Quality Standards and Policy

03 Jul

Q.1) The mean value of the modulus of rupture of a large number of test specimens of green Sitka spruce has been found to be 5,600 Ib/in2.

a) If the standard deviation is 840 Ib/in2 & the distribution is approximately normal, the modulus of rupture will fall between 5,000 & 6,200 for what percentage of the specimens?

b) For what percentage will it be above 4,000?

c) Below 3,500?

Q.2) a) How many different hands of a 13-card might you have out of standard deck of 52 playing cards?

b) What is the probability of a 13-card hand containing all four aces?

c) What is the probability of a 13-card hand without an ace, king, queen, or jack?

d) What is the probability of a 13-card hand containing one or more aces?

Q.3) An acceptance plan calls for the inspection of a sample of 75 articles out of a lot of 1,500. If there are no nonconforming articles in the sample, the lot is accepted; with 7 or more, it is rejected. If a lot 5% nonconforming is submitted, what is the probability that it will be rejected? Solve using the poisson distribution as an app.

Q.4) Random Samples of 100 items are drawn from a continuous process that is known to produce 20% nonconforming items. Determine the probability of finding exactly 15 nonconforming items in a sample:

a) Using the exact binomial distribution.

b) Using the normal approximation to the binomial.

c) Using the poisson approximation to the binomial.

d) Comment on the relative accuracy of the approximations.

Q.5) The standard deviation of the measured values of a quality characteristic if 40.0 units. However, the standard deviation of the error of measurement of this characteristic has been determined to be 12.0 units.

a) Estimate the value of the true ó of this quality characteristic.

b) How much improvement in the measuring technique would be required to reduce the overall standard deviation to within 2% of the true standard deviation?

Q.6) It has been suggested that, when extremely high performance of certain missile components is required, a boundary on the stress requirement be set at 6 standard deviations of the stress requirement above the average stress. The average strength required of the article would then be set at 5 standard deviations of the strength of the component above this boundary.

A Certain critical electronic component must operate in a salt air environment at an average temperature stress of 300C. The standard deviation of this operating temperature is believed to be 50C.

a) What must be the minimum acceptable average strength, in terms of average failing temperature, of this component? Assume that the standard deviation of strength in this case is 3oC.

b) How much of a safety margin does the requirement provide in multiples of the standard deviation of the combined strength-stress Characteristic?

Q.7) a) Determine the D-R Single sampling plan to be used for a lot size of 250 items and an LTPD of 5% with a consumer’s Risk of 10% if the Process average is estimated at 1.1%.

b) What percentage of the product will be subject to sampling inspection with this sampling plan?

c) What is the probability of acceptance of a lot 4.0% nonconforming under this plan?

d) Compute the average total inspection (ATI) at 4.0% and at 1.1% assuming that rejected lots are screened.

Q.8) A certain manufacturing group decides to use a Dodge-Torrey CSP-2sampling inspection plan on a line of small motors. It is decided to inspect 10% of the units when sampling and to maintain a desired AOQL of 1.0%

a) Prepare a flowchart of the detailed operation of this plan.

Q.9) A known-sigma variables acceptance plan for a one-sided specification uses n=25 and k’=1.97. Compute the probability of acceptance of a 3% nonconforming lot assuming that the frequency distribution in the lot is normal and ó is esteemed correctly.

Q.10) Assume normal inspection, MIL-STD-414, Variability known, code letter H, 2.50% AQL, Single specification limit. Compute the probability of acceptance of a normally distributed lot containing 5% of nonconforming product if the ó of the lot is estimated correctly.

Q.11) Write short notes:                                                                                            

a) Uses of control charts

b) Principles of Statistical

c) Quality improvement by rejection of entire lots

d) Quality & Standardization

Purchase Management

03 Jul

Case 1                                                                                          

PURCHASE DECISION     (Mr. J M Shah)

Prof. J.M. Shah was the Head of the Department of Mechanical Engineering, Birla Institute of Technology and Science, Pilani. He was a conscientious teacher, fully devoted to academics. He believed that students must work hard to become successful in their future life. But in spite of a tough exterior, Prof. Shah loved his students, since he himself had no children. The student community at Pilani, thus, had a very peculiar love-hate relationship with Prof. Shah. Suddenly, there were rumours of Prof. Shah being tipped to become the Vice-Principal. His training to handle the administrative work had begun. Much more paper work started coming to Prof. Shah, which he totally disliked. One day, Prof. Shah was summoned by the Principal and told that, ‘To become a Vice Principal, you must not only learn to handle paper work, but also financial and purchase tasks. It is, therefore, in your interest to also deal with the purchase of a new boiler for our laboratory;’ Prof. Shah would have liked to say that he had never bought even a pair of socks for himself, but only said, ‘It will be a bit difficult, but I will try; Sir.’ The Principal smiled and concluded that the task must be completed before the commencement of the next academic year.

Prof. Shah faced a number of aggressive salesmen during the next two months. He listened with rapt attention to every visitor without making any commitment. He took extensive notes and by the end, he had started asking searching questions. Keeping the deadline for the completion of the task in mind, Prof. Shah had decided that the decision must be made during the free time he would have during the Diwali mid-term break. Prof. Shah diligently read all the literature received from the companies as well as his notes made during these holidays and also consulted the maintenance staff.

As a first step, Prof. Shah ruled out two companies which were just not in a position to complete the task before 1 July, the following year, the date of commencement of the next academic year. This left only three companies in the race. Finally, Prof. Shah prepared the following table of comparative merits of the three suppliers. He called these A, B and C so that the decision was not coloured by the names of the companies. He replaced financial data with hypothetical monetary units and also replaced the name of the item being purchased from ‘boiler’ to ‘the system’.

Table: Relative Merits
Characteristic

Company A

Company B

Company C

1. Total installed cost of the system in thousands of monetary units

325

301

350

2. Annual maintenance cost for 750 hours of use in thousands of monetary units

41.5

40

44

3. Expected life of the system in hours of use

70,000

55,000

75,000

4. Income from selling the scrapped system in thousands of monetary units

10

3

15

5. Expenses for running the system per annum in thousands of monetary units

70

79

63

Prof. Shah felt very happy at being able to convert the problem into a numerical question. The quantitative analysis would be fully scientific and his purchase decision unquestionable. However, at this stage, he decided to call his favorite student Roy, who was then studying for his MBA. Prof. Shah handed him the above chart and directed him to prepare logical recommendations.

Question:-                                                                                     

Q.1) Place yourself in the shoes of Roy and prepare a statement for the purchase of the boiler or submitting to the Principal.

 

Case 2                                                                                                  

Purchase of Steam Generator

 NileshWable was in-charge of buying capital equipment in Bharat Heavy Machinery Ltd, manufacturers of construction and mining equipment. Part of Nilesh Wable’s duty was the rental of shop equipment as well as the purchase of new machinery. He was surprised to receive a requisition from assembly shop foreman, for a Rs 90,000 steam generator.

Nilesh Wable knew that steam generator was only required for an occasional cleaning job. In the past it had been a practice to rent one from a local firm. When Nilesh Wable asked the foreman why it was necessary to buy the generator, he answered, ‘that is none of your business. The Works Manager has approved the requisitions.’ When Nilesh Wable asked the Works Manager for an explanation, he replied, ‘I do not care whether the equipment is bought or rented so long as my foreman is happy with the arrangement.’

On checking the records, Nilesh Wable found out that over past 4 years the local firm (R.R. Equipments) had always supplied a good quality generator on time, whenever requested. Current rental charges for the equipment were Rs 750 per day or Rs 3,000 per week. Delivered and picked up by the firm. Annual usage during the last 4 years had been as follows:

No of Times Rented No. of Days Used Total Rental Charges
4 years ago: 5 19 Rs 9750
3 years ago: 3 11 Rs 6,500
2 years ago: 4 13 Rs 8,250
1 year ago: 4 17 Rs 10,000

The purchase requisition asked for immediate delivery since a cleaning job was scheduled for the following week.
Question:-                                                                                              
Q.1) Analyze the case and give your comments.

 

Case 3                                                                                        

Unethical Practices in Purchase

Deckor India Limited

 ‘Here is a list of our suppliers Sir,’ said Marwha while pushing the source register in front of Mr. R.P Singh, the newly-joined purchase executive. Mr. Marwha, the Purchase Officer, had been looking after the purchase for quite some time as the post of Purchase Manager had not been filled. The reasons for this were not known in the department. Singh went through the names and instructed Marwha to call the suppliers one by one so that he could talk to them. He gave Marwha a week to arrange meetings 3 to 4 suppliers a day.

‘Some of these you can meet just now, Sir,’ said Marwha.

‘Just now?’

‘Yes, Sir! The owners! proprietors partners of many firms are also our own employees. I have only to run round the shops and offices and get them here.’

‘Are you serious?’

‘Very much, Sir. Here are a few examples: Our requirements of autoparts are being met by the supervisor working in our autoshop. A union leader owns a workshop and does the subcontract work for us.

Stationery is being supplied by our head clerk. An accountant owns two- and four-wheelers, which are regularly retained by the company to collect and deliver material from/to suppliers, plants and transporters’ godowns. Gaskets and plastic caps are being supplied by an employee in the grinding section. A purchaser assistant has put up a plating shop in the name of his brother and invariably, jobs are routed to him for surface treatment. Same way, a number of other examples can be given. Should I call some of them now?’

R.R Singh interrupted, ‘My God!’

‘Why, Sir! What happened?’

‘Things seem to be in more mess than I imagined. Don’t you know, Mr. Marwha, that buying from employees is against the basic principles of scientific purchasing?’

‘But this has been buying policy all along,’ argued Marwha. ‘Please give me the register here, Mr. Marwha’, said Singh ‘and I shall let you know what is to be done.’

Singh studied the register in detail and wrote a long confidential memo to the Managing Director.
Questions: –
Q.1) Do you, like the purchase executive, subscribe to the view that employees should not be the suppliers of the company?

Q.2) Draft a memo to the M.D. against the current policy.

Q.3) How can the existing policy be reversed without causing bitterness?

 

Case 4                                                                                               

Dynamic Electrical Engineering Corporation

One evening, the following conversation crossed abruptly between a junior buyer and the managing director of the above company. ‘Good night, Mr. Modi!,’ called out the bright young man as Mr. Modi was slowly walking to his reserved parking space.
‘Good night . . . er,’ Mr. Modi sputtered, as he could not remember the name of these young fellows who changed so often in his company’s buying department. But Mr. Modi stared at the young man trying to squeeze a large ‘EXCEL TV’ package into the back of his car. Mr. Modi was not so much suspicious as he was curious. As a man of principle, Mr. Modi did not think badly of others. But the Excel Electronics and Components were one of their suppliers and Excel’s boxes were a familiar sight at their receiving bay.

Mr. Modi thought again about the incidence the next morning and walked straight into the Chief Buyer’s office and made discrete enquiries. Mr. Ajit Singh, who was the Chief Buyer of the company was, however, ready to discuss the matter quite openly.

‘A gift?’ retorted Mr. Modi.

‘Yes Sir, that’s right.’ Repeated Mr. Singh.

‘Excel has made this special offer to electrical goods buyers. If we doubled the order size last month and paid within ten to fifteen days, they offered the product buyer a choice of gifts. I got a stereo the same way from them last year. I have chosen a portable TV for you this year.’

Mr. Moth was stunned, ‘Does it happen quite often?’

‘Quite often’, replied Mr. Singh, ‘many companies are now making special offers to buyers. I encourage my buyers to take advantage of’ this special deal. Our stationery buyer last year got two weeks’ holiday at Darjeeling as a part of such a special offer.

‘You see here’, said Mr. Moth firmly, ‘I don’t like my company’s reputation should be jeopardized this way, by bribes.’

‘Not bribes Sir,’ retorted Singh angrily, they are legitimate gifts and part of Excel’s sales promotion efforts, made quite openly to every buyer.’ After a little pause, Singh started explaining, ‘Our company has saved a lot of money as a result of such deals since bulk orders usually command high discounts. And what is more, I do not buy anything beyond our requirement. The way prices are soaring, we can’t lose this amount’

‘You obviously do not worry so much about the cost of stocking or cash flow problems, do you?’ countered Modi. ‘If Excel wants to increase their sale or get earlier payments, they should offer more liberal discounts.’

‘Our suppliers say that a lot of companies are approaching as a means of giving their employees a tax-free bonus,’ sighed Singh.

But Modi was firm, ‘Well, I won’t have it here. I don’t like buyers of my company to be influenced need by gifts he told Singh quite frankly. ‘I think you are not questioning my integrity,’ interrupted Singh, who was not convinced by Modi’s self- righteousness. ‘I am not at all influenced by these gifts. They are good incentives to my buyers. These have cut employees’ turnover in my department at no cost to this company. I think these perquisites are a buyer’s commission, a natural reward for buyers.’

‘Our sales people work on commission, not to mention all kind of free entertainment at company’s cost. Why buyers can’t profit from their efforts? I think we contribute as much to this company’s profitability and still my buyer’s pay is much lower than that of any salesman. And yet you are complaining about a buyer taking home a TV’

Modi had to agree that Singh was an honest man and running his department efficiently. He had cut costs by 5 per cent last year; delivery time for critical items had been greatly reduced despite scarcity. Still, he felt that allowing employees to accept incentives from suppliers is il1advised. On the other hand, if he demanded to put a stop to it, he might well face a revolt within the buying department of his company.

Question:-                                                                               

Q.1) Do you think this practice of accepting gifts from suppliers is ethical or unethical? How can you classify some activities as distinctly ethical and some unethical? Define a policy/a procedure for accepting gifts by buyers from the suppliers.

 

Group B

Case 5                                                                                              

BACKGROUND OF ACTIVITIES                                     

Seth Ganapathy Ram Saheb, chairman of Ganapathy Ram Industries requested Prof. Gopalakrishnan to suggest a suitable system for the purchase function and develop yardsticks for the evaluation of the materials function after introducing adequate checks and balances in Ganapathy Ram Industries.
Ganapathy Ram Industries with an annual turnover of about two billion rupees is an important constituent of the Ganapathy Ram group located in northern India. The Ganapathy Ram Industries was the oldest member of the group and was established about four decades ago. The activities have been widely diversified in the same town and the present product range covers electrodes, paints, soap, vanaspati and industrial gas. Each unit is headed by a general manager, reporting directly to the chairman. The unit general manager has under him departmental heads for stores, labour, accounts, production planning, sales, manufacturing, maintenance and inspection. The vanaspati unit also has a buyer for raw material purchases who meets the oil requirements of other units as well. Other services like finance, taxation, computer, publicity and purchasing are centralized with the chairman’s office and each is looked after by a separate general manager.
CENTRAL PURCHASE DIVISION

The headquarters’ liaison officer at Delhi is in charge of imports, licensing, liaison, follow-up, etc. and is controlled by the general manager of the central purchase division. This central division caters to the needs of all items for the manufacturing units, except the oil requirements of vanaspati and other units. It also disposes of a scrap of Rs. 10 million per year. The qualifications of the existing central purchase division staff is available in Tables 45.1 and 45.2. The objective of the materials department, according to the chief of central purchase section, is to provide the required quantity of the required quality material at the appropriate time in as economic a manner as possible. Wherever  possible, items are procured in the local area region, in order to develop industrialization of the local area and also to avoid transportation costs.

Table 45.2 Overview of CPD & Consuming Units
  Central Office Vanaspati Gas Soap Electrodes Paints
Sales (Miliion rupees) 1250 70 250 373 105
Materials cost (Million rupees) 980 30 178 190 68
Inventory (Million rupees) 2 106 6 29 38 17
No. of CPD items 620 3830 3200 1875 2750 2200
Value of CPD items (Million rupees) 11 163 30 125 190 34
No. of Indents 525 1500 1400 675 1800 1000
% Emergency indents 15% 25% 12% 13% 45% 15%
Approximate % CPD time 10% 20% 5% 15% 25% 25%

It was made clear by all that the existing setup may not serve the best interests of the company. The purchasing activity includes selection of sources of supply, finalization of contract of purchasing items and services, placement of purchase, orders’, contacting after-sales service personnel, follow-up, maintenance of correct relation with supplier, approval of payment to suppliers and evaluating the suppliers. Capital items after approval by the board, are also handled by the central purchase.

Storage activity in Ganapathy Ram Industries, involves physical control of materials in main stores and sub-stores, use of preservatives on items, gate pass, minimization of obsolescence, timely disposal of scrap and surplus, efficient handling, maintenance of stores records, proper location, stocking, issue, receipt, physical verification, reconciling with book figures, etc. The stores is attached to the respective individual units and is under the control of unit general manager.

The inventory control officer, attached to the stores of individual units, is in charge of aspects such as materials planning, budgeting, fixing minimum—maximum levels, lead-time analysis, cost reduction, re-order levels, ABC—VED analysis, economic order, quantity determination, etc. He acts as the convener of weekly coordination meetings, which are attended by all departments of a particular unit. Representatives of finance/purchase also attend such coordination meetings, in which the problems of the units are discussed.

Materials management function has been understood in Ganapathy Ram Industries as the service function responsible for the coordination of materials, planning, source development, purchasing, follow up, handling, transporting, disposing, storing and controlling the inventory. Based on the sales forecast and the bill of materials, the materials planning and control is done. This involves estimating the individual requirements of items, preparing materials budget, forecasting planning the level of inventories, scheduling the orders and monitoring the performance in relation to production.

ORGANIZATION

The general manager of the central purchase division traced its origin in the company. The central purchase was introduced by him only three years back and in this period the CPD has done commendable work by devising suitable purchase procedures, developing professional expertise, preparing a manual, compiling a suppliers’ directory, and also in obtaining shortage spare-parts items at controlled rates from original manufacturers. He has mentioned that buying in bulk and development of commercial expertise by the staff are the other benefits in the present centralized purchase system. It has been difficult to quantify this benefit in rupees. He has emphasized that the top management is thi king of modernizing all the old/obsolete plants and he is preparing a report on the same. In spite of the break-down maintenance adopted by various units, he is trying his best to meet the spares requirements of the plants adequately. The total central purchase expense is worth about rupees five million.

He was of the view that it has also been possible to eliminate duplication in purchasing efforts with regard to common items by exercising adequate control on transportation and on suppliers. He has been able to negotiate the best price by bulking indents. Through centralization of procurement, the accountability for material procurement for all the manufacturing units has been vested in a single department. However, the general manager of CPD has admitted that the organization has not been able to introduce scientific techniques of development of drawings of critical spares, building failure data analysis, inventory control, vendor rating and cost reduction techniques in different consuming units in view of the limited number of staff in the central purchase and lack of interest in units. If the central purchase continues in the present form, then he has suggested that the number and quality of the present staff be strengthened adequately in Ganapathy Ram Industries in order to meet the challenging assignments and expanding activities. He estimated an addition of six offices and two assistants with an increase of about Rs.4,00,000 per annum for this purpose. He also felt that the units will press for decentralization of all other functions, resulting in total independence and complete autonomy, thereby killing the corporate image.

NEED FOR DECENTRALIZATION

On the contrary, the general managers of the consuming units mentioned to Gopalakrishnan the following difficulties in operating with the existing central purchase system of Ganapathy Ram Industries: (a) inordinate delay in procurements, with the average leadtime going up to about two months even for regular locally available items; (b) Supply of inferior quality materials which has to be sometimes consumed due to non-availability of the required material; c) following up central office to get the items; the unit general managers or their staff claim to spend up to 25 per cent of their time only on this activity; (d) raising of emergency indents to avoid plant shut-down; (e) in cases of spare parts, more than 50 per cent of indents become emergency items; U) the maintenance engineers have to spend a lot of time explaining details to the suppliers; (g) building up of in-process inventory due to non-availability of matching components; (h) stoppage of work due to non-availability of spare parts; (i) technical expertise, not adequately available in central purchase, to cover the diverse requirements; (j) purchasers have not even seen the items bought by them; (k) like decentralized maintenance, the purchase should also be decentralized; and (1) a sense of belonging and commitment to the consuming units lacking on the part of central purchase staff, as they serve many units. All the general managers have desired that the central purchase should be immediately wound up and the authority delegated to the individual units’ wants after providing adequate staff. They also pointed out how the decentralized maintenance organization is helpful to the performance of the units.

The central purchase staff, on the other hand, reports difficulties relating to, (a) incomplete specifications, particularly of spare parts; (b) frequent last-minute changes in bill of materials due to market condition; (c) non-availability of drawings for spares; (d) emergency indents going up to 55 per cent for spare parts; (e) immediate delivery requirement of long lead-time items; (I) creating an artificial shortage by overdraw from stores; (g) rejecting good quality materials and accepting bad materials when urgently needed, etc.

The general manager of the central purchase is of the opinion that the difficulties of the consuming units can be sorted out on a case- by-case basis, in the weekly coordination meetings. He was emphatic that by restoring to decentralization at the unit level, Ganapathy Ram Industries have to completely sacrifice the advantages of bulk-buying of common items and the corporate image. He is also of the view that one unit may pay higher charges to the same supplier for the same item, compared to another unit. These units may have to deal with a larger number of suppliers for the common items within multiplicated efforts in indenting, purchasing, follow-up, source development, vendor rating, purchase procedures, travelling, etc.

ACCOUNTABILITY

If the decentralized system is to be introduced, then the central purchase general manager has desired that adequate safeguards like adherence to purchase manual, avoidance of sharp practices, adoption of suitable delegation of powers and monitoring by internal audit must he developed, and in-built. It is also likely that the practices and the systems of procurement may differ widely, from one unit to another of the same group, in this process. The number of people who will be accountable for procurement will also be more, i.e. five different consuming units and the purchasing agency of the chairman’s office. In view of the above duplication and expansion, the salary component for purchasing will also be higher and the addition is estimated at rupees three million per year for all units according to the central purchase chief. It is implied that the general managers of the respective units would also devote considerable time for purchasing, which is included in this figure. But the consuming unit general managers mentioned that it is possible to reduce and eliminate most of the complaints to the satisfaction of the individual general managers, resulting in increased profitability, if the decentralized system is introduced. It is also possible to introduce the concept of integrated materials management, accounting for ‘total materials activity’ at each unit, if the decentralized system is introduced. Their estimate in the additional purchase cost has been only rupees one million per year for all units, with greater satisfaction to the consuming units and increased productivity.

Prof. Gopalakrishnan has obtained from the central purchase a list of common items, purchased from a common source, which is consumed by more than one unit. This list is given in Table 45.3 and

Table 45.3 Illustrative List of Common Items
Item Group Vanaspati Gas Paints Electrodes Soap
Tinplate Yes Yes Yes
Stool Yes Yes Yes Yes Yes
Coal Yes Yes Yes Yes Yes
Cement Yes Yes Yes Yes Yes
L.D.C Yes Yes Yes Yes Yes
Caustic Soda Yes Yes
Titanium dioxide Yes Yes Yes
V-Belts Yes Yes Yes Yes Yes
Hardware items Yes Yes Yes Yes Yes
Automobile spares Yes Yes Yes Yes Yes
Bearings Yes Yes Yes Yes Yes
Lubricants Yes Yes Yes Yes
G.I. sheets Yes Yes Yes Yes
C.B. boxes Yes Yes Yes Yes
Wooden cases Yes Yes Yes
Electrical motors Yes Yes Yes Yes Yes
Hoop iron Yes Yes Yes Yes
A 1 paste Yes Yes
Lab chemicals Yes Yes
Stationery/uniform Yes Yes Yes Yes Yes
Bulbs, tubelight electricals Yes Yes Yes Yes Yes
Diary & calender Yes Yes Yes Yes Yes
Publicity hoaeding Yes Yes Yes Yes Yes
Vehicle control Yes Yes Yes Yes
Job contract Yes Yes Yes Yes Yes
Disposal of scrap Yes Yes Yes Yes Yes
Imports Yes Yes Yes Yes Yes

This list is only indicative and not exhaustive and according to the the annual value of purchase is estimated to go up to rupees one billion for the total common items. But the general managers did not agree with the common list, as the individual specifications are different for each unit, even though the name may be the same.
The total existing central purchase expenses were about rupees two million per annum, 75 per cent of which constitutes the salary components alone. This excludes the time spent bi individual unit personnel on procurement. He has also found that the powers of delegation for purchase are as reasonably decentralized as in any other private sector organization. There has been only one advertized open tender since the introduction of central purchase in Ganapathy Ram Industries. The purchase department has access to the computer and uses it for ABC analysis, status of indents, follow-up, etc.

Prof. Gopalakrishnan has obtained the sales, materials cost, number of indents, percentage time spent by the central staff for each one of the operating units. He has also been surprised that any information he wanted could be obtained from central purchase, provided one week’s time was given to the staff. He has been informed by all, that the central purchase staff  have not been involved in any unethical/corrupt practices and that there has not been a single complaint with regard to their integrity. He is now wondering as to what should be his recommendations for the overall benefit of Ganapathy Ram Industries Limited, on materials function and the yardsticks for evaluation of all activities of materials management.

The present central purchase service charges of rupees five million are allocated on the basis of purchase value only to the units. The above excludes electricity and steam charges. Besides the number of indents, bill of materials for regularly consumable items are also obtained from the consuming units. The emergency indents relate mostly to spare parts. The inventory carrying charges have been estimated at about 30 per cent and an average of three months’ stock is maintained in individual stores, with a maximum of 12 months for spare parts. About rupees ten million worth of non-moving items, mostly imported spare parts, are included in the inventory. The inventory of Vanaspati excludes the oil stock.

Question:-

Q.1) Summarize & Analyze the case with reference the principals of purchase management?

 

Case 6                                                                                 

G R Electricals                                                                                             

COMPANY BACKGROUND

Admiral Ganapathy Ram, the new managing director of Ganapathy Ram Electricals has been reviewing the overall performance of the company for the recent years. His attention is drawn almost immediately to the high inventory holding of the company. He has felt that the high working capital locked up in the current assets may be making inroads into the company’s profits. For the purpose of improving corporate performance he has sought the advice of Prof. Gopalakrishnan.

Ganapathy Ram Electricals, a public sector company, had been established two decades ago mainly for the manufacture of turbines, heavy industrial valves, generators high pressure equipments, boilers, electrical heavy items, etc. to cater to the needs of the processing and power industry. The company has made modest profits in the current year, for the first time, to the tune of about rupees one million. The accumulated losses, however, showed a figure of Rs. 48 million. The total outstandings from the state electricity boards, central thermal power corporations central hydro-power corporations, and other public sector undertakings are about Rs. 35 million. The production is usually based on job orders. Many of the products are turnkey- based and even though the company tries to standardize its products as per Indian Standards specifications clients with foreign collaborations do not cooperate fully.

A meeting of the management team was held recently to discuss the company’s problems. The departmental heads of the company walked into Ganapathy Ram’s office some days ago to discuss the high inventory holding and other problems of the company.

WORK IN PROGRESS

Admiral Ganapathy Ram: Gentlemen, you are all aware of the purpose of this meeting. Our performances as it would appear in the annual report, is excellent on paper for this year, compared to previous years. However, it could be much better if we work with a team approach. My major concern is with the high inventories of all categories. Mr. Rangan, is there any way of decreasing our work-in-progress and semi-finished goods inventory?

Rangan, production manager: I do not think it is very high Sir, considering our production cycle of 10 to 15 months for many jobs. You know, we are forced to make non-standard/tailor-made/job order/one-off special products. This not only increases the setting changes and production cycle time in the machine shops but also the number of items of work-in-progress. We are now working only at 50 per cent of the rated capacity due to periodic job changes, setting changes and other disturbances in manufacturing. The work-in- progress in future will decrease if we increase the production volume. Some of the imported matching components are expected shortly and these may decrease the work-in-progress and assembly units. It is not possible to have ‘ready made’ methods to reduce the semi-finished goods inventory, in a heavy job-oriented industry like ours. We also need some balancing machines to reduce the semi-finished goods inventory.

Rangan has also mentioned in the meeting that the marketing department issues last-minute instructions for modifying the work orders to suit the changing priorities of the customers. In view of the 60 per cent power cut on high tension consumers in our state, the ovens are not charged at the right time. This results in wasting the efforts of carburizing the heat treatment, which is redone after normalization. The inspection department has not checked their gauges properly, which culminates in rechecking wrong rework and increases the works-in-progress.

WORKING CAPITAL

Ganapathy Ram: Mr. Kesav, do you have anything to say about our holding of raw materials and stores inventory? Are you happy with the present state of high stores inventories, resulting in increased working capital?

Kesav, materials manager: Against the present state of shortage of materials in the country and double-digit inflation rate, I feel we are doing well. We bad 8 months’ stock three years ago as raw materials and now have reduced it to about six months. This includes imported materials like copper and other non-ferrous items. Since low stocks result in machine down time, we have to carry this much reasonable stock.

Ganapathy Ram: Mr. Murali, how much does the materials component contribute to the cost of the product? Is it not around 65 per cent? Do you have, any working capital problems? How can we improve the overall profitability of the company? What are your views on the outstanding situation?

Murali, finance manager: You are quite right Sir, the ‘input’ cost covering raw material, spares and energy is about 66 per cent of the total cost. I would also like to point out that since we have now moved into the region of profits, this is the right time when we should become cost-conscious. I am sure we can make more profits by tightening working capital situation. Why, a reduction in the working capital itself could be a major source of profits. Our bankers have been advising us not to cross the limits. Perhaps there are methods to reduce all components of the working capital, namely raw material, semi-finished items, finished goods and receivables. Our cost of capital is about 18 per cent and I would say that the average inventory carrying cost of 30 per cent would be a reasonable estimate, after including the storage charges. This is likely to go up, if the cost of capital increases.
Further, our average cost of ordering is Rs. 87 per order for indigenous items and Rs. 2000 for imported items. These costs have not been split into fixed and variable components. Only three state power boards account for most of the outstandings. It may be possible for us to resource the current assets by applying scientific techniques. We are also thinking of introducing quality audit of receivables and steps for financial discipline in all functions. Perhaps, we can think of constituting a task force for this purpose.
SCIENTIFIC MANAGEMENT

Ganapathy Ram: Are you suggesting that we should use the modern scientific inventory management techniques as practised in Japan to reduce the working capital commitments?

Kesav: I do not think it is possible to apply any of the mathematical models or scientific techniques in this country. Everyone in my department is aware of their existence but when nothing that we want is freely available across the shelf in the country, how can we use scientific techniques? Recently, I read an article in Business India, wherein the shortcomings of these techniques — ABC-VEDEOQ, etc. — have been highlighted. Take, for example imports. I am forced to show a fast rate of consumption of existing licences in order to get fresh ones. Import substitution is impossible. If I procure the kind of inferior quality material that is available locally, Rangan will kill me. If there is a production hold-up due to stock-out of an item, every-one shouts at me for the stock-out. The finance staff seek information from us only to serve as a hindrance, forcing us to give half-truths in all aspects.

Further, we have 1,25,000 items covering such diverse categories, like boiler quality plates, V-belts, steel rods, special steels, production items, brass items, bearings, copper components, hardware, tools, uniforms, stationery, non-ferrous parts, spare parts, etc. The items are considered critical at one point or another by the user departments. Some of these items, particularly machinery spare parts, move only once in two years. We have collaboration agreements with many European countries. Hence, we are forced to adopt both the metric and foot-pound-second systems for the same items used in two different shops. This makes codification, identification and standardization very difficult in practice. The Russians identify electrical motors by weight only and not by horse power.

FINISHED GOODS INVENTORY

Rangan: Sir, Mr. Kesav is right. It is easy to give lectures on import substitution and standardization. The indigenous manufacturers are not up to the mark and he has a large number of items to be developed locally. Our previous experience in this context has not been satisfactory. We paid increased price for an inferior quality shaft, creating problems in the assembly shop. The indigenous suppliers increase price by more than 100 per cent after initial approval of the samples and they do not have access to basic facilities, such as quality raw materials, drawings, high precision machines, etc. The imports have also increased our work-in-progress and finished goods inventory, as we sometimes have to wait for matching items.

Ganapathy Rain: Mr. Gandhi, have you anything to add?

Gandhi, marketing manager: I am aware of the high finished-goods inventory. I am always following up with the clients for this purpose. Some of the expansion schemes of our clients have got stuck. I am, however confident of getting orders issued on a global tender basis for some of the World Bank-aided new power schemes. Even though the demand is unpredictable and competitive, I am definite that the finished goods stock would be liquidated shortly, even though some of the state electricity board contracts wherein our tender quotations are the lowest have been given to Italy on other considerations.

Mr. Ganapathy Ram: In our total purchases, what proportion do we import? I think it is about 35 per cent in terms of the annual purchase budget.

Murali: It is 36 per cent, to be precise. This is for the current year. Last year, it was 38 per cent. Our computer can also be used in the materials department effectively for all types of analysis and to reduce the working capital, even though we are yet to make a beginning in this area.

Ganapathy Ram: Thank you, gentlemen: I am requesting Prof. Gopalakrishnan to get in touch with you all for further details of our operations.

After the meeting, Admiral Ganapathy Ram was still not sure of his priorities and has been wondering whether anything drastic could be done about the high inventories. He suspected that his officers were not coming with all the facts in this situation. He has even felt that with characteristic ineptness, his officers choose their own bizarre strategy. He requested Prof. Gopalakrishnan to study the matter impartially and recommend suitable solutions.

ORGANIZATION STRUCTURE

The managing director has five departmental heads — production, materials, finance, marketing and personnel — reporting to him. The production manager is in charge of all shops, maintenance, engineering, safety, design, material control, production planning, tool room, quality control, inspection and all production shops. The finance manager looks after budgets, audit, bank finance, stores accounting. costing and the traditional accounting aspects. The material head has three managers for purchase, stores and inventory control. The personnel manager has informed Prof. Gopalakrishnan that the company has a well-defined policy on advertisement, interview, selection, recruitment, induction, promotion, grievance procedures, suggestion schemes, etc. as is prevalent in other public sector undertakings. The company employs 950 officers, mostly engineers of various categories and 8,900 workers.

However, a few executives associated with the company since inception have been complaining about direct recruitment of some MBAs, foreign-trained technologists and retired defence personnel for senior managerial cadre. They have also criticised before Prof. Gopalakrishnan the promotion policy of merit-cum-seniority as SWEAR BY CAT i.e. subordination will be encouraged and rewarded but your competence will at best be tolerated. However, he admitted that the coordination meetings are converted into forums for proving one’s strength.

The chief mechanical engineer reports to the production manager and is the overall in-charge of maintenance of mechanical, electrical, electronics, civil, instruments, etc. A maintenance engineer with a group of 3 to 10 mechanics looks after each maintenance sub-function. Support facilities like tool room, sub-stores, repair shop, reconditioning and testing facilities are adequately available in Ganapathy Ram Electricals. At the time of purchasing the capital machinery, the maintenance engineers have not been consulted. The maintenance engineers are responsible for the plant capacity utilization and the official policy is for planned and preventive maintenance. But a judicious combination of preventive and breakdown maintenance is the order of the day. It is not uncommon to see breakdown maintenance practised in a large number of cases during the last quarter of the year. Contract maintenance is in vogue for typewriters, air-conditioners and buildings.

MATERIALS ORGANIZATION

The purchase manager is in charge of source development, vendor rating, import substitution, follow-up, materials intelligence, market research, imports, pre-qualification of tenders, legal aspects, contract management, local purchase, sub-contracting, etc. The purchase section in Ganapathy Ram Electronics has 20 officers and 35 other categories of staff. The materials research cell under the purchase manager looks after the registration of new suppliers, sourcing, contracts, advertisement for open tenders and different aspects of work pertaining to import licences and liaison with various government departments. The progress cell in purchase keeps records of inflow and outflow of documents, such as materials, purchase requisitions, enquiries, tenders, purchase orders, movement of files to other departments and also looks after other miscellaneous work such as periodical reports to the banks, state government undertakings, central ministries, Bureau of Public Enterprise, etc.

The stores section in Ganapathy Ram Electricals releases the material to different sections and work centres. The central stores, headed by the manager, stores, has five stores officers to look after all the production items and one stores officer to look after the construction stores. Receiving functions, inwarding, traffic, disposals and clearance are looked after by an officer. The function of the materials management organization begins after receiving the materials, purchase requisition from the materials control section. The materials control section usually initiates most of the requisitions based on indents from the design office for production materials. The quality control staff under the production manager is in charge of inspection of the items in the stores; whenever necessary, stage-wise inspection of machinery is carried out during manufacturing at the suppliers’ end.

The inventory manager, reporting to the materials manager, is in charge of setting up minimum/maximum levels for all items, standardization, variety reduction, codification, value analysis, materials planning, cost reduction studies, etc. He has five clerks under him. He has got access to computer facilities and personal computers; however, scientific applications in this field are yet to be introduced in the materials management in Ganapathy Rare Electricals. The materials engineering section attached to the mechanical engineering department, under the production manager, provides the technical services for identifying the specifications of ferrous materials, castings and forgings. They make the technical delivery conditions and send them to the suppliers. The material engineering section maintains close liaison with the design and development sections.

PURCHASE PROCEDURES

For must of the items, the materials purchase requisitions are received from the materials control section. They are prepared, identifying therein the cell-wise distribution of materials groups in the purchase section Before the requisitions are sent to the purchase department, the materials control section ensures that the administrative sanction or budgetary approval for the same is available. This is furnished on the material purchase requisitions. The progress cell enters the incoming requisitions in a register and then forwards it to the respective purchase cells through the concerned officer.

The single tender is adopted in Ganapathy Ram Electricals in respect of proprietory items, which includes proprietory items for main production, spare parts of specific nature, items for which only single source is available, monopoly suppliers and in cases of emergency purchases. For an order value below Rs. 1,00,000 per item, limited tenders are applicable, while open tenders are adopted for values exceeding rupees one lakh. For import purchases made for the first time by the company, global tender are issued. Pre-qualification of parties is adopted as per the company’s rules.

The materials manager is given the authority to decide in favour of limited tenders, wherever required, up to a limit of Rs. 1,50,000 per order. For such items as castings/forgings/special types of tools for which only limited high quality suppliers are available in the country; exemption is made in the above limits as per the purchase manual of the organization. For all other items, decisions for converting open tender to limited tender can only be taken with the financial concurrence and approval of the managing director. Splitting the orders are usually not resorted to, in view of the financial and audit objections. Special emergency powers of Rs. 5000 per item, subject to a maximum of rupees one lakh per annum, are vested with the production head.

After the mode of tender is decided, the case is then forwarded to the materials research group, wherever necessary, for obtaining the possible list of suppliers for limited tenders. In case of open tenders, the materials research cell obtains the annual consolidated requirements from all the purchase cells with the requisite details. Whenever written enquiries need to be sent, as in limited tenders, these are issued through the progress cell, which make the necessary entries in the materials requisition register and return the office copy of the enquiry to the case file in the concerned purchase cell.

ISSUE OF PURCHASE ORDER

The tenders and quotations are received by the progress cell, which enter them in a register and keeps them in the tender box. The tenders are usually opened on the due dates in the presence of the concerned officers from purchase, finance and production as well ‘is suppliers’ representatives. After making entries in the tender-opening register of the progress cell, the quotations are sent back to the respective purchase cells. Tenders without earnest money deposit, or received late, are rejected without any consideration.

Case files with the comparative statements are forwarded to the materials control/materials engineer/indentor. In case of general consumables and certain raw materials, castings and forgings, the case files are always sent to the indentor concerned for obtaining his technical opinion. The movement of the files is indicated by a flow diagram, as shown in Table 48.1. The lead-time of converting an indent to a purchase order varies, with a minimum of two months for locally available items used repeatedly to a maximum of eight months, particularly for imported/advertised tender items. Occasionally, files have been misplaced or lost, and hence this administrative lead-time has even gone up to 24 months! Thus, the total lead-time including manufacturing item transporting, inspecting time, etc. usually vanes from seven months to over 20 months.

After the files are returned to the purchase department with the recommendations of the above departments, they are scrutinized and forwarded to the finance department for financial concurrence, giving the entire history of the case, including the last purchase and the action proposed to be taken. When the concurrence is obtained, the purchase cells prepare orders on the basis of the purchase order number from the statistical cell. It ther forwards them to the respective authorities as per the existing powers of delegation. Whenever necessary, negotiations are resorted to for high value items with the suppliers giving the lowest quotation, provided the technical specifications are adequately met. Some suppliers have complained about kickbacks,

corruption, nepotism, cuts, winding-up charges, favouritism, political interference, parochialism, selective negotiation, etc. in the placement of orders, but the materials head has dismissed them as emanating from incapable suppliers due to frustration. The functions of the materials intelligence cell, over and above their involvement in purchase procedures are: organising information for maintaining statistics of suppliers and materials, maintaining records of price trends of important materials, maintaining records of indigenous manufacturers to aid in import substitution, preparation of reports to the bureau of public enterprises, parliament, ministry, etc.

Having been briefed about the existing inventory management practices in Ganapathy Rain Electricals, Prof. Gopalakrishnan wanted some sample data on the movement of files in the organization. After about a fortnight, the materials department gave all the data, which are detailed in Tables 48.2, 48.3 & 48.4.

Table 48.2 Inventory and Consumption (Figures in Rs. Million)

Item Inventory Comsumption Inventory Consumption
Raw materials 780 820 980 960
Production Components 475 630 520 520
Spare Parts 115 30 130 35
Total of stores items 1370 1480 1630 1515
Semi-finished goods 1150 1220
Finished goods 980 1150
Overall total 3500 4000

It has been noticed that about Rs. 80 million worth of material — numbering about 10,000 items, mostly imported spares, has not been included in any of the last three years in the above table and was classified as non-moving spares, but not declared as obsolete. Further analysis in – dicated that the coverage for inventory of imported items was about 30 months in the stores items. About Rs. 10 million worth of imported rejected material from Italy has been lying in the stores for the last three months in the stores.

Table 48.3 Purchase Order by Type of Tender
Sl.no Category Number of orders Value (Million rupees)
1 Single tender 2800 580
2 Limited tender 1800 355
3 Opened tender 1550 340
4 Rate contract 1935 35
    8085 1310
Table 48.4 Purchase Order by Value (Current year)
  Range of value per order

Number of orders

1 Upto 1000

1320

2 1000 – 1500

1150

3 1500 – 2500

980

4 2500 – 5000

1645

5 5000 – 12,500

720

6 12,500 – 25,000

550

7 25,000 – 50,000

380

8 50,000 – 250,000

650

9 Above 250,000

875

Over 60 per cent of the purchase orders were found to contain only on- item per order. The above excludes bazaar purchases, for which three oral quotations are necessary and purchase is made from the imprest account.

Questions:-

Q.1)  Summarize and Analyze the case with ref to the principles of purchase management?

 

Case7                                                                                          

CORPORATE SCENARIO                                                             

Dr. Ganapathy Ram, the president of Ganapathy Ram Fertilizers has requested Prof. Gopalakrishnan to study the company’s operations and make suitable recommendations in the areas of maintenance, spare parts, stores and purchase. For this purpose, Prof. Gopalakrishnan has interviewed officers at different levels in the factory and also met a few vendors. He has collected relevant information on systems, procedures, practices, manuals and current problems, which is summarized below.

Ganapathy Ram Fertilizers is a large public sector company located near a public sector refinery from where one of the raw materials, naphtha, is being pumped. The plant is located near i major port, which is 30 km away and these were the major considerations in locating the plant in the area about two decades age.. According to the president, the high technology, high gearing of cap- – tab and fluctuating market conditions have so combined that perforce only a group of competent professional managers could manage the plant effectively.

The share capital is Rs. 25 crore, whereas the loan capital is Rs. 60 crore. The design, engineering and construction of the plant was done by an international consortium and commercial production started in a period .of four years. Ammonia, urea and complex fertilizers are the products being manufactured. There is a maintenance workshop which is well equipped. Proposals for expansion into allied fields are being reviewed periodically, even though the technology of the existing plant is outmoded.

ORGANIZATION STRUCTURE

The president is the overall chief executive, responsible to the board of directors and the ministry. Under him, he has four directors for finance, production, personnel and marketing. The finance director is in charge of money management, accounting, electronic data processing, financial control, audit, costing and other conventional financial aspects. The personnel director is in charge of selection, recruitment, training, promotion, grievance handling, suggestion schemes, canteen, administration, transport labour welfare, industrial relations, legal aspects, union matters, etc. The marketing director looks after sales to cooperatives, open market sales, advertisement, market research, forecasts, finished goods, warehouse, receivables, management of credit, etc. The production director has under him managers for stores, purchase, inventory control, cost reduction, maintenance overhaul, workshop, all manufacturing plants, etc. The company has a fourth generation computer and is used by all sections. Weekly coordination meetings are held at different levels in order to ensure a smooth working of all departments.
PRODUCTION PROCESS

Naphtha, steam and air are combined to form ammonia. Naphtha is desulphurized arid is split into hydrogen and carbon dioxide at 30 atmospheric pressure. Air, which is introduced at this juncture, provides nitrogen. The gases present are hydrogen, carbon monoxide and carbon dioxide. The carbon dioxide impurities are removed by absorbing in a catalyzed chemical under pressure. The pure gas is compressed to 200 atm. and is converted to ammonia using a special synthesis catalyst.

In order to manufacture urea, the following procedure is used. In a stainless-steel-lined reactor, ammonia and carbon dioxide are mixed at 200 atmospheric pressure. The carbon dioxide used in the process is obtained from the ammonia plant. After decomposition and recovery steps — to ensure maximum product yield from the ammonia liquid — the urea solution obtained is concentrated, crystallized and milled in the mill tower. By decomposition, the unconverted ammonia and carbon dioxide are recovered. The small white pulls of urea are obtained by spraying the hot liquid urea from the top of a 200 feet tall cylindrical concrete tower against a counter current steam of air. Part of the urea is bagged for direct sales and the remaining is used to create complex fertilizers.

In the complex fertilizer plant, a mixture of nitrogen, phosphorous and potassium — NPK is made. Here, ammonium phosphate is’ obtained on a slurry by mixing ammonia and phosphoric acid after ammoniation. This slurry is mixed with urea, potassium chloride, filter materials and catalysts in a granulator. This granulated fertilizers mixture is then screened, dried, coated with an anti-caking agent and then bagged in 50 kg gunny/high density polythene bags. The present rated capacity of the three plants in terms of metric tonnes per day is 900 for ammonia, 1000 for urea and 1800 for complex fertilizers. However, the three continuous process plants are working at only about 95 per cent of the rated capacity due to overhauling, extended plant turn-around and unforeseen breakdowns. Over 250 hours of production time were cost in the last year, and non-availability of critical spares account for 10 per cent of these losses. Acute shortage of water in summer (the plant needs about 300 million gallons of water), and other miscellaneous causes are reasons for the breakdown. The company’s policies on pollution control devices and treatment effluents have been repeatedly criticized by the national environmental and geological boards.

SALES AND WORKING CAPITAL

 The company’s marketing department is responsible for both wholesale and retail sales, with about 15 regional. warehouses catering to the respective regions. It also has a market development group with agronomists and soil scientists. The company adopts villages for intensive popularization of its products. The marketing department is in charge of warehousing, distributing and realizing the sales proceeds of the finished goods. The production director gets the annual sales projection from marketing and develops the monthly targets after allowing for a three-week shutdown for maintenance. Based on this production plan, the raw material requirements are planned and ordered directly by the production director. It is observed that the materials department is not charged with the responsibility of procurement of raw materials.
Naphtha is obtained from a nearby refinery on a long-term contract basis, as per the administered price of the ministry and one week’s requirement of naphtha is maintained in two large tanks. Phosphoric acid is imported directly under own licence by Ganapathy Ram Fertilizers, one month’s requirements is stocked and a six-monthly schedule is sent to the supplier. The ships arrive once in 20 days. Potassium chloride is supplied by the Agriculture Ministry through Indian potash Limited, which is a company set up by the fertilizer plants in the country. About 15 days requirement is stocked in the plant and an annual schedule is given to the supplier. Furnace fuel oil is supplied by the Indian Oil Company according to a mutually agreed schedule. In all above cases, money has to be paid on receipt of material. Bank credit is not forthcoming to the extent required as foreign loans have the first charge on all receivables. Only 30 per cent of the receivables can be discounted in banks due to the nature of the client profile. Out of a total inventory value of Rs. 15 crore, nearly rupees two crore is accounted for by packing materials like gunny bags and polythene bags. Bulk transportation of the finished goods is ruled out as the product has to be protected against moisture. Further, there is a glut in the area due to the vagaries of demand, forcing the company to sell at below the cost of manufacture.
Collections of outstandings become a difficult job. The cash inflows in the form of government subsidies and receivables from cooperatives also take quite a long time for realization. The selling expenses, including salaries, advertisement, agronomical trade shows, order processing costs, developmental/distribution, finished goods storage, entertainment, liaison with ministries and fertilizer associations, etc. approximate to two per cent of the annual turnover.
The finance director has emphasized that even though the company is making profit at the rate of 10 per cent on the turnover, the ministry and the board are pressing for better performance to compensate a portion of the overall losses in other public sector under-takings.  He has been advocating that a memorandum of understanding should be signed by Ganapathy Ram Fertilizers, either individually or with all the other public sector fertilizer plants, put together, with the ministry, in order to have more autonomy in day-to-day working. The company has been allowed expansion so long as it either employs its existing resources, or finds additional resources on its own. The bank at times has brought to the company’s attention that it has to adhere to the agreed working capital limits. The finance director is toying with the idea of depreciating or capitalizing some spares, like compressors, over a period of a few years.

PURCHASE MANAGEMENT

The purchase manager, working wider the production director, looks after the purchase of all categories of raw materials, spares, consumables and miscellaneous items. He has 20 officers and 20 other categories of staff reporting to him. The procurement of capital equipment is handled by the board after consulting the materials, projects and production departments. In the case of raw material procurement, a letter of credit has to be opened for phosphoric acid. The administered price of potash, naphtha, and furnace oil has to be paid on receipt of the material. The bill for packing materials and other categories of items have to be settled within 30 days. The materials cost, including fuel, utilities, spares, raw materials and packing material, works out to about 60 per cent of the total output value. The inventory carrying charges, comprising cost of capital and storage charges, is about 30 per cent. The ordering cost per order has been estimated as Rs. 400 for indigenous items and Rs. 1000 for imported items. The stock-out cost depending upon the nature, duration and criticality of shortage has not yet been calculated.

Each plant keeps a register in which the maintenance jobs, which are to be taken in the next month, together with the materials requirement are listed down. This information has been computerized and a consolidated list given to the purchase section. This helps to prepare the purchase budget. The spares are procured based on past consumption, stock in hand, lead-time, original ‘equipment, manufacturer’s recommendation, etc. Each indent is scrutinized by a committee consisting of purchase, stores and maintenance. A total of 25,000 items, other than raw materials, are handled by the purchase section through 4000 purchase orders per year. The materials are classified as mechanical spares, electrical spares, vehicles, pipes, fittings, catalysts, chemicals, uniforms, civil contracts, hardware items, etc. and are grouped into a nine digit code, including a check digit for computerized usage. A few directly charged items are also obtained as per indents and held for safe custody till the issue is made. Since the shut-down cost is prohibitive in a continuous-process industry, a service level of over 99.5 per cent is arrived at for most items. The internal lead-time of converting an indent to a purchase order is about six weeks for indigenously available items requiring repeated use. A suppliers’ directory, after adequate prequalifications, has been developed by the purchase department. ABC analysis, movement analysis, vendor rating have been started recently. Items for which the annual consumption is more than Rs. 50,000 per order have to be finalized by a tender committee comprising of representatives from finance and user purchase sections. A comprehensive purchase manual listing all activities, number of copies, follow-up procedures, powers of delegation, contract management, etc. has been prepared about five years ago.

STORES
The stores manager reports to the purchase manager and has an inventory control manager working with him. The stores contain 25,000 items, besides the raw materials. Most of the items in the stores are spare parts, for which annual budgets have been made by the maintenance department. The stores/purchase function does not question the authority of the demand, even though the number of spares has doubled in the last five years. Minimum/maximum levels have been developed for all moving categories of spares, after consulting the maintenance departments by considering lead-time, price, usage, availability, criticality, number of sources, imported/indigenous, etc. Attempts have recently been made in the company to categorize stores into maintenance, rotables, insurance and overhauling spares. In spite of the existence of new digit codes, sometimes the maintenance department uses suppliers’ part numbers in the indents. The inventory value of spares is about Rs. 15 crore, and this represents about three years’ consumption value. In this, 2500 items, mostly bearings, fittings, accessories, pipes, tubes, valves, etc. accounting to about rupees one crore have not moved even once during the last five years, but they have not been classified as obsolete items. In this context, stores manager has been emphasizing the fact that every insurance item may be non-moving in nature, but every non-moving item need not be an insurance item. The stores and purchase managers have started identifying the slow moving costly spares, which could be categorized on common pool spares with similar fertilizer plants, in order to start a spares bank. A stores manual indicating the procedures of the stores functions like receipt, issue, records, including gate-pass, stores preservatives, identification, etc. is available in the company.

The annual shut-down is a peculiar phenomenon of the capital intensive chemical process and lasts for about three weeks. The shutdown plan is documented well in advance with the help of a computer and a list of items prepared by the maintenance is procured about two months in advance. The materials specially ordered for overhauling requirements are kept separately in the stores and are not issued for regular consumption. In this process, it has become necessary to lock up a working capital of up to Rs. 60 lakh in overhauling spares for about one month for fear of extending the down-time of rupees ten crore worth of equipment by a few days. If parts are not readily available to meet real emergencies and contingencies, the production director can authorize purchases up to Rs. 5000 per item, subject to a maximum of rupees two lakh in a year.

MAINTENANCE POLICIES

Prof. Gopalakrishnan interviewed the maintenance engineers/foremen) mechanics of the company and obtained the following information. One chief maintenance engineer under the control of the production director is the overall in-charge of the three plants. He has one maintenance engineer for each plant. Each maintenance engineer has under him one junior engineer for each major specialization, like mechanical, electrical, electronic, civil, instruments, etc. and each junior engineer has a group of three to five mechanics/foremen reporting to him. The department consists of a total staff of 135 persons of various categories. All the maintenance staff have access to the central workshop technical library, repair workshop, testing facilities, tool stores, gauges, etc. The maintenance engineers have been trained in the latest plant engineering concepts.

The objective of the maintenance function is to qualitatively complete the job assigned, with the least time assigned for the repair and at the least cost. A proper supervision of the job by adhering to the code of practices, according to the maintenance engineers, reduces the failure ‘rates and increases safe working period of the plant, thereby reducing inventory and increasing productivity. They emphasize that there are very few operative areas in the continuous-process single-stream plant, where standby equipments have been provided. The overall maintenance expenditure is about four per cent of the annual output value, out of which spares constitute 75 per cent. Contract management is in vogue for air-conditioners, buildings and typewriters

. The official policy is for planned and preventive maintenance only and aims at zero maintenance, but a judicious combination of preventive and breakdown maintenance is the order of the day. Preventive maintenance schedules have been prepared for all rotating equipments and gasifiers. All rotating equipments have been covered under the vibration monitoring programe. The condition monitoring of bearings is done with stock pulse meter/engineering stethoscope. Ultrasonic thickness survey and radiography of high pressure welding joints are done as and when required. Monthly maintenance plan is made for certain critical equipments, such as gasifiers, ball mills, reversing values. For all critical equipments, detailed maintenance instructions have been issued by the maintenance engineer. A contingency plan for critical equipments has been prepared so that whenever emergency situations arise, critical jobs such as replacement of turbine rotor and compressor rotors can be taken up on a priority basis.

An integrated computerized maintenance information system with job card as the input and various maintenance control outputs is being planned. Each plant is maintaining log books for the different jobs carried out. The maintenance job card is very elaborate and carefully designed to include the following aspects: month, date, hour, minute of issue, nature of job, fault, equipment name, code, completion time of job, priority—normal/urgent/immediate/—required, safety permit required or not, electric isolation required or not, planned completion date of job, type of maintenance—preventive/breakdown/rectification)routine, 1other equipment stopped time, contract value, job code, manhours used including overtime, manpower cost, quantity and code of spares consumed, details of actual job done, etc. However, the maintenance department admits that in spite of their best efforts, it is not uncommon to see breakdown maintenance practised in the plant due to frequent unforeseen failures and during the end of the financial year targets get priorities over planned maintenance.
MAINTENANCE: A TO Z BOTTLENECKS

Many among the maintenance staff feel that this important function has not been given adequate recognition in Ganapathy Ram Fertilizers and they are bitter about being treated as glorified fitters or mechanics. They also complain about the promotion policy of meritcum-seniority as ‘SWEAR BY CAT’ — subordination will be encouraged and rewarded but your competence at best will only be tolerated. In spite of these difficulties, they have been trying their best to maintain the obsolete outmoded plant, based on old technology, in working condition. They attach great importance to the downtime cost of an equipment, which consists of total of elements such as:

(a) Time for reporting failure

(b) Preliminary identification of the cause of failure

(c) Preparation of work order of initial inspection to locate the same

(d) Diagnose the cause of the failure

(e) Time for getting spare parts from the market or stores wherever necessary

(f) Physical process of repair

(g) Trial test to satisfy the functioning

(h) Transit time to return to user after completing the documentation

(i) Loss of production/profit

(j) Loss of corporate image during the time of the above elements. In view of the problems encountered, some trained senior maintenance engineers have joined fertilizer plants in the Gulf countries, seeking greener pastures. The maintenance engineers have categorized their difficulties, which have also been periodically brought out in the coordination meetings, in the following manner:

(a) Long lead-time of procurement of spare parts

(b) Inconsistent and poor quality of highly priced indigenous spares

(c) Excessive time spent in identification of spares by the non-technical stores personnel

(d) Adhering to three quotations for proprietary monopoly items, perhaps from the same typewriter

(e) Finance department insisting on pre-audit of budgeted items (0 Stores giving nil stock advice against indents resulting in stoppages

(g) Mechanics spending a lot of time in stores td identify the spares instead of carrying out their job of repairing the equipments.

(h) Ignoring periodical maintenance and inspection during the last quarter of the year to increase production, resulting in a major breakdown of equipments in the future

(i) Resorting to cannibalization during non-availability of spares

(j) Not buying quality spares from the original equipment manufacturers, but only buying spurious items in the guise of effecting cost- reduction

(k) Forcing maintenance staff to follow up status of indents and pending orders

(I) Difficulties in maintaining machines, for the purchase of which they have not been consulted or associated

(m) Being forced to sign huge volumes of stores reconciliation discrepancy vouchers, at the year-end

(n) Overstretching the plant capacity to meet the targets, by operating under hazardous conditions

(o) Crude behaviour of after-sales servicing staff, ASS, during the guarantee period

(p) Manufacturers’ failure to supply illustrated spare parts catalogues, schedules, drawings, maintenance instruction manuals, reliability data, failure analysis, equivalent substitutes, criticality of parts

(q) Non-availability of identification details like reference number, part number, section catalogue number and drawings

(r) Suppliers not having proper provisioning arrangements for real emergency breakdowns

(s) The purchase department procuring items without any technical knowledge or ever seeing them

(t) The finance department complaining about working capital problems, without bothering about plant down-time

(u) The finance department asking too many questions, whenever the maintenance budget is exceeded due to price increases

(v) The finance department forcing the maintenance section to declare insurance spares as obsolete items to be disposed of

(w) The production department insisting on analysis of large failures of spares

(x) Lack of appreciation/recognition/incentives/rewards for good work carried out by the maintenance department

(y) The maintenance department not consulted in buying capital items.
A TO Z DIFFICULTIES IN S & P

The stores and purchase executives also have their share of complaints and give vent to their feelings in the weekly coordination meetings. An indicative list is given below:

(a) Maintenance department classifies every item including V-belts, motors, panels, etc. as a proprietary item, when several makes are available

(b) Incomplete and improper specification

(c) Indents mentioning ‘as per sample’ and without proper specification

(d) Every item becoming most urgent with red tags resorting to air freighting

(e) Work order number not indicated for financial accounting purposes

(f) Refusing to help in indigenization and developing alternative sources by overtightening the specifications and resorting to non-standard spares

(g) Using suppliers’ part numbers and not internal codification, prefering only Fenners V-belt, Taylor’s instrument, Audco valves Siemens motor, etc.

(h) Replacing by modules resulting in the wastage of a portion of the assemblies

(i) Directly dealing with suppliers, thereby undermining the authority of the purchase department

(j) Withdrawing the entire quantity as soon as an item is received, without allowing stores to complete documentation

(k) Overshooting budgeted consumption norms by 200 per cent even in regular items like fasteners, V-belts, bearings, pipe-fittings

(1) Not providing forecasts for many categories of spares as failure

(m) Refusing to provide the feedback information on life of parts

(a) Passing suppliers’ disputes to the purchase staff

(p) Classifying all non-moving items, mostly emanating from project surplus, as insurance items

(q) Rejecting good quality spares indented earlier but later found not required due to wrong advance planning

(r) Accepting inferior quality rejects, when items are badly needed, thereby adopting double standards in inspection

(s) Inadequate notice of overhauling requirements, without bothering about procedures, internal administrational lead-time, advertising lead-time, manufacturing lead-time, transportation and inspection lead- time

(t) Ineffective cooperation to cost reduction studies, such as standardization, variety reduction, simplification, vendor rating, value engineering, etc.

(u) The original equipment manufacturer blaming the maintenance department for improper maintenance operations, poor handling without safety guards, etc. and hence not agreeing to warranty replacement

(v) Maintenance department not agreeing to segregate initial spares from non-critical ones

(w) Refusing to develop drawings indigenously, due to inadequate staff strength

(x) Maintenance department letting off steam only during stock- outs, without any accountability for high inventory for non-moving items

(y) Refusing to categorize spares such as commissioning maintenance, rotable, insurance, floats, capital overhauling, etc., on a scientific basis

(z) Maintenance refusing to pool high value insurance spares for similar equipments, in a spares bank for the whole country.

Having studied the problems of Ganapathy Rain Fertilizers, Prof. Gopalakrishnan has started writing his report.

Question:-

Q.1) Summarize and analyze the case with reference to the principal of purchase management?

Purchase Management

03 Jul

SECTION – A

1. Why are many executive managers beginning to regard purchasing as increasingly important?

2. What are the differences between a purchase order and a blanket purchase order? What are the advantages of using blanket purchase orders?

3. Discuss the objectives – scope and responsibilities of purchase department

4. What do you mean by source selection? Describe the stages and special aspects in source selection.

5. Explain the buying practices adopted in fluctuating markets and also state their advantages and limitations

6. Name and describe the various methods of buying.

7. Discuss the functional organization of a purchase department with the aid of a chart.

8. Discuss the various methods of evaluating a supplier. Illustrate the methods with an example.

9. Distinguish between Price and Cost. Describe the price – cost analysis to ensure that the price paid is a reasonable one in terms of market, industry and value.

SECTION – B

Write Short Notes:

1. The Supply Chain Umbrella

2. Responsibilities of Purchasing

3. Evaluate Potential Suppliers

4. Procurement cards Issued to users

5. Placement of purchasing Authority

6. Management Capabilities

7. Future Global Sourcing Trends

 

SECTION – C

1. What is the Perfect Order? Why do so few Companies measure the Perfect Order?

2. What are the benefits associated with maintaining control of and visibility to transportation shipment?

3. Why is it sometimes advantageous to benchmark performance against a no competitor?

4. The need to reduce cycle time is important. How can purchasing Help in the process?

5. Why do firm single-source Contracts?

Project Management

03 Jul

CASE STUDY: 1

Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement, textiles and industrial specialized chemicals.

After a through review of various capital projects undertaken in the last 5 years, the executive committee of Amalgamated Enterprises felt that the quality of a market and demand analysis of most of the projects was somewhat patchy.

As a marketing analyst, you have been invited by Shekhar Dutt, the managing director of Amalgamated Enterprises to do a seminar on market and demand analysis for the business heads of the company. He wants to address by you following issues.

Q1) How should one evaluate secondary information?

Q2) Discuss the steps in a sample survey?

Q3) What is your opinion about sample survey?

Q4) Briefly describe the various methods of demand forecasting?

 

CASE STUD: 2

The cash flow associated with three projects P, Q, & R are given below.

 

Net Cash Flow

Year

P

Q

R

0

(2000)

(2000)

(2000)

1

1400

500

500

2

600

1100

500

3

400

900

1600

Q1) What is NPV explain in detail?

Q2) How is modified NPV calculated?

Q3) Calculate the net present value of each project at discount rate of 0 percent?

Q4) Calculate the NPV of each project at discount rate of 5 percent, 10 percent, 15 percentm 25 percent and 30 percent?

 

CASE STUDY: 3

Microelectronics Company Corporation is currently at its target debt equity ratio of 0.5 : 1. It is considering a proposal to expand capacity which is expected to cost Rs 500 million and generate after tax cash flows of Rs 130 million per year for the next eight years. The tax rate for the firm is 30 per cent. Mahesh, the CFO of the company, has considered two financing options.

1) Issue of equity stock. The required return on the company’s new equity is 20 per cent and the issuance cost will be 12 per cent.

2) Issue of debentures at a yield of 13 percent. The issuance cost will be 3 percent.

Q1) What are the three steps involved in calculating a firm’s WACC?

Q2) What is WACC for Micro-electronics?

Q3) What is micro-electronics weighted average flotation cost?

Q4) What is NPV of the proposed after taking into account the floatation costs?

 

CASE STUDY: 4

N Electricals Ltd. is evaluating a capital project requiring an outlay of Rs 12 million. It is expected to generate an annual cash inflow of Rs 3 million for 6 years. The opportunity cost of Capital is 20 per cent. N Electricals can raise a term loan of Rs 8 million for the project. It will carry an interest rate of 18 p.c. and will be repayable in 8 equal annual installments, the first installment falling due at the end of the second year.

The balance amount required for the project can be raised by issuing external equity. The issue cost is expected to be 12 per cent. The tax rate for the company is 30 per cent.

Q1) What is base-case of NPV?

Q2) What is adjusted cost of capital?

Q3) What is adjusted NPV if the adjustment is made only for the issue cost of external equity?

Q4) What is the present value of the tax shield on debt finance?

Project Management

03 Jul

Case 1 Millau Viaduct: Creating an Engineering wonder

Introduction

The Millau viaduct was constructed to solve a severe traffic bottleneck on the A75 highway in France. The cutting-edge technology used in its design and construction, and the impressive aesthetics of the structure made it an engineering marvel. With careful planning, and by making optimum use of technologies that have become available only recently, the project consortium was able to complete the extremely complex project ahead of schedule.

On December 17, 2004, the Millau viaduct, constructed over the Tarn Valley in the southern region of France, was inaugurated by the French President Jacques Chirac (Chirac). The viaduct, standing 343 meters tall, was the world’s tallest cable stayed bridge.The viaduct was named after Millau, a small town in the middle of the Tarn Valley. The viaduct over the Tarn Valley was proposed to ease the traffic congestion on the A75 motorway, which connected the French towns of Clermont Ferrand and Beziers. A multiple cable stayed bridge with seven piers, designed by a team consisting of engineer Michel Virlogeux (Virlogeux) and architect Lord Norman Foster (Foster), was selected as the best possible solution in 1996.

The Government of France (GoF) invited tenders in June, 2000, to award the contract for the construction project. Eiffage Group TP (Eiffage) won the bid. Eiffage along with its subsidiaries and partners constructed the viaduct, raising the funds required on its own. Eiffage was to earn returns on its investment through the collection of toll charges.

The construction of the Millau viaduct began with the building of the concrete piers in December 2001. Later, the steel deck, which was fabricated at off-site production plants, was assembled and pushed onto the piers from the two sides of the valley using hydraulic jacks. After the deck was joined in the middle, the pylons, cable stays, and side barriers were fixed. The construction of the Millau viaduct involved the use of cutting-edge technology and satellite guided GPS systems. The Millau viaduct was not only an engineering marvel but also a well planned and executed project. With the viaduct operational, motorists would be able to cross the valley in 20 minutes as opposed to the three-hour drive (during summer) that was required earlier

Background Note

The original A75 motorway, which linked Clermont Ferrand and Beziers, passed through the town of Millau in the middle of the Tarn Valley. Motorists had to descend into the valley through a steep road and cross the town of Millau, to reach the other end of the valley. The roads were generally crowded and the situation worsened in the summer months when motorists took close to three hours to cross the valley. Therefore, the French authorities commissioned studies to find a solution to ttraffic bottleneck without affecting the scenic beauty of the Tarn Valley The initial studies to find a solution to the traffic problems started in 1988. These studies came up with four possible solutions.

The ‘eastern option’ involved the construction of a bypass to the east of Millau town and included two large bridges over the rivers Tarn and Dourbie. The ‘western option’ involved the construction of a bypass almost 12 km to the west of Millau and the construction of four bridges.

The ‘following the path of Route Nationale 9 option’ passed right through Millau but at the cost of unwanted intrusion on the town and several technical difficulties. The last option – the ‘median option’ – meant going over to the other side through the middle of the valley. The ‘median option’ was considered to be the most suitable as it avoided several geological problems encountered in the other options. Implementation of this option was to have minimal environmental impact, offer better safety, and involve lower costs. This option also received overwhelming support from the local populace.

On June 28, 1989, the median option was selected by Aix-en-Provence’s Centre d’Etudes Techniques del’Equipement (CETE), a public consulting firm under the GoF with the authority to propose technical solutions for traffic management.

The Pre-Construction and Planning Stage

The construction of the viaduct was to be handled by several Eiffage subsidiaries including Eiffage Construction (in charge of the construction of the piers, the abutments and the toll facility), Eiffel Company (Eiffel) (to construct the steel deck and pylons), Forclum (to handle all the electrical works, and Appia Research (Appia) (responsible for the development and application of the coating for the deck). Eiffage also created a subsidiary company – Compagnie Eiffage du viaduct Millau (CEVM) — specifically to manage the toll facility and maintain the structure.

Construction Begins

The first stone at the construction site was laid by Jean-Claude Gayssot, French Minister for Transport, on December 14, 2001. After about two weeks, work began with the digging of the bored-pile foundations for the piers.

Completion of the Project

The construction of the bridge was planned in such a manner as to minimize the environmental impact. By using steel in place of concrete for most of the construction, the project employed fewer machines and trucks. This limited the inconvenience to people living in the surrounding towns. Eiffage engaged the services of two environment specialists who guided them through the planning as well as execution stages of the project so as to ensure the environment friendliness of the project.

Outlook

The Millau viaduct became the centerpiece of the new A75 roadway which, in turn, was part of the Paris-Barcelona highway, a distance of about 750 km (465 miles). Traffic on the Millau viaduct was forecast to be about 25,000 vehicles per day in the summer months and about 10,000 vehicles per day the rest of the year. The 24 km (15 mile) journey up and down the Tarn Valley, which had earlier taken three hours, was cut to less than 20 minutes.

Issues to be addressed:

1. How would you gain insights based on the case into the planning for a major project.

2. Analyse the importance of planning in order to reduce risks, cost, and delays.

3. What is Build-Operate-Transfer Model? Explore the possibilities offered by the Build-Operate- Transfer model in the execution of such large and complex infrastructure projects.

 

Case 2: The Delhi Metro Project: Effective Project Management in the Indian Public Sector

Introduction

The Delhi Metro project gave Delhi a world-class mass rapid transit system. More importantly, it stood out from most other public sector projects in India in that it was completed on schedule and within the budgeted cost.

“The successful implementation of the Delhi Metro project would not have been possible without timely availability of funds and the necessary political support. An equally important role has been played by the DMRC’s corporate culture, which emphasizes that targets are most sacrosanct and our dignity is in performing our duty well.”

E. Sreedharan, Managing Director, Delhi Metro Rail Corporation Ltd., in 2005.

With a 6.5 km section of Line 3 becoming operational in April 2006, Phase I of the Delhi Metro project was nearing completion. Of the total length of 65.16 km of the first phase, 62 km had been completed and opened for service. This phase was set to cost Rs. 98 billion. As of early 2006, around 450,000 passengers were traveling by the Delhi Metro every day.

The Delhi Metro was meant to solve Delhi’s traffic problems, which had become almost unmanageable. The first steps to build a metro system in the city were taken in the early 1990s. In 1995, the Government of India (GoI) and the Government of the National Capital Territory of Delhi (GNCTD) formed the Delhi Metro Rail Corporation Ltd (DMRC) under the Companies Act to construct the Delhi Metro.

Conceived as a social sector project, a significant portion of the project cost was funded through a soft loan provided by the Japanese government through Japan Bank International Corporation (JBIC). The rest was contributed by GoI and GNCTD through equity.

Mr. E. Sreedharan was appointed managing director (MD) of the DMRC and project manager for Phase I of the project in November 1997. Work on Line 1 of Phase I started in October 1998. DMRC formed consortiums to advise it on the project and to provide it with the latest technology. It also saw to it that the foreign companies worked with the Indian companies to ensure that the latter assimilated their expertise and technological know-how. The DMRC faced any number of technical and systemic challenges during the construction of the metro.

However, thanks to thorough planning, an effective project design, and a ‘we-mean business’ culture, it was able to overcome all these hurdles. The organizational culture was based on punctuality, honesty, and a strict adherence to deadlines. The DMRC successfully managed the various stakeholders in the project like the general public, government bodies, etc., and also ensured that the project was environmentally safe.

With Phase I of the Delhi Metro project nearing completion, the GoI decided to extend the metro network and work on Phase II of the Delhi Metro project was set to commence in September 2006.

In the process of implementing the project, the DMRC had gained a lot of technological expertise, which would be used by other cities in India and abroad to build metro systems similar to the Delhi Metro.

Background Note

Metro systems were generally considered as a transport option when the population of a city crossed the 1 million mark. Delhi crossed that milestone as early as in the 1940s. The 1950s saw a doubling of the city’s population; with that, the vehicular traffic also soared. By the early 1990s, Delhi had more registered vehicles than Mumbai, Kolkata, and Chennai put together.

It had become one of the most polluted cities in the world, with automobiles contributing to more than two thirds of the total atmospheric pollution. There was an urgent need felt at this point to improve both the quality and availability of mass transport services in Delhi.

The first ever traffic study of Delhi (titled the ‘Origin – Destination Survey of Traffic of Greater Delhi’) was carried out by the Central Road Research Institute (CRRI) in 1957. As many as 35 more studies on Delhi’s transport problems were conducted subsequently by various entities. Almost all these studies recommended the Mass Rapid Transit System (MRTS) as a means to solve Delhi’s traffic problems.

In 1989, the GNCTD, with support from the GoI, commissioned a feasibility study for developing an MRTS for Delhi. The study was undertaken by Rail India Technical & Economic Services Ltd. (RITES) and completed in 1991.

The Delhi Metro Project

In order to implement the Delhi Metro project, the GoI and the GNCTD set up a 50:50 joint venture company called the Delhi Metro Rail Corporation Ltd. (DMRC). The company was incorporated under the Companies Act in May 1995.

Funding the Project

Globally, most urban MRTS projects were financially unviable because the fares could not be fixed solely on a commercial basis. If the fares were fixed too high, the passenger numbers would remain low, thereby defeating the very purpose of setting up the system. Therefore, the concerned governments generally bore the capital costs of an MRTS system. In the case of the Delhi Metro project too, the GoI and the GNCTD bore the capital costs. The total cost of the first phase of the project was initially estimated at Rs. 60 billion, at April 1996 prices. Later in 2002, with the cost of the project rising by approximately 10% per year, the estimate was revised to Rs. 89.27 billion.

The Project Team

With the funding for the project being finalized, the next step was to constitute a project team. Sreedharan was appointed as project manager and managing director of the DMRC in November 1997. A technocrat, he had had a long stint in the Indian Railways (IR) and had retired in 1990. During his service with IR, he had earned a reputation for completing major projects on time and within the budget…

Planning the Project

In India, major infrastructure projects are often stalled because of a lack of funds, political interference, lack of professionalism and accountability, property disputes, corruption, etc. Therefore, even before the commencement of the project, the DMRC attempted to put in place effective systems to ensure the smooth progress of the project.. Funding was not an issue in the case of the Delhi Metro project because it was settled even before the project commenced.

In order to steer clear of political interference, the DMRC sought autonomy on all major matters and the GoI promised to give it this autonomy. “Financial powers were vested in the managing director. Also, the managing director was the last authority on tenders,” said Anuj Dayal (Dayal), chief public relations officer, DMRC.

Project Implementation

Construction work on the project commenced on October 1, 1998. The entire project was divided into three lines. Further, these lines were divided into sections.

Line 1 (Shahdara to Rithala) ( Sample out of the three line )

The work on Phase I commenced with the Shahdara-Tis Hazari section of Line 1, covering a distance of about eight kilometers. The work involved utility diversions, barricading, and actual civil construction. A major part of this section was on elevated tracks. All tracks in the elevated corridor were laid on concrete (ballastless). The tracks were supported on single piers.

Managing the Stakeholders in the Project

Effective project management involved not only completing the project on schedule and within the budget, but also managing the project’s stakeholders. The stakeholders included the governments, the contractors, the funding agencies, and the general public. Despite assurances that the DMRC would enjoy autonomy, it faced political pressure not only in its recruitment processes, promotions, and contract awarding but also in land acquisition.

Project Evaluation

The successful completion of the project effectively silenced the critics who had been skeptical about the ability of an Indian public sector organization to complete any project, let alone one as complex and costly as the Delhi Metro, on time and within the budget.

Outlook

The Delhi Metro was expected to play a major role in relieving the transport problems faced by the city’s residents. Moreover, with the GoI planning extensions to the Metro, it appeared that the benefits of an efficient transport system would be enjoyed by people living in a wider geographical area than originally planned. The GoI and the GNTCD had prepared a comprehensive plan to extend the Delhi Metro to 244 km by 2021 in three subsequent phases.

Issues to be addressed:

1. Based on your understanding, examine what are the preliminary activities to be taken up before a large infrastructure project like this can be started

2. Establish the significance of the role of a project manager in project execution

3. Illustrate the importance of the right work culture in successful project management and the importance of managing the various stakeholders in a project.

4. What do you presume are the difficulties involved in the execution of large infrastructure projects in developing countries, and how these can be overcome?

 

Case 3: The Concorde Project – A Technical Engineering Triumph but a Commercial Disaster

Introduction

This case narrates the various stages in the project life cycle for an ambitious project taken up by two governments, UK and France, to create a plane that would break down the barriers of distance by traveling at speeds greater than that of sound. The case tells how the project sponsors’ (UK and France) dream of creating a supersonic passenger plane materialized and the various problems that resulted in huge cost and schedule over runs. This is a typical example of a project that was technologically successful but was a commercial failure.

On 5th November 1956, the Supersonic Transport Aircraft Committee (STAC) was established. The committee was made up of representatives of Britain’s aircraft and engine manufacturers, as well as government officials and personnel from the Royal Aircraft Establishment (at Farnborough, England), to study the possibility of building a supersonic airliner.

On 9th march 1959, STAC recommended design studies for two supersonic airliners, one to fly at a speed of Mach 1.2 and the other at Mach 2.0.

In 1962, the French President Charles de Gaulle requested Britain and France to cooperate in building a civil aircraft that would fly at supersonic speed. Both the countries aircraft industries would have to be involved in this project as the building of such an aircraft would be too expensive for Britain or France to fund alone. The British Minister of Aviation, Julian Amery and the French ambassador, Jouffroy de Coursel, signed a draft treaty for collaborating on the construction of a supersonic aircraft.

The treaty stipulated that Great Britain and France “must in all aspects of the project make an equal contribution in both the costs to be taken on and the work to be carried out, and to share proceeds from sales equally.”

The building of this aircraft was assigned to four companies:

The British Aircraft Corporation (Britain)

Sud Aviation (France)

Bristol Siddeley (Britain)

SNECMA(France)

The British Aircraft Corporation (Britain) and Sud Aviation (France) were responsible for building the airframe and Bristol Siddeley (Britain) and SNECMA (France), had to manufacture the Olympus 593 jet engines.

Concorde’s primary legacy is in the experience gained in its design and manufacture which later became the basis of the Airbus consortium. For example, Snecma Moteurs’ involvement with the Concorde programme prepared the company’s entrance into civil engine design and manufacturing, opening the way for Snecma to establish CFM International with General Electric and produce the successful CFM International CFM56 series engines.

On 11th September 1965, work commenced on the airframe at the British Aircraft Corporation’s division at Filton. Only 40% of the airframe was to be built in Britain; the other 60% was the responsibility of the French.

Britain’s Bristol Aeroplane Company and France’s Sud Aviation were both working on designs, called the Type 233 and Super-Caravelle, respectively. Both were largely funded by their respective governments. The British design was for a trans-Atlantic-ranged aircraft for around 100 people, while the French were intending to concentrate on a medium-range sector.

The designs were both ready to start prototype construction in the early 1960s, but the cost was so great that the British government made it a requirement that BAC look for international co-operation. Approaches were made to a number of countries, but only France showed real interest. The development project was negotiated as an international treaty between the two countries rather than a commercial agreement between companies and included a clause, originally asked for by Britain, issuing penalties for cancellation (Britain’s Treasury twice came close to cancelling the project). A draft treaty was signed on 28 November 1962. By this time, both companies had been merged into new ones, thus the Concorde project was between the British Aircraft Corporation and Aerospatiale.

At first the new consortium intended to produce two versions of the aircraft, one for long range and one for short. However, while shopping the design to prospective customers, no interest was shown in the short-range version. Plans for this version were dropped, and the consortium secured orders for over 100 of the long-range version from the premier airlines of the day: Pan Am, BOAC and Air France were the launch customers, with six Concordes each. Other airlines in the order book included Panair do Brasil, Japan Airlines, Lufthansa, American Airlines, United Airlines, Air Canada, Braniff, Singapore Airlines, Iran Air, Qantas, CAAC, Middle East Airlines and TWA.

Construction of two prototypes began in February 1965: 001, built by Aerospatiale at Toulouse, and 002, by BAC at Filton, Bristol. 001 made its first test flight from Toulouse on 2 March 1969 and first went supersonic on 1 October. As the flight programme progressed, it embarked on a sales and demonstration tour on 4 September 1971. 002 followed suit on 2 June 1972 with a tour of the Middle and Far East. 002 made the first visit to the United States in 1973, landing at the new Dallas/Fort Worth Regional Airport to mark that airport’s opening.

These trips led to orders for over 70 aircraft, but a combination of factors led to a sudden number of order cancellations – the 1973 oil crisis (Concorde used considerably more fuel per passenger mile than its subsonic competitors), acute financial difficulties of the partner airlines, a spectacular crash of the competing Soviet Tupolev Tu-144, and environmental concerns such as the sonic boom, take-off noise and pollution. Only Air France and British Airways (the successor to BOAC) took up their orders, with the two governments taking a cut of any profits made. In the case of BA, 80% of the profit was kept by the government until 1984, while the cost of buying the aircraft was covered by a state loan.

The United States had cancelled its supersonic transport (SST) program in 1971. Two designs had been submitted; the Lockheed L-2000, looking like a scaled-up Concorde, lost out to the Boeing 2707, which was intended to be faster, to carry 300 passengers and feature a swing-wing design. Industry observers in France and the United Kingdom suggested that part of the American opposition to Concorde on grounds of noise pollution was orchestrated by, or at least encouraged by, the United States Government, out of spite at not being able to propose a viable competitor, despite President John F. Kennedy’s impassioned 1963 statement of commitment. Other countries, such as India and Malaysia, ruled out Concorde supersonic over flights due to noise concerns.

Both European airlines flew demonstration and test flights from 1974 onwards. The testing of Concorde set records that have not been surpassed; it undertook 5,335 flight hours in the prototype, pre-production and first production aircraft alone. A total of 2,000 test hours were at supersonic speeds. This statistic equates to approximately four times as many as similarly sized subsonic commercial aircraft. Unit costs were £23 million (US$46 million) in 1977. Development cost overrun was 600%.

Issues to be addressed:

1. Enumerate the facts of the case.

2. Based on the facts analyze the market feasibility of such project

3. Identify the importance of a project plan and control mechanisms for the successful implementation of such a huge project

4. Establish the involvement of external factors and its influence on the technically success of a project.

 

Case 4: New Extranet That Simplifies Life for IT and Sales Staffs

Introduction:

Robert Mondavi needed a faster, more cost-effective way to get sales and marketing information to thousands of trade partners. The company decided to build a new extranet but wanted a clean break from its old content management system, which required IT involvement for all site changes. This swamped IT staff with routine change orders and frustrated content owners. With assistance from Allin Consulting, Robert Mondavi chose Microsoft Windows Server System integrated server software featuring Microsoft Content Management Server 2002 as its new portal technology. The company was attracted to the system’s simple programming environment and sophisticated capabilities. The new site lightens the support burden on the sales force and provides trade customers with 24-hour access to product information. Robert Mondavi expects to save U.S.$100,000 the first year alone in reduced maintenance and consulting costs.

Situation

Robert Mondavi employs Old World methods of making its wines but embraces modern technology in selling them. Three years ago, the company launched an employee intranet and an extranet for distributors. The sites proved so successful that Robert Mondavi decided to launch a second extranet, for trade customers.

Robert Mondavi uses a three-tier distribution system: a sales force sells the company’s 22 wine brands through distributors, who sell the wines to trade customers, who ultimately sell wine to consumers. Trade customers include hotels, restaurants, airlines, and wine shops. In the wine business, building ongoing relationships with accounts and providing timely wine information to wine buyers, restaurant managers, waiters, shopkeepers, and staff is essential.

The primary way Robert Mondavi used to provide thousands of trade partners with sales and marketing information was through its sales force and distributors. However, this process was inefficient from both a system and resource perspective because it often involved e-mailing large attachments or sending documents through the mail and did not always allow trade partners to get information immediately.

In developing the new trade partner extranet, Robert Mondavi wanted to take advantage of the information already on its existing intranet and extranet. However, the company wanted to build the new site using new content management technology and then transition the older sites to the same technology.

“The original content management technology we used on our first two sites was cumbersome and time consuming to use, requiring a ton of custom programming work to create and maintain,” explains Brian Shelden, IT Director of Robert Mondavi. “Changing the appearance of a screen took two days. Launching a new brand on the Web took three to four weeks. Maintenance using the proprietary scripting language was unbearably time intensive. There was no code reuse. It was a large, fragile, custom environment that took a lot of bodies to maintain.”

In addition to Robert Mondavi’s intranet and distributor extranet, the company maintains a dozen labelspecific consumer sites. Each requires a lot of work to post changes, and content creators at Robert Mondavi weren’t happy with the IT bottleneck.

“Internal customers were clamoring for more functionality and more hands-on participation in site revisions and updates,” Shelden says. “They rightfully complained that feature additions and changes took too long. Because the IT staff had to develop every change, it really delayed the transfer of information to customers.”

Launching a new site using old technology would be like pouring new wine into old bottles, and Robert Mondavi did not want to do that. It was highly motivated to find a new content management environment that would allow it to quickly and easily publish information about its wines and get out of the custom coding business. Robert Mondavi was eager to get a site up and running before the key 2003 fall/holiday selling season, and knew that it would never meet the deadline using its old content management system.

Solution

The Robert Mondavi IT staff revisited the portal market to evaluate the latest offerings and found that Microsoft® Windows Server System™ integrated server software—with Microsoft Content Management Server 2002 and SQL Server™ 2000 running on the Windows® 2000 Server operating system—had taken its place alongside leading content management solutions. What they saw impressed them. They saw an integrated solution that promised to reduce the complexity of their current, heterogeneous solution and lower their IT management costs.

Microsoft .NET Technology a Big Plus

Robert Mondavi liked the idea of building on Microsoft .NET software to connect information, people, systems, and devices. “We had previously spent a year building a Java-based application and found the Java architecture to be very complex with lots of moving parts and too much dependence on third-party products,” says Shelden. “Microsoft .NET is the exact opposite: It’s an integrated environment that’s simple to work with yet still has many of the same advanced capabilities as Java, such as the C# language and Web-based applications. The fact that Content Management Server is a Web-based, .NET-based application is huge for us. It’s streamlined and straightforward.”

Shelden wanted a content management system that would relieve the IT staff of so much involvement in updating websites. “We wanted to completely turn publishing and site maintenance over to content owners,” he says. “And we didn’t want to expend a huge effort deploying new sites. All our sites are similar, so we wanted an environment that would let us reuse a large percentage of code.”

Robert Mondavi brought in Microsoft Corporation and Microsoft Gold Certified Partner Allin Consulting to do a proof of concept with Content Management Server and SQL Server, to ensure that the solution would meet the company’s needs. After this four-day engagement, Shelden and staff gave Microsoft portal technologies a thumbs-up, and development of the new trade customer extranet began.

Allin Consulting used the Microsoft Visual Studio® .NET 2003 development system to design the high-level site architecture and then worked hand in hand with Robert Mondavi staff to build, test, and deploy the extranet. The effort took three full-time people and two part-time people about five months, four of which were spent on design and development and one on testing.

“Microsoft .NET was brand new to Robert Mondavi’s IT staff, but the ease of learning .NET and C# was part of the win,” explains Karl Kuhnhausen, E-Business Solution Director for Allin Consulting. “Making the transition from one object-oriented language to another was relatively easy.”

Online Wine Resources

Robert Mondavi’s new trade customer extranet (tradeconnect.robertmondavi.com) allows some 400,000 hotels, restaurants, wine shops, airlines, and other volume buyers of wine to learn about Robert Mondavi wines, read tasting notes and accolades (third-party write-ups), and access a library of bottle and label images. Customers initially sign up for the site, completing a brief profile. On subsequent visits, the site shows each customer only content that is relevant to its business.

For example, customers indicate whether they are on-premise or off-premise companies (indicating where the wine is consumed). Some Robert Mondavi brands are available only to on-premise customers, so soon these visitors will not even see the off-premise brands. Robert Mondavi has plans to develop more audience-specific content catering possibly to restaurants, hotels, or specific geographic regions. (There is no e-commerce component on the site due to strict laws governing wine sales.)

“We really like the concept of templates and placeholders in Content Management Server,” says Kuhnhausen. “Robert Mondavi had defined four content types in its old content management system, and Content Management Server allowed us to re-create those content types in the new environment. We also like the extensibility of the application programming interface [API]. The site had to look and feel like the two existing sites. With the Microsoft API, we were able to customize and even improve on the old site design.”

Initial concerns about site performance were quickly put to rest. “The performance of Content Management Server is phenomenal,” Shelden says. “The underlying .NET-based infrastructure yields much of the performance increase, and the tight integration with Microsoft SQL Server 2000 provides the rest. Our distributor extranet, built with the old content management system, also runs on SQL Server and is very similar in design. But performance of the new portal is at least four times better than that of the older one. Great site responsiveness, of course, generates more customer goodwill.”

Robert Mondavi uses Microsoft SQL Server 2000 as its content repository. The tight integration between Content Management Server and SQL Server improves performance and simplifies application development and maintenance by allowing developers to take advantage of common Microsoft development tools and skills. “SQL Server is very easy to manage and maintain,” Shelden says. “We already had SQL Server experts in-house; it was a natural for this application.”

One popular feature of the site is the download manager, which speeds up downloads over dial-up connections. A customer can go through the site, select documents or images to download (point-of-sale materials, labels, bottle shots, and the like), and “click” them into a shopping cart, e commerce style. When the customer is finished, Content Management Server puts all the items in a zipped file and creates a selfextracting executable file that dramatically speeds up download time over a dial-up connection.

The new Robert Mondavi Trade Connect site runs on two servers: a dual-processor Web server that runs the Microsoft Windows 2000 Server operating system and Content Management Server 2002, and a four-way database server (expandable to eight processors) that runs Windows 2000 and SQL Server 2000.

These internal servers, accessible by content publishers, are replicated on identical external servers beyond the firewall. Content Management Server extracts changes from the internal systems and replicates them on the external read-only systems accessed by customers.

Benefits

The new trade customer extranet based on Microsoft portal technologies makes it easier to add and change site features and is easier for developers to maintain, thus providing Robert Mondavi with a far less expensive Web publishing environment. Mainly, the site lightens the support burden on the Robert Mondavi sales force and provides trade customers with 24-hour access to information about Robert Mondavi brands and wines. This increases trade customer knowledge and ultimately yields increased sales.

Faster, Easier Development and Maintenance

The new trade partner extranet based on Microsoft Content Management Server 2002 is a breeze to manage compared with the sites created with the old content management system. Making a routine site change has gone from an average of two days to five minutes. Launching a new brand site has gone from two to four weeks to 10 to 15 minutes. And most of those 15 minutes are spent collecting information such as logos, not wrestling with the software.

“One of the features that attracted us to Content Management Server was the ability to build additional sites and features very quickly and efficiently, while still utilizing information stored on our old content management system,” Shelden says. “Besides, it would have been prohibitively time intensive or impossible to build some new features—such as a stylized home page, self-administered sign-up, and brand hierarchy— using the old system.”

When the IT department does need to change the site, Content Management Server helps to simplify the work. “Everything is so much simpler to deal with, because nothing is custom,” Shelden says. “Content Management Server uses standardized functionality and reusable code, so new features or changes are extremely fast to implement. For example, in the Java environment, it took us a good week to put together the code needed to do single sign on. In the Microsoft-based environment, it took five minutes, and three of those minutes were used to read the documentation.”

The more straightforward programming environment translates into better use of limited IT resources. “The IT staff can focus on solving new business problems rather than maintaining existing sites,” Shelden says. Their first task will be to reengineer the two older sites with Content Management Server, a job that Shelden estimates will take only a couple of months, versus the eight months it originally took to build them. Then his staff can get busy on a new SQL Server analytics project and a harvest management application.

Lower Costs

With Content Management Server 2002, Robert Mondavi will be able to maintain 15 websites (2 extranets, an intranet, and 12 public sites) with a head count of just two people. The old system required almost one fulltime person per site. This means that Robert Mondavi can redeploy existing staff to new projects and expand its Web presence without hiring more people.

Additional cost savings come from lower maintenance fees. “Annual maintenance on our old content management software was a six-figure sum,” Shelden says. “With Microsoft, it’s a fraction of that.” Robert Mondavi also saves on consulting because Shelden’s staff can do more work in the .NET-based environment without outside help.

“In the first year, our new Web portal solution on the Microsoft platform will probably save us $100,000 in reduced maintenance and consulting costs,” says Shelden. “The ROI [return on investment] will be 18 months to two years, tops.”

Happy Customers Who Buy More Wine

Everyone at Robert Mondavi is toasting the move to Microsoft portal technologies. The IT staff is happy because developers are working on a modern, standards-based system that is easy to use. Internal customers are happy because they are more easily able to publish their own information without IT assistance. And Robert Mondavi’s trade customers are happy because they get fast answers to questions about Robert Mondavi wines and have fast access to a treasure trove of marketing materials with which to educate their staffs about ines.

Issues to be addressed:

1. Bring out the Facts ( such as situation, solution ,benefit etc ) of the case.

2. How would you analyse the facts in order to create integration between the situation, solution and the benefits.

3. In terms of the specific example quoted in the case, Establish how was it useful in making the project successful.

 

Case 5: Phoenix Technologies and its End-to-End Solution

Introduction

Phoenix Technologies develops firmware and applications that enable, protect, and recover computers and devices on a network. The company’s marketing department relied on IT staff to publish Web content from Microsoft Content Management Server 2001 to a Linux-based Web server. The process was time-consuming and costly, requiring at least one employee with specialized skills to manage integration. Seeking a streamlined approach to publishing, executives evaluated end-to-end systems and chose an all-Microsoft solution because it cost less and was easier to maintain. Phoenix migrated from Linux to Microsoft Windows Server 2003, upgraded its content management software, and installed Microsoft Systems Management Server 2003 to deploy software updates. The company simplified its publishing procedure, automated the update process, and saved U.S.$100,000 per year in total costs compared with a Linux solution.

Situation

Phoenix Technologies helped launch the PC industry nearly 25 years ago by creating the basic input/output system (BIOS) for computers. A BIOS is a set of essential software routines that tests hardware at startup, starts the operating system, and supports the transfer of data among hardware devices, including the date and time. Today, a Phoenix BIOS, now called Core System Software, ships in more than 100 million new computer systems each year.

Phoenix Technologies is headquartered in Milpitas, California, and has offices in China, Japan, Korea, and Taiwan. Each office has its own Web site, and each international office translates the English content on the U.S. Web site into its local language. All Web sites are hosted in California.

To publish to its public Web site, the company’s marketing department in the United States first created content by using Microsoft® Content Management Server 2001, a tool that enables companies to quickly and efficiently build, deploy, and maintain mission-critical, content-rich Web sites. Once a day, the IT department ran an automated custom script that exported the content from Content Management Server 2001 to a Linuxbased Apache server using a Microsoft .NET connection software script. However, because of emergency content updates such as news announcements or content errors, the marketing department often had to ask the IT department to publish content outside its regularly scheduled publishing.

Because managing the integration between Content Management Server and the Linux-based server computer required at least one individual with specialized skills, the process of producing content was not only time consuming but also expensive. In addition, IT personnel had to maintain updates for two technologies, detracting from the department’s job of building new productivity tools and applications.

“Managing the integration between Content Management Server 2001 and the Linux server required at least half of a full-time employee’s time, and this person had to have expert knowledge of Linux software,” says Cliff Bell, Chief Information Officer of Phoenix Technologies.

As the twenty-fifth anniversary of Phoenix Technologies drew near, the company decided to redesign its Web site. Executives reviewed the content publishing process and determined that it could be simplified by moving to an all-Microsoft or all-Linux solution. The goal was to gain an integrated solution that would publish content efficiently, remove the IT department from the publishing process, and help IT distribute software updates easily and efficiently. Finally, the company wanted to keep costs down by not having to hire any new employees to manage the solution.

Solution

Phoenix Technologies evaluated both Microsoft and Linux operating systems as part of an end-to-end solution. Company executives discovered that the open source solution was more expensive because it required more staff to maintain compared with the solely Microsoft-based solution. “When we evaluated both Linux and Microsoft-based solutions from a total-cost of ownership standpoint, Microsoft was clearly the better choice,” says Bell.

With the help of Microsoft Gold Certified Partner Allin Consulting, Phoenix Technologies migrated its Web server computer from Linux to the Microsoft Windows Server™ 2003 operating system, the foundation of Microsoft Windows Server System™ integrated server software.

Along with migrating from Apache to Internet Information Services (IIS) version 6.0 (the Web server in Windows Server 2003), the company upgraded to Microsoft Content Management Server 2002. Next, project members placed all desktop and server computers within the Active Directory® service—a virtual, central location to manage users, computers, and applications. To deploy updates, Phoenix Technologies implemented

Microsoft Systems Management Server 2003. Finally, Phoenix Technologies upgraded to the Microsoft Windows® XP Professional operating system to help improve security.

Benefits

In 10 weeks, Phoenix Technologies standardized its Web publishing infrastructure on Microsoft Windows Server System, upgraded its content management software, gained an automated update management solution by using Systems Management Server 2003, and redesigned and refreshed the content on its five Web sites. Today, IT resources no longer are tied up in publishing, and each office can publish content at any time of day from Content Management Server 2002 to Internet Information Services 6.0. To achieve this, all employees of the marketing departments at each Phoenix location received training on Content Management Server.

“The biggest benefit of standardizing our infrastructure on Microsoft Windows Server System is that it truly is an integrated, seamless solution—from content creation to the user viewing the content online,” says Bell.

Streamlined Process Reduces Publishing Time by 80 Percent

Phoenix Technologies no longer needs someone to manage the process of exporting content from Content Management Server to the Linux-based server. In the past, it required at least one staff member with expert knowledge in Linux software and the custom interface. Now, content automatically publishes in real time to the IIS server computer, thus avoiding the scheduling delays of having to involve the IT department. Since moving to Windows Server 2003, the company has reduced the time that it takes to publish Web content by 80 percent.

Update Automation Improves Security

Phoenix Technologies added a new level of desktop management and automation to its infrastructure by placing desktop computers within Active Directory and deploying software updates by using Systems Management Server. IT employees no longer have to manually manage the process of installing updates because Systems Management Server deploys the updates automatically. This leaves more time for IT employees to focus on new projects.

Business Saves Money by Not Increasing Staff

Phoenix Technologies has one staff member that is well-versed in Linux; however, if that individual left the company, Bell believes it would be a challenge to hire someone else with the same expert knowledge. “It would probably cost me $100,000 a year more if we went with a Linux solution, because I would have had to hire at least one other person,” says Bell. “The IT department can provide more services to the business for less money.”

Training Increases Productivity, Removes IT from Publishing Process

Publishing to the international Web sites now is done at each office, instead of being done in the United States by the IT department. The employees of each office received training on Content Management Server 2002. This saves Phoenix Technologies money and time, because the IT department no longer has to be involved in the publishing and staff members can update content whenever they need to. “We can send content to our international offices, and they translate it and post it directly to their own Web sites,” says Bell.

“My decision to go with Microsoft really comes down to total cost of ownership,” Bell concludes. “If you look at just the price of Linux software, it seems cheap. But if you factor in the price of extra staff to maintain the system, it very quickly gets expensive.”

Anyways the consequence was very conspicuous with the good news that the Software Company Saves $100,000 per Year by Replacing Linux with End-to-End Solution.

Issues to be Addressed:

1. Bring about the Facts of the Case.

2. Based on the facts, Establish the crucial aspects which made Phoenix get success in their venture.

3. What exactly is your perspective towards the End- to – End solution with regard to the application of the software: (a) Microsoft (b) Linux

Project Management

03 Jul

CASE STUDY: 1

Anand Enterprises is broadly diversified company with presence in a variety of sectors such as cement, textile, chemicals. After a thorough review of various capital projects undertaken in the last 5 years the executive committee of Anand Enterprises felt that the quality of market and demand analysis of most of the projects was somewhat patchy. As a marketing analyst you have been invited by Arvind Swami, the managing director of Anand Enterprise, to do a seminar on market and demand analysis for the business heads of the company. Among other things, he wants you to address the following issues.

Q1) How should one evaluate secondary information?

Q2) What are the sources of uncertainties in demand?

Q3) Discuss the steps in a sample survey?

Q4) Briefly describe the various methods of demand forecasting?

 

CASE STUDY: 2

Sagar Ltd is a leading manufacturer of automotive components. It supplies to the original equipment manufacturers as well as the replacement market. Its projects typically have a short life as it introduces new models periodically. You have recently joined the company as a financial analyst reporting to Shekhar Dhawal, the CEO of the company. He has provided you the following information about three projects A, B & C they are being considered by the Executive Committee of Sagar Ltd.

a) Project A is an extension of an existing line. Its cash fund will decrease over time.

b) Project B involves a new product. Building its market will take some time and hence its cash flow will increase over time.

c) Project C is concerned with sponsoring a pavilion at a Trade Fair. It will entail a cost initially which will be followed by a huge benefit for one year. However, in the year following that a substantial cost will be incurred to raze the pavilion.

The expected net cash flows of the 3 projects are as follows :-

Year    Project A      Project B     Project C

0            (5000)          (5000)         (5000)

1                3500            1000           15000

2                2500           3000          (10000)

3                1500            4000

Shekhar Dhawal believes that all the 3 projects have risk characteristics similar to the average risk of the firm and hence the firm’s cost of capital viz. 12% will apply to them.

Q1) What is payback period and discounted Payback period?

Q2) Find the payback periods and the discounted payback periods of Projects A & B?

Q3) What is the Net Present Value (NPV)? What are properties of NPV? Calculate the NPV’s of Projects A, B & C?

Q4) What is internal rate of return (IRR)? What are the problems with IRR? Calculate the IRRs for A, B & C?

 

CASE STUDY: 3

A project consists of 12 activities and their time estimates are shown below.

Activity Time (in weeks)

ta         tm       Tp

(1–2)       4           6        10

(1–3)       3           7         12

(1–4)       5           6         9

(1–7)       2           4         6

(2–4)      6          10       20

(2–6)      3           4         7

 

Q1) Draw the network diagram?

Q2) Determine the critical path?

Q3) Calculate event slacks and activity floats?

Q4) Find the standard deviation of the critical path duration?

Q5) Compute the probability of completing the project in 30 weeks?

 

CASE STUDY : 4

Microelectronics Corporation is currently at its target debt equity ratio of 5:1. It is considering a proposal to expand capacity, which is expected to cost Rs 500 million and generate after tax cash flows of Rs 130 million per year for the next 8 years. The tax rate for the firm is 30 percent. Mahesh the CEO of the company, has considered two financing options.

a) Issue of equity stock. The required return on the company’s new equity is 20 per cent and the issuance cost will be 12 per cent.

b) Issue of debentures at a yield of 13 percent. The issuance cost will be 3 per cent.

Q1) What is the WACC for Micro-electronics?

Q2) What is Microelectronic’s weighted average flotation cost?

Q3) What is the NPV of the proposal after taking into account the flotation costs?

Q4) Do you have any suggestion to Mahesh?

Project Management

03 Jul

1. Give a detailed description on “Detailed Project Report”. Indicate the Pros and Cons of it also.

2. What is Project Management Information System? Why is a Project Management Information System considered to be of immense importance in a project? In designing a Project Management Information System what parameters are to be spelt out clearly in line with the objectives of the Project management Information System?

3. Technology and processes play crucial role in certain projects. What the key issues are in regards to choice of technology, equipment and processes at the stage of formulation of Detailed Project Report?

4. Given the activity mean and Standard Deviation, Find the probability that the project will take more than 10 weeks to complete.

Activity Mean Standard Deviation
1 – 2 5 1
2 – 3 4 1
1 – 3 8 1

5. For the following network data,

(a) Identify the Critical Path and its duration

(b) Calculate the total network slack time.

Job

(Activity)

Network

Initial Node

Network

Final Node

Estimated Time (days)

 

A 1 2 2
B 1 3 3
C 1 4 3
D 2 5 3
E 2 9 3
F 3 5 1
G 3 6 2
H 3 7 3
I 4 7 5
J 4 8 3
K 5 6 3
L 6 9 4
M 7 9 4
N 8 9 3
O 9 10 2

 

Production Management

03 Jul

1. What is controlled Flexibility. Discuss in the context of Managing services.

2. Does depreciation figure in the capital budgeting process. Explain . What are the merits and demerits of NPV and IRR.

3. For what kind of industries and products do you feel that statistical process control may not be quite applicable. Describe the different situations.

4. What is the difference between Six sigma and TQM initiatives. Discuss.

5. What is “Paretos Law”. What is the Lorenz curve. Research and find out.

6. What are the merits and limitations of CRAFT. What modifications do you suggest.

7. How could a good management information system contribute to PPC.

8. Discuss the use of the Gantt chart for scheduling purpose.

Product Management

03 Jul

CASE STUDY 1

Solve the following case and answer the questions:

ABC Cars surprised industry watchers by coming out an all new XYZ with complete makeover & price cuts. The new XYZ is made available in 4 models. The company’s move was prompted by various factors. The car was placed in the mid-sized & luxury car segment & held approximately 12% of the total passenger car market share. Other company’s cars were in either in lower end mid-sized car segment & the higher end segment. XYZ filled the gap by positioning its car between the segments. It had more features & a better design then the low-end cars & a lesser price than the high-end offerings.

However, this segment at present is witnessing rapid changes. The car model in this segment has increased from 10 models in 2006 to as many as 16 models in 2008. New entrants at the lower end are offering XYZ’s key features style & power. It is difficult for XYZ to justify its premium pricing when the same features are available at lower prices in the other models. This reflected the market shares during 2008 & has weakened the positioning of XYZ.

This made the company review its marketing mix for XYZ. It felt that the lower end has good potential. It is aiming at the upgraders to widen their customer base & increase volumes. Therefore the company has reduced the price in line with the lower end models. The engine & the car have been completely remodeled with higher fuel efficiency. The car design has made slicker to keep up with changing customer preferences.

Questions:

1) State the facts of the case?

2) Examine the reasons behind ABC Cars move to re-launch its highly successful XYZ model with complete makeover & price cut of as much as Rs. 1 lakh?

3) Do you think the company’s move to re-position the car on fuel efficiency & price platform will work?

 

CASE STUDY 2

Solve the following case study:

Mr. Kamat of ABC industries is contemplating entering the men’s top end shirts category. The company already has a brand “CLINGERS” in the middle segment (Rs.350-700). The brand is very popular amongst the target audience. Having got the volumes, Mr. Kamat now wants to play the value game and enter the top end(Rs.700+) category. He knows there are some formidable brands like Farow etc., that will make life extremely difficult for ABC industries. But there are certain advantages which ABC industries enjoy. It has one of the best retail networks in the country. They have their own factory, which ensures regular quality supply. They are the pioneers of branded shirts in India.

Mr. Kamat has decided to keep the brand name as “Clingers Gold”. He has decided to allocate Rs. 10 crores for sales promotion and advertising budget.

ABC industries is simultaneously entering the ready made trousers market and shoes market. Mr. Kamat has decided to keep the same brand name “CLINGERS” to leverage the success of the brand name to the two new categories.

Questions:

1) State the Summary of the case?

2) Do you think the brand name “Clingers Gold” is right for the top end segment? Justify your answer?

3) What are the pros and cons of leveraging successful brand name to other categories?

 

 

CASE STUDY 3

Solve the following case study:

PQR is a leading FMCG company. The company is mainly into soaps & detergents, its products Binco, Mrs White & Gril are popular brands.

PQR has decided to concentrate on following brands – Binco, a premium detergent powder competing with Nariel & Ulta; Mrs. White a detergent powder in the economy range; Gril a premium dish wash liquid cleaner; and Targo, and Ba brands in the cosmetic product range. The company aims to be the top three in each of the segments.

As a part of its restructuring efforts the company launched a bar variant of its popular liquid dish wash Gril. Analysts point out that powder category is stagnating & the liquid cleaner segment is limited to higher end consumers & may take time to penetrate the market.

The company officials say that the bar category is now the growth area in the dish wash product segment. There are only few players like Bim & Mirma in this product category. The company is positioning the product on the platform of a unique cleaning formula enhanced with vinegar grease remover. The product is priced at Rs. 20 for a bar of 500 gram bar available in lime & orange variants.

Ba is another product in the company’s product portfolio. It enjoys a good brand image due to its global presence & its presence in the Indian gray market. Though the deodorant has clicked well in the market, Ba soap & talcum powder have not performed well in the market. The company is planning to re-launch the brand by changing its formula, packaging & communication. The company wants to make the brand available across the country. Another prime product, which the company has, is Targo. These include talcum powder, cold cream & body lotion

The company also wants reposition its brand Binko & Mrs. White.

Questions:

1) Analyze the facts of the case?

2) Analyze the product decisions taken by PQR?

3) Comment on the company’s decision to launch the bar variant of its highly successful Gril Liquid dish cleaner?

 

CASE STUDY 4

Solve the following case study:

Vishal Bharat Tea Company is a tea processing company operating in India since 1990 and has growing tea processing and marketing business. Mr. Atul Rao, MBA is a dynamic and dashing executive working as General Manager (Product Development) of the company since June 2000. The Company has introduced new tea products to cater to the growing and changing needs of tea drinkers from different parts of India. Mr. Rao traveled extensively to feel the pulse of different segments of tea drinkers. He noticed that many tea drinkers need fresh tea easily and quickly at any time of the day and that too without disturbing others (family members, office staff, etc. ). Mr. Rao noted this problem of tea drinkers. In fact, he himself was facing this problem at his residence and also in the luxury hotels during his tours.

Mr. Rao’s scientific mind started to analyse this problem in depth and his company soon decided to introduce a product i.e tea tablets, developed by R & D department of the company. The R & D department conducted different experiments as regards colour, size, flavour, etc. of the new tea tablets. Finally, these tablets were so designed that one tablet added to hot water would produce a fresh cup of tea easily and quickly. The company decided to launch its tea tablets on 1st January, 2005.

Questions:

1) Do you feel that new product of the company is promising from the marketing point of view?

2) Suggest appropriate marketing mix for tea tablets?

3) Indicate consumer segments most suitable for tea tablets?

4) What should be the price of tea tablets?

5) Give your suggestions in regard to packaging, advertising and extensive distribution throughout India?

Principles and Practice of Management

02 Jul

CASE

MANAGERIAL DEVELOPMENT THROUGH MBO The banking sector is still reeling under the impact. The new American Bank has been in India for the past twenty years with branches in metropolitan of the recent economic crisis cities. The bank can boast of various innovations in the field of consumer banking. Their customer service and finance divisions has been the best of all foreign banks. But the business going through a bad phase from last two years. The vice president asked Mahesh Rao, to draw together a small group to examine and recommend improvement in the current structure and managerial practices within the bank. Though Mahesh was, as manager, training and development, at a lower level then GMs and directors, the VP trusted his abilities to handle the training and improvements. In the month’s time Mahesh reported back with a plan for management training base on job structures. The plan was based on key performance areas identified for various levels and consisted of inhouse and external programmes. All development programmes covered the key areas, which directly affect the performance and development of specific levels of manager. One hundred and twenty managers were earmarked to attend two three programmes depending upon the analysis done by Mahesh. Over the next four months, almost 80% of the managers attended programmes on managerial skill and on their specific area of work. By the end of these four months, most senior managers indicated that improvement in work place is visible. Most of the trainers themselves reacted positively to the training programme.

Answer the following question.

Q1. Agreement between boss and subordinates regarding their goals is vital for the success of Management by objectives. Comment.

Q2. What benefits can you expect from the training programme based upon MBO.

 

CASE

THE DILEMMA OF UNCERTAINITY The ancient skills Training Company was started by Abu Ibrahim as a major house dealing in silken upholstery and carpets. He sold most of the products directly through the retail chains and also through his own boutiques in metro cities. Two years ago, he entered into a partnership with an old friend, running a direct marketing company to form Ancient skills Pvt Ltd, a small order business. His partner had good exposure to this line and they used one of his old factories at Delhi as head officecum warehouse. The business took off reasonably well but it was slower than what Ibrahim had expected. It also required considerable capital to set up the stocks, computer systems for enquires and follow ups, etc. Recently Ibrahim received an offer from his old agent, a buying house in Mumbai for large quantity of handwoven rugs. The transportation costs were very high and also their profit was dependent on how well the agent sold the rugs. The risk was that if the rugs didn’t sell in high volume, the margin would be very low and also disposing off these unsold rugs would be difficult. They would need to either sell these through their own store in Mumbai or include these in mail order category. Both will require large advertising expenses, thus reducing the profit margin. Still the offer was big enough to give a second thought with 50% chances making a good deal.

Answer the following question.

Q1. Should Ibrahim accept the offer? Give reason for your choice of answer.

Q2. If the rugs failed to succeed in this sale deal, what options should Ibrahim exercise for selling the unsold rugs?

 

CASE

Safety of aero planes has been a major issue with airlines. The human life in itself is priceless and any accident evens a minor one is a setback to the accountability and reputation of the airline. Apart from this loss, accidents destroy assets worth in crores of rupees including aircrafts, crew and pilots. The magnitude of an air accident is large and thus all the airlines have to constantly maintain and improve upon safety standards. One critical factor in these accidents is human error. The fact about accidents is that majority of them occur at taking off or landing or within ten minutes of any start or end of journey. These operations are done by pilots and administered by the ground control authorities, thus the human factor becomes important. Considering this, International Airways, a private airline, has recently taken up the issues at major level. The top management has decided to compare and study the best available monitoring systems and adopt the one which is most suitable for their process. The top management decided that one of the actions taken in this direction will be to provide the best training to their pilots and crew. It decided to approach one of the best and most advanced airlines. Eska which is a multinational leader in equipment and quality to train their employees. The deal was finalized and a team of twelve senior trainers and pilots came to International Airways. After initial introductions, twenty pilots and twelve senior crew managers were to start their training under these foreign trainers. The top management also took keen interest in their system developed inhouse and training schedules. Generally the people at International Airways have been very positive about this training. The Group Chief training Anil has served many national and international airlines and is considered an icon in the industry. He had cultural differences in the company and its counterpart, Eska. He also felt that the cultural difference is even more apparent in the area of development and training. The trainers have a task oriented style and very upright about it. During training, the trainers used the class room teaching and flight simulators to achieve maximum benefits. The group of trainees for around ten days was fully captivated by the teaching style and the techniques displayed. The concept advocated strongly by the trainers were the ones they never encouraged for in their company. The trainers on the other hand emphasized that the ultimate aim to the pilot and the crew is to avoid a crisis.

Answer the following question.

Q1. What is the case all about? Give brief.

Q2. Compare the cultural aspects of the International Airways with those of their trainers.

 

CASE

PROMOTIONAL ISSUES Mary Roberts had been with the company three years when she was promoted to manager of the tax department which was part of the controller’s division. Roberts started with the company when she graduated from college as an accounting major. She entered the organization as a management trainee, and during the oneyear program she demonstrated considerable leadership ability as an informal leader her peers. Mary also impressed many senior managers in the company with her sense of responsibility and her willingness to work hard. All of her training assignments were completed on time with considerable skill for an inexperienced person. Since she was very interested in tax accounting, Roberts was assigned to the tax department to be developed further as staff accountant. Within four months she became a supervisor of ten staff as a staff accountants to fill a vacancy created by an unexpected early retirement. Her superior believed her to be the most qualified individual to fill the position even though others in the department had more experience in tax accounting. None, however, demonstrated leadership ability or the commitment to work that Mary possessed. The tax department manager was promoted to fill a vacancy in the financial planning department eight months later, and he recommended to the controller that Mary Roberts be promoted to fill the position he was leaving. He mentioned that her work was excellent and that she was a very effective supervisor. The tax department had 45 employees including 3 supervisors, 10 clerical employees, and 3 typists. Several people in the department were senior personnel with 10 to 30 years of experience in tax work. Some of these were more technically knowledgeable in taxation than Mary. There was some resentment in this group that so young a person was made a department head, and three of these people were particularly upset because they desired the promotion and felt they deserved it. What made them even more upset was the fact that the tax manager did not discuss the promotion with them.

Answer the following question.

Q1. What can Mary Roberts do about the resentful senior employees?

Q2. Will her lack of technical knowledge hinder Mary’s managerial effectiveness?

Q3. Should Mary’s superior have discussed the promotion with the senior employees before announcing it?

Q4. Can higher management do anything to help Roberts make the transitions to greater responsibility?