As a Retail Marketing Consultant to Danone Dairy Corporation

23 Sep

Global Retailing

1. As a Retail Marketing Consultant to Danone Dairy Corporation, you are expected to prepare a report explaining all major issues that a firm planning to enter any overseas market needs to consider.

2. Mr. Shah of Digiworks, USA is looking to develop and operate a local Online Food – ordering App, like and what research considerations would you tell your International Market Research Agency to work upon?

3. E-Commerce portals like are now offering Grocery Shopping as a Category too, which increases their operations, but also expands their consumer base.

a. How will information technology benefit the consumers but also be risky for them?

b. What are the advantages of information technology that can use to improve its operations?

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