Consumer Behavior

27 Jun

A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?

B) Define & explain the following with respect to consumer behavior, with examples

  1. Attitude
  2. Relation between Attitude, belief & behavior

C) Please explain:

  1. Five distinct stages in the buying decision process.
  2. Personal factors affecting behavior.
  3. Buying process.

D) Explain.

  1. Actual Vs. reference price
  2. Semiotics
  3. Functions of attitude

Leave a Reply

Your email address will not be published. Required fields are marked *