A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
B) Define & explain the following with respect to consumer behavior, with examples
- Attitude
- Relation between Attitude, belief & behavior
C) Please explain:
- Five distinct stages in the buying decision process.
- Personal factors affecting behavior.
- Buying process.
D) Explain.
- Actual Vs. reference price
- Semiotics
- Functions of attitude