macaulay Duration is not an appropriate way of forecasting the change in the bond prices for large change in the bond’s YTM. Prove the above statement with the help of a numerical example. Also, mention which other duration measure would be a better approximation than Macaulay Duration along the with numerical proof based upon the example taken earlier.

3.a. A 10% U.S. corporate bond is priced for settlement on July 15, 2022. The bond makes semiannual coupon payments on Feb 15 and Aug 15 of each year and matures on Aug 15, 2027. The bond uses the 30/360 day-count convention for accrued interest. Calculate the full price, the accrued interest, and the flat price per USD 100 of par value for stated annual yields-to-maturity of 12%.

3.b. Diana was having an argument with Steve that duration alone is a very good measure for estimating the changes in the bond prices due to the changes in the yield-to-maturity (YTM). While Steve argues that duration alone is not an accurate way of measuring the changes in the bond prices due to the changes in the underlying YTM of the bond. Out of both statements, which statement is correct and why. Please provide the explanation as well.

Portfolio Management – I

1. A portfolio is constructed with 40% in stock A, whose standard deviation is 20% and 60% in bonds, whose standard deviation is 12%. The correlation between the returns of the stock and the bond is 0.45. What will be the standard deviation of portfolio returns? How would the standard deviation change, if the correlation coefficient would be -1 or 0 or 1?

2. As a portfolio manager, you will be dealing with multiple kinds of clients, each of whom come with unique preferences. In this context, explain the different types of investors and their characteristics. Wherever possible, provide a real life example.

3. An analyst collated the below data:

Stock	Current Market Price	Expected Price after a year	Expected Dividend during the year	Beta
SAI	100	115	10	1.0
CICIC	10	12	0.50	0.75
FDHC	60	72	0	1.25
ICFD	1110	1190	50	1.10
MKB	457	501	10	1.65

The risk free rate can be taken as 5.5% and the market risk premium according literature can be taken as 10%.

a. Draw the Security Market Line & suggest an appropriate trading advise for each of the three stocks.

b. What are the assumptions made while applying CAPM.

Quantitative Methods – Concepts and Applications

1. Differentiate between the various measures of dispersion with specific applications to business analysis.

2. Comment on the concept of Hypothesis Testing with suitable examples.

3.a. What do you mean by estimation?

3.b. Differentiate between the sampling techniques used in business analysis.

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