Marketing Management

02 Jul

Answer the following question.

Q1. What are Current trends in packaging?

Q2. Explain Channel conflicts.

Q3. What is Inventory Management?

Q4. Explain Promotion to the Dealer: Its demerits.

Q5. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed?

Q6. “Ware – housing decision are growingly becoming more critical”. Discuss quoting examples.

Q7. Present the major issues affecting “costs’ in the context of Inventory, management. Explain your views citing examples.

Q8. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution.

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