A food company named Kakrawala Foods is in the Indian market for about past 20 years. The company had gained reputation and brand identity in the domestic market by serving various flavors targeting the youth segment. It has orders from a reseller in USA to market the products in USA. The order types differ as per seasons ranging from FCL to LCL.

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International Logistics & Supply Chain Management

1. A food and nutrition company FNC foods is having operations in Russia. The company is exploring international opportunities for which they have orders for their products in the UAE countries. Explain the strategic approach of the company for successful order execution and brand building activities with the customers internationally.

2. The company is into chemical manufacturing and exploring opportunities outside India by launching its products across the most potential and growing European countries. What is the approach strategy that the company would employ for the successful identification of markets and launch? Select a country of your choice in Europe, analyze and suggest logistics and SCM strategies which can enhance the service quality with on time availability and generating good market share of the company.

3. A food company named Kakrawala Foods is in the Indian market for about past 20 years. The company had gained reputation and brand identity in the domestic market by serving various flavors targeting the youth segment. It has orders from a reseller in USA to market the products in USA. The order types differ as per seasons ranging from FCL to LCL.

a. Work out a logistics plan and routes how it must ship the products and what elements of quality aspects are to be taken care and considered while doing so like containers and packaging.

b. What kind of production planning and pricing patterns it need to implement as the product is shipped to a reseller and the supply chain strategies to be followed?