Crisis management is of utmost importance in any organization & Public Relation manager certainly plays a very crucial role. Assume that crisis has been faced by a leading cosmetic brand with logical justification & prepare a crisis communication plan for the same.
Public Relation Theory & Practice
1. Crisis management is of utmost importance in any organization & Public Relation manager certainly plays a very crucial role. Assume that crisis has been faced by a leading cosmetic brand with logical justification & prepare a crisis communication plan for the same.
2. “India is one of the few countries in the world mandating its corporate citizens to set aside a part of their profits to spend on social impact projects”. Based on the statement prepare a CSR plan for a Insurance company focusing on various types of public.
3. A leading brand of furniture wants to enhance its image in the market as it is facing stiff competition from other brands including local brands. This leading brand of furniture is of the opinion that a proper communication plan will be helpful in enhancing the image & is sure to recover the loss in the market. As a PR Manager:
a. Suggest suitable Media Relations for the leading brand of furniture.
b. Explain how the leading brand can enhance their Corporate Identity considering the given scenario.
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